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Exhibitions | B2B Meetings | Conferences
LAGOS NIGERIA
March 31st ndash April 2nd 2020
International Trade AdministrationUS Department of Commerce | |AccessNigeria2020
2020
bull Introduction Overview of USA Fair - Thomas Hanson Commercial Officer New Orleans - 5 minutes
bull Analysis of Top Sectors ICT Consumer Goods - Ambrose Thomas CS Specialist - 5 minutesEnergy Environment - Benedicta Nkwoh CS Specialist - 5 minutesAgribusiness Healthcare - Chamberlain Eke CS Specialist - 5 minutesMedia Franchise - Chidinma Akaniro CS Specialist - 5 minutesAviation Safety Security amp Defense - Anthony Adesina CS Specialist - 5 minutes
bull Questions - 30 minutes
AGENDA Duration- 1 Hour
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
USA FAIR 2020`
bull The USA Fair 2020 is a trade event organized by US Commercial Service Nigeria
bull The show is open to US manufacturers exporters business service providers and government agencies
bull Will include 3 days of exhibitions Optional Single Company promotions and targeted B2B meetings
bull Includes a high-level networking reception hosted by the US Consul General
THE EVENT
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
Single Company Promotions
Overview of USA Fair 2019- Over 33 Exhibitors
- Over 5000 Attendees
EVENT DATE amp LOCATION
March 31 ndash April 2 2020
Eko Convention Center
Victoria Island Lagos Nigeria
EVENT SCHEDULE
bull Tuesday March 31 2020 Opening Ceremony Exhibitions Welcome reception
bull Wednesday April 1 2020 Exhibitions Conference track
bull Thursday April 2 2020 Exhibitions Optional Company Presentations amp B2B meetings
USA FAIR 2020 ACCESS NIGERIA
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Over 4000 prequalified and vetted local business owners from our
Networking with USA (NUSA) database
bull Institutional partners such as Chambers of Commerce Industry
Associations Institute of Directors etc
bull Business owners from the Lagos Business School Executive MBA
Program and Chief Executives Program
USA FAIR AUDIENCE
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Introduction Overview of USA Fair - Thomas Hanson Commercial Officer New Orleans - 5 minutes
bull Analysis of Top Sectors ICT Consumer Goods - Ambrose Thomas CS Specialist - 5 minutesEnergy Environment - Benedicta Nkwoh CS Specialist - 5 minutesAgribusiness Healthcare - Chamberlain Eke CS Specialist - 5 minutesMedia Franchise - Chidinma Akaniro CS Specialist - 5 minutesAviation Safety Security amp Defense - Anthony Adesina CS Specialist - 5 minutes
bull Questions - 30 minutes
AGENDA Duration- 1 Hour
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
USA FAIR 2020`
bull The USA Fair 2020 is a trade event organized by US Commercial Service Nigeria
bull The show is open to US manufacturers exporters business service providers and government agencies
bull Will include 3 days of exhibitions Optional Single Company promotions and targeted B2B meetings
bull Includes a high-level networking reception hosted by the US Consul General
THE EVENT
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
Single Company Promotions
Overview of USA Fair 2019- Over 33 Exhibitors
- Over 5000 Attendees
EVENT DATE amp LOCATION
March 31 ndash April 2 2020
Eko Convention Center
Victoria Island Lagos Nigeria
EVENT SCHEDULE
bull Tuesday March 31 2020 Opening Ceremony Exhibitions Welcome reception
bull Wednesday April 1 2020 Exhibitions Conference track
bull Thursday April 2 2020 Exhibitions Optional Company Presentations amp B2B meetings
USA FAIR 2020 ACCESS NIGERIA
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Over 4000 prequalified and vetted local business owners from our
Networking with USA (NUSA) database
bull Institutional partners such as Chambers of Commerce Industry
Associations Institute of Directors etc
bull Business owners from the Lagos Business School Executive MBA
Program and Chief Executives Program
USA FAIR AUDIENCE
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
USA FAIR 2020`
bull The USA Fair 2020 is a trade event organized by US Commercial Service Nigeria
bull The show is open to US manufacturers exporters business service providers and government agencies
bull Will include 3 days of exhibitions Optional Single Company promotions and targeted B2B meetings
bull Includes a high-level networking reception hosted by the US Consul General
THE EVENT
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
Single Company Promotions
Overview of USA Fair 2019- Over 33 Exhibitors
- Over 5000 Attendees
EVENT DATE amp LOCATION
March 31 ndash April 2 2020
Eko Convention Center
Victoria Island Lagos Nigeria
EVENT SCHEDULE
bull Tuesday March 31 2020 Opening Ceremony Exhibitions Welcome reception
bull Wednesday April 1 2020 Exhibitions Conference track
bull Thursday April 2 2020 Exhibitions Optional Company Presentations amp B2B meetings
USA FAIR 2020 ACCESS NIGERIA
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Over 4000 prequalified and vetted local business owners from our
Networking with USA (NUSA) database
bull Institutional partners such as Chambers of Commerce Industry
Associations Institute of Directors etc
bull Business owners from the Lagos Business School Executive MBA
Program and Chief Executives Program
USA FAIR AUDIENCE
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Single Company Promotions
Overview of USA Fair 2019- Over 33 Exhibitors
- Over 5000 Attendees
EVENT DATE amp LOCATION
March 31 ndash April 2 2020
Eko Convention Center
Victoria Island Lagos Nigeria
EVENT SCHEDULE
bull Tuesday March 31 2020 Opening Ceremony Exhibitions Welcome reception
bull Wednesday April 1 2020 Exhibitions Conference track
bull Thursday April 2 2020 Exhibitions Optional Company Presentations amp B2B meetings
USA FAIR 2020 ACCESS NIGERIA
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Over 4000 prequalified and vetted local business owners from our
Networking with USA (NUSA) database
bull Institutional partners such as Chambers of Commerce Industry
Associations Institute of Directors etc
bull Business owners from the Lagos Business School Executive MBA
Program and Chief Executives Program
USA FAIR AUDIENCE
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
EVENT DATE amp LOCATION
March 31 ndash April 2 2020
Eko Convention Center
Victoria Island Lagos Nigeria
EVENT SCHEDULE
bull Tuesday March 31 2020 Opening Ceremony Exhibitions Welcome reception
bull Wednesday April 1 2020 Exhibitions Conference track
bull Thursday April 2 2020 Exhibitions Optional Company Presentations amp B2B meetings
USA FAIR 2020 ACCESS NIGERIA
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Over 4000 prequalified and vetted local business owners from our
Networking with USA (NUSA) database
bull Institutional partners such as Chambers of Commerce Industry
Associations Institute of Directors etc
bull Business owners from the Lagos Business School Executive MBA
Program and Chief Executives Program
USA FAIR AUDIENCE
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
bull Over 4000 prequalified and vetted local business owners from our
Networking with USA (NUSA) database
bull Institutional partners such as Chambers of Commerce Industry
Associations Institute of Directors etc
bull Business owners from the Lagos Business School Executive MBA
Program and Chief Executives Program
USA FAIR AUDIENCE
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
PARTICIPATION FEE IS $2000 WHICH COVERS
3m x 3m booth space for 3 days exhibition
Complimentary coffeetea and lunch daily
Access to 1-on-1 meeting space
Business networking reception hosted by US Consul General
Additional Services
Single Company Promotion $800
Gold Key Service $700Note Until Payment is received participation is not confirmed
COST amp BENEFITS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
Registration
bull Email to show expression of interest
bull We will respond and send you a Gold Key questionnaire
bull Return Questionnaire and schedule a call with specialist to verify your companyrsquos
suitability for the market
bull If your company is a good fit we will issue registration agreements
bull Next payment is made to the domestic commercial office closest to you
Note Until payment is received participation is not confirmed
Deadline to pay is February 14th 2020
NEXT STEPS
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
WHY NIGERIA
bull Most populous country in Africa - gt200 million people
bull Largest GDP in Sub Saharan Africa - $398 billion
bull Huge infrastructure deficit requiring US technologies amp services
bull Gateway to other West African markets
bull Growing demand and affinity for US products and services
bull One of the largest export destinations for the US in Sub
Saharan Africa
bull Not without its challenges
bull Doing business here usually requires a local partner
bull Relationship with Commercial ServiceUSG strongly
advised
THE OPPORTUNITY
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Africarsquos largest ICT market
bull Mobile penetration of over 85 and subscription gt 160 million Internet penetration ~ 30
bull GDP Contribution ~ 98
bull A growing startup incubationaccelerator ecosystem ndashLagos is one of major startup hubs on the continent
bull Opportunities Broadband infrastructure cloud computing smart home automation e-commerce e-learning digital healthcare delivery fintech and transportation
ECOSYSTEM KEY PLAYERS
TOP SECTOR ICT CS Specialist AMBROSE THOMAS
Sou
rce
Lag
os
Bu
sin
ess
Sch
oo
l
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Nigeria has Africarsquos largest consumer goods
market (about 200m population)
bull 72 are under the age of 30 years Set to double by 2050 to 326 million
bull There are eight ldquoanchorrdquo cities in Nigeria with populations above 1 million each
bull Affinity for US brands (personal care gadgetsappliances fashion and lifestyles)
OPPORTUNITIES
bull Household appliances
bull Processed foods
bull Farm products
bull Fashion items
bull Beauty care products etc
The distribution model used can be a source of advantage
Strategy can be joint ventures acquisitions and the green field
TOP SECTOR CONSUMER GOODS CS Specialist AMBROSE THOMAS
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
OIL amp GASbull One of the worldrsquos largest natural gas reserves
at 202 trillion cubic feet and 12th largest Hydrocarbon assets at over 37 million barrels
Opportunities
bull Nigerian Gas Flare Commercialization Program (NGFCP) $12bn NLNG 7th train LPG FSRU CNG
bull Deep Water Tender ($10bn Bonga SW Aporo $13bn Zabazaba)
bull [Oilfield Machinery Drilling Equipment FPSOs FSOs FSRUs Gas Plants Terminals Pipelines Marginal fields Modular Refineries Equipment amp Services]
POWER amp RENEWABLE ENERGY
TOP SECTOR ENERGY CS Specialist BENEDICTA NKWOH
bull One of govtrsquos key economic growth agenda
bull Electricity Power amp Renewable Energy market worth over $22billion
bull Generator imports projected to reach $450 million by 2020
Opportunities
bull $5bn transmission infrastructure upgrade
bull $350 million off gridmini grid projects
bull Nigeria Electricity Transmission Project httpprojectsworldbankorgP146330
bull Nigerian Electrification Project (NEP) REVIEW-OF-THE-NIGERIA-ELECTRIFICATION-PROJECT-NEPpdfhttpreagovngincuploads201808OVE
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
ONGOING PROJECTS
bull Ogoni Land Oil Spill Clean Up estimated at over $1 bn over 30 years Hydrocarbon Pollution Remediation Project (HYPREP -httphyprepgovngprocurement)
bull National Water policy for integrated water infrastructure development amp management
OPPORTUNITIES
TOP SECTOR ENVIRONMENT CS Specialist BENEDICTA NKWOH
bull Infrastructure development for irrigation dams desalination potable water wastewater medical waste waste management amp recycling
bull Procurement of equipment technical amp training services for water and public health management environmental remediation pollutionclimate change control
bull Waste amp waste water management services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Agriculture at the top of governmentrsquos
economic growth agenda
bull Growth target of 69 set from 2017-2020
bull There is growing private sector investments in the Ag value chain
bull Nigeria seeking self-sufficient in tomato rice and wheat production by 2020
OPPORTUNITIES
TOP SECTOR AGRIBUSINESS CS Specialist CHAMBERLAIN EKE
bull Irrigation equipment land preparation and harvesting equipment
bull Crop growthenhancement products
bull Livestock housing and feed milling equipment and farm development services
bull Seed technology and cold chain
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
OPPORTUNITIES
TOP SECTOR HEALTHCARE CS Specialist CHAMBERLAIN EKE
bull Specialist hospitals trauma centers diagnostic centers mobile clinics and related equipment amp services are in high demand
bull Demand for drugs and vitamins for the following anti-malaria vaccines antiretroviral (ARV) anti-biotics hypertension oncology drugs and diabetic drugs Diagnostic test kits (HIV malaria) infant and maternal care products also required
bull Medical training and education services
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Third largest movie industry in the
world
bull Generates over US$7 billion annually Cinema revenue for 2021 is projected to be US$22 million
bull US-origin equipment is generally considered superior to imports from other countries Local entrepreneurs seek opportunities to represent and work with US suppliers
OPPORTUNITIES
TOP SECTOR MEDIA amp ENTERTAINMENT CS Specialist CHIDINMA AKANIRO
bull Local content creation
bull Content distribution
bull Training and capacity building for cinematography scriptwriting and directing
bull Movie production equipment
International Trade AdministrationUS Department of Commerce | |
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
AccessNigeria2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTS
bull Estimated market size of $25 billion price sensitive market but affinity for quality American products having superior brand name
bull Over 15 US franchises currently operating in the market
bull Key success drivers in sector are quality consistency and localization
bull Middle class population over 50 million hence products targeted at the mass market tend to perform very well
bull Franchise Trade Mission at USA Fair 2020 with stops at Ghana and Nigeria
OPPORTUNITIES
TOP SECTOR FRANCHISE CS Specialist CHIDINMA AKANIRO
bull Food
bull Hotel services
bull Education
bull Fashion
bull Professional and services training
bull Others
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $100 billion market (currently
supports 254000 direct and indirect jobs)
bull Over 70 of total revenue generated in Nigeria comes
from international airlines
bull Contributes about $14 billion to national GDP (despite
high GDP per capita propensity to fly is relatively low)
bull Over 30 operators of scheduled and unscheduled flights
(majorly charters) Over 1100 aircraft (spread over 10
years of manufacturing) required due to growth in air
passenger traffic
bull Local and international air travel triangulated between
major economic hubs (Lagos Abuja amp Port Harcourt)
OPPORTUNITIES
TOP SECTOR AVIATION CS Specialist ANTHONY ADESINA
bull Setup of MRO facility (to service the West African
market)
bull Aviation Leasing Companies (ALCs) ndash PPP JVs
bull Set up of an Aetropolis (Airport City)
bull Cargo and Allied Terminals
bull Provision of flight training and flight simulators for
training schools
bull Specialized flight crew training
bull Provision of Ground Support Equipment (GSE)
bull Airport concession and infrastructure
developmentmanagement (monorail airport
construction) etc
bull Aircraft lease and sale for Nigerian national carrier
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
KEY FACTSbull Estimated to be a $7 billion market
bull High affinity for US manufactured equipment quality standard fit-for-purpose after-care support market fit
bull Heavily regulated by government but with ease of market entry
bull Government remains the biggest spender with approximately $5 billion appropriated in the 2019 budget for combined security NSA ($335m) Mil Ops amp Defense ($12b) Police ($1b) Interior ($17b)
bull Opportunities for Direct Commercial Sales to private security operatorsdefense contractors with government affiliations
OPPORTUNITIES
TOP SECTOR SAFETY amp SECURITYCS Specialist ANTHONY ADESINA
bull Cybersecurity and Awareness training
bull Counterterrorism Center and Counterinsurgency
skills training
bull Specialized trainings for
militaryparamilitaryprivate security
bull Skills and Standard Development
bull Products (hardware) and services
bull Private Security Guard services Journey
Management services Physical security hardware -
CCTv Unmanned Aerial Vehicles (UAVs) Border
ControlDefense Airport Screening Equipment
Bomb detectorsScanners etc
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
For further enquiries about USA FAIR 2019
or to reserve your booth please contact
BenedictaNkwohtradegov
AmbroseThomastradegov
wwwexportgovnigeria
International Trade AdministrationUS Department of Commerce | | AccessNigeria2020
USA Fair 2020 | Lagos Nigeria | March 31-April 2 2020
