–

–

–

ść

WE’VE STARTED THE JOURNEY Jej Perfekcyjność,

LGBT Business Forum

Foundation

Warsaw

www.lgbt.biz.pl

POLISH CONTEXT

General situation and poll results Short history of LGBT movement in Poland

What do Poles think about the LGBT community?

Existing and lacking LGBT-concerned law Same-sex couple recognition

Trans- and intersex issues

Anti-discrimination law

How does the community look like? NGOs

Pride marches

Lobbying

www.lgbt.biz.pl

POLISH LGBT COMMUNITY IN WORKPLACES

29% of Polish LGBT employees know about anti-discriminatory policies in their workplace

46% did come out or were outed in the workplace

After coming out: „Nothing changed” – 56%

„Workplace is more friendly” – 24%

„I was discriminated” – 20%

41% of closeted LGBT say they would be more productive once they are out of the closet

www.lgbt.biz.pl

BUSINESS INVOLVEMENT SO FAR

The journey is at the very beginning.

Polish pioneers of LGBT workplace inclusion. Good practice guides

LGBT events support

Pride involvement

„Hidden” activities Some companies started organising Pride month events

This is a way to start – but try not to stop there

www.lgbt.biz.pl

SHOULD YOU GET INVOLVED?

Reasons for involvement in Poland 68% of Polish LGBT consumers prefer to choose LGBT-friendly brands

91% of Polish LGBT consumers would stop buying „brands being percieved as homophobic” or protest them publicly

Business case Talents, new markets, increasing productivity

Polish GL spending power: 34,9 billion euros

Changing attitudes towards LGBT community Friendly workplaces are sometimes one of the first places where people come out

In some time it will be popular to be LGBT-friendly and the pioneers will be rewarded

www.lgbt.biz.pl

HOW CAN ORGANISATIONS GET INVOLVED IN POLAND?

Join LGBT Business Platform The only LGBT-focused network of companies in Poland

Workshops, consulting, auditing – tailor-made suport

Regular meetings, seminars and conferences

Organise Pride Month in your workplace It’s a good way to start – and shows all the employees you’re open for diversity

It’s easier to do something outside of your workplace afterwards

Support LGBT events outside of your company (conferences, seminars, etc.) There are over 20 LGBT-focused NGOs in Poland in many cities

Get ready to evolve and grow!

© 2009 IBM Corporation

Engaging with LGBT NGO’s around the World

Silvy Vluggen Global Program Manager LGBT Constituency

© 2016 IBM Corporation

36%

31%

57+

About IBM

385,000+

18

Partnerships with

LGBT NGO’s

of total worldwide IBM

wopulation are

Employees worldwide in 7 regions

of IBM population are millennials

Women

50% work remotely on

a typical day

Nearly

>60% Less than 10 years of

service

170+ Operations in

countries

© 2016 IBM Corporation IBM Confidential

Overview of IBM’s Global Strategic LGBT NGO Partnerships

19

© 2016 IBM Corporation 20

Insights in the local LGBT constituency needs:

– What are the issues of the local LGBTIQ community ?

– What would make employees feel welcomed and valued ?

– What would help maximize employee engagement ?

– What would help to maximize the relationship of IBM

with their constituents in the marketplace?

Corporate Social Responsibility:

– Feedback on social impact / corporate citizenship

– Give back to the LGBT community

– Providing thought leadership

– Build mindshare

Market place:

– Meeting with customers and partners

– Be recognized as leader in LGBT / diversity

Desired Outcomes of NGO partnerships

© 2016 IBM Corporation

Ground Rules for Successful Corporate – NGO partnerships

Respect each others differences

Define mutual goals, and how to support each others objectives

Look for ways your corporation can support NGOs to mature and scale faster

Communication is key, agree on a structure, who is meeting who, and who is making

decisions, connect on various levels

Create global corporate strategies and policies, and execute locally

Engage executives / seniors on the NGO (advisory) board

Consider the potential pitfalls, to avoid risk and negative consequences

Define programs and deliverables, such as events, research, publications

Look for ways to work together with legislators and governments, embedding and

legalizing social change

Impact is hard to define, but define ways to measure success

Make a clear investment / sponsor plan

Make the collaboration fully transparent. Hidden agendas will always come out

21

© 2016 IBM Corporation 22

IBM, ING and TNT started the Dutch foundation in 2005

IBMers actively involved in the (advisory) board and event planning

Promote membership with other corporations and governmental organisations

Organise connecting Network events, presenting IBM practices and offerings

Create the Declaration of Amsterdam, with 10 steps for LGBT Inclusion

Promote and develop benchmark with other organisations and partner NGO’s

expert meetings in Germany, France and Brussels

Annual conference with IBM as sponsor for 10 years

Promote colloboration with other NGO’s

Organise boat during Amsterdam Canal Pride

Research and publications

with universities and EU

IBM Confidential 22

Example: Founding Member of Workplace Pride

© 2016 IBM Corporation

IBM’s Partnerships for Innovation in Research and Publications