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PowerPoint Presentation · PEPSICO For PepsiCo's Frito-Lay division, Neuro- Focus tested womens responses to Baked Lays. The research helped shape an ad campaign and new single-serve

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Single Unit

A separate population of thalamic

cells innervated from the thalamocortical

relay project to area R generating

a significant increase in the proportion

of non-synchronized responses.

Hypothesis:

A separate population of thalamic

cells innervated from the thalamocortical

relay project to area R generating

a significant increase in the proportion

of non-synchronized responses.

Hypothesis:

A separate population of thalamic

cells innervated from the thalamocortical

relay project to area R generating

a significant increase in the proportion

of non-synchronized responses.

Hypothesis:

A separate population of thalamic

cells innervated from the thalamocortical

relay project to area R generating

a significant increase in the proportion

of non-synchronized responses.

Hypothesis:

a2

a1

b2

b1

Da

Db

a1-b1)-(a2-b2)=Da-Db

Perceptual Interactions- Perceptual Coding- Dimensionality Reduction?

Perceptual Interactions- Perceptual Coding- Dimensionality Reduction

Indicates approx.

temporal appearance

of flame in content

Bright