ZEAD 2019

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People Helping People

2017

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Awards

Vision for your department: To build a foundation for sustainable Tourism development that will

position Wikwemikong as a four season destination

Mission for your department: To develop quality market ready products and services that support the

growth of the arts sector and the local tourism industry.

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• Tourism Objectives 2018-2019 • Point Grondine Park • Tourism Infrastructure-Destination Development • Marketing/Branding • Premier Events • Human Resource • Product Development • Own Source Revenue

4 2019/20 ZEAD July 2019

2018/2019 Strategies 1.Point Grondine Park 2.Tourism Infrastructure-

Destination Development 3.Marketing 4.Premier Events 5. Human Resource 6. Product Dev. 7. Own Source Revenue

2018/2019 Outcomes 1. 10% increase in Park permitting. 2. Management Planning and BP Update and

Implementation Funding approved 3. 3 Coastal campsites opened 4. Scope of Work for Waterfront planning

approved 5. Smith Bay Enhancement Strategy Complete 6. Launched www.wiikwemkoong.ca 7. $45,000 in Marketing – $18,000 Tourism

Investment 8. 2 Television Series, 3 Fam Tours, 1publication,

2018 Indigenous Tourism Award 9. OAC IVAM: 2018-19 budget $8000 (16 grants

x$500), 2nd round added: Jan.31/19 10. Art Retail $1,700- Killarney- 78% Decrease,

WUT Retail increase +60% 11. ATV Poker Run-50 riders- 35% Non-Resident

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2019/2020 Economic Development Strategy Planning Session

January 2019

2018/2019 Strategies 1.Point Grondine Park 2.Tourism Infrastructure-

Destination Development 3.Marketing 4.Premier Events 5. Human Resource 6. Product Dev. 7. Own Source Revenue

2018/2019 Outcomes 12. IFD Partnership – Manitoulin Ice

Showdown-25% Increase in registration 13. Bridge and Board Walk Training 14. 1 Lead Guide- 1 Lead Ambassador-1

Junior Guide 15. Chi Cheemaun Weekly Experiences,

Group Tour, and Cruise Ship Itineraries 16. Anishinabek Trail Funding Approved-

BMT-PG Park 17. Tour Sales-$160,000, 18. TDS- 2 Builds – 1 Plans=$130,000 19. Special Project Funding- $230,000

6 2019/2020 Economic Development Strategy Planning Session January 2019

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Plans for Tourism for 2019/2020 & Future • PG ECO Resort and Campground Business Plan Update and Implementation • PG Park Management Planning Phase 2- • Recruit Park Manager Field Supervisor and Trail Guardians • Launch Arts Online Retail Store-Seek partnership • Strengthen KML Partnership- Product Development for Excursion Programs and

packaged Itineraries. • Destination Development- Waterfront Development Plan –Prairie Point Marina Feasibility

and BP • Outdoor Cultural Teaching Space and Kitchen-Collaboration with Board of Education • Prairie Point Enhancement- Designated Swimming area, Launch Upgrade, Solar Light

Posts • Application for Smith Bay Stream Restoration Project-Manitoulin Streams WDLNR • WUT Marketing Plan Update and Funding • Launch www.wikydevcom.ca • Increase international tradeshow presence in Collaboration with ITAC- Showcase Asia • Refine Tour Itineraries • Packaged tours to Receptive Tour Operators and International Markets

January 2019

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Plans for Tourism for 2019/20 & Future • Park Staff- 1 Field Supervisor- 2 Trail guardians- 1 SSEP Guardian- 1 summer student • KPP Training- 1 park warden-1 Aboriginal Youth Exchange- 2 Trail guardians • Increase Tour Guide Roster- 4 Lead, 2 Junior • Service Excellence Designated Trainer Program- Tourism Assistant • Transport Canada Drone Certification for Lands and Tourism • Anishinabek Interpretive Trail-Bebamikawe Trail and PG Park • Increase participation in ATV Poker Run by 50% • Enhancing Cultural Pavilion Experiences • Strengthen Collaborations with Debajehmujig through marketing, training and product

development • Establish E-commerce for Art and Crafts on www.wiikwemkoong.ca • Trail Development Services – Maintain 2018 Sales • Maintain Tour Sales by increasing motor coach and school group visits. Refine

Itineraries

2019/2020 Economic Development Strategy Planning Session January 2019

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Tourism Challenges

Challenges

PG Eco Resort Capital Funding, Retention of Park Staff- Park Housing- Developing a foundation for WAG to ensure long term sustainability Local Capital Projects need long term maintenance agreements with

Public Works –Waterfront Maintaining Trail Development Contracting Revenue- Projects are

funding dependent, Employee Retention Tourism Infrastructure in WUT to support Cruise Tourism and

Group/Motor Coach Guide Retention and Training

2019/2020 Economic Development Strategy Planning Session January 2019

Opportunities

July 2019 2019 ZEAD 10

• Growing Cruise Tourism Industry

• Indigenous Lead National and Provincial organizations growing the industry for communities and entrepreneurs • Entrepreneurship Opportunities- Accommodations, Marine Tourism, Cultural Experiences, Art and Crafts • WT Employment Opportunities in Admin, Guides, Trail Construction • 20 FTE and 11 positions at PGP

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January 2019

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Chi Miigweetch

2019/2020 Economic Development Strategy Planning Session January 2019

2019/2020 Economic Development Strategy Planning Session 13 January 2019

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14 2019/2020 Economic Development Strategy Planning Session January 2019

May 9, 2014 15

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