PowerPoint Presentation · Carmen Hodgins, Siemens Energy ROUND III: ALIGNING WITH THE BUSINESS . #NALCCHICAGO 2014 ... of outcome Results & Next Steps: • 71% open rate • 8-10

2014

C H I C A G O

www.DiversityBestPractices.com #NALCCHICAGO

2014

Track C. ERG Program Managers: Recognizing ERGs as VALUABLE Business Strategy Assets

Facilitator: Michelle Ferguson, McGraw Hill Financial Presenters: Tim Bresnahan, Northern Trust Lupe Gallardo , Allstate Carmen Hodgins, Siemens Energy

ROUND III: ALIGNING WITH THE BUSINESS


2014


Presenter: Tim Bresnahan

Vice President, Philanthropic Advisory Services Northern Trust



2014

Northern Trust – LGBT BRC History and Evolution: 1995 – “TNT Pride” formed as the LGBT affinity group at Northern Trust with the mission of creating a ‘safe place’ for all members of the LGBT community at Northern

1997 – Members of TNT Pride begin to lobby leaders of the bank to approve domestic partner benefits

1998 – Northern Trust becomes the 2nd financial services firm in the U.S. to offer DP benefits

2005 – TNT Pride becomes one of the official Business Resource Councils


2014 Northern Trust – LGBT BRC

LGBT Practice

Business Case

Support from Senior Leadership

BRC Leadership


2014

Northern Trust – LGBT BRC The LGBT BRC plays a key role in supporting the LGBT Practice:

Monthly business development meetings

Client/prospect referrals

Attending sponsorship events

Development of marketing materials

Thought leadership


2014

Open rates for targeted emails as high as

47%…vs. industry average of 25%

Click-through rates to NT expert content ranged

between 5-10%...vs. industry average of 2-3%

New revenue increased 46% from 2011-2013

2013 marketing investment ROI = 730%

Kept our LGBT constituency engaged

throughout 2013 with expert content

White paper on DOMA ruling

White paper on IRS ruling

2 Wealth Magazine articles

Northern Trust – LGBT BRC Measurements and Results are KEY


2014


Presenter: Lupe Gallardo

Claims Senior Manager Allstate

President, Professional Latino Allstate Network (PLAN)



2014

Driving Business Results Professional Latino Allstate Network (PLAN)

Lupe Gallardo; Claims Senior Manager/PLAN President


2014

PLAN’s Shared Vision Our Purpose…

Support Growth in Latino Market

Leverage Cultural Competency for Business Impact

Build Leadership & Talent Development

Our Mission…Advance Latino Talent to Drive Business Results


2014

More About Plan…

In 2012, LatinaStyle Magazine named PLAN one of the top Latino ERGs in the country PLAN was recently named one of the most valuable Latino ERGs by Hispanic Executive Magazine

2014

Priorities Culture Career Community Commerce


2014

Genesis…Latino Claims Customer Experience

2012 Launch of PLAN Fireside Chats

70 Ideas

Story Corps Employee-led initiative recorded and archived in the Library of Congress and at the University of Texas

Language Preference Indicator

In-Language Customer

Communications

3 focus areas

Language Proficiency

Testing


2014

Results – Latino Claims Customer Experience

• 7,000+ Claim professionals trained in 14 areas

• 150,000 claims identified with Spanish language preference

• 66% increase in Language preference indicator usage

Language Preference Indicator Training

• 14 Claim letters translated & available

• 20 projected by YE

• Claims Resource website available for countrywide usage

In-language Communications

• Language proficiency pilot to launch in Q4

• 100 claim professionals in 6 markets

Language Proficiency Testing

Senior VP of Claims Now PLAN Executive Sponsor


2014

GOAL: Assist in talent acquisition of Latino candidates

Emails aimed at various target audiences

Candidate assigned a PLAN coach

Create a positive experience regardless of outcome

Results & Next Steps: • 71% open rate • 8-10 candidates in pipeline • 2 hires • Incentive referral bonus for employee referrals ($500-$1000) • Hispanic Heritage Event, National Museum of Mexican Art (10-3-14)

The Present

PLAN’s Latino Social Recruiting Campaign


2014

• Exploring New Products & Services For Latino Market

• Assist with Independent Agent Recruiting

The Future


2014

Begin With Corporate Strategy

Meet With Senior

Leaders

Identify Business

Opportunities

ERG

Ideation & Innovation

Celebrate & Communicate

Milestones

ERG Business Impact…Action Items


2014


2014


Presenter: Carmen Hodgins

Communications Specialist Siemens Energy

Co-chair, Black Resource Group


Unrestricted © Siemens AG 2013 All rights reserved. Inclusion and Diversity

www.siemens.com

Black Resource Group Carmen Hodgins, Co-chair


2014

About the Black Resource Group (BRG)

Established in 2005 to provide opportunities to develop and leverage the talents of black employees in an effort to positively impact bottom line business benefits for Siemens.


About Siemens:

Nine Divisions to Serve the Global Market

1) Commonwealth of Independent States


U.S. Snapshot

Revenue $24 billion Orders $25 billion

Employees 52,000

R&D Expenditures $1.37 billion

R&D Employees 6,300

U.S. Fast Facts Fiscal Year 2013


2014

Conveniently Located Near UCF


2014

January 2014 Resume and Interview Workshop


2014

February 2014 Department of Energy Visit


2014

Alignment with BRG Strategy

Provides a pathway for

energy professionals

students

community at large

to learn more about the

dynamic energy industry.


2014

August 2014 Youth Energy Academy


2014

Results

What external affinity organizations align with your ERG mission?

2014

C H I C A G O

Documents

PowerPoint Presentation · Carmen Hodgins, Siemens Energy ROUND III: ALIGNING WITH THE BUSINESS . #NALCCHICAGO 2014 ... of outcome Results & Next Steps: • 71% open rate • 8-10