46

PowerPoint Presentation · PDF fileLocalize Smartly Language, currency, symbols ... Arabic Azerbaijani (Latin) Belarusian ... PowerPoint Presentation Author: Andy Wigley Subject:

Embed Size (px)

Citation preview

1. Come up with a great idea Compelling, useful or entertaining…

2. Adopt WP Style Faithfully Conformant apps get better ratings

3. Use Animations Leads to greater user satisfaction

4. Use Live Tile Top 50 apps are 3.7x more likely to have

5. Use Push Notifications Top 50 apps are 3.2x more likely to have

6. Publish Globally Fastest growth occurring in new markets

7. Localize Smartly Language, currency, symbols

8. Right Size your App 512MB devices are outselling 1GB

9. Act on Feedback Prompt for reviews and feedback . . and fix

10. Update Frequently Top 50 apps are updated every 2-3 mo.

11. Deliver Excellence No bugs, use FAR, engaging experience

http://phone.codeplex.com

http://blog.mrlacey.co.uk/2013/12/better-alphabetic-jumplist-formatting.html

http://blog.mrlacey.co.uk/2013/12/formatting-page-title-application-name.html

http://peterfoot.net/PageHeaderStyles.aspx

public static void UpdateMainTile(RecipeDataGroup group)

{

//Get application's main tile – application tile always first item in the ActiveTiles collection//whether it is pinned or not

var mainTile = ShellTile.ActiveTiles.FirstOrDefault();

IconicTileData tileData = new IconicTileData()

{

Count = group.RecipesCount,

BackgroundColor = Color.FromArgb(255, 195, 61, 39),

Title = "Contoso Cookbooks",

IconImage = new Uri("ms-appx:///local/shared/shellcontent/newMedLogo.png", UriKind.RelativeOrAbsolute),

SmallIconImage = new Uri("ms-appx:///local/shared/shellcontent/newSmlLogo.png", UriKind.RelativeOrAbsolute),

WideContent1 = "Recent activity:",

WideContent2 = "Browsed " + group.Title + " group",

WideContent3 = "with total of " + group.RecipesCount + " recipes"

};

mainTile.Update(tileData);

}

17 markets fastest-growing Smartphone OSArgentina, Belgium, Chile, Czech Republic, France, India, Italy, Mexico,

Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Taiwan, Thailand,

UK1

15 markets more shipments than iPhoneArgentina, Czech Republic, Finland, India, Italy, Mexico, Nigeria, Poland, Russia,

Saudi Arabia, South Africa, Taiwan, Ukraine, United Arab Emirates, Vietnam1

Sources: 1IDC Mobile Phone Tracker, August 2013. 2Kantar Worldpanel ComTech USA Consumer Panel Q1 2013. April 29, 2013.3Microsoft internal figures

Upgrades expected to contribute to 2013 growth2

52% US buyers upgraded from feature phones

50% of market owns feature phone

350% yoy growth for Windows Phone at the high end.

Mass market favorites like Lumia 520/521 are the best-

selling Windows Phones of all time3

9 markets above 10% market shareBelgium, Czech Republic, Finland, Italy, Poland, Saudi Arabia, South Africa,

Thailand, Vietnam1

Foreground app, backstack, CBE 111 317 152 584

Resolution Image size App memory Growth

(No image) 18.07

Un-scaled 444 x 300 18.65 0.58

WVGA 800 x 480 19.89 1.82

720p 1280 x 720 21.95 3.88

WXGA 1280 x 768 22.18 4.11

HD 1920 x 1080 26.36 8.29

(Original) 5184 x 3456 61.38 43.31

Thumbnail (spike) 110 x 90 19.21 1.14

Thumbnail (stable) 110 x 90 15.93 -2.14

Original (decode set) 5184 x 3456 18.79 0.72

Global Windows Phone Stores: 191 markets

Support for 50 languages

Language support in Windows Phone 826 new languages added with Windows Phone 8

Albanian

Arabic

Azerbaijani (Latin)

Belarusian

Bulgarian

Catalan

Chinese (Simplified)

Chinese (Traditional)

Croatian

Czech

Danish

Dutch

English (UK)

English (US)

Estonian

Filipino

Finnish

French (Canada)

French (France)

German

Greek

Hebrew

Hindi

Hungarian

Indonesian

Italian

Japanese

Kazakh

Korean

Latvian

Lithuanian

Macedonian

Malay

Norwegian (Bokmål)

Persian

Polish

Portuguese (BR)

Portuguese (PT)

Romanian

Russian

Serbian (Latin)

Slovak

Slovenian

Spanish (Mexico)

Spanish (Spain)

Swedish

Turkish

Ukrainian

Uzbek (Latin)

Vietnamese

Priority languages

See Details Here:

http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/06/21/tips-for-localizing-and-monetizing-your-app-for-windows-phone-users.aspx

Top primary user languages for all app downloaded (Jan-Jun 2013)

Offering your app in English only covers only 25% of Windows Phone users. Adding Mandarin and Spanish increases coverage to ~60%, and adding Russian, Italian, Portuguese (Brazil), and French covers the large majority of all Windows Phone users.

Priority markets

See Details Here:

http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/06/21/tips-for-localizing-and-monetizing-your-app-for-windows-phone-users.aspx

Number of app downloads per market, Jan-Jun 2013

http://go.microsoft.com/fwlink?linkid=245767

https://nuget.org/packages/WPtoolkit/