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Dear all Scandinavian and worldwide ICCA Friends, Welcome to Bergen – The Fjord capital of the World! These days you will find an exciting academic program which will focus on legacy, international relations, possible impact on Brexit, cultural differences and knowledge sharing. The whole academic program will give you some new ideas and new knowledge to take back home. In addition to our strong academic program you will experience the city both in the height and from the water during your stay. The exciting social program will reflect the city as a European City of Culture, World Heritage City, UNESCO Gastronomy City and last but not least The Fjord Capital of the World. We hope you will enjoy your stay! All the best, Arve Lindgren ICCA Scandinavian Chapter Chairperson 2019

PROGRAM BERGEN 6 - 8 MARCH

Wednesday 6 March

Thursday 7 March

Time Session Where

All day Individual arrivals Bergen International Airport

All day Individual transfer to the city centre by Light Rail or Airport Bus

15:00 Registration Opens Hotel Norge by Scandic - Lobby

15:30 Business Exchange (Pre-signed activity) Hotel Norge by Scandic - Studio 5

15:30 - 16:45 Guided tour in the city centre of Bergen Start at Hotel Norge by Scandic

17:30 Walk from Hotel Norge by Scandic to the wharf for boat transfer Hotel Norge by Scandic

18:00 Departure from Bryggen area by boat Dræggekaien

18:30 - 22:30 Welcome dinner Cornelius Seafood Restaurant

23:00 Arrival Bryggen area by boat Dræggekaien

23:15 Overnight stay Hotel Norge by Scandic

Time Session Where

All morning Breakfast at hotel Hotel Norge by Scandic

08:30 Walk from Hotel Norge by Scandic to Grieghallen Registration Hotel Norge by Scandic - Lobby

08:45 Registration Grieghallen - Spissen

09:00 - 09:45 Annual ICCA Chapter Meeting - Welcome to the Chapter Meeting and Chapter business Grieghallen - Spissen

09:45 - 10:30 "If you stand still, you`ll get shot! Grieghallen - Spissen

Keynote: Anders Nyland

10:30 - 11:00 Coffe break Grieghallen - Spissen

11:00 - 11:45 "There is no such thing as Scandinavia" Grieghallen - Spissen

Keynote: Michael Booth

11:45 - 12:30 "Possible consequenses on Brexit? Impact on Scandinavia?" Grieghallen - Spissen

Keynote: Malgorzata Agnieszka Cyndecka

12:30 - 13:15 Lunch Grieghallen - Spissen

13:15 - 14:45 "Creating international relations" Grieghallen - Spissen

Keynote: Hans Wilhelm Steinfeld

14:45 - 15:30 "How will shared economy help destinations?"

Keynote: Tor W. Andreassen Grieghallen - Spissen

15:30 - 15:45 Coffe break Grieghallen - Spissen

15:45 - 16:30 Best Practice Grieghallen - Spissen

VisitOslo Convention Bureau: A VIP Fam Trip

Region Stavanger Convention Bureau: Ambassador Program

Uppsala Convention Bureau: Sales Sales Sales

Norway Convention Bureau: A national convention bureau - The Story

16:30 - 17:30 Sector meetings Grieghallen - Spissen

Destinations: Moderator - Frode Aasheim, Norway Convention Bureau Grieghallen - Spissen

Venues: Moderator - Joyce Andersen, Director Norway Convention Center Grieghallen - Salong Nina

University/Meeting management: Moderator - Bente Krossøy, Event Director University of BergenUniversity of Bergen

17:30-17:45 Site inspection grieghallen - voluntary Grieghallen

17:30 Walk from Grieghallen to Hotel Norge by Scandic Grieghallen

17:30 - 18:15 Free time

18:20 Exploration Bergen - staring point Hotel Norge by Scandic Hotel Norge by Scandic - Reception area

19:15 Departure by Floyen funicular to Mount Fløyen Floyen funicular

19:30 - 22:45 Dinner at Mount Fløyen Floyen Restaurant

22:45 Departure Floyen funicular to city center Floyen funicular

Overnight stay Hotel Norge by Scandic

Friday 8 March

SPEAKERS 2019 Thursday 7 March

“If you stand still, you`ll get shot”

Anders Nyland is CEO of Bergen Tourist Board and Director of Tourism at VisitBergen. He also serves at the Board of Directors at Fjord Norway – the regional destination company in Western Norway. Mr. Nyland works with destination development strategies, destination marketing and management, product development and public affairs. Before entering the travel industry, Mr. Nyland worked as Senior Advisor and Senior Client Director at Geelmuyden Kiese in Norway. He worked with digital content development,

content marketing and content strategies for his clients. Nyland also worked with communication strategies and media/PR advice, and he was trusted advisor to executives and board members concerning change management. Anders Nyland has been a journalist, editor and media executive for 16 years. He was Editor in Chief of Bergensavisen (The Bergen City Tabloid) for seven years, where he was responsible for the digital transformation of the newspaper, from being a traditional single sales copy tabloid, to being an online news provider with a subscription model. Nyland started his media career as a reporter in Østlandets Blad in 2000, where he later became Head of News department and then responsible for the papers online edition. He was publisher of Akershus Amtstidende from 2006 to 2009, and Editor in Chief of Bergensavisen from 2009 to 2016, when he went to Geelmuyden Kiese where he worked for two years.

Time Session Where

All morning Breakfast at Hotel Norge by Scandic

09:00 - 09:45 Jane Cunningham - Incredible impacts workshop Hotel Norge by Scandic - Ballroom

09:45 - 10:30 Jane Cunningham - Incredible impacts workshop Hotel Norge by Scandic - Ballroom

10:30 - 11:00 Coffe break Hotel Norge by Scandic - Ballroom

11:00 - 11:45 Revenue Management - A friend or a foe? Hotel Norge by Scandic - Ballroom

11:45 - 12:00 Closing session - New destination Hotel Norge by Scandic - Ballroom

12:00 - 13:00 Lunch Hotel Norge by Scandic - Restaurant

Individual transfer to the airport

Individual departures

“There no such thing as Scandinavia”

MICHAEL BOOTH is the award-winning, best-selling author of six books of non-fiction. His work has been translated into over 20 languages, selected as Book of the Week by BBC Radio, and featured in Amazon’s overall Top Ten best-sellers on three continents (Europe, North America and Asia). Michael has been the Denmark correspondent for Monocle magazine and M24 Radio since 2007, and contributes to numerous newspapers and magazines around the world including The Guardian, The Times, The Washington Post, The Atlantic, Berlingske Tidende, Politikken, Svenske Dagladet and Afton Posten.

“Possible consequences on Brexit”

MALGORZATA CYNDECKA is a Postdoctoral research fellow at the Law Faculty at University of Bergen (UIB). She works primarily with EU/EEA State aid law, which is a part on Competition law, but also general EU/EEA law, including issues related to GDPR. She is a co-leader of Research Group for Competition and Market Law, and a member of Bergen Center for Competition Law and Economics and Centre for Climate Transition at UiB. She was a member of the Norwegian Government’s

Working Group “On a level playing field” and is regular speaker at conferences and seminars.

“Keep your international relations happy”

HANS WILHELM STEINFELD offers lectures and talks on international conflicts, and he takes assignments as discussion leader and moderator. He also offers strategic assistance to companies and organizations with operations in Russia, throughout the former Soviet Union countries and the new EU member states from the old Eastern Europe. Steinfeld previously held the position as Moscow correspondent for the Norwegian Broadcasting Corporation (NRK), where he worked for 37 years. He was NRK's correspondent in Moscow for 18 years, and he was previously NRK's correspondent in the Balkans, based in Budapest and Belgrade. Steinfeld is a Master of Soviet Russian and economic history (Cand.philol) from the

University of Bergen, and he studied in Warsaw, Sarajevo and in Moscow in 1975. He has for several years taught at the Norwegian School of Economics Executive Master courses in international leadership. Hans-Wilhelm Steinfeld has written 12 books, and he is awarded The Cappelen Prize, Peer Gynt Prize, Narvesen Prize, The Scandinavian Journalist Award and he is the holder of the Lithuania Medal of Freedom.

“Shared economy as an asset”

Before joining Norwegian School of Economics (NHH) in 2013, Dr. TOR WALLIN ANDREASSEN was a professor of marketing, Department chair, and Associate Dean at BI Norwegian Business School. At NHH he is Professor of Innovation and the Director of Center for Service Innovation (CSI). Dr. Andreassen holds a Sivilokonom degree from NHH, MSc in marketing (with honors) from BI Norwegian Business School, and a Doctor of

Economics from Stockholm University, School of Business. Professor Andreassen is a member of the editorial review board of MIT Sloan Management Review, Journal of Service Research, Journal of Business Research, Service Science, and Journal of Service Management. Dr. Andreassen has published in leading journals such as: MIT Sloan Management Review, Marketing Science, and Journal of Marketing, Journal of Service Research in addition to eight books.

Friday 8 March

“Legacy of meetings workshop”

Based in Stockholm, JANE CUNNINGHAM joined GainingEdge December 2009 and has been doing Business Development for BestCities Global Alliance since then. Before joining GainingEdge Jane was the Sales Director for Congrex UK, an international professional conference organisation. Prior to that, she spent five years at the EICC (Edinburgh International Conference Centre) in Association Sales. Before returning to Scotland Jane worked in Dubai for Le Meridien Hotel as a Sales Manager. Jane studied French, Italian and Tourism and after college

she spent a number of years overseas working in the hospitality and tourism industry. She was an active member of ICCA and was on the ICCA UK & Ireland committee. Jane has a passion for networking and connecting people, not to mention promoting the impact that conferences have on a destination and how collaboration can result in positive outcomes globally.

“Revenue management: A friend or a foe?”

HANNE FØLGESVOLD MOLVIK – Revenue Manager West Hanne Følgesvold Molvik started in the hotel industry in 2006. First as a Receptionist, then Booking Manager, before starting as Revenue Manager for Radisson Blu in Oslo in 2011. Moved to Bergen in 2012 and has been working in Scandic since then. Is now Area Revenue Manager with responsibility for all Scandic hotels in Western Norway.

She will help us understand how Revenue Management works!

Official Hotel HOTEL NORGE BY SCANDIC

Hotel Norge by Scandic is one of Scandic’s unique signature hotels. Our hotel has the best location in Bergen, right in the heart of the city. Here you’ll find everything from exciting shops, cafes and a rich cultural life, to spectacular nature experiences within easy reach of our hotel. The architects have gathered inspiration

from the nature surrounding the city. Therefore, the interiors reflect high quality, modern, Nordic design with many distinctive details. Our hotel has 415 new and stylish hotel rooms with beautiful floor-to-ceiling windows, inviting in the mountains, light and city atmosphere. Web: https://www.scandichotels.no/hotell/norge/bergen/hotel-norge-by-scandic

Conference Venues THE GRIEG HALL

Grieghallen is Norway's largest combined congress and culture centre with walking distance to all the hotels, restaurants and shopping area in the city centre. An excellent venue for all kind of events, conferences, exhibitions and banquets. The multi-purpose nature presents unique opportunities for combining conferences with spectacular cultural and entertainment experiences.

Web: www.grieghallen.no HOTEL NORGE BY SCANDIC

Hotel Norge by Scandic is one of Scandic’s unique signature hotels. Our hotel has the best location in Bergen, right in the heart of the city. Here you’ll find everything from exciting shops, cafes and a rich cultural life, to spectacular nature experiences within easy reach of our hotel.

Web: https://www.scandichotels.no/hotell/norge/bergen/hotel-norge-by-scandic

Social Venues CORNELIUS SEAFOOD RESTAURANT

Cornelius is one of Norway's best seafood restaurants. It is situated right by the sea on a small island with spectacular views of the fjord, mountains, skerries, and passing boats and ships. Inspired by the weather of the day, Cornelius serves its famous Meteorological Menu of exquisite seafood and trimmings, prepared using innovative culinary techniques and with a genuine passion for seafood.

Web: www.corneliusrestaurant.no

MOUNT FLOYEN RESTAURANT

The restaurant, opened in 1925, has been completely restored and is, with its distinctive architecture and prominent location, without a doubt an attraction in itself. Don’t miss the amazing panoramic view over Bergen - the islands - and beyond - the North Sea!

Web: https://www.bellevue.no/en/restaurants-in-bergen/

MAIN CONTACTS

Arve Lindgren Phone: +47 45 4444 58 E-mail: arve@visitbergen.com

Britt Angell-Hansen Phone: +47 95 2724 27 E-mail: britt@visitbergen.com

ENJOY YOUR STAY IN BERGEN!