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7/28/2019 Power of radio in Media advertising INdustry
http://slidepdf.com/reader/full/power-of-radio-in-media-advertising-industry 1/59
Some interesting facts FOR Radio
@LCmediaHouse
@Dinesh_Malhotra
Section
CSection
DSection
ESection
A
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1. Fastest growing medium after C&S TV
IRS-08 R1 & 10 Q2 Urban
59.8
18.6
9.7
70.4
19.4
8.7
36.1 35.4
18.0
-2.0
4.0
0
10
20
30
40
50
60
70
80
90
100
TV - C & S Any Print - AIR Any FM - Last 1 week Cinema - Last 2months
-5
0
5
10
15
20
25
30
35
40
2008 2010 Growth
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2306
1478
971 950
485
30
500
1000
1500
2000
2500
Radio City(Last 1 Week)
The Times of India
MaharashtraTimes
Internet(Yesterday
Users)
NavbharatTimes
Cinema (Morethan once a
week)
Source: IRS Q2’2010 SEC ALL 12+. IRS: Mumbai
All Figs in ‘000
2. Reach of FM is far higher than that of most leading print vehicles
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2306
20762030
15531467
1350
12241159
745655 650
419
277
0
500
1000
1500
2000
2500
All Figs in ‘000
Source: SEC ALL 12+. IRS Q2 2010
3.Radio City reach is significantly higher than most niche segments
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4. Radio most preferred after TV with 78 mns being spent on the
medium
102
78
63
23
0
20
40
60
80
100
120
TV Radio Internet Press
Source : IRS-2010 Q2
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5.Time Spent by Town class:
Growth for TV comes from smaller towns; for print comes from 10
lacs + towns and Radio has shown growth 40 lakh + towns and also
small town
Source: IRS Q2’2010- IRS R1 ’2009
Time Spent on Medium (in Minutes)
TV Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh
2010 110 122 106 108 105 104
2009 108 122 107 107 102 102
Difference 1.2 0.1 -1.1 1.1 3.2 2.3
Growth % 1.1 0.1 -1 1 3.2 2.2
Print Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh
2010 30 33 30 29 29 27
2009 29 32 29 29 27 26
Difference 0.8 0.4 1 0 1.5 0.8
Growth % 2.7 1.2 3.5 -0.1 5.4 3.1
Radio Urban 40 lakh+ 10-40 lakh 5-10 lakh 1-5 lakh < 1 lakh
2010 60 62 59 59 59 59
2009 58 60 60 58 57 55
Difference 2 2 -1 1 2 4
Growth % 3.4 3.3 -1.7 1.7 3.5 7.3
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6.Time Spent by SECs: SEC AB shows growth in Times
spend for Radio
Source: IRS Q2’2010- IRS R1 ’2009
Time Spent on Medium (in Minutes)
TV All SEC A SEC B SEC C SEC D/E
2010 102 116 113 113 105
2009 101 114 111 111 105
Difference 1.6 2.4 1.4 2 0.8
Growth % 1.6 2.1 1.3 1.8 0.8
Print All SEC A SEC B SEC C SEC D/E
2010 27 37 32 29 25
2009 26 37 31 28 24
Difference 0.9 0.4 0.8 0.9 0.7
Growth % 3.4 1.2 2.6 3.1 3
Radio All SEC A SEC B SEC C SEC D/E
2010 78 77 80 84 85
2009 79 76 79 84 88
Difference -1 1 0.9 -0.9 -3.3
Growth % -1.3 1.3 1.1 -1.1 -3.7
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7.Radio is the second fastest growing medium in SEC A after InternetBest bet for targeting high end consumers
21.5
-3.5
10.0
37.2
-2.5
-10.0 0.0 10.0 20.0 30.0 40.0
FM Radio
C&S Viewer
Internet
Cinema
% Growth(Reach)
SEC AIRS 2010 Q2 vs 2007 R1
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322
323
324
325
326
327
328
329
330
331
332
TV TV + Radio
326
331Metro
172.5
173
173.5
174
174.5
175
175.5
TV TV + Radio
174
17510 -40 Lakhs
189.5
190
190.5
191
191.5
192
TV TV + Radio
190
1921-5 Lakhs
Figs in Lacs
towns
towns
Source: TGI 2010 : SEC ABC : 15-54
8.With Radio added to the TV plan, more people can be
reached
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9. FM more skewed towards upwardly mobile audiences
Higher affinity with new age media like internet
IRS Q2 2010, Urban
Also low duplication with print
Highest duplication with internet … mindset match?
10 Q2 All TV - C&S FM Print Internet Cinema
(000s) 275958 194399 53638 97796 17267 44177
TV - C&S 70 100 80 85 91 87
Print 35 43 53 100 82 55
Internet 6 8 15 14 100 18
Cinema 16 20 30 25 46 100
FM 19 22 100 29 46 36
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10. Top FM stations command a more elite audience than top TV
channels! Radio City has higher skew towards SEC A; more than Top GECs & Hindi News Channel
IRS 2010 Q2, Statistics : Index to All population
0
50
100
150
200
250
SEC A SEC B SEC C SEC D SEC EAaj Tak Colors Star Plus Radio City (91.1) Radio Mirchi (98.3)
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11. Quality audiences assured because of least clutter
Vehicle Commercial
time
Star Plus 224
Colors 188
Radio City 100
FCT indexed to Radio City
September 2010
Adex
Sony Ent. 176
Zee TV 174
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CASE STUDY.
BASED ON RAM, TAM & IRS-2010 Q2
Case Study Why Radio is a better investment than TV
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Case Study- Why Radio is a better investment than TV
Prime-Time Comparison
Mumbai : With a frequency of 26.6, Radio City delivers more than double the reach @ 1+ of Star Plus Delhi : Radio City delivers 12 times the frequency of Star Plus
TG Weeks Time Band
TV Females, 15+, SEC BC Wk – 38 8pm to 11pm
Radio Females, 12+, SEC BC Wk 29-40 8pm to 11pm
Mumbai Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 15 1.3 12 1 44 4
Radio City 711 26.6 27 23 409 357
Delhi Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 35 1.7 21 4 104 20
Radio City 345 12.1 29 20 360 253
Case Study Why Radio is a better investment than TV
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Case Study- Why Radio is a better investment than TV
Morning Time-band Comparison
Mumbai : With a frequency of 31, Radio City delivers more than thrice the reach @ 1+ of Star Plus Delhi : Radio City delivers more than 6 times the frequency of Star Plus
TG Weeks Time Band
TV Females, 15+, SEC BC Wk – 38-41 7am-11am
Radio Females, 12+, SEC BC Wk 29-40 7am-11am
Mumbai Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 25 2.8 9 3 25 8
Radio City 1053 31 34 27 523 406
Delhi Reach % Reach '000
Channel GRP AOTS 1+ 3+ 1+ 3+
Star Plus 34 2.3 15 4 53 14
Radio City 542 14 38 30 474 372
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12.Radio high on frequency with 800 spots in comparison to TV’s mere 9 spots; CPT being
the lowest amongst all medium Radio proves to be the better investment
# 20 secs
Reach(000s)
CPT
Duration/
Spots per day
800
722
2216
3 months/12
spots a day
9
182
8791
1 week/ 1
spots a day
2
679
2368
1 week
16L plan, Unit: 20s(City) Prime Time. 75cc(Print) TOI+Mir
20s(Star Plus) Prime Time
Mumbai, AA 25-44 ABIRS Q2’2010(Print),TAM(TV),RAM(FM)
Comparing an outlay of Rs 16 lacs in Mumbai
Radio TV Print
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Let us see what TAM has to say about Radio
TAM media research 2010
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13.Radio has grown across all days of WeekWeekday growth has been stupendous
610 585
658685
640
703
0
100
200
300
400
500
600
700
800
Weekday Saturday Sunday
Mar-08
Aug-10
Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata
A v e r a g e A u
d i e n c e ( 0 0 0 s )
12.3 % 9.4%
6.83%
Average Audience (000s)
14 Hi h G th d d b R di i M i & E i
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423
1091
897
575
806
698
519
1249
969
590
865 870
0
200
400
600
800
1000
1200
1400
Early Morning Morning Mid Morning Afternoon Evening Late Evening
Mar-2008
Aug-2010
A v e r a g e A u d i e n c e ( 0 0 0 s )
23 %
14 %
8 %
3 %
7 % 25 %
5 am- 7am 7 am- 10 am 10 am-1 pm 1 pm- 5pm 5 pm- 9 pm 9 pm- 12 am
Source: RAM; TG: AA 12+; Period: Mar-08 & Aug-10; Markets: Mumbai, Delhi Bangalore, Kolkata
14.Higher Growth recorded by Radio in Morning & Evening
time-bands
Other dayparts also chipped in with growth numbers
15 R di R h th ith TV R h th h th d
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15.Radio Reach growth on par with TV Reach through the day
0
10
20
30
40
50
60
70
80
90
100
0 5
: 0 0
0 6
: 0 0
0 7
: 0 0
0 8
: 0 0
0 9
: 0 0
1 0
: 0 0
1 1
: 0 0
1 2
: 0 0
1 3
: 0 0
1 4
: 0 0
1 5
: 0 0
1 6
: 0 0
1 7
: 0 0
1 8
: 0 0
1 9
: 0 0
2 0
: 0 0
2 1
: 0 0
2 2
: 0 0
2 3
: 0 0
TV Radio
Cume
Reach
%
Source: TAM & RAM, Period- June- Aug’2010, Markets: Mumbai, Delhi Bangalore, Kolkata
Universe (000s)
RAM:25567TAM: 46451
16 R di f i diff t l th h th d
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16. Radio performing different roles through the day:
Reach builder in the mornings while acts as a supplement medium in the evenings
TVR in
(000s)
RADIO Dominates TV Dominates
Radio Acts as a Reach
Building Platform in
Mornings
5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm
Average audience by DayParts (000s)
Radio- Source: RAM, TG: AA 10+, Period: Jun- Aug’10
TV- Source- TAM, TG: AA 12+; Period: Jun- Aug’10; RAM Markets
17 Advertisers have increased spends on Radio by almost 40%
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17. Advertisers have increased spends on Radio by almost 40%.
5 %
36%
43 %
36 %
38 %
37 %
No. of
Hours
Source: Adex;
Period: June-Aug 2010
Commercial time by RAM Markets
5am-7am 7 am-10 am 10 am-1 pm 1 pm-5 pm 5 pm- 9 pm 9 pm-12 pm
18 Radio advertising spends growth is the highest for Saturday!
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18. Radio advertising spends growth is the highest for Saturday!
In line with engagement growth being highest for Saturday
No. of
Hours
37%
43% 32%
Source: Adex; Period: Jun-Aug 2010
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CASE STUDY: CADBURYS CELEBRATIONS:
RAKSHA BANDHAN
4 Weeks of activity with presence on TV & Radio
Optimizing the spots on TV & Radio to ensure reaching out to
maximum audience
20 Spots on TV & Radio is increased in tandem with peaks touching in Week 34
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20. Spots on TV & Radio is increased in tandem with peaks touching in Week 34
Spots
Weeks
Source: Adex, Market: All India, Period: Wk 32-35
Cadbury’s Celebration: Raksha Bandhan
Inclusion of Radio in plan shows spike in people reached
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Reach(in Mn)
Source: TAM & RAM, Market: Mumbai, Period: Wk 32-35,
RAM TG: AA 12+, TAM TG: AA 10+
Inclusion of Radio in plan shows spike in people reached
FM Listeners – Party Harder Tech-Savvy Air Travelers Style-
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Air Travelers, Believe in the mantra of consumption
of healthy & premium food. More Style Conscious
FM listeners party harder & are more tech-savvy.
Have possession of high-end products.
Lifestyle Pvt Radio C&S TV Press
Heavy Clubbing 219 109 134
Heavy Discos 203 103 92
Heavy Coffee Shops 173 106 115
Heavy Pubs & Liquor Bars 161 107 112
Theatre Music and art 140 107 104
New Products in Home Pvt Radio C&S TV Press
Apple iPod 202 112 116
Digital Radio / World Tel 175 109 81
Digital Photo frame 168 108 114
Recordable CD Player 156 113 105
Home Theatre System 154 112 113
LCD Screen TV 152 112 118Web Cam 149 109 122
Recordable DVD Player 142 111 118
Plasma Screen TV 123 114 116
Access to New Technology Pvt Radio C&S TV Press
Satellite Navigation for cars 281 113 114
Combined MP3 and digital multimedia player 264 111 114
PVR /DVR 207 112 71
Hi-Fi unit with built-in hard disk 186 113 96
High Definition ready TV Less often 176 110 114Modular Kitchen Cabinets 176 109 111
Microwave Ovens 170 111 119
DVD recorder/ HDD recorder 140 112 115
Photo Printer 114 109 117
Air Travel Pvt Radio C&S TV Press
Air Travel within India in last 12 months 254 104 122
Travelled abroad in the last 12 months 151 102 117
Premium Cosmetics & Personal Care Pvt Radio C&S TV Press
Blushers & Highlighters 183 104 89
Cleansing Creams And Lotions And Wipes 169 106 110
Deodorants/Anti Perspirants 167 106 112
Hair Conditioners 165 105 108
Body Sprays 163 106 98
Face Washes & Scrubs 163 105 112
Foundation (Make Up) 157 104 93
Body Creams & Lotions 156 104 109
Perfumes 142 104 96
Premium Foods Pvt Radio C&S TV Press
Margarine/Low Fat Butter 190 106 105
Instant Pasta 172 105 109
Packet Frozen Vegetables 168 106 109
Breakfast Cereals 167 105 109
Conserve 164 100 103
Jelly Powder/Crystal 164 107 107
Mayonnaise/Sandwich Spreads 161 104 112
Jams/Marmalade 158 107 113
Packet Frozen Paneer 158 104 111
Tinned And Packet Soups / Soup Mixes 156 106 107
Microwave/Pressure Cook Popcorn 151 105 110
Ready To Eat Food 146 103 104
Tomato Ketchup 138 104 109
Instant Noodles 125 104 106
Packaged Non-Veg Food - Raw 124 102 101
FM Listeners – Party Harder, Tech-Savvy, Air Travelers, Style-
Conscious and Consume Premium Foods
Source: TGI 2010
Radio City Listeners- Young, trendy, on the move, more tech savvy, more
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Lifestyle
Pvt
Radio Radio City C&S TV Press
Heavy Clubbing 219 255 109 134
Heavy Discos 203 205 103 92
Heavy Coffee Shops 173 194 106 115
Heavy Pubs & Liquor Bars 161 154 107 112
Theatre Music and art 140 169 107 104
New Products in Home
Pvt
Radio Radio City C&S TV Press
Apple iPod (Digital Music player) 202 311 112 116
Digital Radio / World Tel 175 122 109 81
Digital Photo frame 168 226 108 114
Home Theatre System 154 198 112 113
LCD Screen TV 152 132 112 118
Web Cam 149 166 109 122
Recordable DVD Player 142 179 111 118
Plasma Screen TV 123 150 114 116
Access to New Technology
Pvt
Radio Radio City C&S TV Press
Satellite Navigation for cars 281 356 113 114
Combined MP3 & digital multimedia
player 264 336 111 114
PVR /DVR 207 233 112 71
Hi-Fi unit with built-in hard disk 186 238 113 96
Air-Conditioner 177 222 109 120
High Definition ready TV Less often 176 209 110 114
Modular Kitchen Cabinets 176 208 109 111
Microwave Ovens 170 155 111 119DVD recorder/ HDD recorder 140 232 112 115
Air Travel
Pvt
Radio Radio City C&S TV Press
Air Travel within India in last 12
months 254 255 104 122
Travelled abroad in the last 12 months 151 178 102 117
Air Travelled in last 12 months 147 171 103 109
Premium Cosmetics & Personal Care
Pvt
Radio
Radio
City C&S TV Press
Blushers & Highlighters 183 203 104 89
Cleansing Creams And Lotions And Wipes 169 187 106 110
Deodorants/Anti Perspirants 167 172 106 112
Hair Conditioners 165 187 105 108
Body Sprays 163 167 106 98Hair Sytling Gels, Mousses And Creams 159 192 104 108
Body Creams & Lotions 156 139 104 109
Perfumes 142 151 104 96
Face Moisturising Creams, Lotions & Cold
Cream 137 130 102 107
Face Powder (Compacts) 137 134 104 90
Premium Foods
Pvt
Radio
Radio
City C&S TV Press
Cheese In Tins/Spreads/Cubes/Slices 208 282 107 112
Margarine/Low Fat Butter 190 198 106 105Instant Pasta 172 188 105 109
Condensed Milk 168 205 104 106
Breakfast Cereals 167 219 105 109
Conserve 164 250 100 103
Jelly Powder/Crystal 164 224 107 107
Packet Pasta 164 162 106 110
Mayonnaise/Sandwich Spreads 161 188 104 112
Jams/Marmalade 158 179 107 113
Packet Frozen Paneer 158 188 104 111
Tinned And Packet Soups / Soup Mixes 156 184 106 107
Microwave/Pressure Cook Popcorn 151 161 105 110
Ready To Eat Food 146 160 103 104
Branded & Packaged Yoghurt/Dahi 140 170 103 106
Tomato Ketchup 138 146 104 109
Breakfast Cereal (Like Cornflakes, Oats, Dalia,
Etc.) 129 137 104 105
Cake Mix/Pudding Mix/Gulab Jamun
Mix/Kulfi Mix 127 145 103 103
Instant Noodles 125 130 104 106
Packaged Non-Veg Food - Raw 124 137 102 101
Noodles, Macaroni, Spaghetti/Vermicelli 116 122 102 105
Radio City Listeners Young, trendy, on the move, more tech savvy, more
conscious about how they look & what they eat.
Source: TGI 2010
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Profile of Radio City Listener
19 Are Brand conscious
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City Mirchi Big
I buy new products before most of my friends 22 19 20
I think that well-known brands are better 23 23 21
I enjoy foreign food 19 14 18
It’s worth paying more for organic food 22 19 24
I often eat snacks while on the move rather than eating a proper meal 25 20 20
19.Are Brand conscious ….
Brand Conscious
High Standard of Living
TGI: SEC AB 15 -55, Markets: Mum / Del/ Blr/ Hyd/ Pun/Chn/Ahm
20 High Profile Male Listeners
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20. High Profile Male Listeners…
TGI: SEC A M 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
Drinks premium drinks ….
Drives high end cars……
Has branded furniture……
Wears expensive branded watches…… City Mirchi Big
Watches: Bentex 1.5 1.2 1.8
Watches: Tommy Hilfiger 1.4 1.1 1.7
Watches: Cartier 0.9 0.7 0.0
City Mirchi Big
Tiger Hill Beer 2.0 1.6 2.4
Director’s Special 3.9 1.1 3.4
Heineken 1.5 1.2 0.1
City Mirchi Big
Branded Furniture: Godrej 7.2 4.4 2.3
Branded Furniture: Ikea 3.5 3.3 0.0
PC At Home: Sony 1.9 1.4 0.0
City Mirchi Big
Honda City / V-Tec 9.6 7.6 11.5
Chevrolet Aveo 1.0 0.8 1.2
TV Set : Sony 11.1 10.9 9.6
21 High Profile Female Listeners
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21. High Profile Female Listeners…
TGI: SEC A F 25 + Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
ProgressiveQuality Conscious
Elite
Brand Conscious
Enjoys Traveling…
Likes to look good
Attributes City Mirchi Big
BEHAVIOUR
You should make use of everyopportunity that comes your way 34.5 28.0 25.2
Its worth paying extra for good quality products 31.8 31.1 19.3
I always look for the light/diet versions of food and drink 29.5 21.2 26.3
I try to go somewhere different on holiday every time 27.5 22.1 25.0
There is no guilt in acquiring wealth and spending it 26.9 21.1 18.4
A designer label improves a person's image 22.7 14.5 22.2I enjoy foreign food 19.9 13.4 17.1
Its important to keep young looking 18.6 16.9 20.3
OWNERSHIP
Currently Own: Electric Coffee Maker 16.3 11.8 14.9
Currently Own: Cooking Range 8.5 8.1 5.9
Shampoos: Brands: All: Avon 6.3 2.4 5.2
Shampoos: Brands: All: Dove 3.3 0.9 0.4
Owns Branded Furniture : Ikea 2.8 1.4 0.5Watches: Brands: Christian Dior 2.5 0.1 0.2
Most Recently Obtained Car: Hyundai Accent 2.5 0.0 0.0
Shampoos: Brands: All: Revlon / Revlon Flex 2.5 1.6 3.7
Watches: Brands: Optima 2.4 0.0 0.0
22 City listeners are informative and are trialist
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22. City listeners are informative and are trialist
30
City Mirchi Big
28 32I would not change the newspaper I read
I am a regular cinema goer
I read a newspaper most days
20 18 23
39 39 39
I tend to buy things that I see advertised 19 18 16
ExperimentalEntertainedInformative
Radio City listeners
When I see a new brand I often buy it to see
what it is like 46 43 46
TGI: SEC AB 15 -55, Markets: Mum / Del/ Blr/ Hyd/ Pun/Chn/Ahm
Radio City Listener In a Nutshell
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Radio City Listener …… In a Nutshell
TGI: SEC AB , Markets: Mum/ Del/ Blr/ Hyd/ Pun/Chn/Ahm
Positive
FashionConscious
Mature
Health
Conscious
Independent
Progressive
Informative
Likes Branded goods
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Radio City Network Coverage
23.Radio City is the right choice for advertisers due to
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Classification of Top 20 Cities in India
Megacities Boomtowns Niche Cities
Mumbai *
Delhi *
Bangalore *
Chennai *
Hyderabad *
Ahmedabad *Pune *
Surat *
Kanpur
Jaipur *
Lucknow *
Nagpur *
Coimbatore *
Bhopal
Kolkata @
Faridabad
Amritsar
Ludhiana
Chandigarh
Jalandhar
*- Direct RC presence in these cities
Source: National Council of Applied Economic Research (NCAER )@- RC network presence in these cities
These cities account for just a tenth of the country’s population, but generatearound 60% of India’s surplus income
Nagpur, Surat & Coimbatore are the cities which iscovered by only “Radio City”.
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their right & high presence in the potential markets…
24. Radio city does not present in niche cities due to low trend in income & expenditure.
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Mega Cities Boomtowns Niche Cities
Population Share 7.40% 1.80% 0.70%
Income Share 24.60% 4.50% 1.70%
Expenditure share 16.40% 3.40% 1.30%Surplus Income 49% 7.90% 2.90%
% Share in India
Source: NCAER 2007-2008 Report
Mega Cities Boomtowns Niche Cities
2002-2005 7.50% 8.50% 7.30%
2005-2008 11.00% 12.60% 10.50%
2008-2016 9.80% 11.70% 9.30%
Source: NCAER 2007-2008 Report
Annual Household Incume Growth
Source: National Council of Applied Economic Research (NCAER )
• Mega cities & Boomtowns contributes maximum to national income as compare to niche cities .
• These are the cities which accounts maximum surplus income, also shows highest expenditure share to Indian GDP ascompare to Niche cities.
• Radio city does not present in niche cities where other network station have shown their strength due to low trend inincome & expenditure.
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The Right Targeting strategy…
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Radio City’s Performance
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ZONE WISE REACH OF RADIO CITY
RAM + NON RAM MARKETS
26. Highest in reach
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20011516
918617
520 351 263 175 112
27043010
5174
5528
974114250
Mirchi
City
Red
Big
One
Suryan
Fever
Meow
MyFM
Hitz
Tadka
Hello
Visakha
Indigo
Aahaa
Figures in ‘000s
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH
14250
27. Very Competitive in North Zone
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959
617
3960
3056
2061
1442
987 973
Mirchi
City
Red
Big
One
Meow
Fever
Hitz
Figures in ‘000s
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH WITH 30.56 LACS LISTENERS IN NORTH
3960
28. City Close to No.1 position in North + West Zone
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1516
918617 520
1703
2451
3245
4260
8030
10727
Mirchi
City
Red
Big
One
Fever
Meow
MyFM
Hitz
Tadka
Figures in ‘000s
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH WITH 80.56 LACS LISTENERS IN NORTH+WEST ZONE
10727
29. 2nd Highest reach in North + South Zone as well…
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1257
973
617
351 263 175 112
74834767
33713329
2704
1546
M i r
c h i
C i t y
B i g
R e d
S u r
y a n
O n
e
F e v
e r
M e o w
H i t z
H e l l o
V i s
a k h
a
I n d i g
o
A a h
a a
Figures in ‘000sx
Source:SEC ALL 12+. IRS – 2010 Q2, RC & Census
RADIO CITY HAS THE 2ND HIGHEST REACH WITH 47.67 LACS LISTENERS IN NORTH+WEST ZONE
7483
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INDIVIDUAL MARKET PERFORMANCE OF RADIO CITY BASED ON RAM, IRS-2010 Q2
30. Highest reach in Mumbai
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580 574537
488
393 384
143
0
100
200
300
400
500
600
700
Radio City Radio
Mirchi
Red FM Big FM Fever FM Radio One Oye
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, Cume
31. 2nd Highest in TSL in Mumbai
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Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 33, Places: All, TSL
6.38
5.034.53
4.35
3.58
3.11 3.05
0
1
2
3
4
5
6
7
Radio
Mirchi
Radio City Red FM Fever FM Big FM Radio One Oye
32. Highest in Radio Currency “TARP” in Mumbai
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1.5 1.5
1.21.1 1.1
0.8
0.2
0
0.2
0.4
0.60.8
1
1.2
1.4
1.6
Radio City Mirchi Fever FM Red FM Big FM Radio One Oye
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 30, Places: All, Tarp
33. 2nd Highest market share in Bangalore
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Figures in %
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, Share
21.7
14.4 14.213
10.1
5.3
1.2
0
5
10
15
20
25
Mirchi City Fever Big One SFM Indigo
34. 2nd Highest in TSL in Bangalore
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Figures in hh:mm
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 38, Places: All, TSL
9.3
7.5 7.2 7.1
6.4
5.5
4.1
0
1
2
3
4
5
6
7
8
910
Fever City Mirchi Big One S FM Indigo
35. 2nd Highest in Radio Currency “Tarp” in Bangalore
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Figures in %
Source: RAM, TG: AA 25-44yrs AB, Daypart: Mon – Sun All Day, Period: Wk 39, Places: Home, TARP
2.3
1.5 1.51.4
1.1
0.6
0.1
0
0.5
1
1.5
2
2.5
Mirchi City Fever Big One S FM Indigo
36. 2nd Highest reach in Delhi
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891
673
407394
299
230165
0
100
200
300
400
500
600
700
800
900
Mirchi City Red Big One Fever Hitz
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
37. No.1 in Lucknow in terms of reach
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96
87
52
0
20
40
60
80
100
City Mirchi Red
Figs in 000’s
Source: IRS 2010 Q2 , SEC AB 25-44
38. No.3 in Nagpur
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74
51
34
20
0
10
20
30
40
50
60
70
80
Mirchi My FM City Red
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
39. Strong No.2 station in Surat
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47
35
19
16
0
5
10
15
2025
30
35
40
4550
Mirchi City My FM Big
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
40. No.2 in Vadodara
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41
14 13
8
0
5
10
15
20
25
30
35
40
45
Mirchi City Big Red
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
41. No.3 in Vizag
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23
19
15
12
0
5
10
15
20
25
Red Mirchi City Big
Source: IRS 2010 Q2 , SEC AB 25-44
Figs in 000’s
42. 2nd Highest reach in Pune
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70
2923
19
0
10
20
30
40
50
60
70
Radio Mirchi Radio City S FM/ Red FM Radio One
Source: AC Nielsen Aug SEC AB 25-44
Reach %
43. 2nd Highest reach in Ahmedabad
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50
31
16
43
0
5
10
15
20
25
30
35
40
45
50
Mirchi City My FM One S FM
Source: AC Nielsen June SEC AB 25-44
Reach %
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