Power Electronics MNC go the

(2.0) Digital Marketing way, for

better lead management &

conversions.

Objective: Power Electronics MNC Website integration of India &

APAC business for better content management, lead management

& conversions

Agency Challenge: Collate content of 6 different SBU, Create specific content for different digital

marketing channels, and create marketing campaigns for all the digital channels for lead management &

conversions.

Background: Big Manufacturing MNC operating for last 10 yrs., in to 6 different verticals of business

catering to B2B and B2C Products in India & APAC region. Website showcasing global content and not

customized to India & APAC business interest. Website mostly looked upon just a reference website and

not enabling sales or marketing lead management.

Process Step 1: Digitized all content in terms of AUDIO, VIDEO, PDF and text formats to customize

according to each digital channels selected. So, we created the content by preparing 18 case studies for

6 businesses, 2 each whitepapers on each business categories and published it online by each vertical

head.

Process Step 2: Redesigned the UI flow of the website (1.0) to suite better and easy navigation for each

businesses, with lot of AV and self-explaining Charts, videos and PPTs to suite audiences. Make it more

interactive and informative with triggers to capture leads at various levels during engagement.

Process Step 3: Created digital footprints by creating (2.0) LinkedIn, Facebook, U tube channel account

to enable sales and marketing efforts of the company. Each channel with a different objective to fulfill as

per the company objectives.

Linked in: Objective was to attract good talent for the company, so we had to work with HR to

customize lot of company HR related, R&R related, Global and other best practices for the

company. Hyperlinked to the website for career related queries and leads

Facebook: To engage business partners, Channel and other last mile customers to come and

share internal vertical achievements from the regions and states, showcase business vertical

technology news, pics and videos and announcements for marketing as business newsletter

Hyperlinked to the website for lead management.

U Tube: Post Technology and development videos to facilitate sales and marketing and enable

this as a marketing tool for references. Hyperlink these with the websites to enable lead

management.

The Campaign Management Process: Post digital adaptation of campaign, various digital channels are

selected as per the TG sec, some purely for visibility and most of it follows the ad viewer from ad

impression to ad click to arrival on the site landing page to, attractive marketing gimmick for the traffic to

filling enquiry form. Thus creating leads for the client.

Miller Marketing was successful in conversion of traffic with its digital campaign management for the client

in to actual no of registrations for the sales funnel and then followed up by traditional sales channels for

converting leads in to actual sales.

Disclaimer: The information contained in this case study is the property of miller marketing & advertising services and is published only as examples of the work executed

by the agency.