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International Civil Rights Center & Museum
Gala 2018Annual Fundraising Gala Celebrating the
58th Anniversary of the Sit-In M o v e m e n t
134 South Elm Street · Greensboro, North Carolina 27401 · (336) 274-9199 · www.sitinmovement.org
December 20, 2017
Dear ICRCM Supporter,
The International Civil Rights Center & Museum (ICRCM) invites you to join us in, “Bridging the Movements”, at
the 2018 Annual Gala Fundraiser! The Gala will be held at The Elm Street Center Empire Room, downtown
Greensboro, Saturday, February 3, 2018: doors open at 5:30pm, program begins at 6:00pm. There will be a
Special VIP Reception at 5:00pm for sponsorship levels $5,000 and above.
On that evening, the Museum will honor William “Bill” Lucy (labor movement activist, stood alongside Dr. Martin
Luther King Jr. in civil rights struggles, such as the Sanitation Strike in Memphis, TN, and Nelson Mandela in
opposition to apartheid in South Africa) with the Alston/Jones International Civil and Human Rights Award. We
will also present Debra Lee (graduate of James B. Dudley High School and current Chairman and Chief Executive
Officer of Black Entertainment Television) with the ICRCM Trailblazer Award; and Dr. Lee Kinard, Jr., (retired
host of WFMY-TV's pioneering Good Morning Show -- America's longest running and most successful early
morning TV news show, former co-anchor of News 2 at 6, and producer of several award winning documentaries
on a variety of local, national and international topics), as our Unsung Hero. In addition, we will formally announce
Greensboro’s own Charles Bess as the 2018 Sit-In Participant, for his involvement in the F.W. Woolworth 1960
lunch counter integration. And we will salute Attorney Joseph Williams (Greensboro attorney) with the Lifetime
Community Service Award. This year we will also recognize Rev. Jesse Jackson with the Lifetime Civil and
Human Rights Award.
Each year, ICRCM hosts this fundraising gala to ensure that the Museum continues its mission of furthering
democracy, advancing civil and human rights, and celebrating the nonviolent protests of the 1960 F.W. Woolworth
Sit-Ins that served as a catalyst in the civil rights movement. 2018 will mark the 58th anniversary of America’s most
recognized lunch counter sit-in protests against segregated eating establishments in the South. At the same time, the
ICRCM Board will celebrate the eighth anniversary of the opening of the Museum in the former F.W. Woolworth
building.
Enclosed you will find information detailing the 2018 Annual Gala Sponsorship Packages, in addition to an order
form to complete and return. Online table reservations are available to assist in scheduling your gala attendance;
please visit www.icrcmgala_2018.eventbrite.com. This year we would also encourage your support in sponsoring a
Student Table for as low as $500.
Do not miss your opportunity to honor these worthy champions of the civil rights movement and also to make your
mark on history as we work together, Bridging the Movements. If you have questions, or require assistance to reserve
your seating and designate your sponsorship package, please contact La’ Tonya Wiley at (336) 274-9199 or
Sincerely,
John L. Swaine, CEO
International Civil Rights Center & Museum
2018 GALA Sponsorship Opportunities
BENEFIT PACKAGES:
Gala Dinner – Saturday, February 3, 2018, 6pm
The Elm Street Center, Empire Room
Greensboro, North Carolina
A Changed World ($50,000)
Private Reception with Honoree
Eight (8) Gala VIP Reception Tickets (Reception begins at 5:00pm)
Deliver Opening Greetings at the Dinner
Two (2) Premier Level Tables (18 seats), with one of the two remaining A&T Four and a guest seated at table
Hosted wine service at each table (6 bottles per table, red & white)
Prominent Full Page Ad in Gala Souvenir Booklet, Title Sponsor
Name included on all promotional materials
Logo placement on ICRCM Website for one year (2018)
Company name on Video Scroll, Pop-Up Banner (provided by the sponsorer) at both the Reception and the Dinner
Sponsorship of Five Hundred (500) Student Admissions for “Building a Better America”
Two (2) free Lobby Rentals during 2018
Four (4) VIP Private Tour Passes, admits Twenty-Five (25) guests per tour during 2018
2018 Museum monthly programming underwriting
The Quest for Justice ($25,000)
Private Reception with Honoree
Six (6) Gala VIP Reception Tickets (Reception begins at 5:00pm)
Two (2) Premier Tables (20 seats), Choice of hosting one of the A&T Four Family Tables
1. Blair/Khazan/McCain Family Table Sponsor
2. McNeil/Richmond Family Table Sponsor
Hosted wine service at each table (3 bottles per table, red & white)
One (1) free Gallery Rental during 2018
Full page Ad in the Event Program booklet
Logo placement on ICRCM Website for one year (2018)
Company name on Video Scroll
Two (2) VIP Private Tour Passes, admits Twenty-Five (25) guests per tour during 2018
Sponsorship of Two Hundred and Fifty (250) Student Admissions for “Building a Better America”
The Lunch Counter ($10,000)
Four (4) Gala VIP Reception Tickets (Reception begins at 5:00pm)
One (1) Premier Table (10 seats)
Hosted wine service at table (2 bottles red & white)
Full page Ad in the Event Program booklet
Logo placement on ICRCM Website for one year (2018)
Company name on Video Scroll
Two (2) VIP Group Passes, admits up to Twenty-Five (25) guests per tour during 2018
Sponsorship of One Hundred and Twenty-five (125) Student Admissions for “Building a Better America”
Bridging the Movements Sponsor ($5,000)
Two (2) Gala VIP Reception Tickets (Reception begins at 5:00pm)
One (1) Reserved Table (10 seats)
Full page Ad placed in Event Program booklet
Logo placement on ICRCM Website for one year (2018)
Company name on Video Scroll
One (1) VIP Group Pass, admits up to Twenty-Five (25) guests per tour during 2018
Sponsorship of Fifty (50) Student Admissions for “Building a Better America”
The Freedom Supporter ($2,500)
One (1) Reserved Table (10 seats)
½ page Ad placed in Event Program booklet
Company name placed on ICRCM Website for one year (2018)
Company name on Video Scroll
One (1) VIP Group Pass, admits up to Twenty-Five (25) guests per tour during 2018
The Walk of Courage ($1,500)
One (1) Reserved Table (10 seats)
Company name on Video Scroll
One (1) VIP Group Pass, admits up to Twenty-Five (25) guests per tour during 2018
Student Table Sponsor ($500)
Name/Company Name on table
INDIVIDUAL TICKET ($125)
STUDENT TICKET ($50)
*Valid Student ID from a college or university required at time of purchase.
2018 Fundraising Gala Award Recipients
Lifetime Civil and Human Rights Award
Rev. Jesse Jackson, Sr., was born in Greenville, South Carolina in 1941. He attended the
University of Illinois on a football scholarship in 1959, but following his second semester at the
predominantly white university, Jackson transferred to the North Carolina Agricultural &Technical
State University, a historically black university located in Greensboro, North Carolina. He became
active in local civil rights protests against segregated libraries, theaters and restaurants. He
graduated with a B.S. in Sociology in 1964, then attended the Chicago Theological Seminary on a
scholarship. He was ordained a minister in 1968, and in 2000, was awarded his Master of Divinity
Degree. Jackson has been known for commanding public attention since he first started working for
Martin Luther King Jr. In 1965, Jackson participated in the Selma to Montgomery marches
organized by James Bevel, King and other civil rights leaders in Alabama. Impressed by
Jackson's drive and organizational abilities, King soon began giving Jackson a role in the Southern Christian Leadership
Conference (SCLC). In 1966, King and Bevel selected Jackson to head the Chicago branch of the SCLC's economic arm,
Operation Breadbasket and he was promoted to national director in 1967. Operation Breadbasket had been started by the
Atlanta leadership of the SCLC as a job placement agency for blacks. People United to Save Humanity (Operation PUSH)
officially began operations on December 25, 1971; Jackson later changed the name to People United to Serve Humanity.
At its inception, Jackson planned to orient Operation PUSH toward politics and to pressure politicians to work to improve
economic opportunities for blacks and poor people of all races. On November 3, 1983, Jackson announced his campaign
for President of the United States in the 1984 election, becoming the second African American (after Shirley Chisholm) to
mount a nationwide campaign for president. In 1984, Jackson organized the Rainbow Coalition and resigned his post as
president of Operation PUSH, though he remained involved as chairman of the board. PUSH's activities were described in
1987 as conducting boycotts of businesses to induce them to provide more jobs and business to blacks and as running
programs for housing, social services and voter registration. He ran for office as "shadow senator" for the District of
Columbia when the position was created in 1991, and served as such through 1997, when he did not run for re-election. In
1996, the Operation PUSH and Rainbow Coalition organizations were merged.
Alston/Jones International Civil and Human Rights Award
Mr. William “Bill” Lucy, labor union organizer and leader was raised in Richmond, California, and
studied civil engineering at the University of California at Berkeley in the 1950s. He then joined the
U.S. Navy in 1951.Though he never completed his studies, Lucy landed a job working for Contra
Costa County in California as an assistant materials and research engineer in 1954. In 1956, he
became a member of the American Federation of State, County and Municipal Employees
(AFSCME). By 1965, he had been elected president of the local. Lucy began his leadership role in
the AFSCME when the civil rights movement was shifting its focus to economic issues. In 1968
mostly black Memphis, Tennessee sanitation workers still received wages far below the minimum
wage and had no benefits or job security. These long-standing inequalities led to the 1968 Sanitation
Workers' Strike where marchers adopted the logo "I am a man." Lucy traveled to Memphis to
lend
his support. There, he worked alongside Martin Luther King, Jr., who was assassinated on April 4, 1968. Despite the
assassination, Lucy asked the workers to continue their strike and participated in the negotiations that led to the success
and recognition of the sanitation workers' union. In the 1980s Lucy was one of the founders of the Free South Africa
Movement that launched the successful anti-apartheid campaign in the United States. In November 1994, he became the
first African American elected as president of Public Services International (PSI), the world's largest union federation. He
serves on numerous boards, including the NAACP, TransAfrica, Black Leadership Forum, the Africa America Institute,
and the Council of Institutional Investors. After 3 decades of labor union organizing, Lucy rose to become the highest
ranking African American in AFSCME, one of the largest unions in the U.S. He is also one of the most influential African
Americans in the history of labor organizing, founding the Coalition of Black Trade Unionists (CBTU), having carved out
a legacy based on living wages, health care benefits, and job safety for working families around the world.
Trailblazer Award
Dr. Debra Lee, Media company chief executive, was born on August 8, 1955 in Fort Jackson,
South Carolina. In 1972, Lee graduated from Greensboro-Dudley High School and later moved to
the East Coast where she attended Brown University. In 1976, after receiving her B.A. degree in
political science with an emphasis in Asian politics, Lee attended Harvard University. She
simultaneously earned her M.A. degree in public policy from the John F. Kennedy School of
Government and her J.D. degree from Harvard Law School in 1980. In 1986, Lee joined Black
Entertainment Television (BET Networks) and created its legal department. During her tenure, Lee
has played pivotal roles in the company's history, including executive vice president and general
counsel of the legal affairs department; corporate secretary; and president and publisher of the publishing division. In
1996, Lee became president and chief operating officer; and, in 2005, she was named chairman and chief executive
officer. Lee has been regarded as one of the country's top female executives and served on the corporate board of directors
of global businesses including Marriott International, Revlon and Eastman Kodak Company. She has also been affiliated
with several professional and civic organizations including the National Board of Directors for National Symphony
Orchestra, the National Women's Law Center and the Alvin Ailey Dance Theater. Lee was also named Trustee Emeritus
at Brown University, her alma mater. Lee’s honors include the 2001 Woman of the Year Award from Women in Cable
and Telecommunications and the 2003 Distinguished Vanguard Award for Leadership from the NCTA, a first for an
African American female executive. Outside of the cable industry, Lee has also received special recognition, including
the 2005 Madame C. J. Walker Award from Ebony magazine for best exemplifying the entrepreneurial spirit of the
pioneering Black businesswoman.
Unsung Hero Award
Dr. Lee Kinard, Jr. is a member of the North Carolina Association of Broadcasters Hall of Fame and
a recipient of the Silver Service Award presented by the National Television Academy of Arts and
Sciences. He concluded a fifty-year career in Radio and television when he retired from WMFYTV,
Greensboro, in December 1999. Lee Joined Guilford Technical Community College in 2000 to help
create the Larry Gatlin School of Entertainment Technology. He has also served as the Executive
Assistant to the President until April 2014. As the Institutional Historian, his duties included
overseeing the Office of Marketing and Public Information. Lee is widely known and respected for his
work as the host of WFMY-TV's pioneering Good Morning Show -- America's longest running and
most successful early morning TV news show. In his 43-year career at WFMY-TV, Lee also co-
anchored News 2 at 6 (1984-1999) and produced award winning documentaries on a
variety of local, national and international topics. Lee holds undergraduate and graduate degrees in English and a
doctorate in Education from the University of North Carolina Greensboro. Six School Bell awards presented by the North
Carolina Association of Educators attest to his service to education. He has received The Order of the Long Leaf Pine for
service to the state and holds distinguished alumni awards from UNCG and Pfeiffer University. His published works include Good Morning: 40 Years on America's Longest Running and Most Successful Early Morning Show; Guilford
Technical Community College: 1958-2008 and North Carolina: Behold the Beauty with William Mangum et al. He is a
recipient of the brotherhood/sisterhood citation from the Piedmont Triad region of the National Conference for
Community and Justice.
Lifetime Community Service Award
Attorney Joseph “Joe” Williams of Joseph A. Williams, P.A., is a Greensboro Trial Lawyer,
graduating from North Carolina Agricultural &Technical State University (NCAT) in 1972 and
North Carolina Central University (NCCU) School of Law in 1975. He became the Assistant
District Attorney of Guilford County in 1975 and District Court Judge of the 18th Judicial District in
Greensboro from 1977-1980. Williams became partner of the Law Firm of Lee, Johnson &
Williams in 1980 until 1983, when he started his own law firm. Joseph Williams is a former Board
of Trustee for NCAT, former Board of Director for the National Conference for Community and
Justice of the Piedmont (NCCJ) and former Board of Director for Greensboro National Bank. He was the first African
American in its history to serve as President of the Greensboro Bar Association (2002-2003) and former Second Vice
President of the NCCU School of Law Alumni Association. Williams is a Founding Member of the C.W. Lawrence
Masonic Lodge and former President of the Greensboro Men’s Club. Joseph currently serves on the Board of Directors
for First Citizens Bank and is Community Coordinator for the Greensboro Violent Offenders Task Force. He is a member
of the American Bar Association, Greensboro Criminal Defense Lawyers Association, North Carolina Association of
Black Lawyers, Omega Psi Phi Fraternity, Greensboro Young Men’s Club, and NC Guardsmen, Inc. His numerous
academic publications include “A Crow-Jim, the Saga of Inverse Discriminations”, a prognostic analysis on the effects of
integration on black students. Joseph Williams has received various awards and accolades throughout his life including:
the Order of the Long Leaf Pine State of North Carolina awarded by Governor James B. Hunt, Jr., the NC Association of
Black Lawyers Community Service Award, Greensboro Young Men’s Club Man of the Year, American Juris Prudence
Award of Academic Excellence in Health Law, and the Law Week Award for Most Satisfactory Scholastic Achievement
in Senior Year.
Sit-In Participant Award
Charles O. Bess worked as a busboy in the F. W. Woolworth store in Greensboro from 1956 to
1961. He was working the day the Greensboro Four began the sit-in at the store's lunch counter on
February 1, 1960. Bess is pictured on the front page of the February 2, 1960 edition of the
Greensboro Record newspaper, standing behind the lunch counter. Charles Bess was one of the
African American employees who integrated the all whites Woolworth’s counter, July 25. 1960.
Born April 4, 1937, in King Mountain, North Carolina. He moved to Greensboro in 1956 and is a
member of Mount Zion Baptist Church. Mr. Bess enjoys art, and reading and writing poetry.
134 South Elm Street, Greensboro, North Carolina 27401 (336) 274-9199 www.sitinmovement.org
2018 Annual Fundraising Gala Sponsorship Order Form
Thank you for supporting the International Civil Rights Center & Museum. The annual Gala is the
Museum’s primary fundraiser that provides financial support necessary to achieve the ultimate goal of
education and is a learning tool for providing history from the past. Your generous support will help us in
our ongoing quest to fulfill our goal.
Organization Name_____________________________________________________________________
Business Category______________________________________________________________________
Contact Person Name: ________________________________________Title:______________________
Mailing Street Address: _________________________________________________________________
City, State, Zip:________________________________________________________________________
Email Address: ________________________________________________________________________
Phone: __________________________________Fax:_________________________________________
Please indicate selection with a check mark ( ):
( ) A Changed World Sponsor................................$50,000
( ) The Quest for Justice Sponsor……………..….$25,000
( ) The Lunch Counter Sponsor……….............…$10, 000
( ) Bridging the Movements Sponsor……………....$5,000
( ) The Freedom Supporter Sponsor……….……….$2,500
( ) The Walk of Courage Sponsor…………........….$1,500
( ) Student Table Sponsor…………………..…...…....$500
Please refer all Gala orders and inquires to [email protected]
Name:_______________________________________________________________________________
Email Address:________________________________________________________________________
Phone:_______________________________________________________________________________
134 South Elm Street, Greensboro, North Carolina 27401 (336) 274-9199 www.sitinmovement.org
Sponsorship Advertisement for 2018 Gala Souvenir Booklet
Full Page Sponsor $400.00
Half Page Sponsor $250.00
Quarter Page Sponsor $175.00
Business Card Sponsor $100.00
Patron Sponsor $50.00
________YES, I would like to run the same ad as last year.
________YES, I would like to run ad as indicated above.
*Measurements based off standard paper size measurement (8.5x11.0 inches; 300 DPI and 72 DPI
respectively; 2480 pixels x 3508 pixels).
Payment Options:
(Please fax this completed form to 336-274-6244 or scan to [email protected]).
( ) Invoice Me
( ) Check Payable to: International Civil Rights Center & Museum (ICRCM),
134 South Elm Street, Greensboro, NC 27401
( ) Credit Card: ___Visa ___MasterCard ___Discover ___American Express
Card #________________________________________________Expiration Date___________
CVS Code____________
Signature______________________________________________Date____________________
Name as appears on Card_________________________________________________________
Billing Address IF different from Mailing Address
______________________________________________________________________________
You may choose to mail your payment and camera-ready art to the International Civil Rights
Center & Museum at 134 South Elm Street, Greensboro, North Carolina, 27401; ATTN: GALA,
or you may email your camera-ready art to [email protected].