1. 1. ThePowerofPromotional Products
   The PowerofPromotional Products
   Sensible. Memorable. Affordable.
   PPAI 2009
   
2. 2. Do You Remember
   How a yellow wrist band raised awareness and money for cancer research?
   That t-shirt you stood in line to get at the radio station?
   The mug you use, with the name of your favorite specialty shop where you buy your morning coffee?
   When one fast food restaurant sold out of kids meals because of a bean bag toy?
   You remember them, and so do others!
   
3. 3. What is a Promotional Product?
   Items used to promote a product, service or company program including:
   
   • advertising specialties
   • 4. premiums
   • 5. incentives
   • 6. business gifts
   • 7. awards
   • 8. prizes
   • 9. commemoratives
   • 10. other imprinted or decorated items
4. Promotional Products: A $18.1Billion Industry
   Top Product Categories
   Wearables
   Writing Instruments
   Calendars
   Bags
   Drinkware
   Desk/Office/Business Accessories
   Recognition
   Other
   Sporting Goods
   Housewares
   
5. 11. Supermarket Economy
   Todays consumers are offered a plethora of choices at every turn
   
6. 12. Cutting Through The ClutterHow can you set your brand apart with promotional products?
   Increase exposure
   Increase impact
   Increase influence
   Increase relationship
   
7. 13. TheAd Avoider(insert scary movie music)
   A 2007 study conducted by Microsoft and Starcom found that 10 15% of adults between the ages of 17 and 35 go out of their way to dodge traditional advertising, branding them Ad Avoiders
   
8. 14. WHY?Because they can, thats why!
   
9. 15. EngageTheDisengaged
   Instead of the usual cocktail of print, TV and radio, consider adding a promotional product twist.
   
10. 16. Why Promotional Products?
    Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch.
    
11. 17. Sense-ible
    
12. 18. Other Advantages of Promotional Products
    Audience Focused
    Tangible and long-lasting
    Impact easily measured
    Easily distributed (viral)
    Higher perceived value
    Complements targeted marketing
    Complements other advertising media
    
13. 19. Added Perk Promotional Products Are Memorable
    Promotional products have the unique ability to build a relationship with consumers:
    Once you accept the product we have a relationship.That relationship will continue throughout the useful life of the product.
    Your relationship with most other media begins when you see it and ends when you look away.
    
14. 20. Numbers Dont Lie(unless of course you cook the books )
    According to a recent study, conducted by L.J. Market Research at DFW International Airport:
    Nearly 80% of respondents who reported receiving a promotional product in the last 12 months could recall the advertisers name on the item they received.
    Only 53.5% could recall the name of a single advertiser from a newspaper or magazine read in the past week.
    52% of those surveyed reported doing business with the company after receiving the item and another 52% said their impression of the company became more favorable after receiving the item.
    
15. 21. Synergy(promotional products even play well with others!)
    New study proves the addition of promotional products actually increases favorability ratings toward ads among the same key 18-34 year old demographic group.
    The study showed that adding a promotional product to the media mix (print and television) generates favorable attitudestowards the brand, as well as increased brand interest(69 percent) and a good impression of the brand(84 percent).
    The results also showed that integrating a promotional product with television and print increased referral value by 52 percent and message credibility by 60 percent.
    Source: 2006 study of 18-34 year olds conducted by researchers at Louisiana State University and the University of Texas at San Antonio
    
16. 22. Promotional products!
    4 Steps
    toMaximize
    The Effectiveness
    of Promotional Products
    
17. 23. STEP 1:
    Identify your goals/objectives
    What kind of response am I looking for?
    What do I want to accomplish?
    What are all my product options?
    How much do I have to spend on the products?
    At what point will the response justify the budget?
    
18. 24. STEP 2:
    Enlist the expertise of a qualified promotional consultant(www.promoideas.org)
    
19. 25. Why use a Promotional Consultant?
    
    • Beyond just selling products
    • 26. Vast product resources
    • 27. Latest trends, technologies and processes
    • 28. Experienced advice
    • 29. Saves you money
    • 30. Experts in the industry
20. STEP 3:
    Working with your Consultant, plan your overall promotional campaign
    
21. 31. Plan your campaign
    An overall campaign should include and incorporate at least some the following considerations:
    Program/campaign theme
    Target audience
    Intended response
    Workable budget
    Realistic timeline
    Method of distribution
    It will be important to choose/use a product that is consistent with these elements in order to achieve the best results.
    
22. 32. Plan your campaign
    Establish a workable budget
    
    • How many different items will be needed?
    • 33. How many of each item will be needed?
    • 34. Who will be getting the item?
    • 35. How many people will be getting the items?
    • 36. Are there additional/extra costs?(set up, extra colors, shipping, taxes, rush orders, etc.)
    Note:As with any important purchase, dont choose on price alone!
    
23. 37. Plan your campaign
    Develop a realistic timeline
    
    • Consultation
    • 38. Internal decision-making
    • 39. Development of artwork
    • 40. Production schedule, including artwork design and set up
    • 41. Proof approval
    • 42. All required shipping
24. Plan your campaign
    Determine an effective method for the distribution of your products
    How you will get the products to your audience can help decide the kind of products you use, the material used to make the product and could affect the price of the product.
    
25. 43. STEP 4:
    Evaluate your campaign results
    
    • Did you meet your goals?
    • 44. What worked?What didnt work?
    • 45. Did you accomplish anything you had not expected or planned on?
    • 46. How can you improve the next campaign?
    • 47. What would you do differently next time?
26. Additional Resource: www.promoideas.org
    
    • Keys to a successful promotional campaigns
    • 48. Research and industry stats
    • 49. Award-winning case studies
    • 50. Search engine to locate a promotional consultant in your area
27. Promotional Products Association International(say that three times fast)
    PPAI is the promotional products industrys only international trade association offering education, technology, tradeshows and legislative support to it more than 7,500 global members comprised of those who make and sell promotional products.
    Suppliers/Manufacturers:
    manufacture, import, decorate products
    Promotional Consultants:
    consult with clients (marketers) to research, develop and deliver effective programs to achieve maximum results
    
28. 51. Questions