Poultry Prod Final

8/8/2019 Poultry Prod Final

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ONE OF THE FASTESTGROWING SEGMENTS

OF THE ANIMALINDUSTRY

The Poultry

Industry


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Group Members

y Balram

y Rohit Balhara

y Tejasvi Tiwari

y Kuldeep Jain

yVijay Mahawar

yVarun Singh

y Dushyant Jindal


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Poultry

yGenerally accepted in mostcultures


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Growth Of Poultry Farming In

NCR


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OBJECTIVES OF THE STUDY

y To understand market segmentation, pricing andproduct promotion and positioning.

y To know the various marketing strategies thatinfluences the customer behaviour.

y To understand the concept of Poultry and itsimportance in the present scenario.


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Factors behind the success of poultry

farming

y The discovery of vitamins and their role in animalnutrition.

yThe discovery of antibiotics and vaccines.

y Developments in shipping networks and technology.

y The United Nations writes that intensification ofanimal production was seen as a way of providingfood security.


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WHAT IS POULTRY FARMING??

y Poultry farming is the practice of raising poultry,such as chickens, turkeys, ducks, and geese, as asubcategory of animal husbandry, for the purpose of

farming meat or eggs for food.y More than 50 billion chickens are reared annually as

a source of food, for both their meat and their eggs.Chickens farmed for meat are called broilers, whilst

those farmed for eggs are called egg-laying hens.y Poultry comes from the Latin word, poule, which

means to hang.


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POULTRY FARMING IN NCR

y Poultry farming in NCR is conducted and centralizedfrom Ghazipur (Gaziabad) which is also the

wholesale market for poultry and is one of the largest

poultry market in Asia. Apart from broiler chickenthat is available in the market, there is also some big

brands that have entered into this un-organisedsector like Reliance, SKM, Suguna Groups , etc.


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TECHNIQUES IMPLEMENTED:

y Indoor with higher welfare

y Free-range

yYarding

y Intensive chicken farming


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Aspects of factory farming

y Low monetary cost

y Standardization

y Efficiency

y Economic contributiony Food safety

yAnimal health

y Diseases

y Pollution

y Ethics

y Destruction of biodiversity


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Poultry Broiler Farming

Abroiler is a type of chicken raised specifically formeat production.

y white feathers and yellowish skin

y very fast growth rates, Broilers often reach a harvestweight of 4-5 pounds dressed in only eight weeks.


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Advantages

y Initial investment is a little lower than layer farming

y Rearing period is 6-7 weeks only

y More number of flocks can be taken in the same shed

y

Faster return from the investmenty Demand for poultry meat is more compared to sheep/Goat

meat

y High quality chicks, equipments and medicines areavailable.

y Technically and professionally competent guidance isavailable

y The management practices have improved and disease andmortality incidences are much reduced.


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Poultry Equipment

y Cocks

y Feeding

yWatering of Birds

y Disease

y Prevention/Control


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FINANCE OF POULTRY FARM

y Per capita consumption in select countries

Eggs Poultry Meat (kg)

USA 300 USA 49.8

Europe 280 UK 28.4

Taiwan 358 Canada 34.8

Japan 346 France 26.0

Mexico 304 UAE 40.2

India 42 China 9.7

Taiwan 34.0

Australia 32.4

India 1.67


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Projected scenario by 2010

Egg production 77.7 billion

Poultry meat production 5.98 million tons

Per capita consumption Eggs 65 & Poultry meat 4.9 kg

Contribution to GNP Rs 60,000 crore

Employment 5 million


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World class production

infrastructure

Genetic research and Breeding

Vaccines and Animal Health Products

Specific Pathogen Free eggs

Farm & Hatchery automation systems

Pellet feed

Egg & Chicken processing

Well network Disease Diagnostic Laboratories Entrepreneurial development and training

Unique Disease Surveillance & Monitoring Model


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Top 10 egg producing countries 2003

Country Production (in million)

USA 14.85

China 9.52

Brazil 7.76

Mexico 2.15

India 1.92

UK 1.29

Thailand 1.22

Japan 1.21

France 1.13

Russian Federation 1.03


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Poultry products exported from

India

y Table eggs

y Hatching eggs

y SPF eggs

y Egg powder

y Parent breeding stock

y Chicken Meaty Value added chicken Meat products


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Marketing strategies in poultry

y Strategy required to boost exports

Step up production

Transport assistance @ 25% of freight on export of

poultry meat Exert pressure on developed countries for reduction

in subsidies as per WTO agreement

Industry focused approach towards potentialmarkets


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Exemption of processed poultry from

Excise Duty

y Less than 3% of broiler production is processed

y High incidence of duties & taxes major obstacle

for growth

y Cumulative impact of Excise Duty & local taxes 25%to 35.3% ofMRP

y To boost growth, processed poultry product shouldbe exempted from excise duty.


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Strategy required to boost

production

y Quarantine measures for imported products

y Exemption of poultry products from VAT

y Include eggs in the Mid DayMeal program

y

Exemption of processed poultry products from ExciseDuty and other taxes.

y Credit facility to poultry farmers as per agriculturenorms

y Encouragement in quality maize & Soyabean production

y Induction of minimum support price system to protectsmall farmer.


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Quality control

Standards / GMP for manufacture of Veterinarydrugs & Biological

Establish independent Veterinary Drugs Authority

Establishment of quarantine infrastructure for livechicks to strengthen disease control system


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Consistent disease surveillance &

monitoring system

y National Reference Laboratory for

y Testing of domestic / imported Veterinary Biological

products

y Sanitary and Phyto-sanitary certification

y Pesticide / insecticide / residual determination


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THANKYOU

!!

Documents

Poultry Prod Final