THE ULTIMATE

POWER TRIPCONFERENCE OPPORTUNITIES

BALTIMORE MARRIOTT WATERFRONTBALTIMORE, MD

NOVEMBER 16-18, 2018

Join 1,200 of DECA’s most engaged students and teachers in the heart of life and liberty; Baltimore, MD. November 16-18, 2018, the Ultimate DECA Power Trip

conference will attract student leaders from over 26 states,

for a weekend packed with leadership development, college

preparation, career exploration and professional development.

This dynamic conference provides numerous participation

opportunities for your brand that include:

• Employee engagement and volunteerism• College and career exhibits• Conference materials and take-aways• Dynamic, multi-media general sessions• Interactive workshop presentations• Tours and special events

Each of the options included in this packet provides your

brand the opportunities to connect with DECA’s most highly

motivated student leaders and advisors.

WHY PARTICIPATE?

ENROLL top students to your college or university.

RECRUIT trained employees for your company.

PROMOTE your products and/or services.

MEMBER PROFILE

220,000HIGH SCHOOL MEMBERS

5,300CHAPTERS

ENGAGE your associates in Corporate Social Responsibility.

Research findings courtesy of the National Research Center for College and University Admissions. The sample included 45,274 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.

MORE LIKELY TO WANT TO OWN THEIR OWN BUSINESS

MORE LIKELY TO STUDY BUSINESS TOPICS IN COLLEGES

OF DECA MEMBERS REPORT AN A OR B AVERAGE

5X

7X

94%

2

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TENTATIVE AGENDA

Friday, November 16 8:00 AM - 4:00 PM Chapter/State Registration

7:00 PM - 8:15 PM Opening General Session

8:45 PM - 10:30 PM Connect Leadership Labs

Saturday, November 177:00 AM - 8:00 AM Exhibit Set-up

8:00 AM - 4:00 PM Exhibits

8:30 AM - 4:00 PM Learning Labs (workshops/panels)

9:30 AM - 4:00 PM Educator Professional Learning Series

11:30 AM Chartered Association Officer and Advisor Luncheon—sponsored by Johnson &

Wales University

TBD Community Service Activity

TBD Entertainment

Sunday, November 189:00 AM Closing General Session

HOTEL INFORMATION

Baltimore Marriott Waterfront

700 Aliceanna St. | Baltimore, MD 21202

Reservations: https://book.passkey.com/go/DECAUPT2018

Rate: $199 single/double per room night, plus taxes

Hotel Deadline: October 18, 2018

Hotel Questions: Morena Herciu morena.herciu@marriott.com

ABOUT DECADECA is a premier education partner developing college and career ready youth. Our comprehensive learning model is:

• Co-curricular• Built upon the National Model Curriculum Framework• Cross-walked to Common Core Standards• Supportive of 21st Century Skills

We are specifically authorized by the United States Congress, the federal and states’ Departments of Education as integral to delivering effective career education. Over 235,000 high school and college students in all 50 United States, U.S. territories and nine additional countries, participate in DECA’s programming, through annual instruction delivered by a state-certified teacher.

With a 70-year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals. For these reasons, and many others, our internationally renowned business partners consider DECA a favored sustainability partner in achieving their corporate and social responsibility goals.

IMPORTANT DEADLINES

Friday, September 28Program advertisement reservation

Friday, October 5Advertisement artwork Company logo submissionConference workshop proposals Registration for conference program inclusion

Thursday, October 18Hotel Reservation

Friday, November 2Exhibit name badge form

THE ULTIMATE

POWER TRIP SHERATON BOSTON

BOSTON, MASSACHUSETTS NOVEMBER 1–3, 2014

OVERVIEW

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THURGOOD MARSHALL PACKAGE

The perfect combination to network, promote

and engage our members.

• Table top exhibit• Full-page, 4-color conference

program advertisement (SPACE LIMITED)

• Advisor networking hour• College discussion panel or career &

industry workshop• Conference scavenger hunt

participation

Investment: $1,200

NATIONAL ANTHEM PACKAGE

LIMITED OPPORTUNITY FOR ONE PARTNER Be the conference’s top partner with this

ultimate sponsorship package. Our dynamic,

high energy, multi-media events are the

motivational sessions for all attendees and the

perfect place for your brand.

TITLE SPONSOR OF GENERAL SESSIONS

• Opportunity to address audience or show video

• Prominent logo recognition• Opportunity to distribute

promotional items

DECA MEDIA ANNOUNCEMENT

SOCIAL MEDIA PLAN

PLUS ALL SELECTIONS FROM THE ORIOLES PACKAGE

Investment: $10,000

BABE RUTH PACKAGE

This package provides the perfect mixture

of promotional activities to build a strong

foundation with our members. Promote your

brand during the conference and provide a gift

for attendees to take home.

CHOICE OF:

• Advisor/volunteer conference gift• Conference bags/totes• Conference lanyards • Student conference gift

CUSTOMIZED CO-BRANDING OF LOGO AND NAME

OPPORTUNITY TO PROVIDE REGISTRATION INSERT

RECOGNITION IN PROGRAM

PLUS ALL SELECTIONS FROM THE ORIOLES PACKAGE

Investment: $5,000

ORIOLES PACKAGE

Promote your brand and demonstrate your

commitment to corporate social responsibility.

COMMUNITY SERVICE EVENT PARTIAL SPONSOR:

• Logo on event promotions• Closing session recognition

PLUS ALL ACTIVITIES FROM THURGOOD MARSHALL PACKAGE

Investment: $2,000

INNER HARBOR PACKAGE

LIMITED OPPORTUNITY FOR TWO PARTNERS

An integral part of our nation’s founding,

Baltimore is the ultimate entertainment

destination! Place your brand in the center of

the unforgettable conference entertainment

activities!

POWER CONFERENCE ENTERTAINMENT SPONSOR:

• Title sponsor of Entertainment including 2 tickets

• Title sponsor of Social Media Correspondent Program

• Logo recognition on all entertainment promotions

• Recognition in program

PLUS ALL SELECTIONS FROM THE ORIOLES PACKAGE

Investment: $7,000

CONFERENCE SPONSORSHIP PACKAGES

VOLUNTEER

DECA is seeking business professionals to serve as judges for our students competitions on Saturday, November 17. Click here for more information and to volunteer as a judge or email stacey_sickler@deca.org.

QUESTIONS Development Department:

(703) 860-5000 development@deca.org

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CONFERENCE DESCRIPTIONS

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ADVISOR NETWORKING HOUR Advisors are integral for every chapter’s success. Spend an hour with these top decision makers during an exclusive advisor networking hour. Place your logo on the networking hour promotional materials, spend an hour creating influential relationships with key members of the DECA community, and receive the opportunity to place one insert in the advisor registration packet.

BAGS/TOTE Maximize your company’s visibility among conference attendees and showcase your brand to our 1,200 attendees by placing your logo on the official conference bag. Popular among all of our participants, these bags make their way back home and continue your brand promotion.

COMPETITIVE EXPERIENCE An integral assessment tool, DECA’s Competitive Events Program is critical to our mission of preparing the next generation of emerging leaders and entrepreneurs. Place your brand in the center of our conference as members participate in a role-play to prep for career development conferences and compete for the ultimate bragging rights! Sponsor’s brand will be placed on awards, signage and included in the program. Sponsor will also have an opportunity to present awards onstage during the closing session.

CONFERENCE COMMUNITY SERVICE EVENT DECA members are community oriented and eagerly anticipate our annual community service event. Align your brand with this year’s activity and help support a local cause in the Baltimore community and DECA’s Scholarship Fund. Sponsorship includes logo on event promotions, recognition in the conference program and during the closing session.

CONFERENCE GIFTS What could be better than getting our attendees to take your promotion back into their homes and classrooms? Sponsor a branded gift to conference attendees and continue reaching your audience all-year long! Gift options available for each market: students, advisors/teachers/administrators and volunteers/judges.

CONFERENCE PROGRAM ADVERTISEMENT Promote your brand in the official conference reference for agenda, exhibitors, speakers, special activities and maps.

CONFERENCE SCAVENGER HUNT Increase your brand exposure on the ultimate conference guide – the Conference Scavenger Hunt! Each student will be provided a scavenger hunt card to drive their activities and engagement with our workshops, corporate panels and DECA exposition. Provide us a question that is unique to your organization to drive students to your booth. Example: Where are Johnson and Wales University campuses located?

ENTERTAINMENT The must see of the Ultimate DECA Power Trip Conference is always the evening entertainment! Claim the memories of our members as they enjoy an evening of fun and networking in Baltimore. Sponsorship includes logo on event promotions, recognition in the conference program and the opportunity to provide each participant with a marketing resource.

EXHIBIT FAIR Dynamic exposition fair provides you the perfect opportunity to promote your brand and initiate new relationships as you network with over 1,200 students and advisors on Saturday, November 17 from 8 AM - 4 PM. Includes 6-foot table, draped; two chairs, wastebasket and ID sign. Labor, shipping, special lighting, electrical and internet fees are not included.

GENERAL SESSIONS General sessions are high-energy, multi-media, motivational events and a must for conference attendees. These sessions are the most prominent way to get in front of all of our attendees during our conference kick-off and closing. Sponsors will have the opportunity to address the audience (or show a video) for three minutes.

LANYARDS Put your company logo around the necks of over 1,200 attendees. Customized lanyards will showcase your company logo and name. These items are popular for all participants (advisors, students, administrators, etc.).

LEADERSHIP LUNCHEON Honoring our 2018-2019 chartered association officers and advisors, this exclusive event is the perfect avenue for promoting your brand to 125 of our top student leaders and advisors. Sponsorship includes title sponsorship of the event, recognition in the conference program, signage at the event, opportunity to place promotions at each table and to speak at the event.

SOCIAL MEDIA CORRESPONDENTS PROGRAM (SMCP) SPONSOR Make sure that you’re seen in all the social media coverage of the conference by sponsoring DECA’s SMCP. Led by DECA’s communications staff, our prestigious student social media correspondents are selected through an extensive application process and report on all aspects of the conference. Place your company’s hashtag in the middle of each conversation by serving as the official sponsor of this program. Sponsorship includes the official SMCP logo shirts, recognition in the conference program, signage at the conference, personalized “all-access media” badges and recognition at the closing session.

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RATES INCLUDE6-foot draped table, 2 chairs, identification sign, waste basket

EXHIBIT PLAN

EXHIBIT RATES + POLICIES

BOOTH (TABLE TOP)MEMBER ORGANIZATION

NON-MEMBER ORGANIZATION

$600 $750

SEE PAGE 4 FOR SPECIAL PACKAGE RATES

EXHIBIT SET-UP

SATURDAY | NOVEMBER 177:00 AM - 8:00 AMAll booths must be completely set up no

later than 8:00 AM.

EXHIBIT HOURS

SATURDAY | NOVEMBER 178:00 AM - 4:00 PM

EXHIBIT MOVE-OUT

SATURDAY | NOVEMBER 174:00 PM

CONFERENCE SITE

Baltimore Marriott Waterfront

700 Aliceanna St.

Baltimore, MD 21202

(215) 625-2900

www.marriott.com

DECA CONTACT

Development Department

1908 Association Drive

Reston, VA 20191-1594

(703) 860-5000 • Fax (703) 860-4013

Email: cindy_allen@deca.org PR

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REGISTRATION

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Harborside Ballroom

Floorplan

HARBORSIDE FOYER

200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223224 225

Floorplan

6' 6'

GRAND FOYER WEST

100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122123 124

125 126

Floorplan

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GRAND BALLROOM

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Booths will be assigned on a first-come, first-served basis. If your selection has been filled, we will place you in the booth(s) closest to your choice. Payment must

accompany application to reserve exhibit space.

BOOTH LOCATIONS: See accompanying diagram for booth locations, page 6. Select six choices:

1st Choice: Booth Nos. ______________________ 4th Choice: Booth Nos. ______________________

2nd Choice: Booth Nos. ______________________ 5th Choice: Booth Nos. ______________________

3rd Choice: Booth Nos. ______________________ 6th Choice: Booth Nos. ______________________

SPECIFY COMPANIES you do not wish located near your exhibit:

STATE WHAT YOU INTEND TO EXHIBIT. Add any special circumstances which would make it desirable to assign locations for size, corners or other needs:

DESCRIBE any giveaways, promotions or contests to be conducted as part of the exhibit:

Name _____________________________________________________________

Title ______________________________________________________________

Company__________________________________________________________

Address ___________________________________________________________

City ______________________________________________________________

State/Prov./ZIP _____________________________________________________

Email ____________________________________________________________

Phone Number _____________________________________________________

Website ___________________________________________________________

Signature _________________________________________________________

Question for Scavenger Hunt __________________________________________

__________________________________________________________________

TO BE INCLUDED IN PROGRAM, SEND HIGH RESOLUTION EPS FILE OF COMPANY LOGO BY OCTOBER 5, 2018

MAKE CHECKS PAYABLE TO: DECA INC., 1908 ASSOCIATION DRIVE, RESTON, VA 20191

FULL PAYMENT IS DUE ON ALL APPLICATIONS RECEIVED AFTER OCTOBER 26, 2018.* FAILURE TO MAKE FULL PAYMENT BY OCTOBER 26, 2018, WILL SUBJECT THE EXHIBITOR TO CANCELLATION OF CONTRACT. THIS APPLICATION AND CONTRACT, WHEN PROPERLY EXECUTED BY THE EXHIBITOR AND ACCEPTED BY DECA, SHALL BE CONSIDERED A BINDING AGREEMENT SUBJECT TO GENERAL INFORMATION AND REGULATIONS ON THE REVERSE SIDE. MAIL THIS COMPLETED APPLICATION AND CONTRACT WITH YOUR CHECK TO RESERVE YOUR SPACE. A CONFIRMATION LETTER WILL BE EMAILED TO YOU AFTER PROCESSING AT DECA. TO HAVE YOUR COMPANY LISTED IN OUR CONFERENCE PROGRAM, PLEASE SEND US YOUR CONTRACT AND AN EPS FILE OF YOUR LOGO BY OCTOBER 5, 2018.

DECA INC. RESERVES THE RIGHT TO AND WILL STRICTLY ENFORCE TRADEMARK INFRINGEMENT LAWS. ANY PRODUCT DISPLAYING CHARACTERS AND/OR NAMES WHERE LICENSING IS NECESSARY (I.E DISNEY CHARACTERS, HARD ROCK CAFÉ, TASMANIAN DEVIL) MUST SUBMIT A COPY OF THE LICENSING AGREEMENT TO DECA PRIOR TO THE CONFERENCE. DECA INC. ALSO RESTRICTS THE SALE OR DISPLAY OF ANY PRODUCT (INCLUDING CLOTHING) THAT REFERS TO DECA, MARKETING EDUCATION, CAREER DEVELOPMENT CONFERENCE, INTERNATIONAL CONFERENCE, AN ASSOCIATION OF MARKETING STUDENTS OR EMERGING LEADERS AND ENTREPRENEURS.

*FEDERAL AND STATE AGENCIES MAY SUBMIT A PURCHASE ORDER WITH THE APPLICATION AND DEFER PAYMENT UNTIL AFTER SERVICE IS RENDERED.

APPLICATION AND CONTRACT EXHIBIT SPACE, SPONSORSHIP & ADVERTISING

SPONSORSHIP PACKAGES❑ National Anthem ..................................................................... $10,000

❑ Inner Harbor .................................................................................$7,000

❑ Babe Ruth ..................................................................................... $5,000

❑ Orioles ............................................................................................ $2,000

❑ Thurgood Marshall .....................................................................$1,200

ADVERTISE❑ Back Cover .....................................................................................$1,500

❑ Inside Front Cover ......................................................................$1,000

❑ Inside Back Cover .......................................................................$1,000

❑ Full Page (Color) ............................................................................$750

❑ 1/2 Page Horizontal (Color) ..................................................... $500

EXHIBIT ❑ non-members ....................................................$750

❑ members .............................................................$600

ADDRESS ALL COMMUNICATIONS TO: DECA USE ONLY:

DECA Inc.

Attn: Development Department

1908 Association Drive

Reston, VA 20191-1594

(703) 860-5000

Fax (703) 860-4013

Amount Due: ___________________________ Booth No.:__________________________

Deposit: _______________________________

Date: __________________________________

Confirmation and additional materials should be sent to:

Logo Received: ______________________

Question Received: ___________________

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GENERAL INFORMATION AND REGULATIONS

PURPOSEThis conference is conducted for educational and informational

purposes; to disseminate knowledge and ideas; to encourage

communications; to promote product and career information. Under

IRS Rulings, sales activities are not permitted for a 501(c)(3) organization

(DECA). Exhibitors are encouraged to explain, show or demonstrate

products or services.

ELIGIBLE EXHIBITSDECA reserves the right to determine the eligibility of any Exhibitor. No

Exhibitor shall sublet or share space. Exhibitors must show only goods

and services used in their regular course of business. All promotional

activities must be confined to the limits of the booth. To have your

company listed in our conference program, please send us your contract

by October 5, 2018.

EXHIBIT EQUIPMENTDECA will provide a 6-foot draped table, 2 chairs and a waste basket.

The fee DOES NOT INCLUDE labor, shipping charges, special lighting,

internet connections or electrical connections.

PAYMENT FOR SPACEYour deposit of one-half booth rental must accompany the application.

The balance is due by October 26, 2018. Failure to make full payment by

October 26, 2018, will subject the Exhibitor to cancellation of contract

and forfeiture of deposit. Full payment is due on all applications

received after October 26, 2018.

INSTALLATION AND REMOVAL OF EXHIBITSExhibitors may begin installation Saturday, November 17, 2018, at

7:00 AM and have displays ready by 8:00 AM, Saturday, November 17,

2018. Exhibits are to remain intact until Saturday, November 17, 2018 at

4:00 PM.

SECURITYDECA will NOT provide necessary security during the hours the exhibit

area is closed. The Exhibitor is solely responsible for his/her own exhibit

material and should insure his/her exhibit against loss or damage. All

property is understood to remain in the Exhibitor’s control in transit to

and from the confines of the exhibit area. DECA assumes no liability of

any kind.

FIRE, SAFETY AND HEALTHThe Exhibitor agrees to accept full responsibility for compliance with

local, city and state fire, safety and health ordinances regarding the

installation and operation of equipment. All exhibit materials and

equipment must be reasonably located within the booth and protected

by safety guards and devices where necessary to prevent personal

accident to spectators. Only fireproof materials should be used in

displays, and the necessary fire precautions will be a responsibility of

the Exhibitor.

BADGESExhibitor personnel will be provided with badges to permit entry to the

exhibit area. You must advise us of attending personnel by November 2,

2018 so that badges can be prepared in advance.

EXHIBITOR REGISTRATIONAll Exhibitors must register and pick up their conference packets at the

Exhibitor registration desk on site. Registration fee is included in the

exhibit fee for four representatives per booth space.

RESTRICTIONSDECA reserves the right to restrict exhibits which for any reason become

objectionable, and may also evict any exhibit which in the opinion of

DECA detracts from the general character of the exhibit. DECA will not be

liable for any refunds or other expenses in this instance.

AUDIO-VISUALThe use of devices for mechanical reproduction of sound is prohibited.

Sound of any kind must not be projected outside the booth. Motion

pictures, slide demonstrations, fashion shows, Karaoke, etc. are subject

to prior approval by DECA.

LIABILITYNeither DECA, nor their agents or representatives, will be responsible

for any injury, loss or damage that may occur to exhibit or personnel.

Exhibitor assumes entire responsibility and hereby agrees to protect,

indemnify, defend and save DECA, the Baltimore Marriott Waterfront

and its employees and agents harmless against all claims, losses

and damages to persons or property, governmental charges or fines

and attorney’s fees arising out of or caused by Exhibitor’s installation,

removal, maintenance, occupancy or use of the exhibition premises or

a part thereof, excluding any such liability caused by the sole negligence

of the Baltimore Marriott Waterfront and its employees and agents. In

addition, Exhibitor acknowledges that DECA and the Baltimore Marriott

Waterfront do not maintain insurance covering Exhibitor’s property

and that it is the sole responsibility of Exhibitor to obtain business

interruption and property damage insurance covering such losses by

Exhibitor. The Exhibitor, on signing the contract, expressly releases the

aforementioned from any and all claims.

CANCELLATIONSThis contract may be cancelled in writing prior to October 26, 2018, in

which case fifty percent (50%) of the rental fee will be retained by DECA.

Cancellation after this date obligates the Exhibitor to full payment. If

space is not occupied by opening, November 17, 2018 at 8:00 AM, DECA

shall have the right to use such space as it sees fit.

INABILITY TO PERFORMIn the event the Exhibit is not held for any reason beyond its control,

DECA reserves the right to retain part of the rental fee as shall be

required to compensate for expenses incurred up to that time.

CLARIFICATION OF RULESDECA has sole authority to interpret and enforce all rules and

regulations contained herein, to make any amendments thereto and

to make such further rules and regulations as shall be necessary for the

orderly conduct of the Exhibit Hall.

RELOCATION OF EXHIBITSDECA reserves the right to alter locations of the exhibits as shown on

the official floor plan if deemed advisable and in the best interest of the

conference.

SHIPMENT AND STORAGEInformation on shipping methods, storage and rates will be sent to you

directly by Shepard Exposition Services Inc. The exhibitor agrees to ship

at his/her own risk and expense all articles to be exhibited.

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PRINT TECHNICAL SPECS

• Digital photos must be 300 dpi minimum to be printed.

• For production and quality-control purposes, we cannot accept Web

or Internet images.

• Acceptable file formats for photography and electronic art are:

- Adobe Acrobat .PDF files (high resolution with all fonts embedded;

CMYK color)

- Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF)

- Adobe Illustrator .EPS files. (all fonts converted to outlines and all

images embedded).

- Adobe InDesign file. (all fonts converted to outlines and all images

embedded).

• Copies of fonts used within any ad or EPS file must be provided in Mac

Postscript or Open Type format.

• All color ads must be converted to CMYK. Spot colors must be

specified with a Pantone Solid Coated description.

• Ads must be produced to specific page sizes per ad dimensions.

• Camera-ready artwork is press ready. DECA is not responsible for

adjustments or alterations to size, color or copy error in the content of

camera-ready artwork.

• All art, fonts, printer fonts, photos and graphics must be included. All

color, including photos, must be CMYK.

• All crop and registration marks should be removed from ad.

• The DECA conference programs are produced on a Macintosh platform

and are unable to support Windows-based documents.

RATES + TECHNICAL SPECS

ADVERTISING RATES

BACK COVER $1,500

INSIDE FRONT COVER $1,000

INSIDE BACK COVER $1,000

FULL PAGE COLOR $750

1/2 PAGE COLOR HORIZONTAL $500

PRODUCTIONQUESTIONSDirect inquiries and advertising materials to:

DECA CONFERENCE PROGRAMSDevelopment Department1908 Association DriveReston, Virginia 20191-1594P 703-860-5000F 703-860-4013 development@deca.org

FULL PAGE

Safety: 7.5” x 10”

Trim: 8.5” x 11”

Bleed: 8.75” x 11.25”

1/2 PAGE HORIZONTAL

7.5” x 4.75”

No bleed. Ad can

fill entire area.

ARTWORK DUE October 5, 2018

SPACE LIMITED

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DECA Inc.

1908 Association Drive

Reston, VA 20191

(703) 860-5000 | Fax (703) 860-4013

www.deca.org

DECA GUIDE

The ultimate year-long

resource for all of DECA’s

programs, including its

signature competitive events

program.

www.deca.org

COMPREHENSIVE LEARNING PROGRAM | COMPETITIVE EVENTS PROGRAM | SHOP DECA IMAGES

DECA’S INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

Orlando, Florida, April 27-30, 2019.

For further information, contact DECA’s Development Department

at (703) 860-5000 or development@deca.org

MARCH-APRIL 2018

DECA DIRECT

The official membership

magazine of DECA. It’s used

as an instructional tool in

many high school and college

classrooms.

DECA INSIGHT

The absolute best source of

news and teaching tools for

chapter advisors/teachers.

ADVERTISE IN OUR PUBLICATIONS