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C 2 m i c r o s y s t e m s
Powering Connected TV with C2 Media Processor
2 C2 Micro Confidential
480i Analog TV to HD iDTV
Better TV and Home connected
Single Room to Multi-Room Viewing
Published to Web Content/UGC
Mobile and HDTV
HD-Ready and Connected
Evolution of TV Technology
HD, Intuitive UI, Interactive Connecting Content Across Devices
3 C2 Micro Confidential
New, seamless TV
over 3 screens • Snack Size: 2 ~ 10 minutes
• Commute time ~ 40 minutes
• Lunch time ~ 30 minutes
• Free time ~ 60 minutes
2
Expanding into new segmentsA New Dimension in Viewing TV
4 C2 Micro Confidential
Summary• Connected TV are rising, all players in the ecosystems are having
major actions going to this field. (Operators, Content Providers,
Appliance manufactures and Semiconductors)
• Home entertainment are shifting from cable & direct broadcast to
internet and pc based. Industry CE players are in the race to
connect internet video to the TV.
• Advances in silicon technology have improved the performance
and lowered the cost of ownership of network-capable consumer
electronics. (DMA, networked DVD, hybrid STB, media
player/networked, and internet TV)
• Most of the silicon companies with the capabilities of delivering
internet video are lack of providing turn-key solution and services.
• As the worldwide internet infrastructure are becoming better and
faster, Internet based content delivery to TV will become
mainstream.
5 C2 Micro Confidential
Broadcast
Broadband
(IP)
Convergence More than just a
phone – a life style gadget
& a companion
Video Transcoding
QoS, DRM,
Security, EOU,
Interoperability…
CE
PC
Mobile
Connected TV world
6 C2 Micro Confidential
Prime Business OpportunitiesWith a broadband-enabled network TV as display device, a number of broadband multimedia services can be offered:
Information
Service
Media
Service
Innovated Web2.0
Service
Converged
Service
• Download and View
• Live TV and Video on Demand
• Network Music Box
• Network Photo Album
• Digital Video Recording
• Information service
• Place-shift
• Video Phone
• Remote education
• TV gaming
• Network Karaoke
• TV Shopping
• Internet Radio
7 C2 Micro Confidential
It’s about delivering content and services to TV
C2 TV Platform
Linux OS &
Media Framework
UI & Applications
Content & Service
Access Client
Connect Play
Network Media Player
Internet
Music
Delivery Platform
Casual Game
VideoMovie
Flash
Information ServiceWidget
Photo
Video Phone
MTV
VoD
RSS
Karaoke
Content & Service Portal
8 C2 Micro Confidential
TV Manufacturer OfferingManufacturer Panasonic Sony Samsung Vizio
Service Vieracast Bravia Link Info.Link Extrem XVT
Example
Content
Partner
Google Yahoo!
(Portal)
USA Today
(RSS
Feeds)
Rhapsody
Amazon
video
Feature YouTube
Picasa
YouTube
SI
Yahoo!
content
News
Weather
Sports
Finance
SNS
Yahoo
Widget
Problem: only have access to limited, primitive contents
9 C2 Micro Confidential
■ With the evolution of TVs and the content, the needs for making it more “User
Friendly "and “Accessible” has always been the driving force to all sections.
Opportunities
10 C2 Micro Confidential
What’s the Best Solution?
Page 10
Consumer SoC,
remote control, HD
decoding
Broadcast
Broadband
Video
Digital TV, Analog
TV, Internet Video,
all program can be
integrated into one
box. Bring rich
content to end user
Open Arch
Chip
Open architecture
processor, running
standard Linux OS,
easy integration various
applications & services.
Full feature Internet
browser, access to all
internet video format.
Best easy-of-use
media player
Internet Media Player Key Features
Enjoy more
Internet
Media Player Consumer
QoE
C2 Offers Best Network Media Player Solution in Industry
11 C2 Micro Confidential
About C2
9/22/2009
- Founded by veteran Silicon Valley entrepreneurs to create
the best technology in the world for networked entertainment
- Dedicated to the delivery of rich media internet content and
services to the living room
- Developed the Jazz architecture and products to address the
need for cost-effective solutions for consumer electronics
devices
12 C2 Micro Confidential
Jazz Media Processor Architecture
Hard-wired+ Cost-effective
+ Low power
- Fixed function
- Slow time-to-market
for new features
Jazz+ Cost-effective
+ Programmable where
necessary
+ Fast time-to-market for
new features
CPU / DSP+ Programmable
+ Fast time-to-market
for new features
- Expensive
Optimal tradeoff between
hardware acceleration
and software flexibility
13 C2 Micro Confidential
Jazz processor enables next generation TV Applications
Media Processor
Dual Core
HD Codec
Transcode
350 MHz
2D Graphics
Processor
OpenVG 1.1
300 MHz
Display
Processor
Noise Reduction
Scaling
Dual Display
Security
Processor
Secure Boot
Device ID
Crypto Engine
Video Call
Time/place-shift
Browser
Java
P2P
Media Server
Code protection
DRM
E-Commerce
Value-added services
PIP/POP
Digital Signage
Karaoke
Intuitive UI
Flash
Casual Game
14 C2 Micro Confidential9/22/2009
Architected for rich media content
•High performance general purpose processor
•Extension for rich media data
•Hardware acceleration of commonly used operations
Designed for the internet
•Flexible/all codec support
•Linux-based for fast product development
•Browser-based content delivery
Optimized for CE
•Highly integrated
•Low cost
•Low power
•Small physical footprint
Complete Solution
•Silicon Device
•Media processing software
•Applications software
•Hardware design
C2 benefits
15 C2 Micro Confidential
Other network TV features can be enabled by C2Internet TV Services
Broadcast TV Channels Analog/Cable/Terrestrial
Video-On-Demand (VoD)
Media downloading TV (MiTV)
RSS-TV News, weather forecast, Stock
Widgets Information services
Time Shift TV (TSTV)
Personal Video Record by EPG (Recordable TV)
Location Free /Place-shift TV/3G Connecting TV and smart phone
Interactive TV Tele-voting
Photo sharing TV Network Photo sharing, Flickr, Picassa
Karaoke/Music TV
Video conference Visual call with 3G phone
Security TV/Home monitoring Home surveillance
Messaging/SNS (Social TV) Networking
E-Education
Games Multi-player casual game
16 C2 Micro Confidential
Network TV Alliance
BOARDS
C2 MEDIA PLAYER
NAVIGATION
USER INTERFACE
NETWORK TV DEVICES
CONTENT SERVICE
C2 CHIPSETS
CONNECTIVITY
CONTENT DELIVERY
17 C2 Micro Confidential
C2 in Market
Network
Media Player
PC Companion
IPTV STB
Recordable TV
Internet TV
Automotive
Infotainment
C2 Jazz
Media Processor
TCL MiTV
Transvideo i-Box2000
Asus 易录FUN TVComputex 2008 Award
D-Link DSM350
Lenovo M400 Player
Zin-TV 5003
一汽轿车奔腾B50
18 C2 Micro Confidential
C2 = Consumer + Communication
Video 2.0 = Transform Digitized Video to
Networked Video
Beijing (Headquarters)
2/F, No.3 Building,
No.28 Dong Hou Lane, Anwai Street
Beijing, 100710
Phone: +86-10-5172-1188
California
2833 Junction Avenue
Suite 101
San Jose, CA 95134
Phone: +1-408-295-3487
Taipei
No. 301, Sec. 2, Ti Ding Blvd.,
Neihu District 11493 Taipei
Phone: +886 2 87515655
Accelerating Development…Connecting Innovation
19 C2 Micro Confidential
Thank you!