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WORKSHOP SERIES!
POWERFUL PRESENTATIONS
VENTURECAPITALPITCHES
High Growth Ambition!Very Scalable Business Model!
Low Growth Ambition!Non Scalable Business Model!
Market !Validated !Business Model!
Unvalidated!Business Model!
Me
Start Up
ANGEL VS VENTURE CAPITAL FUND
WORKSHOP SERIES!
POWERFUL PRESENTATIONS
Guy Kawasaki’s 10, 20, 30 Rule
10, 20, 30 Rule
10 Slides!(10 Topics)
10, 20, 30 Rule
1. Title!2. Problem/Opportunity!3. Value Proposition!4. Underlying Magic!5. Business Model!
6. Go-To-Market Plan!7. Competitive Analysis!8. Management Team!9. Financial Projections!10. Current Status,
Accomplishments, Timeline, Use of Funds!
10 Slides!(10 Topics)
10, 20, 30 Rule
20 Minutes!
10, 20, 30 Rule
One Hour
Setup! Presentation! Q&A!
45 Minutes 5 Min
10, 20, 30 Rule
One Hour
Setup! Presentation! Discussion!
20 Minutes 40 MinutesMore
than you think
10, 20, 30 Rule
One Hour
Setup! Presentation! Discussion!
20 Minutes 40 MinutesMore
than you think
10, 20, 30 Rule
30 Point Font!(or Bigger)!
10, 20, 30 Rule
This is 70 Point!This is 60 Point!
This is 50 Point!This is 40 Point!
This is 30 Point!This is 20 Point!
This is 10 Point!
Guy’s 10 Slides
TITLE
Company name, your name and title, address, e-mail, and cell number!
Guy Kawasaki – The Art of the Start 2.0
1!
PROBLEM/OPPORTUNITY
Describe the pain that you’re alleviating or the pleasure you’re providing!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
2!
VALUE PROPOSITION
Explain the value of the pain you alleviate or the value of the pleasure you provide.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
3!
UNDERLYING MAGIC
Describe the technology, secret sauce, or magic behind your product.!
• More diagrams than text!• Prototype or demo!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
4!
BUSINESS MODEL
Explain who has your money temporarily in his pocket and how you’re going to get it into yours.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
5!
GO-TO-MARKET PLAN
Explain how you are going to reach your customer without breaking the bank.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
6!
COMPETITIVE ANALYSIS
Provide a complete view of the competitive landscape. !Too much is better than too little.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
7!
MANAGEMENT TEAM
Describe the key players of your management team, board of directors, board of advisors, as well as major investors. It’s ok not to be perfect.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
8!
FINANCIAL PROJECTIONSAND KEY METRICS
Provide a three-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate. Do a bottom-up forecast, not top down.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
9!
CURRENT STATUS, ACCOMPLISHMENTS TO DATE, TIMELINE, AND USE OF FUNDS
Explain the current status of your product, what the near future looks like, and how you’ll use the money you’re trying to raise.!
Guy Kawasaki – The Art of the Start 2.0
Guy’s 10 Slides
10!
2 3 4
5 6 7
8 9 10
2 3 4
5 6 7
8 9 10
WORKSHOP SERIES!
POWERFUL PRESENTATIONS
Examples
HOME GAME
Crossing the Chasm!Geoffrey A. Moore!
HOME GAME
The Art of the Start 2.0!Guy Kawasaki!
WORKSHOP SERIES!
POWERFUL PRESENTATIONS
5/21: Storytelling for Business!5/28: Presentation Delivery Skills! 6/4: Better Slide Decks!6/18: Tech Presentations!7/9: Venture Capital Pitches!7/23: Visual Data!
Daniel [email protected]!
