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PowerPoint for T T HE HE W W ORLD OF ORLD OF F F ASHION ASHION M M ERCHANDISING ERCHANDISING By Vicki Shaffer- White Publisher The Goodheart-Willcox Co., Inc. Tinley Park, Illinois

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Publisher The Goodheart-Willcox Co., Inc. Tinley Park, Illinois. PowerPoint for. T HE W ORLD OF F ASHION M ERCHANDISING. By Vicki Shaffer-White. Part 2: Textile/Apparel Building Blocks. Chapter 6 Textile Fibers and Yarns. Objectives:. - PowerPoint PPT Presentation

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Page 1: PowerPoint for

PowerPoint for

TTHE HE WWORLD OFORLD OF

FFASHIONASHIONMMERCHANDISINGERCHANDISING

By

Vicki Shaffer-White

Publisher

The Goodheart-Willcox Co., Inc.Tinley Park, Illinois

Page 2: PowerPoint for

Part 2: Textile/Apparel Building Blocks

Chapter 6

Textile Fibers and Yarns

Page 3: PowerPoint for

Objectives:

• List the main characteristics of natural and manufactured fibers

• Explain how fibers are marketed• Summarize the role of leather and

fur as primary materials in fashion• Describe new fiber innovations• Explain how fibers are made into

yarns

Page 4: PowerPoint for

Fiber Categories• Natural

– Originate from natural sources– Plant (cellulosic) or animal

(protein)

• Manufactured, synthetic, or man-made (terms interchangeable)– Originate from chemical

sources– May also be from regenerated

or recycled sources

Page 5: PowerPoint for

Natural Fibers

• Cellulosic (from plants)– Cotton

• From cotton plants

– Flax (linen) • From flax stems

• Protein (from animals)– Silk

• From cocoons of silkworms

– Wool • From fleece (hair) of

sheep or lambs

Page 6: PowerPoint for

Textile Terms• Fibers

– Staple: short fibers• Usually characterizes

a natural fiber

– Filament: long continuous fibers• Usually characterizes

a synthetic fiber (except silk)

• Denier– Fiber thickness or

diameter

• Yarns– Fibers twisted

together– Ply refers to how

many yarns may be twisted together before weaving

• Fabrics– Yarns woven,

knitted, or fused together to create fabric

Page 7: PowerPoint for

Cotton • Cellulosic fiber• From “bolls” (seed

pods) growing on bushes

• Comfortable• Soft and durable• Absorbent, cool to

wear• “Environmentally

friendly” cotton can be grown in a range of colors

Page 8: PowerPoint for

Wool

• Protein fiber• From sheep• Worsted wool is

higher quality with long staple fibers (over 2 inches)

• Natural insulator• Will shrink and

mat if washed

Page 9: PowerPoint for

Flax (Linen)

• World’s oldest textile fiber

• Cellulosic fiber from stem of flax plant

• Stiff, wrinkles easily• Absorbent, cool to

wear in heat• Other uses

– Dish towels– Tablecloths

Flax is the fiber name; linen is the fabric name.

Page 10: PowerPoint for

Other Natural Fibers

• Ramie• Jute• Sisal• Hemp• Raffia• Down

feathers• Hair fibers

from– Goats– Rabbits– Camels

Cellulosic Fibers

Protein Fibers

Page 11: PowerPoint for

Marketing Natural Fibers

• Natural fiber trade associations:– Cotton Incorporated– National Cotton

Council– Wool Bureau, Inc.– Mohair Council of

America– International Silk

Association

• Provide fabric libraries

Natural Fibers r cool

Page 12: PowerPoint for

Leather and Fur

• From hides or pelts (skins) of animals

• Expensive• Artificial substitutes

available (faux leather and fur)

• Leather used mainly for footwear

• Fur used for “prestige” apparel and accessories

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Manufactured Fibers

• Process– Raw materials

melted or dissolved to form thick syrup

– Liquid extruded through spinneret

– Extruded filaments stretched and hardened into fibers

Page 14: PowerPoint for

Categories of Manufactured Fibers (generic groups)

• Generic group: a family of manufactured fibers with similar chemical composition

• Common generic fibers from chemical or petroleum products:– Polyester– Nylon– Olefin– Acrylic

• Variants: trade or brand names given to slightly modified generic fibers

• Example: ANTRON nylon used for hosiery

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Manufactured Fibers

• Qualities that are unique or superior to natural fibers– Elasticity– Nonallergenic– Strength– Resistant to

abrasion

• Qualities that may be less than desirable– Feel clammy

because they are nonabsorbent

– Build up static electricity

– Susceptible to oil stains

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Other Types of Other Types of Manufactured FibersManufactured Fibers

• Fibers that come from a plant (cellulosic) source; chemically altered to create new fibers (regenerated)– Rayon– Acetate and

Triacetate– Lyocell

Page 17: PowerPoint for

Fiber Innovation and Trends

• Fibers are designed for specific end-uses

• Polymers (chemical compounds) are engineered to meet needs

• “Microfibers” are ultra-fine deniers that make softer, more luxurious fabrics

• Spandex added in fiber blends to make stretchable fabrics

Plastic soft drink bottles recycled into apparel

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Marketing Manufactured Fibers

• Trademarked variants assure consumers of quality

• American Fiber Manufacturers Association helps inform the consumer, maintain government relations, and monitor foreign trade policy

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Spinning Fibers into Yarns• Spinning draws,

twists, and winds staple, filament, or blends of both fibers into long, cohesive strands or yarns

• Yarns wound onto bobbins or spools

• Twist may vary, creating different yarn properties

Early 18th century spinning wheel

Page 20: PowerPoint for

Yarn Terminology• Yarn blends

– Combining two or more fibers into a spun yarn

• Combination yarns – Contain two or more

plys of different fibers

• Textured yarns– Changing the surface

of a yarn using chemicals, heat, or machinery

Texturing gives bulk, stretch, softness, and wrinkle-resistance to yarns.

Page 21: PowerPoint for

Do You Know . . .

• The American Yarn Spinners Association deals with the government on yarn-industry issues such as trade laws, customs regulations, packaging, labeling, and product standards.