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2017/04 © 2017 ADATA Technology Co., Ltd.

PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

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Page 1: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

2017/04 © 2017 ADATA Technology Co., Ltd.

Page 2: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

─ Company Introduction

─ Competitive Advantages

─ Product Portfolios

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Page 3: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

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COMPANY

INTRODUCTION

Page 4: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation

Market capitalization: US$394 million (Taipei Exchange February, 2017) Team members: approx. 1,370 employees worldwide More than 500 patents owned

About ADATA

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Page 5: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

History of Continuous Growth and Achievement

ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights)

ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)

ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands

ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012

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Page 6: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

ADATA’s SD700 external SSD received the iF and reddot Design Awards in 2017

ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding

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Taiwan Excellence

Achievement Award

over 50 awards

Award-Winning Innovations & Designs

Page 7: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

ADATA at Taiwan Excellence IEP

ADATA proud to be part of TAITRA’s Taiwan Excellence Image Enhancement Project, taking place across global markets

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Summerfest, NA Fairplex, NA Berlin Vital, GM Dusseldorf Airport, GM

KITTE Marunouchi, JP COM-IT Expo, IN eZone Stores, IN Feria Del Mundo Digital, MX

National Day Event, PL ISAF, TR Shopping Center, ID Shopping Center, PH

Page 8: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

ADATA Wins National Industrial Innovation Award

ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015

ADATA is the first memory company to win this prestigious award

Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices

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Page 9: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Award-Winning Innovations & Designs

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Computex Taipei Design & Innovation Award

Good Design Korea

Computex Taipei Best Choice Award

CES Best of Innovations Award

CES Innovations Design and Engineering Awards

Golden Pin Design Award

Retail No. 1 in Flash drives

No. 3 in Taiwan Info Tech 100

Top 20 Taiwan Global Brands

Page 10: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Culture of Continuous Improvement as a Team

ADATA received TÜ V Rheinland certification in 2016, part of our global commitment to quality and safety

ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015

ADATA entered into the Best Companies to Work for 2014 listing

Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities

2009-2012 QCC

Quality Control Circle

2012-2013 CIP (Automation)

Continuous Improvement Process

2016-Present

CIP (Process)

2014-2015 Six Sigma

Continuous Improvement Process

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Page 11: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

ADATA Logo and Motto

Agile – responsive to market and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit We perform with agility and swiftness to enrich all of life’s precious moments

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Page 12: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

2014 2nd largest vendor of memory

modules in the world (DRAMeXchange)

Won HP Best Supplier Award No. 1 Awarded contracts with IPC leaders

Seco and Toshiba Secured contract with tier-1

electronics manufacturing services firm Celestica

6-Sigma development and implementation

2011 Won iF Design Award Flagship branded store

opens Awarded HP server

contract Awarded ASUS and Dell

contracts

Milestones & Achievements

2006 ADATA Suzhou factory

opens Awarded Sony contracts

2004 ADATA 2nd memory company publicly listed

2007 Official Sony Green Partner

2001 ADATA founded

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2016 ADATA chosen as Haier

gaming notebook DRAM/SSD provider, brand co-featured in marketing

Highest profit in recent three years

Brazil manufacturing facility established

2015 Secured contracts with IPC

leaders Siemens, B&R, ABB, and Fujitsu

Expanded gaming and e-sports business

2009 Complete process re-

engineering Suzhou factory certified AA-

grade

2010 Launched new corporate image

(Hummingbird logo and slogan) First SSD launch Industrial PC division

established

2012 No. 1 SSD brand Awarded Advantech

and Aaeon industrial contracts

2013 In-house SSD firmware

development initiated Awarded contracts with IPC

leaders Beckhoff and Hitachi Won contract with networking

leader Fortinet Suzhou smart factory

automation project launched

Page 13: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Revenue Breakdown by Product Type

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Solid State

Drives

30%

DRAM

Modules

32%

USB

Flash

Drives

11%

Memory

Cards

10%

External

Hard

Drives

11%

Others

6%

Page 14: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

COMPETITIVE

ADVANTAGES

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Page 15: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Strategic Advantages

ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service.

• Strategic partnerships

• Offices worldwide

• Strong product development • Extensive patent portfolio • Automated production lines

• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE

• Top 100 tech company

• Recognized globally

Quality

Valued Brand

Supply and Logistics

Technology Leadership

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Page 16: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Global Exhibitions

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Embedded World, Nuremberg SPS IPC Drives, Nuremberg IAS, Shanghai

ESEC, Japan Flash Memory Summit, San Diego IDF, San Francisco ISS, Las Vegas

Page 17: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Global Service & Worldwide Presence

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Page 18: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Strategic Partners

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Integral relationships to enhance consistency and information flow

Technology integration for innovative and quality products

Enhanced customer satisfaction through consistent supply

Enhanced quality of products and customer service

Reduced costs in logistics, warehousing and manufacturing

Page 19: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

PC / NB

Enterprise Commercial

Automotive Medical

IPC Automation

Server Data Center

Network Security

Application

Business Partners

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Page 20: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Global Service and Worldwide Presence Target Applications

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Transport Industrial Automation Data Center

In-Vehicle Digital Signage Surveillance

Aerospace Communication Medical Application

Page 21: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Global Service and Worldwide Presence

Expertise

Reliability and Consistency

Longevity Commitment

Total Solution Service

Customization

Technology Leadership

• Brand recognized globally • Leading and innovative technologies • In–house research & development

• Strong product development • Extensive patent portfolio

• Quality control and assurance • Extended and industrial temperature validation • Professional testing array

• Extended support for long product life cycles

• Responsive service • Solution driven • Full range of consultancy services

• Customization to meet special requirements • Electronic design and manufacturing services (EDMS)

ADATA Strengths

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Page 22: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Component Engineering

System Engineering

Production Engineering

․ Flash Packaging ․ Flash Analysis ․ Flash Sorting

․Product Development ․ Design Verification ․ Protocol Analysis ․ FAE Service

․ Yield Rate Improvement ․ Manufacturing Automation ․ Traceability ․ Production Control

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Research & Development

Page 23: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Quality & Environmental Certifications

It is our commitment to provide finest quality and service for complete customer satisfaction

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Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

Page 24: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Manufacturing Facilities

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Suzhou, China New Taipei, Taiwan

Established: January, 2004

Product Lines: DRAM Modules, External Hard Drives,

Solid State Drives, LED Lighting

Established: May, 2001

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

Module / Monthly Suzhou, China

New Taipei, Taiwan

2.0 M

1.0 M

SSD / Monthly Suzhou, China

New Taipei, Taiwan

800 K

200 K

Flash / Monthly Suzhou, China

New Taipei, Taiwan

1.0 M

2.5 M

Page 25: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

Automated Production

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Product Line SMT Testing Packaging

Module V V V

Flash V V V

IC Testing ─ V ─

SSD V V V

SSD SMT Line

Module ATE IC Auto-testing

Module PCBA Auto Receiver

Auto Label Application Machine

Flash Auto Function Test

Page 26: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

AEO Certification – Highest Customs Honor in China

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December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in

Suzhou Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU,

and Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence

Company Location Enterprise Grade Certificate No.

ADATA Suzhou Full AEO approval AEOCN3205240636

AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities

AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate

IC Auto Testing SMT Line Flash Drive Auto Testing Module ATE SSD Auto Testing

Ultra-efficient automated production and assembly

Page 27: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

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Suzhou Industrial Park Safe Enterprise Award

In 2016, ADATA was selected as one of 89 companies from over 3,000 (the top 3%) in the Suzhou

Industrial Park to receive a Safe Enterprise certificate from the Public Safety Bureau Throughout 2016, ADATA carried out safety and security enhancement, covering production,

distribution, and management. ADATA continues to develop relevant training programs and concepts ADATA will maintain strict safety and security in 2017 and beyond, aiming to achieve the same top-

tier performance yet again

Page 28: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

PRODUCT

PORTFOLIOS

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Page 29: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

INDUSTRIAL & ENTERPRISE PRODUCTS

M.2 SSD DRAM Module 2.5” SATA SSD mSATA SSD

DOM Memory Card

With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.

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eMMC/eUSB Half-Slim SSD

Page 30: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

DRAM MODULES

Your total memory solution provider. All products in strict compliance with environmental safety standards.

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ECC UDIMM NON-ECC DIMM

LR-DIMM RDIMM VLP DIMM

DDR3, DDR4 DDR3, DDR4 DDR3, DDR4 DDR1 – DDR4 DDR3, DDR4

Performance and value driven DRAM solutions

Page 31: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

SOLID STATE DRIVES

Leading SSD solutions with outstanding performance.

mSATA mini M.2 2.5” mSATA

Industry-leading offering in form-factor and capacities

POS Industrial PC Server/Datacenter 31 31

Half Slim

Page 32: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

MEMORY CARDS & USB FLASH DRIVES

All products in strict compliance with environmental-safety standards. Your total hot-swap and embedded solution provider.

Industrial Cards and USB solutions

32 32 Fanless PC Digital Signage Automation

CFast Industrial CF Industrial SD Industrial UFD

Page 33: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

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EMMC & EUSB Market–leading solutions with outstanding performance.

eMMC eUSB

Panel PC Mother board

Page 34: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer

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ADATA’s strengths are evident in the company’s remarkably swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.

By working with us, you and your organization reap the benefits of cooperating with a warm and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce.

Partner with ADATA

Page 35: PowerPoint 簡報 - ADATA...History of Continuous Growth and Achievement ADATA ranked no.4 in global SSD market share, 2016 (Forward Insights) ADATA ranked no. 2 DRAM module manufacturer