LOAC2019Introduction to AdCellerant

Who We Are

About AdCellerant

COMPANY | AdCellerant is an award winning Tech Enabled Services Company focused on bring Madison

Avenue level digital marketing solutions to Main Street Businesses.

TEAM | AdCellerant’s team is made up of 50 individuals who are purposeful in their execution of the

company’s mission. The make up of the team is 3 Executive Positions, 3 Business Development, 9 in Account

Management, 7 in agency services, 8 in Product and Technology, and 20 in Operations.

TECHNOLOGY | AdCellerant’s has a proprietary software solution that helps Partner’s scale sales, operations,

and reporting within a single toolkit.

PARTNER NETWORK | AdCellerant’s products and services are being leveraged by over 150 Partners in 5

countries and 300+ cities around the world.

What We Do

What We Do

Sales Enablement

Execution Reporting

DISPLAY /

MOBILE

VIDEO

STREAMING

RADIO

CONNECTE

DTV

NATIVE

GEO-

FENCING

PRE-ROLL

FACEBOOK

PAID

SEARCH

LOCAL SEOEMAIL

MARKETING

ORGANIC

SEARCH

Who We Work With

The Problem We’re Solving

SUCCESS METRICS| Focusing on what can be controlled aiming for excellence

AdCellerant’s best practices and focus on achieving perfection has made the AdCellerant team the best in the

professional services industry. The team measures and reports these numbers weekly with the single focus of improving

on these base line numbers.

99.65%

CAMPAIGN

FULFILLMENT

Month in and month out

AdCellerant campaign

management team

deliver nearly 100% of

their campaigns

completely.

99.52%

ACCURACY

RATE

AdCellerant’s proprietary

technology and approach

ensure that your

campaign will be setup

exactly as your customer

ordered.

96.23% 92.4%

DISPLAY ONLY RENEWAL

RATE

AdCellerant is able to

boast 92% retention

rates on Display only

campaigns due to the

effective management

and execution.

+98%

MULTI-PLATFORM

RENEWAL RATE

The proposal process,

tight fulfillment, and

multi-platform

campaigns renew 96% of

the time or 2% more

often that Google’s

retention rates.

QUALITY

TRAFFIC

According to ComScore

ad tags, a consistent

+98% human traffic vs

bot traffic is delivered

every month due to

AdCellerant’s focus on

quality.

Case Study

Case study – Mid-sized Media Company

PARTNER SUCCESS | AdCellerant products and support delivered a multi-million dollar revenue stream

Partner assigned sellers to generate 2 proposal per week with the goal of netting up 1-2 new digital services clients monthly. In the first 12 months they were able to create a $2MM business from these products.

PIPELINE - $6,570,063 95%

CONTRACTED REVENUE - $2,140,979 75%

AVERAGE DEAL SIZE 50%

PRODUCTS PER DEAL 40%

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PROPOSAL ACTIVITY

Sales team did 2 proposals / week

CLOSING

Sales team closed an average of 23.4% of

proposals

Sales Team closed an average

of 5 month campaigns at a monthly size of

$1,232/mo

Multi-Platform

Team added almost a full product per

sale to their deal size ending at an

average of 2.1 products per sale

Results

HOME

REMODELING|

5,700 clicks,

.14%ctr, & 100’s of

G/A conversions

Programmatic

marketing is about

driving trackable

campaign results. This

B2B campaign provides

a simple to see and

simple to understand

ROI for the client.

Results

SKI & SNOW|

Drove 100’s of

visitors to the

mountain

No matter what the

campaign goal is your

AdCellerant Account

Manager will help you

build the proposal,

order the campaign,

and manage the

relationship on an

ongoing basis. We are

in the fight with you

working to achieve

whatever the desired

campaign objective is.

What We Did

Sales Support

White Label Materials

Documents

Reporting

Google (GA)

Case Studies

Ops Docs

Proposals

Training

Onsite

Webex

Online

Ongoing Ed

Newsletters

Sales Incentives

Gift Cards

Vacations

Advertiser

Tickets/Events

Sales Calls

In-Market

Via Phone

Webex

Client Events

Proposals

Proposals Creation

Dedicated Support

SEO Audits

Dedicated Support

Award Winning Account Team

Award Winning Campaign Support

Retention Planning

Proposals & Sales Enablement

SALES PROCESS| Goal based, industry specific, high retention proposals

Most campaigns fall short during the sales process. The proposal should be designed to achieve a client goal,

meet their expectations, and those things should be agreed to during the sales process. AdCellerant’s sales

enablement strategy makes sure this happens on every order.

14

PROPOSAL GENERATION

SALES BENEFITS

COMPANY BENEFITS

Campaign Optimization

OPTIMIZATION| People and technology = Perfect marriage

AdCellerant’s Campaign Managers use sophisticated algorithms, proprietary tools, technology, and their

collective experience to manage millions of potential combinations ultimately delivering client results.

15

CLIENT GOALS

Every campaign includes a goal and

every setup will be focused on

executing towards that goal.

TARGET CONSUMERS

Each campaign has a blend of different

targets allowing the Campaign Manager to

optimize towards whatever achieves the

client’s goals.

CHANNELS

The team focused on the top 5,000 websites

but will optimize among 10,000’s of different

sites to achieve success.

LEVERS

The Campaign Manager has many different

levers they can pull to optimize a campaign.

These levers are monitored and adjusted as

often as daily to achieve campaign goals.

CLIENT RESULTS

The team is paid, like a salesperson, to

achieve the client’s goals. Every campaign

is different and every campaign is treated

with a white glove.

3 Goals 5 Targets 10K’s Channels 12 Levers Results

Reporting Dashboard

TRANSPARENCY | Provide consistent, transparent reporting via the dashboard

According to a Google study on churned campaigns the number one reason campaigns churn is reporting. 63%

of respondents point to reporting as the primary reason they cancelled or did not renew their campaign.

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WHITE LABEL DASHBOARD

TRANSPARENCY

MULTIPLATFORM SCALE

AdCellerant’s Account Management

Every partner is assigned an Account Manager and

Coordinator to help with proposal generation, ideas,

sales, and much more.

Galen Kerr

Sr. AMElle Dean

Coordinator

Chris VanZandt

Sr. AMJulie Eisen

Coordinator

Fatima Manning

Sr. AMJessica Maher

Coordinator

Caitlin Logue

Sr. AMMelissa Sheehan

VP of Sales

Award Winning Team

SALES ENABLEMENT| Extension of your team to support your sales process and execution

In the last year the AdCellerant team has been recognized as the best Account Management team (Gold Medal),

Top Professional Services Company, or Best in Customer Services for Marketing and Advertising.

THANK YOU