Embed Size (px)
Citation preview
11ms 23ms
Processing time
television
250%
150%
50%
50%
150%
250%
Text only
Icon & text
Differences in the Level of Straight-lining
22%
Recall of data
16% 16%
Recall of data
42% 50%
100%
131% 133% 134%150%
Column Pictogram column Tree map Polar area Decorated column
Effect on extraneous information recall
29% 23% 40% 33%
9.1 8.2 12.8 9.2
Words recalled
Willingness to share
41
51
44
5653 53
4237
32
4442
52
30
17
41
55
49
6361
64
5653
49
63 62
73
55
50
Football TB Music Insults Olympics NBK Average Gross Misc Climate Horse Beetlemania Water YouTube Google
Less visual Infographic
Curious to view after two second exposure
46
56
31
53
60
4845
31
40
4946
4036
45
38
60
38
60
69
57 58
45
55
65 66
61 60
78
Insults Horse Olympics TB NBK Water Average Football MSC Climate Google Beetlemania Gross Youtube
Less visual Infographic
Curious to scroll down and view more
57%
67%
76%
92%
Text
Bubbles
Doughnuts
Column
Recall of top item – by chart type
TV PC
20% 0%
Confusion in iconography: screens
thought this was
a computer
thought this was
a computer
Recall of data
32% 47%
0
2
4
6
8
10
12
When sea levels attack!How long have we got?
The advantages of design
