2 6 1 0 S E H A W T H O R N E B L V D , P O R T L A N D , O R , 9 7 2 1 4

Since 1854, Holman’s Funeral & Cremation Service has provided families in the Portland area with the very

best in services and facilities. Holman’s historical Hawthorne mansion was designed by Whidden & Lewis

and built in 1902. Listed on the National Register of Historic Places, Holman’s Funeral & Cremation Service

is the second oldest continuously operating business in Oregon, just a few years younger than The

Oregonian newspaper.

In 1854, approximately 3000 people lived in the prospering city of Portland, including Andrew P. Delin and

his family. Mr. Delin was a local cabinetmaker by trade, and like many craftsmen of the era, was often

called upon to make coffins. As this practice grew, Mr. Delin decided to open a funeral chapel in his

business at First and Morrison Streets, and officially became A.P. Delin & Co., Undertakers. That same

year, Multnomah County was chartered and Andrew P. Delin was appointed the county’s first coroner.

Mr. Delin’s son-in-law, Edward Holman, who had worked in the undertaking business with his father-in-law,

eventually purchased the company and changed the name to Edward Holman & Co., Undertakers,

relocating the business to larger quarters at Fourth and Yamhill Streets to accommodate the livery stables

for the horse drawn hearses.

About that same year in 1901, a wealthy capitalist, Walter F. Burrell, was preparing to move his family into

their recently constructed mansion along Portland’s eastside “Boulevard”. The 14,416 square foot home

(designed by the premier architectural firm of Whidden and Lewis, who designed Portland’s City Hall and

the Multnomah County Courthouse, among others), consisting of more than twenty rooms covering a full

three floors as well as a full basement introduced “Prairie” style architecture to Portland. The Burrell family

occupied the residence for nearly two decades.

In 1921, one year after Edward Holman died, Walter Holman, 46, succumbed to kidney disease, leaving the

business to his widow, Mabel. Along with the help of their four sons, Mabel Holman took over management

of the company and began to seek out a new location to accommodate the need for parking. Deciding on

an eastside location, the Holman family acquired the Burrell Mansion, and moved the operation to its

present location on Hawthorne Boulevard, where the building soon became known as “The House of

Holman”.

Mr. Holman oversaw the business for the following 40 years, until his death in 1985. Like his mother,

Howard’s wife Margaret stepped in as sole owner of the business. Howard and Margaret had no children of

their own, and upon her death in 2005, the business was acquired by longtime employee and general

manager, Daniel Holmes.

2 6 1 0 S E H A W T H O R N E B L V D , P O R T L A N D , O R , 9 7 2 1 4

2 6 1 0 S E H A W T H O R N E B L V D , P O R T L A N D , O R , 9 7 2 1 4

Marcus & Millichap is pleased to announce they have been selected to exclusively market for the sale the

property located at 2610 SE Hawthorne Blvd in Portland’s Hosford-Abernethy neighborhood. This offering

provides a developer with the rare opportunity to develop one of Southeast Portland’s most recognizable

properties. The 14,416 square foot mansion consists of more than twenty rooms covering a full three floors as

well as a full basement. The structure is situated on a 1.64 acre parcel. The northern portion of the lot is zoned

CM2, and the southern portion is zoned CM1 (see page 24). These Commercial Mixed-Use zonings allow for a

variety of uses including retail, office and residential.

The most likely scenario is one where the existing structure is renovated and the excess land is developed.

There are renderings contained herein that visualize this concept.

The property is located on SE Hawthorne in the Hawthorne District, which is Southeast Portland’s premier retail

corridor. The Hawthorne district is known for its bohemian vibe and an eclectic mix of quirky gift shops,

bookstores and resale boutiques along Southeast Hawthorne Boulevard. Low-key eateries include classic

diners, taco spots and vegetarian restaurants, while pubs, music clubs and beer bars make for lively nightlife.

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Square Footage Total Value $ / PSF

Land Value: 40,826 SF $3,566,350 $87

Building Value: 12,254 SF $1,987,197 $162

Total Value: $5,553,547

List Price: $5,550,000

SE HAWTHORNE BLVD

SE CLAY ST

SE

25

TH

AV

E

SE

27

TH

AV

E

Use Categories CM1 CM2 CM3 CE

Residential Categories

Household Living Y Y Y Y

Group Living L/CU L/CU L/CU L/CU

Commercial Categories

Retail Sales and Service Y/L Y Y Y

Office Y/L Y Y Y

Quick Vehicle Servicing N L L Y

Vehicle Repair N Y Y Y

Commercial Parking N Y Y Y

Self-Service Storage N N L Y

Commercial Outdoor Recreation N Y Y Y

Major Event Entertainment N CU CU CU

Industrial Categories

Manufacturing and Production L/CU L L L

Warehouse / Freight Movement N N L L

Wholesale Sales N L L L

Industrial Service N L/CU L/CU L/CU

Railroad Yards N N N N

Waste Related N N N N

Zoning Use Allowances

Y = Allowed Use; L = Allowed, but Special Limitations; CU = Conditional Use; N = No, Prohibited

Use Categories CM1 CM2 CM3 CE

Institutional Categories

Basic Utilities Y/CU Y/CU Y/CU Y/CU

Commercial Service L/CU L/CU L/CU L/CU

Parks and Open Areas Y Y Y Y

Schools Y Y Y Y

Colleges Y Y Y Y

Medical Centers Y Y Y Y

Religious Institutions Y Y Y Y

Daycare Y Y Y Y

Other Categories

Agriculture L/CU L/CU L/CU L/CU

Aviation & Surface Passenger Terminals N N N CU

Detention Facilities N N CU CU

Mining N N N N

RF Transmission Facilities L/CU L/CU L/CU L/CU

Rail Lines and Utility Corridors CU CU CU CU

Zoning Use Allowances

Y = Allowed Use; L = Allowed, but Special Limitations; CU = Conditional Use; N = No, Prohibited

CM1 CM2 CM3 CE

Base Height (stories) 35'(3) 45'(4) 65'(6) 45'(4)

Base FAR 1.5:1 2.5:1 3:01 2.5:1

Maximum Height Limit with

Bonus (stories) 35'(3) 55'(5)* 75'(7) 45'(4)

Maximum FAR with Bonus 2.5:1 4:1 5.1 3.1

Maximum Height- Transit

Street ROW <70 feet Base height

45' within 10' of

lot line

45' within 10' of

lot line Base height

Maximum Height- Adjacent

to RF-R2.5 Zone Base height

35' within 25' of

R zone lot line

35' within 25' of

R zone lot line

35' within 25' of

R zone lot line

Maximum Height- Adjacent

to R2-R1 Zone Base height

45' within 25' of

R zone lot line

45' within 25' of

R zone lot line

45' within 25' of

R zone lot line

Additional Height Allowed

for Active Ground-floor Uses 3' 3' 3' 3'

Maximum Building Coverage

% Inner/East/West 90/75/75 100/85/85 100/85/85 90/75/75

Required landscaping %

Inner/East/West 0/15/15 0/15/15 0/15/15 0/15/15

Exterior Display Areas L L L Y

Exterior Storage Areas N N L Y

Drive Thru Facilities N L L Y

Zoning Concept Development Standards

* The 55’ height limit is allowed only in areas with a Mixed Use - Urban Center Comprehensive Plan designation and in

areas with the Mixed Use - Civic Corridor Comprehensive Plan designation where the Design overlay zone is applied.

ECONOMY

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* Forecast

Sources: Marcus & Millichap Research Services; BLS; Bureau of Economic Analysis; Experian; Fortune; Moody’s

Analytics; U.S. Census Bureau

MARKET OVERVIEW

* Cap rates trailing 12 months through 1Q18; 10-Year Treasury up to March 29

Sources: CoStar Group, Inc.; Real Capital Analytics

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Yamhill County 2.6% -290 $21.82 0.0%

Columbia County 3.4% 0 $15.00 0.0%

Southeast 5.3% 40 $24.58 2.7%

Northwest 5.4% -300 $25.77 11.5%

Lloyd District 5.6% -200 $30.06 13.2%

Northeast 5.6% -100 $15.02 -0.7%

Westside 6.3% -60 $22.85 1.8%

Clark County 8.6% -200 $20.95 -0.1%

Southwest 11.1% 80 $20.95 0.9%

CBD 12.9% -10 $32.19 6.7%

I-5 Corridor 14.9% 160 $25.12 3.3%

Overall Metro 9.7% -30 $25.40 4.4%

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MARKET OVERVIEW

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MARKET OVERVIEW

Income

In 2018, the median household income for your selected geography is

$52,881, compare this to the US average which is currently $56,286.

The median household income for your area has changed by 44.93%

since 2000. It is estimated that the median household income in your

area will be $62,408 five years from now, which represents a change

of 18.02% from the current year.

The current year per capita income in your area is $38,736, compare

this to the US average, which is $30,982. The current year average

household income in your area is $77,316, compare this to the US

average which is $81,217.

Population

In 2018, the population in your selected geography is 34,303. The

population has changed by 21.13% since 2000. It is estimated that

the population in your area will be 34,847.00 five years from now,

which represents a change of 1.59% from the current year. The

current population is 49.23% male and 50.77% female. The median

age of the population in your area is 34.88, compare this to the US

average which is 37.83. The population density in your area is

10,888.76 people per square mile.

Households

There are currently 17,064 households in your selected geography.

The number of households has changed by 22.25% since 2000. It is

estimated that the number of households in your area will be 17,407

five years from now, which represents a change of 2.01% from the

current year. The average household size in your area is 1.97 persons.

Employment

In 2018, there are 17,234 employees in your selected area, this is also

known as the daytime population. The 2000 Census revealed that

71.11% of employees are employed in white-collar occupations in

this geography, and 28.98% are employed in blue-collar occupations.

In 2018, unemployment in this area is 3.66%. In 2000, the average

time traveled to work was 25.00 minutes.

Race and Ethnicity

The current year racial makeup of your selected area is as follows:

88.05% White, 1.43% Black, 0.12% Native American and 4.35%

Asian/Pacific Islander. Compare these to US averages which are:

70.42% White, 12.85% Black, 0.19% Native American and 5.53%

Asian/Pacific Islander. People of Hispanic origin are counted

independently of race.

People of Hispanic origin make up 4.64% of the current year

population in your selected area. Compare this to the US average of

17.88%.

Housing

The median housing value in your area was $424,365 in 2018,

compare this to the US average of $193,953. In 2000, there were

5,332 owner occupied housing units in your area and there were

8,626 renter occupied housing units in your area. The median rent at

the time was $552.

Source: © 2018 Experian