2016/01 © 2016 ADATA Technology Co., Ltd.

─ Company Introduction

─ Competitive Advantages

─ Product Portfolios

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COMPANY

INTRODUCTION

Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation

Total revenue: US$961 million (2014) Market capitalization: US$429 million

Team members: approx. 1,200 employees worldwide More than 500 patents owned

About ADATA

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History of Continuous Growth and Achievement

ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)

ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012

ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010

ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands

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ADATA

ADATA Wins Taiwan Excellence Gold Award

ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015

ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding

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ADATA Wins National Industrial Innovation Award

ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015

ADATA is the first memory company to win this prestigious award

Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices

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Award-Winning Innovations & Designs

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Computex Taipei Design & Innovation Award

Good Design Korea

Computex Taipei Best Choice Award

CES Best of Innovations Award

CES Innovations Design and Engineering Awards

Golden Pin Design Award

Retail No. 1 at Flash Drive

No. 3 for Taiwan Info Tech 100

Top 20 Taiwan Global Brands

Culture of Continuous Improvement as a Team

ADATA entered into the “Best Companies to Work for” 2014 listing

Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities

2009-2012 QCC

Quality Control Circle

2012-2013 CIP

Continuous Improvement Process

2014-present 6 Sigma

2013 2H

ADATA Quality Handbook

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ADATA Logo and Motto

Agile – responsive to market and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit

We perform with agility and swiftness to enrich all of life’s precious moments

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2009 Mexico, Korea, and Russia branch offices opened

2010 Launched new corporate image (Hummingbird logo and slogan)

2011 Won iF Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan

2012 - ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012)

- Launched DashDrive Air wireless product

2014 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- CE700 received Computex d&i award

- DDR4 XPG Z1 received Good Design award

2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards

2015 - ADATA won National Industrial Innovation Award

- DDR4 XPG Z1 Won Taiwan Excellence Gold Award

- ADATA received Apple MFi manufacturing license

Milestones & Achievements

2006 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- No. 1 USB drive brand (GfK Research)

2004 ADATA 2nd memory company publicly listed

2007 Ranked 14th Taiwan Brand by Interbrand

2005 Ranked 3rd

in Taiwan’s Info Tech Top 100 companies

2001 ADATA founded 11

Revenue Breakdown by Product Type

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COMPETITIVE

ADVANTAGES

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Strategic Advantages

ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service.

• Strategic partnerships

• Offices worldwide

• Strong product development • Extensive patent portfolio • Automated production lines

• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE

• Top 100 tech company

• Recognized globally

Quality

Valued Brand

Supply and Logistics

Technology Leadership

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Global Service & Worldwide Presence

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Strategic Partners

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Integral relationships to enhance consistency and information flow

Technology integration for innovative and quality products

Enhanced customer satisfaction through consistent supply

Enhanced quality of products and customer service

Reduced costs in logistics, warehousing and manufacturing

PC / NB

Enterprise Commercial

Automotive Medical

IPC Automation

Server Data Center

Network Security

Application

Business Partners

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Global Service and Worldwide Presence

Expertise

Reliability and Consistency

Longevity Commitment

Total Solution Service

Customization

Technology Leadership

• Brand recognized globally • Leading and innovative technologies • In–house research & development

• Strong product development • Extensive patent portfolio

• Quality control and assurance • Extended and industrial temperature validation • Professional testing array

• Extended support for long product life cycles

• Responsive service • Solution driven • Full range of consultancy services

• Customization to meet special requirements • Electronic design and manufacturing services (EDMS)

ADATA Strengths

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Component Engineering

System Engineering

Production Engineering

․ Flash Packaging ․ Flash Analysis ․ Flash Sorting

․Product Development ․ Design Verification ․ Protocol Analysis ․ FAE Service

․ Yield Rate Improvement ․ Manufacturing Automation ․ Traceability ․ Production Control

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Research & Development

Quality & Environmental Certifications

It is our commitment to provide finest quality and service for complete customer satisfaction.

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Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

Expectation

DPPM

CIP/Automation

QCC

6 σ /Systematical Improving

8-D

DPPM

FPY

DPPM

FPY

Cost

External

driven

DPPM

FPY

Cost

Service

Internal

driven

Cost

driven

Satisfaction

driven

Win-Win

driven

Resources Leverage

DPPM

FPY

Cost

Service

Profits

Quality Strategy

Before Now Future YEAR

Customers

Quality Roadmap

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Partners Certifications

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Manufacturing Facilities

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Established: January, 2004

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

Established: May, 2001

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

SMT Suzhou, China

New Taipei, Taiwan

12 Lines

6 Lines

Module / Monthly Suzhou, China

New Taipei, Taiwan

2.5M

1.5M

Flash / Monthly Suzhou, China

New Taipei, Taiwan

3.5M

1.6M

Suzhou, China New Taipei, Taiwan

Manufacturing Facilities (Suzhou, China)

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Segment Completion date Land space (m2) Floor space (m2)

1-Complete Q4 2006 20,380m2 57,460m2

2-Complete Q4 2010 7,357m2 26,121m2

3-Ongoing Q2 2017 16,480m2 35,130m2

Total 44,217m2 118,711m2

44,217m2 land space (m2) + 82,843m2 green space (m2) = 127,060m 2

Grade AA Enterprise – Highest Honor in China

ADATA Suzhou distinguished itself with state-of-the-art facilities and earned the AA-grade qualification, the highest honor in China. There are more than 2,000 enterprises in Suzhou Industrial Park, 95% are foreign investments from Europe, the USA, Japan, and Taiwan, and only 14 of them were granted AA grading. The honor of AA grading shows that ADATA’s logistics management and secure trading processes are well recognized by government agencies.

Company Location Enterprise Grade

ADATA Suzhou AA

Transcend Shanghai A

Kingston Shanghai A

Ultra-Efficient Automated Production Lines

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Customer SALES / PM Related Dept. QM

ECN Demand Proving ADATA ECA Applying

Application

Review &

Check

ECA Preparation

Actions Assign

ECA Preparation

Implement Confirm

& ECA Execution Confirm

ECA Record Saving,

Confirm & Release

Reject Accept

• Engineering Change Management (ECM)

Quality System

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• Customer Complaint Handing Procedure Customer SALES CQA Related Dept.

CCAR Request Provinding CCAR Request Receiving

& Apply CCAR

CCAR

Application

Confirm

Reject

Accept

Initial FA & Actions

Providing

Containment Actions

Providing

Containment Actions

Providing to Customer

FA &

Actions

Review

FA Report Providing FA Report Providing to

Customer

FA Report

Approval

Actions Implement

Accept

Reject

Reject

Accept

Actions

Confirm

Reject

Accept

Quality System

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Customer Service

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Quality Management

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Design Verification Equipment

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Design Verification Equipment

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ORT Environmental Testing

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Mechanical Tester

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Category NO. Equipment Brand Q’TY Function and Capacity

Restricted

Substance

Testing

1 XRF Horiba

XGT-1000WR 2

1. Lead(Pb),Cadmium(Cd).Mercury(Hg) etc

2. Accuracy:<+/-30%>

3. This machine is certified by Sony

2 XRF Shimadzu

EDX-GP 1

1. Lead(Pb),Cadmium(Cd).Mercury(Hg).Chlorine(Cl).

Chromium(Cr) etc

2. Accuracy::<+/-30%>

3. This machine is certified by Sony

3 XRF Shimadzu

EDX-720 1

1. Lead(Pb),Cadmium(Cd).Mercury(Hg).Chlorine(Cl).

Chromium(Cr) etc

2. Accuracy::<+/-30%>

3. This machine is certified by Sony

Restricted Substance Testing Equipment

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PRODUCT

PORTFOLIOS

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Solid State Drives DRAM Modules

We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory, storage, and LED lighting solutions provider.

LED Lighting Products

Industrial & Enterprise Products

USB Flash Drives Memory Cards External Hard

Drives

PRODUCT LINES

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Mobile Accessories

Gaming Series Products

Apple Series Products

INDUSTRIAL & ENTERPRISE PRODUCTS

Half-Slim SSD DRAM Module 2.5” SATA SSD mSATA SSD

Micro SSD DOM Memory Card

With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.

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eMMC/eUSB

DRAM MODULES

Your total memory solution provider. All products in strict compliance with environmental safety standards.

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ECC UDIMM NON-ECC LR-DIMM RDIMM VLP

DDR3, DDR4 DDR3, DDR4 DDR3 DDR1 - DDR3 DDR3

Performance and value driven DRAM solutions

SOLID STATE DRIVES

Leading SSD solutions with outstanding performance.

mSATA mini NGFF (M.2) 2.5” mSATA microSSD

Industry-leading offering in form-factor and capacities

POS Industrial PC Server/Datacenter 38 38

MEMORY CARDS & USB FLASH DRIVES

All products in strict compliance with environmental-safety standards. Your total hot-swap and embedded solution provider.

Industrial Cards and USB solutions

39 39 Fanless PC Digital Signage Automation

CFast Industrial CF Industrial SD Industrial UFD

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EMMC & MICRO SSD

Market–leading solutions with outstanding performance.

eMMC/eUSB Micro SSD

Panel PC Mother board

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ADATA’s strengths are evident in the company’s remarkably swift growth and globally recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.

By working with us, you and your organization reap the benefits of cooperating with a warm and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce.

Partner with ADATA