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PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

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Page 1: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,
Page 2: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network

Our National Pastime

All the Time –

Archiving for Future Generations

Page 3: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network Facts

Largest debut in cable TV history

Over 50 Million Household‟s on Launch - 01/01/2009

A native HD service, 720p

190 Total Live Games in 2009

60+ Spring Training Games

77 Live MLB Regular Season Games

26 Thursday Night Games

26 Saturday Night Games

4 Holiday Games

9 Afternoon Games

12 Pennant Race / Special Games

12 Caribbean World Series Games

19 College/ Youth Baseball Games

16 World Baseball Classic Games

3 Team USA World Cup Games

Page 4: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network Facts - Today

Rank MSO

1 Comcast

2 DIRECTV

3 Time Warner Cable

4 Dish Network

5 Cox Cable

6 Charter Communications

7 Cablevision

8 Verizon FiOS

9 Bright House

10 AT&T U-verse

In Over 54 Million Household‟s

Available in all major markets

Deals with 8 of the top 10 MSO‟s

Page 5: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Saturdays bring another night of great live games with

Saturday Night Baseball. The Network will simulcast

the local broadcasts, including local announcers, to give

folks the home team feel.

Broadcast teams for Thursday Night Baseball games

include play by play by Bob Costas, Matt Vasgersian and Victor

Rojas, with analysis by Jim Kaat, Harold Reynolds, Al Leiter,

Joe Magrane and Dan Plesac.

More live games will come to MLB Network on weekday

afternoons as MLB Matinee doubleheader Thursdays

debuts early in the season with a special emphasis on the

last 10 weeks with Pennant Chase Special games.

MLB Network Has Close to 80 Live Games

Page 6: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Plus Many More Original Programs

Page 7: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

“If you build it, they will come…”

MLB Network Studio 3 & Studio 42

Page 8: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network – The Challenge

1. Hire the Team

2. Design the Systems

3. Remove the existing unusable infrastructure from MSNBC

4. Source the Solutions

5. Develop interoperability between complex systems

6. Deploy the Solutions and Systems on an unrealistic timeline

7. Getting it “right” the first time

8. Launching a Major Broadcast Network in under 6 Months

Page 9: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network – The Timeline of the Build out

June 1st, 2008 – Employee #1 – Tony Petitti is hired to launch a network in 6 months.

June 15th , 2008 – Temporary facility is secured in old MSNBC Secaucus, NJ location.

June 15th, 2008 – Broadcast Systems integrator is removing MSNBC hardware

July 15th, 2008 – Launch of MLB Network is highlighted at 79th All Star Game

August 15th, 2008 – Finalize most Broadcast Systems… Time to start on Back Office !

September 30th, 2008 – Finalize Back Office designs and systems…

October 1st, 2008 – Take delivery of Back Office hardware

October 15th – Install Back Office software, and interconnect to Broadcast Systems

November 1st – Broadcasting Test Signals to MSO‟s… Test Programming on the 15th

November 30th – Full Facilities on line for training, rehearsals, and testing.

January 1st, 2009 – 6 pm ON- AIR to 50 Million Household‟s

Facility Overview

Page 10: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Building the Back Office in Under 30 Days

CISCO ASA 5540

POWER STATUS ACTIVE VPN FLASH

Adaptive Security Appliance

SERIES

CISCO ASA 5540

POWER STATUS ACTIVE VPN FLASH

Adaptive Security Appliance

SERIES

Catalyst 6500 SERIES Catalyst 6500 SERIES

Broadcast Networks

10.x.x.x /24

Verizon

Internet Circuit

45Mbps

Sprint Internet

Circuit

45Mbps

Internet RouterInternet Router

Firewall

(Nokia/

Checkpoint)

Firewall

(Nokia/

Checkpoint)

Cisco Catalyst

6509

2x Supervisor 720

Cisco

ASA 5550s

Cisco

Catalyst 6506s

100-240V ~ 3A

50/60Hz

DO NOT REMOVE DURING NETWORK OPERATION

CF

Cisco 3800 Series

SYS ACT PWR

SYS

RPS PWR AIM0 AIM1 PVDM0 PVDM1 PVDM2 PVDM3

AUX

Verizon

Point-to-point DS3

45Mbps

CISCO ASA 5540

POWER STATUS ACTIVE VPN FLASH

Adaptive Security Appliance

SERIES

CISCO ASA 5540

POWER STATUS ACTIVE VPN FLASH

Adaptive Security Appliance

SERIES

Cisco

ASA 5520s w/ IPS

BOC

245 Park Ave.

100-240V ~ 3A

50/60Hz

DO NOT REMOVE DURING NETWORK OPERATION

CF

Cisco 3800 Series

SYS ACT PWR

SYS

RPS PWR AIM0 AIM1 PVDM0 PVDM1 PVDM2 PVDM3

AUX

Internap

45MB DS3

Cisco 3825 Router

(HSRP Primary) Sprint 45Mb

DS3

`MLB Network

Backoffice Users

HSRP

UTILSTAT

DUPLEXSPEED

SYSTEMRPS

CATALYST 3550

2

1

35

36

37

38

39

40

41

42

33

34

43

44

45

46

47

48

19

20

21

22

23

24

25

26

17

18

27

28

29

30

31

32

3

4

5

6

7

8

9

10

1

2

11

12

13

14

15

16

Cisco Catalyst

3560s (Closets)

DG 9/30/08

Shared Storage

Backup Internet Connectivity

Primary Connectivity to BOC

Cisco 3825 Router

(HSRP Secondary)

Cisco 3825 Router

BackofficeUpstairs Phone Room

BroadcastDownstairs

Engineering

Rooms

Primary Internet Connectivity

Backup Connectivity to BOC

NetApp

Filer A

NetApp

Filer B

Aggregates

Supervisor720

GB RJ45 Blade

GB Fiber Blade

Each 6506 contains:100-240V ~ 3A

50/60Hz

DO NOT REMOVE DURING NETWORK OPERATION

CF

Cisco 3800 Series

SYS ACT PWR

SYS

RPS PWR AIM0 AIM1 PVDM0 PVDM1 PVDM2 PVDM3

AUX

VMware Servers

Microsoft Servers

Catalyst 6500 SERIES

Catalyst 6500 SERIES

Facility Overview

Page 11: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Secaucus, NJ

MLBP Archive

BAM Game Data

Live Games

Studio Production

Post Production

Digital Video SystemsNetwork

Master Control

On-Air Ticker

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HD

Facility Overview

Page 12: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Secaucus, NJ

MLBP Archive

BAM Game Data

Live Games

Studio Production

Post Production

Network

Master Control

On-Air Ticker

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

Digital Video System• Allows fully tape-less operation

of MLB Network.

• X-SAN and Y-SAN support

online edit and Studio.

• Z-SAN supports near-line edit

storage.

• Older material is pushed off the

system onto a LT04 robotic tape

storage archive.

• The system creates hi-res HD

digital MPEG2 video for

production, and low-res MPEG1

screening copies of media.

• The X / Y / Z SAN configuration

affords full back-up in case of a

failure of any one system.

• Aurora Browse allows full

search and screening / review of

all material in the system.

Facility Overview

Page 13: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Secaucus, NJ

BAM Game Data

Live Games

Studio Production

Post Production

Network

Master Control

On-Air Ticker

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

MLB Productions Tape Archive• MLB Productions Tape Archive and Library Staff

are on site, working closely with MLB Network.

• MLBN utilizes existing MLBP Tape Archive, which

is digitized into the Digital Video System as needed.

• The existing MLBP Nesbit library system data is

integrated into the DIAMOND Database.

• The MOC facility is dedicated to transferring

MLBP Tape Archive material into the Digital Video

System.

• Selected MLBP archive tapes are being logged in

detail utilizing the DIAMOND Logging System.

MO

C

Facility Overview

Page 14: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Secaucus, NJ

BAM Game Data

Studio Production

Post Production

Network

Master Control

On-Air Ticker

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS MO

C

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

Live Games• Extensive incoming video capability includes

Satellite, Fiber Optic lines, and connectivity to MLB

Advanced Media (BAM) facility.

• MLBN BallParkCam feeds come directly to

Secaucus from MLBN equipment at each stadium.

• Acquisitions (ACQ) facility provides a central area

to control, monitor, and record all live games and

incoming feeds.

• Integration Control Rooms (ICR) allow standards

& practices delay, as well as provide a control point

for AD coordination and QC monitoring.

AC

QIR

C

BallParkCam

Remote Cameras

Media Records

BallParkCam• Dedicated OC3 fiber optic lines directly from ballparks to MLBN, with full

remote switching and control from Secaucus facility.

• Encoders at the stadiums provide direct feeds of both Home and Away game

telecasts, as well as special feeds from remote production trucks.

• Dugout and Centerfield remote controlled cameras will be installed at each

ballpark.

• An HD Broadcast Server in each ballpark provides dual-channel record

capability for the game clean feeds, which enables a digital file transfer to MLBP

Archive in Secaucus, post-game.

Facility Overview

Page 15: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Studio Production

Post Production

Network

Master Control

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL Tape

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

AC

QIR

CM

OC

BallParkCam

Remote Cameras

Media Records

BAM Game Data

Facility

ScoreboardsLive Data MLB.com

BOC data archive

Production

Graphics

Reality Check EngineDIAMOND Database - Statistics

On-Air Ticker

MLB Advanced Media (BAM) Game Data

• BAM Game Data is imported into the DIAMOND

Database in real-time from the MLB.com database.

Raw, live, pitch-by-pitch data is fed to the DIAMOND

Logger stations, at which loggers link the data with

the game video.

• DIAMOND Database raw data is processed to

generate real-time team & player statistics.

• DIAMOND Database is updated daily with official

statistics approved by Major League Baseball Office of

the Commissioner.

• DIAMOND Database feeds the Reality Check engine,

which drives Production Graphics and the On-Air

Ticker.

• DIAMOND Database also drives data feeds to MLBN

facility scoreboards (including studio displays and in-

house websites).

Facility Overview

Page 16: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Post Production

Network

Master Control

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

BAM Game Data

Facility

ScoreboardsLive Data MLB.com

BOC data archive

Production

Graphics

Reality Check EngineDIAMOND Database - Statistics

On-Air TickerA

CQ

IRC

MO

C

BallParkCam

Remote Cameras

Media Records

Studio Production

Studio 42Studio 3Control Room 1 Control Room 2

Studio Production• Two fully equipped HD production

studios and control rooms.

• 6 cameras assignable to either

studio, with a Steadi-Cam and a jib.

• Control rooms have Digital Library

record and play-back channels to

enable direct access to all system

content, and allow recorded studio

program segments to be easily

accessed by Post Production or

Master Control.

• Each control room equipped with a 6

channel EVS sharable via IP Director.

• Extensive communications systems

to all areas of the facility and to all 30

ballparks.

MOPMOPMOC

Facility Overview

Page 17: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Network

Master Control

PRIMARY SD

PRIMARY HD

Production Graphics

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

BAM Game Data

Facility

ScoreboardsLive Data MLB.com

BOC data archive

Production

Graphics

Reality Check EngineDIAMOND Database - Statistics

On-Air Ticker

Studio Production

Studio 42Studio AControl Room 1 Control Room 2

MOPMOPMOC

AC

QIR

CM

OC

BallParkCam

Remote Cameras

Media Records

Post Production

15 Aurora Edit 10 Final Cut Edit

Apple SANDigital Archive

Post Production• 15 Aurora EditHD systems support

quick turn-around production.

• 25 Final Cut Pro Edit systems utilized

for long-form programming creation.

Four (4) Network edit rooms are Dolby

5.1 capable.

• All edit systems are fully

interconnected to each other, and to

the Digital Archive.

• Edit systems can transfer finished

material directly to the Studio Control

rooms or to Master Control for

broadcast.

• Automatic file format conversion is

implemented to enable full integration

of Final Cut Pro, Aurora, and Omneon

systems, all of which utilize different

media file types.

Facility Overview

Page 18: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Network

Master Control

PRIMARY SD

PRIMARY HD

ALT SD

ALT HDTape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL Tape

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

BAM Game Data

Facility

ScoreboardsLive Data MLB.com

BOC data archive

Production

Graphics

Reality Check EngineDIAMOND Database - Statistics

On-Air Ticker

Studio Production

Studio 42Studio AControl Room 1 Control Room 2

Post Production

15 Aurora Edit 10 Final Cut Edit

Apple SANDigital ArchiveMOPMOP

MOC

AC

QIR

CM

OC

BallParkCam

Remote Cameras

Media Records

Production Graphics• Dedicated Production Graphics and

Promotion production facility.

• Facility includes Photoshop

workstations and Autodesk Smoke and

Flame systems.

• All systems connected to a local SAN

via high-speed Fiber Channel

networking.

• Digitally connected to the central

Digital Library and Master Control,

allowing direct transfer of finished

material for Broadcast.

• Four (4) Final Cut Pro Edit Systems

with 5.1 audio capability utilized for

completion of packages, teases and

sound design.

Production Graphics

MAC Workstations Apple SAN

Digital Archive11 Final Cut Edit

Facility Overview

Page 19: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Tape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL Tape

ARCHIVEUNLIMITED HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

BAM Game Data

Facility

ScoreboardsLive Data MLB.com

BOC data archive

Production

Graphics

Reality Check EngineDIAMOND Database - Statistics

Studio Production

Studio 42Studio AControl Room 1 Control Room 2

Post Production

15 Aurora Edit 10 Final Cut Edit

Apple SANDigital Archive

Production Graphics

MAC Workstations Apple SAN

Digital Archive11 Final Cut Edit

MOPMOPMOC

AC

QIR

CM

OC

BallParkCam

Remote Cameras

Media Records

PRIMARY SD

PRIMARY HD

ALT SD

ALT HD

Master Control• Fully HD capable allowing origination of two simultaneous

HD networks.

• Networks each have SD conversion and distribution.

• Automatic HD info ticker inserted onto Network feed.

• Flash Camera capability for coverage of breaking news.

• A / B SAN configuration enables full back-up redundancy

• Play-out system pulls content directly from the Digital

Library or directly ingested from video tape.

• Can air live games directly via its 2 Integration Control

Rooms (ICR) or live games can be recorded for later broadcast

or time delayed broadcast.

• Incorporates an extensive Acquisition (ACQ) facility to

support all of the incoming live games, and game recording

activity.

On-Air Ticker

Network

Master Control

MC

-2

SAN-A1200 HOURS

SAN-B1200 HOURS

Pro-Bel Automation

Broadway Traffic

MC

-1

Digital Archive

Facility Overview

Page 20: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

Tape Ingest Sched

Live Acq Sched

CompuSat

Digital Video

System

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

72 Channels

Digital Video

Output

MLBP Archive

Video Tapes

Nesbit MLS

Live Games

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

BAM Game Data

Facility

ScoreboardsLive Data MLB.com

BOC data archive

Production

Graphics

Reality Check EngineDIAMOND Database - Statistics

Studio Production

Studio 42Studio AControl Room 1 Control Room 2

Post Production

15 Aurora Edit 10 Final Cut Edit

Apple SAN

Production Graphics

MAC Workstations Apple SAN

11 Final Cut Edit

Network

Master Control

SAN-A1200 HOURS

SAN-B1200 HOURS

Probel Control

Broadway Traffic

MC

-1M

C-2

PRIMARY SD

PRIMARY HD

ALT SD

ALT HD

On-Air Ticker

MOPMOPMOC

AC

QIR

CM

OC

BallParkCam

Remote Cameras

Media Records

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

Digital Archive

Digital Archive

Digital Archive

Digital Tape Archive• Central Digital Data Tape Storage

Archive supports all digital media

areas:

Digital Library

Post Production

Graphics

Master Control

• Utilizes LT0-4 data tapes in a robotic

tape library system.

• Copies of tapes are stored off-site for

Disaster Recovery purposes.

• Allows for permanent storage of

digital copies of games and other

production content.

• Material stored on data tapes can be

easily copied back to the Digital Video

System for re-use in Post Production,

Studio Production, or Broadcast.

Facility Overview

Page 21: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Network / MLB Productions

MLBP Archive

BAM Game Data

Live Games

Studio Production

Post Production

Digital Video

System

Network

Master Control

On-Air Ticker

72 Channels

Digital Video

Ingest

15 DIAMOND

Logging

Stations

Digital Library

X-SAN1800 HOURS

Y-SAN1800 HOURS

Z-SAN18,000 HOURS

PROXY-SAN20,000 HOURS

DIGITAL TAPE

ARCHIVEUNLIMITED HOURS

Video Tapes

Nesbit MLS

Clean Feeds

Dirty Feeds

Matrix Feeds

Game Cams

115 Incoming paths

3 Satellite Dishes

Facility

Scoreboards

72 Channels

Digital Video

Output

SAN-A1200 HOURS

SAN-B1200 HOURS

Probel Control

Broadway Traffic

Tape Ingest Sched

Live Acq Sched

CompuSat

PRIMARY SD

PRIMARY HD

MC

-1M

C-2

15 Aurora Edit 10 Final Cut Edit

Apple SAN

Studio 42Studio AControl Room 1 Control Room 2

Live Data MLB.com

BOC data archive

Production

Graphics

Reality Check Engine

AC

QIR

C

MOCMOPMOP

Digital Archive

MO

C Digital Archive

Production Graphics

MAC Workstations Apple SAN

Digital Archive11 Final Cut Edit

ALT SD

ALT HD

DIAMOND Database - Statistics

BallParkCam

Remote Cameras

Media Records

Facility Overview

Page 22: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Live Feeds

(Games)

VTR Feeds

(Archive)

Commercial

Content

On Air Playout

MLB Network

File Feeds

(BallParkCam)

HD Play out

to Control Rooms,

other Facility areas...

Finished

Programs

for MLB

NetworkHD Video

StorageBrowser Quality

Video Storage

Grass Valley Digital Production System

HD Broadcast

Server

OmneonPlay-to-Air

Infrastructure Level

The Architecture

MEDIA MANAGEMENT – THE CONTENT CHALLENGE

Page 23: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MEDIA MANAGEMENT – THE CONTENT CHALLENGE

The Architecture

SUN SL-8500

Data Tape Library

System

Warehouse

Off Site

Data Tape Storage

HD Video Archive

Storage

Front Porch Digital

DIVA

Live Feeds

(Games)

VTR Feeds

(Archive)

Commercial

Content

On Air Playout

MLB Network

File Feeds

(BallParkCam)

HD Play out

to Control Rooms,

other Facility areas...

Finished

Programs

for MLB

NetworkHD Video

StorageBrowser Quality

Video Storage

Grass Valley Digital Production System

HD Broadcast

Server

OmneonPlay-to-Air

Infrastructure Level

Archive Level

Page 24: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MEDIA MANAGEMENT – THE CONTENT CHALLENGE

The Architecture

SUN SL-8500

Data Tape Library

System

Warehouse

Off Site

Data Tape Storage

HD Video Archive

Storage

Front Porch Digital

DIVA

MLB Network

Edit Systems

Aurora &

Final Cut Pro

Asset Cataloging Tools – DIAMOND

MLB Production

Edit Systems

Final Cut Pro

Legacy Video Tape Library Tools - NESBIT

Live Feeds

(Games)

VTR Feeds

(Archive)

Commercial

Content

On Air Playout

MLB Network

File Feeds

(BallParkCam)

HD Play out

to Control Rooms,

other Facility areas...

Finished

Programs

for MLB

NetworkHD Video

StorageBrowser Quality

Video Storage

Grass Valley Digital Production System

HD Broadcast

Server

OmneonPlay-to-Air

Application Level

Infrastructure Level

Archive Level

Page 25: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB Facility – File Based Workflow

XDCAM-

HD 50

MPEG-2

I Frame 100

On Air Playout

MLB Network

Post Production

System

XDCAM-HD50

Warehouse

Off site Storage

(1 HD Copy)

ProBel

On Air Server Automation

Broadway

Traffic, Programming, AdSales System

MLB Network

15 Aurora EditHD Editors

MLB Productions

13 Final Cut Pro Editors

AP‟s ENPS News System

18

Playout

MLB Network

10 Final Cut Pro Editors

MPEG-2I Frame 100

XDCAM-

HD 50

Game Feeds

(American League)

Game Feeds

(National League)

XDCAM-

HD 50

MXF

Wrap

DIAMOND Logging and Search System

MLB Network

15 Aurora EditLD Editors

BallParkCam

(American League)

BallParkCam

(National League)

MPEG-2

I Frame 100 Z-SAN

18,000 Hrs

Near Line Archive

Final Cut Pro and

Aurora LD Editors

On A

ir T

ape

Bac

kup

AP‟s ENPS News SystemNesbit MLS System

Grass Valley

GFX File

Format

(Supporting

16 Audio

Channels)

QT Reference

for FCP

Editors

Omneon

XDCAM-HD50

(Supporting

16 Audio

Channels)

Y-SAN

1,800 Hrs

Final Cut Pro and

Aurora HD Editors

X-SAN

1,800 Hrs

Final Cut Pro and

Aurora HD EditorsProxy

Storage

Browser

Quality

Storage

20,000 Hrs

A-SAN

1,200 Hrs

B-SAN

1,200 Hrs

SUN SL-8500

Data Tape Storage Library

25,000 Hrs capacity on

1.1.09

(very expandable)

Fro

nt P

orc

h D

igita

l DIV

A Archive

100 Mb/s Tape Storage

Archive Tape

Storage

Fro

nt

Po

rch

Dig

ita

l D

IVA

Page 26: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB BallParkCam – File Based Workflow

BallparkCam

K-2 HD Video

Server

(2 HD Encoders)

Fro

nt P

orc

h D

igita

l

Fro

nt P

orc

h D

igita

l

X-SAN

1,800 Hrs

w/ 36 HD Encoders

Y-SAN

1,800 Hrs

w/ 36 HD Encoders

MPEG-2

I Frame

100 Mb/s

FTP

Transfer

Near Line SAN

18,000 Hrs

At 50 Mb/s

Browser

Quality

Storage

10,000

Hrs

SUN SL-8500 Tape

Storage Library

25,000 Hrs capacity

on 1.1.09

(very expandable)

Archive Tape

Storage

Warehouse

Off site Storage

(1 HD Copy)

Archive 100 Mb/s

Tape Storage

TGV Aurora Digital

News Editing SystemAmerican League

Ballpark

Multiple Game Feeds

From Home and Away

Broadcasters

Home

Clean

Away

Clean

Record Locally

and File Transfer

to MLB N

Away Dirty Feed

Home Dirty Feed

Switched Feed

Secaucus

K-2 HD

Encoders

MLB Network

Secaucus, NJ Facility

OC-3

1

BallparkCam

K-2 HD Video

Server

(2 HD Encoders)

MPEG-2

I Frame

100 Mb/s

FTP

Transfer

National League Ballpark

Multiple Game Feeds

From Home and Away

Broadcasters

Home

Clean

Away

Clean

Record Locally

and File Transfer

to MLB N

Away Dirty Feed

Home Dirty Feed

Switched Feed

Secaucus

K-2 HD

Encoders

OC-3

1

National League

Ballpark

American

League Ballpark

The Ball Parks The Baseball Archive

Page 27: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

The “Content Wave” Statistics – 2009 Season

Dirty Archive Games

50 Mb/s Video, 720p, XDCamHD50, Long GOP, 16 Audio Tracks

2000 LTO- 4 Tapes for 2009 Season

MLB Network Archive - Capture Daily Program Content

6 – 10 Hours of Content per Day

500 LTO-4 Tapes for 2009 Season

Annual 2009 Storage Consumption of LTO-4 = 2,500Tapes

MLB BallParkCam – File Based Workflow

Page 28: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB BallParkCam – File Based Workflow

The “Content Wave” Statistics – 2009 Season

DIVA ManagerSun SL-8500 Tape Robot

Two Copies of All Files

Front Porch Digital

Diva Archive System

6 DIVA Actors

Fibre Channel

SAN

Control Network

6

LTO-4

Tape DrivesCrossroads RVA

Appliance

Grass Valley

System

Gig E Network

Fibre Channel

Page 29: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB BallParkCam – File Based Workflow

The “Content Wave” Statistics – 2009 Season

Page 30: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

The “Content Wave” Statistics – 2010 Season

As Many as 15 Games per Day are played and recorded.

Each Game can be 5 hours in length or more…

MLB Network records Home and Away Broadcaster RSN‟s with Graphics (Dirty Games).

MLB Productions records Home and Away Broadcaster RSN‟s without Graphics (Clean

Games)

MLB Productions records 1 Isolated BallParkCam Feed per Game.

Total content per game can exceed 25 hours of content.

15 Games x 25 Hours = 375 Hours of unique content created per day

Two LTO-4 Tapes copies of each recording is created for on-site / off-site storage.

Daily Storage Consumption of LTO-4 = 10 – 15 Tapes (up to 12 TB per Day)

MLB BallParkCam – File Based Workflow

Page 31: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Clean Archive Games

100 Mb/s Video , 720p, MPEG-2, I-Frame Only, 16 Audio Tracks

4000 – 5000 LTO- 4 Tapes Per Year

Dirty Archive Games

50 Mb/s Video, 720p, XDCamHD50, Long GOP, 16 Audio Tracks

2000 – 2500 LTO- 4 Tapes Per Year

MLB Productions Archive - Capture an additional 100 + Hours of content Per Day

Four Encoder Versions of Every Recording

2000 – 2500 LTO- 4 Tapes Per Year

MLB Network Archive - Capture an additional 20 + Hours of content Per Day

1000 – 1500 LTO-4 Tapes Per Year

Annual Storage Consumption of LTO-4 = 9,000 – 12,000 Tapes

MLB BallParkCam – File Based Workflow

The “Content Wave” Statistics – 2010 Season

Page 32: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MLB BallParkCam – File Based Workflow

The “Content Wave” Statistics – 2010 Season

DIVA ManagerSun SL-8500 Tape Robot

Two Copies of All Files

Front Porch Digital

Diva Archive System

Fibre Channel

SAN

Control Network

15

LTO-4

Tape DrivesCrossroads RVA

Appliance

Grass Valley

System

Gig E Network

Fibre Channel

14 DIVA Actors

Page 33: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

But wait… What about the history?

MLB Productions

and

MLB Network

Building the Archives of Baseball

Page 34: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

DIAMOND

Asset Management System

DIAMOND

Digitized Content

Page 35: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

DIAMOND

Industry

Digitized

Assets

for

Managed

Networked

Distribution

DIAMOND allows us to

efficiently capture, thoroughly catalog, and maximally

utilize the audio-visual and statistical history of the game.

OptimallyDIAMOND

Digitized Content

No baseball game is a single event, but rather a collection

of thousands of events . . . .

Page 36: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

MEDIA MANAGEMENT – THE CONTENT CHALLENGE

Capture the Video Assets from Multiple Sources

„Live‟ Game Recordings and other Game Feeds (Melts, BallParkCam, etc.)

Archive, Interviews, Field Tapes

Catalog the Video Content

Across Multiple Databases

With Content Expert Loggers

Search

Across Multiple Collections of Information

Customized for the Individual End User

Repurpose and Monetize the Video Content

High-speed Access to Current and Historical Content

Repurposing of Archives for Broadcast Highlights, Client Programming, and Third-Party Licensing

Protect the Investment

Store On Site - Instant Access, Quick Turnaround for Production / Broadcast

Archive Off Site - Historical Preservation, Disaster Protection

The Power of DIAMOND

Page 37: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

The Power of DIAMOND Provide Desktop Browser

Access to View Content

Search Content and View

the Results as Video

Create Complex Searches

from Pull Down Menus

Search Across Multiple

Sources of Information

Display Statistics and Logs

of Game while in Viewer

High speed HD Content

Workflow retrieval through

XML Interface with multiple

applications

XML Import of Search

Results to Edit Timeline in

Grass Valley Aurora and

Apple Final Cut Pro

19:31:13;06

MEDIA MANAGEMENT – THE CONTENT CHALLENGE

Page 38: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Live Games

Archives

DIAMOND

Historical Data

Publishing &

Photos

Television CoveragePitch-by-Pitch Information

Video Content

With Descriptive

Information

Photo

& P

rint

Conte

nt

With

Des

crip

tive

Info

rmat

ion

Legacy

Databases

DIAMOND INPUT SOURCES

Page 39: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Live Games

Archives

DIAMOND

Historical Data

Publishing &

Photos

Television CoveragePitch-by-Pitch Information

Video Content

With Descriptive

Information

Photo

& P

rint

Conte

nt

With

Des

crip

tive

Info

rmat

ion

Legacy

Databases

DIAMOND STAKEHOLDERS

Page 40: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Clubs

Baseball Operations

(Umpires, Scouts,

etc.)Business

Partners

Live Games

DIAMOND

Television CoveragePitch-by-Pitch Information

Video Content

With Descriptive

Information

Photo

& P

rint

Conte

nt

With

Des

crip

tive

Info

rmat

ion

Legacy

Databases

DIAMOND STAKEHOLDERS

Future

DeploymentsArchives

Historical Data

Publishing &

Photos

Page 41: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

“If you build it, they will come…”

MLB Network Studio 3 & Studio 42

Page 42: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Questions and Answers

MLB Productions

&

MLB Network

Page 43: PowerPoint Presentation Background · MLB Network –The Timeline of the Build out June 1st, 2008 –Employee #1 –Tony Petitti is hired to launch a network in 6 months. June 15th,

Thank You

MLB Productions

&

MLB Network