State of the Smart Home Market 2017Market summary – published December 2017 (with data up to Q2/2017)

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This document presents an excerpt of IoT Analytics’ Smart Home Market database and is intended for the general public. The summary presented in this document is based on extensive research, a comprehensive market model, raw data supplied by Priori Data and the subsequent overall data analysis.

The purpose of this document is to inform the overall public of the state, growth and details of the global Smart Home Market – through the IoT Analytics research lens.

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State of the Global Smart Home Market – Overview

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107%

21,674%

110%

163%

137%

Segments

Smoke Detectors

Security systems

Appliances

Outlets & Switches

Thermostats

Gateways

Speakers

Lighting

32

733

17

802

218

724

101

646

Global Revenue in MUSD

Q2 Revenue in MUSD

Source: Priori Data, IoT Analytics

Top Countries

Units Sold Q2/2017 vs. Q1/2017

+XX% = Q2/2016 vs. Q2/2017

Q2/2017

+134%

+31%

+78%

+349%

+56%

+81%

+80%

+62%

Vendors – Top 5 Movers*

World Smart Home Market

Market Summary

• Continued hyper growth. The total Smart Home Market grew by 95% between Q2/2016 and Q2/2017 to $3.3B.

• USA leads overall adoption. The US represents the biggest market at $1.6B (48%), followed by South Korea, and Germany.

• Frigidaire’s Unit sales grew by a factor of 217x. Further top movers are Hanwha, Carrier, LG and Elgato.

• Gateways is the largest market segment. Followed by Speakers, Security Systems and Appliances

4,000

5,000

2,000

3,000

1,000

0Q3/2016 Q1/2017Q2/2016 Q4/2016 Q2/2017

1,678

3,160 3,070

+95%

1,837

3,275

Revenue by Country in MUSD (Q2/2017)

2

3

4

1

181

1,565

198

282

*Considers only the top 20 companies by market share in their segment

Market Segments

Page

Gateways 4

Speakers 5

Security Systems 6

Appliances 7

Thermostats 8

Lighting 9

Outlets & Switches 10

Smoke Detectors 11

Purchasing Options 12

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Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Gateways

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• High growth. The global Smart Gateway Market grew 134% between Q2/2016 and Q2/2017

• Highest adoption in the USA. Followed by Germany and the UK.

• Amazon in leading position with the Amazon Echo. Followed by Xiaomi, Google (Google Home) is catching up.

• Wulian (iOS) and Honeywell (iOS) have the top rated apps.

4.7

4.9

4.6

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Gateways Market

5.6%

13.0%

7.6%

-20%

+19%

-1%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

400

800

600

200

0Q4/2016 Q1/2017Q2/2016 Q3/2016 Q2/2017

851.3 802.2

+134%

804.2

348.7343.0

+XX% = Q2/2017 vs. Q1/2017

Q2/2017

25

446

36

44

Revenue by Country in MUSD (Q2/2017)

5.6%

0.1%

New Entrants Market share(Units Sold in Q2)

Top Countries

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Speakers

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• Continuous growth. The global Smart Speakers Market grew 31% between Q2/2016 and Q2/2017

• Highest adoption in the US. Followed by Germany and the UK.

• Sonos dominates. Followed by Bose and Denon• Sonos (iOS & Android) and Invoxia have the top rated apps.• There was no meaningful market entrant in last 4Q.

4.3

4.4

4.2

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Speakers Market

59.4%

3.9%

29.3%

+50%

+137%

+80%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

1,000

400

0

800

Q1/2017Q3/2016 Q4/2016Q2/2016 Q2/2017

796.2951.8

733.4

+31%

560.3 604.7

+XX%

Q2/2017

37

228

75

77

Revenue by Country in MUSD (Q2/2017)

New Entrants Market share(Units Sold in Q2)

Top Countries

None

= Q2/2017 vs. Q1/2017

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Security Systems

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• Extremely high growth. The global Smart Security Systems Market grew 78% between Q2/2016 and Q2/2017

• Highest adoption in the US. Followed by the UK and Canada.

• US and Taiwanese vendors dominate. Top 3 vendors are Ring, D-Link, Netgear

• Getsafe (Adroid) and Wulian (ios) have the top rated apps.• Hanwha was the most meaningful market entrant in last 4Q.

4.9

5.0

4.5

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Security Systems Market

4.5%

8.0%

7.5%

+51%

+15%

+10%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

400

800

600

200

0Q4/2016 Q1/2017Q2/2016 Q3/2016 Q2/2017

673.9 723.8

+78%

651.8

462.1405.9

+XX%

Q2/2017

15

526

23

29

Revenue by Country in MUSD (Q2/2017)

2.3%

0.3%

New Entrants Market share(Units Sold in Q2)

Top Countries

= Q2/2017 vs. Q1/2017

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Appliances

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• Extremely high growth. The global Smart Appliances Market grew 349% between Q2/2016 and Q2/2017

• Highest adoption in South Korea. Followed by the US and Germany.

• US and Korean vendors dominate. Top 3 vendors are iRobot, LG, Samsung• Hoover (iOS) and Bosch (Android) have the top rated apps.• Candy by Hoover was the only meaningful market entrant in last 4Q.

4.4

4.4

3.9

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Appliances Market

11.4%

18.0%

14.0%

+50%

+137%

+80%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

400

800

600

200

0Q4/2016 Q1/2017Q2/2016 Q3/2016 Q2/2017

368.4

646.5

+349%

303.3187.6143.9

+XX%

Q2/2017

27

252

48

112

Revenue by Country in MUSD (Q2/2017)

6.3%

0.1%

New Entrants Market share(Units Sold in Q2)

Top Countries

= Q2/2017 vs. Q1/2017

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Thermostats

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• Continuous growth. The global Smart Thermostats Market grew 56% between Q2/2016 and Q2/2017

• Highest adoption in the US. Followed by the Canada and the UK.

• US and Canadian vendors dominate. Top 3 vendors are Honeywell, Nest, Ecobee

• Honeywell (iOS & Android) and Vivint (Android) have the top rated apps.• Innogy by RWE and Aprilaire were the market entrants in last 4Q.

4.6

4.7

4.5

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Thermostats Market

8.4%

16.3%

14.1%

-1%

-13%

+30%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

300

100

0

200

Q1/2017Q3/2016 Q4/2016Q2/2016 Q2/2017

222.2

267.9

218.5

+56%

140.1 147.4

+XX%

Q2/2017

4

177

12

7

Revenue by Country in MUSD (Q2/2017)

0.1%

0.1%

New Entrants Market share(Units Sold in Q2)

Top Countries

= Q2/2017 vs. Q1/2017

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Lighting

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• High growth. The global Smart Lighting Market grew 81% between Q2/2016 and Q2/2017

• Highest adoption in USA. Followed by China and Germany.

• Philips Hue dominates. Followed by LIFX, Yeelight• Mipow (iOS) and Stack (iOS & Android) have the top rated apps.• Veho was the most meaningful market entrant in last 4Q.

4.9

4.9

4.8

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Lighting Market

9.8%

27.5%

12.1%

-5%

+16%

-7%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

140

50

0

100

Q1/2017Q3/2016 Q4/2016Q2/2016 Q2/2017

107.9120.9

101.2

+81%

55.8 54.6

+XX%

Q2/2017

9

46

15

6

Revenue by Country in MUSD (Q2/2017)

0.03%

0.38%

0.02%

New Entrants Market share(Units Sold in Q2)

Top Countries

= Q2/2017 vs. Q1/2017

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Outlets & Switches

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• High growth. The global Smart Outlets & Switches Market grew 80% between Q2/2016 and Q2/2017

• Highest adoption in the USA. Followed by China and Germany.

• European and US vendors dominate. Top 3 vendors are Philips Hue, TP-Link, Belkin

• Oakter (iOS) and Chamberlain (Android) have the top rated apps.• Switchmate was the most meaningful market entrant in last 4Q.

4.4

4.4

4.1

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Outlets & Switches Market

5.3%

14.7%

14.3%

-5%

-14%

-11%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

40

20

0Q3/2016 Q4/2016 Q2/2017Q1/2017Q2/2016

31.9

38.6

32.1

17.9 19.8

+80%

+XX% = Q2/2017 vs. Q1/2017

Q2/2017

3.1

18.2

1.7

2.0

Revenue by Country in MUSD (Q2/2017)

1.8%

0.2%

New Entrants Market share(Units Sold in Q2)

Top Countries

Top 3 Rated Apps

State of the Global Smart Home MarketDeep-dive: Smoke Detectors

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• Continuous growth. The global Smart Smoke Detectors Market grew 62% between Q2/2016 and Q2/2017

• Highest adoption in the USA. Followed by France and the UK.

• US and European vendors dominate. Top 3 vendors are Nest, Verisure, Honeywell

• Coqon (iOS) and Fibaro (Android) have the top rated apps.• RWE’s Innogy was the most meaningful market entrant in last 4Q.

4.4

4.1

4.1

Top 3 Vendors

Source: Priori Data, IoT Analytics Smart Home Market Model

World Smart Smoke Detectors Market

5.6%

35.0%

20.0%

+12%

-9%

-5%

Global Revenue in MUSD

Market share(Units Sold in Q2)

Q2 App Review Score

Market Summary

22

10

0Q1/2017Q3/2016 Q4/2016Q2/2016 Q2/2017

18.321.7

17.4

+62%

10.7 12.3

+XX% = Q2/2017 vs. Q1/2017

Q2/2017

0.6

10.7

0.9

0.8

Revenue by Country in MUSD (Q2/2017)

New Entrants Market share(Units Sold in Q2)

0.215%

0.002%

Top Countries

Methodology and definitions

Segment Includes

Lighting Light bulbs, lighting systems

Appliances Washers, dryers, fridges, ovens & microwavers, vacuum cleaners

Smoke Detectors Alarm devices that warn in the case of smoke

Security Systems Motion sensors, cameras, locks, home security systems

Gateways Central hub used to connect and control smart home devices

Thermostats Devices for automatic room temperature regulation

Outlets & Switches Wall-mounted sockets and switches, outlet plugs

Speakers WiFi-enabled speakers

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The data presented as part of this presentation is based on IoT Analytics’ app-based Smart Home market model. Although based on a bottom-up approach, IoTAnalytics does not claim exhaustiveness of the data and acknowledges that individual companies may be missing or under or overestimated. Raw input, such asapp downloads and app ratings have been provided by Priori Data, the Mobile App Data Intelligence Company. The data has been enriched by generally availablepricing information and have been triangulated with publicly available revenue figures and personal discussions with selected market participants. Please note:Priori Data optimizes their algorithms over time: The optimized models also affect past data sets. Therefore future model updates may see a change in historicdata.

The smart home market model includes global consumer device sales for the residential home automation market in 8 segments. It does not include commercialbuilding solutions. Prerequisite for a company to be in included in the model is the existence of an own app listed in the iOS or Android store that is used to controlthe respective Smart Home device or a set of Smart Home devices. More than relevant 200 apps are tracked on a day-by-day basis.

1. General: What is included?

2. Segments: What is included?

3. The model

Access to all market data via iot-analytics.com

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What is included?

Global Smart Home Tracker

Metrics

• Number of Devices Sold

• Revenue

1

Segments

• Gateways• Security Systems• Smart Thermostats• Lighting• Appliances• Smoke Alarms• Outlets & Switches• Speakers• Other

2

Companies

• Nest• Honeywell• Amazon• Alarm.com• Samsung• Xiaomi• … (and ~150 more)

3

Regions

North America• USA• Canada• …Europe• Germany• UK• France• ..Asia• China• Japan• …

4

14The global Smart Home model is updated twice per year – all data sets are on a monthly basis

What to expect?

All data sets come in Excel format

4 different licenses available

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Click here for details

Legal disclaimer

IoT Analytics is a leading provider of market insights and competitive intelligence for the Internet of Things (IoT). This document is intended for

general informational purposes only, does not take into account the reader’s specific circumstances, and may not reflect the most current

developments. IoT Analytics disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the

information in this document and for any acts or omissions made based on such information. IoT Analytics is not responsible for any incorrect

information supplied to us by third parties. Quantitative market information is based primarily on app data and therefore is subject to fluctuation. IoT

Analytics does not provide legal, regulatory, audit, or tax advice. Readers are responsible for obtaining such advice from their own legal counsel or

other licensed professionals.

For more information, visit http://www.iot-analytics.com

For information regarding citation permission, write to:

IoT Analytics GmbH

Zirkusweg 2

20359 Hamburg, Germany

insights@iot-analytics.com

IoT Analytics Research Team

Zana Diaz Williams, Senior Analyst

Padraig Scully, VP Market Research

Knud Lasse Lueth, Managing Director

Published: November 2017

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Predictive Maintenance – Market Report 2017-2022

IoT Analytics GmbHMarket Insights for the Internet of Things

Zirkusweg 2 (Astraturm, 6. OG)20359 HamburgGermany

info@iot-analytics.com+49 40 88950090http://iot-analytics.com