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6/7/2016 1
futurelab
OEMs
Product System (of Systems)
Source: Harvard Business Review
+ +
Planters
Harvesters
Tillers
Farm
Equipment
System
Farm
Equipment
System
Weather Data
System
Farm
Mgmt.
System
Seed
Optimization
System
Irrigation
System
Weather Maps
Rain, Humidity,
Temperature
Sensors
Weather Forecasts
Weather Data
Application
Farm
Performance
Database
Seed
Database
Seed
Optimization
Application
Field Sensors
Irrigation Nodes
Irrigation Application
1. Product 2. Smart product 3. Connected product 4. Product System 5. System of systems
System of Interest
Place Based Process
vs
Concept
Summer
Everyday
Helmet Full of
Sensors
Market
Convertibles
Megacities
Persona
Millennial
Women
Jakarta
EthnographySegmentation
Scenario
Pacific Coast
Highway
Congestion
Rapid Prototyping
Product System
Living Labs
Hardware ServiceSoftware System+++
Living Labs
6/7/2016 9
6/7/2016 10
