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Poultry Digest October/November 2011
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PrintPost Approved PP243096/00007 ISSN 1444-8041
Volume 27, Number 2 October/November 2011
NSW Poultry Field Day
Smart use ofresources buildsa booming free-range layer business
Waste toWealth:
Biomax RapidThermophilicDigestionSystem
The Game Changers –23rd Alltech Asia PacificLecture Tour 2011
PoultryDigest
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 1
Vaxsafe® PM is a new product funded by the Australian Poultry CRCfor the Australian poultry farmer to help control Fowl Cholera.
This live vaccine o�ers signi�cant improvements in controlof Pasteurella multocida (PM) over previous vaccines.
Its broad protection means it is the �rst stop forPM control irrespective of what PM you have.
Brought to you by Bioproperties to help prevent blood from staining the wattle**Apologies to Henry Lawson
Phone (03) 9876 0567Fax (03) 9876 0556bioproperties.com.au
Vaxsafe PM
The new vaccine for Fowl Cholera
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 2
OffiCe aDDress:250 Hawthorne Parade, Haberfield 2045Ph: (02) 9798 3078 fax: (02) 9798 2105suBsCriPtiONs: australia One year – $55.00*.send payment and full details to (subscritpions only): Primary Media, GPO Box 1846, sydney NsW 2001NeW ZealaND One year – $a80. OtHer COuNtries asia Pacific including thesubcontinent – One year: airmail – $a80; rest of the World – One year: airmail – $a92. send payment in australian dollars. *australia subscription rate includes Gst.
CHaNGe Of aDDress fOr suBsCriPtiONsONly: send details, along with the old addresslabel, to GPO Box 1846, sydney NsW 2001(subscriptions only).all Material COPyriGHt (editorial and advertisements)and may not be reproduced without the written consent ofthe publishers. Whilst every care is taken to ensure the accu-racy of the contents of POultry DiGest, the pulishers donot accept any responsibility or liability for the material herein.
editorial enquiriesPeter Bedwell or rosemary embery+6 1 2 9798 3078 or 0419 235 288
sales: Peter BedwellPhone: +61 2 9798 3078Mob: 0419 235 288 or Mob: 0409 944 472fax: + 61 2 9798 2105 email: [email protected]: www.primarymedia.com.au
POultry DiGest consists of a bi-monthly manage-ment magazine and an annual industry review. Published by C D supplies Pty ltd (aCN 091 560 557)
Production: rosemary emberyemail: [email protected]
NeWs
4 NSW Poultry Field Day 2011 – a good result for a first time event
The inaugural NSW Poultry Field Day, held at the Howie Complex, SydneyShowground on September 14, 2011, attracted a good crowd of poultry industryparticipants and was well supported by more than 60 exhibitors from all over NSWand other states.
24 The Game Changers – 23rd Alltech Asia Pacific Lecture Tour 2011
The Game Changers, Alltech’s 23rd Asia Pacific lecture Tour, 2011 was held atvenues in Brisbane, Sydney and Melbourne. The Sydney event, held at theStamford Hotel, Mascot on September 28 was specific to the poultry sector.
32 The RSPCA’s 2011 ‘Good Egg’ Awards
The RSPCA’s 2011Good Egg Awards were announced at the Canberra BusinessEvent Centre, Regatta Point on the night of November 23.
“The RSPCA Good Egg Awards acknowledge major companies who make theswitch to cage free eggs,” said Heather Neil, CEO of RSPCA Australia.
36 ACMF organises a ‘chicken meat’ day out for the media
As part of the industry’s policy of opening up its doors to the wider media, theAustralian Chicken Meat Federation (ACMF) hosted a day out for journalists who visited a contract broiler farm, then toured Inghams Hoxton Park NSW processing facility.
40 Biomin Asia Nutrition Forum 2011 held in the Philippines
The Biomin Asia Nutrition Forum, held once every two years in Asia, is a multi-destination forum program tailored for the Asian audience. It provides a common platform for the team of leading agri-business and industry specialists tocommunicate and interact with the local stakeholders.
10 COVer stOry Waste to Wealth: Biomax rapid thermophilic Digestion system
Singapore is home to Biomax Technologies Pte Ltd, a science based organisaton thathas successfully developed a rapid thermophilic digestion system that turns waste fromthe broiler and layer industries into high value organic fertiliser in just 24 hours.
18 sPeCial feature smart use of resources builds a booming free-range layer business
Paul and Julie Kos are running a very successful free-range layer farm at Stonehavenon the outskirts of Geelong in Victoria. With limited resources and a small farm thedecision to open a free range farm was dictated by necessity rather than philosophy –Kossies Free Range Eggs was the result.
Lawrence Lim and Jin Gang fromBiomax.
October/November 2011Volume 27, Number 2
Contents
PoultryDigest
Vaxsafe® PM is a new product funded by the Australian Poultry CRCfor the Australian poultry farmer to help control Fowl Cholera.
This live vaccine o�ers signi�cant improvements in controlof Pasteurella multocida (PM) over previous vaccines.
Its broad protection means it is the �rst stop forPM control irrespective of what PM you have.
Brought to you by Bioproperties to help prevent blood from staining the wattle**Apologies to Henry Lawson
Phone (03) 9876 0567Fax (03) 9876 0556bioproperties.com.au
Vaxsafe PM
The new vaccine for Fowl Cholera
POULTRY DIGEST, October/November 2011 3
PRODUCT NEWS48 Australia’s first fowl cholera vaccine in chickens registered and ready for sale49 Zinc complexes improve feed conversion
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 3
4 POULTRY DIGEST, October/November 2011
NeWs
The inaugural NSW Poultry Field Day,held at the Howie Complex, SydneyShowground on September 14, 2011, attracted a good crowd of poultry industryparticipants and was well supported bymore than 60 exhibitors from all overNSW and other states.
Inghams, Baiada, Redlea, Cordina andPepes Ducks all participated and workshopsessions, both morning as well as afternoonwere well attended.
The day’s program started with a welcome by Gary Ekert, chair of the NSWFarmers Poultry Meat Committee andNSW Farmers presentation delivered byFrances Tolsen.
Guest speakers were Dr Mingan Choct,Poultry Industry CRC, followed by HopeBertram, RSPCA Marketing Manager andfinally Ray Sommerville, NSW RegionalDirector NAB corporate agribusiness.
Dr Choct outlined some of the keychallenges facing the poultry sector withconsumer concerns resulting in politicalpressure in areas like production systems,food safety and animal welfare.
“If the industry responded to the moreextreme concerns of focus groups we wouldend up by turning our farmland intonational parks,” he suggested.
“Environmental and animal welfareissues resulted in too much ‘red tape’ andincreased cost of compliance.
“But,” he said “we must not let negatives deter us because by 2050 thepopulation of Australia will probablyexceed 40 million leading to some seriousfood, security and production issues.Managing climate change would be a critical factor as well,” he suggested.
“To feed our growing population wewill need an extra 500 million chickens and15 million hens and face more stringentrequirement for clean, green, ethical production.
Dr Choct thanked the industry for itslevel of support for both the original andexisting CRC and mentioned that 36organisations were participating in the current CRC.
Key programs he mentioned includedinitiatives in primary and further educationto “let kids know where their food comesfrom”.
Dr Choct concluded by emphasisingthe fact that the industries low emissionlevels would be highly beneficial in a low
carbon economy.Hope Bertram’s opening statement was
that the RSPCA has no policies againstfarming and no vegetarian agenda.
“We want to work with farmers to helpthem with adverse consumer attitudes andignorance of farming methods,” she said.
“The numbers of consumers who docare about animal welfare is growing; 50%more in fact than five years ago.
“According to major retailer surveys85% of customers want to support produc-tion systems that are humane and 72% areprepared to pay more for it.
“One in four consumers is confusedabout animal welfare terminology and onein five don’t trust labels.
“RSPCA approved codes give clear definition of production methods andmake it easier for consumers to select whatthey regard as a more humane source offood,” Ms Bertram explained.
“RSPCA branded products recognisethe costs associated with productionmethod changes and our codes extend toindoor as well as free range systems.
“We invite established brands to participate and we believe that the RSPCAendorsement on packaging adds value atthe point of sale,” she concluded.
NSW Regional Director NAB corpo-rate agribusiness outlined what an excellentfinancial position Australia faces whencompared to the rest of the world.
While there were concerns caused bytroubles in the EU and Greece in particu-lar, Mr Sommerville pointed out thatAustralia exports more to Christmas Islandthan it does to Greece.
On interest rates, he stated that whilethe RBA was maintaining a philosophytowards upward pressure, the markets clearly wanted a drop to stimulate housingand the economy in general.
The Australian dollar,” he predicted,“would continue to trade in the US95-99cent range.”
In the workshops, Gary Ekert delivereda ‘Workplace Health & Safety’ overview followed by the first of two sessions on ventilation, presented by Aviagen’s WayneMiller.
In the afternoon session followingWayne Miller, Stephen Proctor OEH, NickBullock Consulting and Martin Simmonsfrom OEC all spoke about energy efficiency.
NsW Poultry field Day 2011– a good result for a first time event
1. Ray Sommerville, NAB Agribusiness. 2. Gary Ekert, NSW Farmers PoultryMeat Committee. 3. Paul Elias. FarmingManager Cordina with John Camilleri,contract grower with Cordina. 4. Frances Tolsen, NSW Farmers.
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8 POULTRY DIGEST, October/November 2011
Nobilis®
For product enquiries contact Robin Anderson Mobile: 0424 197 640
For orders contact Customer Service Free Call: 1800 033 461 or Free Fax: 1800 817 414
MSD Animal Health91-105 Harpin Street, Bendigo East VIC 3550
Free Call: 1800 033 461www.msd-animal-health.com.au
PROTECTING YOUR
INVESTMENT Gumboro & ND VaccineEDS & ND Vaccine
Inactivated vaccine for the protection of IBD, EDS and Newcastle Disease.
The impending NSW food safety/quality assurance legislation was revealed byPeter Sutherland from the NSW FoodAuthority.
It would appear from this session thatmuch of the detail of these plans are yet tobe finalised – one thing for sure however isthat yet another cost and time burden willfall on growers in complying with new regulation.
Meg Parkinson, FREPA, also spoke inthis session and the association held its FreeRange Chicken Farming meeting at theend of the workshop.
Peter Cashman, Poultry Meat Managerfor NSW Farmers summed up the day.
“The Poultry field day on September14, 2011 was targeted at current producersand those wishing to enter the industry.The workshops on Current Issues such asfood safety, environmental management,energy efficiency, workplace health andsafety, and ventilation were very successfuland well attended,” he said.
NeWs
v CONTINUED FROM PAGE 4 “There were more than 120 pre-regis-trations, and between 150-200 attendeeson the day with producers travelling fromall other states to attend.
“Those who attended were impressedwith the quality of the trade display, venueand program and there were a range ofprize draws on offer valued at more than$3500. More than $1000 was raised by raffle and auction for the Cancer Council.
“Initial feedback from exhibitors andattendees has been very positive with plansin place to grow and improve on this successful event in 2013,” he concluded.
For a first time effort it was indeed agood effort. Poultry Digest noted that of thegrowers that did attend many are top performers who maintain a keen interest innew technology and staying on top of thegame.
Running the event in alternate years toPIX is also a smart move as it presents bothgrowers and exhibitors with the opportunityto keep pace with industry developmentson an annual basis.
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1. Industry consultant Rowly Horn withVivian Kite, RIRDC. 2. Hope Bertram(left) with Meg Parkinson, FREPA. 3. Wayne Miller, Aviagen with PeterMathews and Scott Miller from AAS. 4. Luke Trevanion, Santrev (left) withMick Warner, Poultry CRC. 5. Morethan 60 exhibitors on the day. 6. MartinSimmons from OEC. 7. Ercolino loaderunit on the Imexco stand.
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 8
Nobilis®
For product enquiries contact Robin Anderson Mobile: 0424 197 640
For orders contact Customer Service Free Call: 1800 033 461 or Free Fax: 1800 817 414
MSD Animal Health91-105 Harpin Street, Bendigo East VIC 3550
Free Call: 1800 033 461www.msd-animal-health.com.au
PROTECTING YOUR
INVESTMENT Gumboro & ND VaccineEDS & ND Vaccine
INVESTMENTINVESTMENT Gumboro & ND VaccineEDS & ND Vaccine
Inactivated vaccine for the protection of IBD, EDS and Newcastle Disease.
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 9
10 POULTRY DIGEST, October/November 2011
Unfortunately, Fowl Cholera has been a problem in many farms across Australia. But with Poulvac® iPabac® IV it doesn’t have to be.
P. multocida Types 1,3,4 & 3x4.
FOWL CHOLERA IS SCRATCHING ABOUT.
Pfi zer Australia Pty Ltd, 38–42 Wharf Road, West Ryde, NSW 2114. ABN 50 008 422 348. ® Registered Trademark of Pfi zer Australia. PAL0431/PD.
Poultry Health. Performance. Growth.
www.pfizeranimalhealth.com.au
For more information on Fowl Cholera or Poulvac® iPabac® IV,
Waste to Wealth: Biomax RapidThermophilic Digestion System
By PETER BEDWELL
Established in 2009, Biomax has soldits technology in SE Asian markets, theMiddle East and now, in Australia.
Poultry Digest was invited to inspect aBiomax 22000 litre waste capacity machinethat is fitted with a thermal oil boiler system and installed at Chew Farms, a400,000 bird layer farm located on theSingapore city outskirts.
At the start of the process 15 tonnes ofwaste material, consisting of approximately70% manure and 30% sawdust/bagass/ricehulls plus euthanased spent hens and othermortalities, were loaded into the digesterunit.
This process uses a skid steer unit-mounted bucket to load the optional conveyor. Once completed the waste wasmixed with Biomax’s unique BM1 enzymeadded at 1kg per tonne of waste material.
The digester unit is heated, in this caseusing a thermal oil boiler system poweredby LPG, (there is the option of an electri-cally heated 22000 litre unit) and usesaround 100kg of LPG in the 24-hourprocess.
The process is computer controlled andthe temperature cycles from 70 degrees Cto 80 degrees C then drops back and recycles throughout the 24-hour period.
A 45kw electric power unit rotates a w
giant stainless steel agitator inside thedigester and eventually a mass of what wasonce an intractable waste is transformedinto an odourless and biologically safematerial that has high value as a soil conditioner for farmers, gardeners and retailers supplying nursery and other outlets.
Those are the simple facts behind this‘Green Frontier’ technology but BiomaxVice President Lawrence Lim explained toPoultry Digest the details that make hiscompany’s product such a good businessproposition for its customers in intensivelivestock industries.
“The key is the BM1 enzyme whichhas the ability to shorten fermentationperiods by activating microbial fermenta-tion. The enzyme contains bacteria whichis capable of decomposing organic matterin a high temperature environment,” heexplained.
“While the harmful pathogens in poultry waste are eliminated at high temperatures, the heat resistant enzyme canadjust the pH of the waste material andbalance nutrients to help in further preventing common disease-causingpathogens.”
Pointing out the many engineering features of the Biomax digester unit,Lawrence emphasises the importance of air
Start of the 24 hour process – fillingthe 22000 litre digestor unit withlayer shed waste.
Singapore, the super clean and efficientcity state, is home to Biomax TechnologiesPte Ltd, a science based organisaton thathas successfully developed a rapid thermophilic digestion system that turnswaste from the broiler and layer industriesinto high value organic fertiliser in just 24hours.
Biomax Technologies, with a strongR&D base, specialises in developing andmarketing green technologies and the rapidthermophilic digestion system is the resultof five years research and considerableinvestment.
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 10
Unfortunately, Fowl Cholera has been a problem in many farms across Australia. But with Poulvac® iPabac® IV it doesn’t have to be.
P. multocida Types 1,3,4 & 3x4.
FOWL CHOLERA IS SCRATCHING ABOUT.
Pfi zer Australia Pty Ltd, 38–42 Wharf Road, West Ryde, NSW 2114. ABN 50 008 422 348. ® Registered Trademark of Pfi zer Australia. PAL0431/PD.
Poultry Health. Performance. Growth.
www.pfizeranimalhealth.com.au
For more information on Fowl Cholera or Poulvac® iPabac® IV,
w
PDOctNov2011:PDFEBMAR09 28/11/11 11:23 AM Page 11
12 POULTRY DIGEST October/November, 2011
supply in the process. “It’s an anaerobic process and the
enzyme needs oxygen to do its work,” hestated.
The Biomax digester units are manu-factured to the company’s specific design inSouth Korea.
That nation, now famous for buildingever more cost competitive and efficientmotor vehicles, has an even longer traditionof excellence in heavy engineering and inparticularly, shipbuilding.
This expertise is evident in any inspection of the engineering aspects of theBiomax 22000L RTD unit.
If a mechanical unit has to work 24/7in the poultry industry there is probably nosuch thing as ‘over engineering’ but the agitator drive system comes close. Massivebearing housings for the marine gradestainless steel agitator, and overall robust construction recognises the tough task thisproduct was designed to perform.
Behind every innovative company areinteresting people and Biomax is no exception in this regard. The 22 membersof staff, including Lawrence, are enthusiasticand driven to bring their green technologyto the world’s markets.
Leading in this endeavour is Mr SimEng Tong, Biomax’s CEO, or Mr Sim, ashe is known.
Mr Sim is passionate about his company, its technology, and the widerbenefits it can deliver to its customers andthe environment they live in.
To say that few Singaporeans avoid thewealth that their hard work delivers wouldbe an understatement, but Mr Sim, basedin one of the global centres of raw capital-ism, is devoted to the ideal of better andmore sustainable environmental outcomesin a region where growing populations andexplosive economic growth presents somereal challenges for a sustainable future.
The company he leads has won manyawards in Singapore and SE Asia for its contribution to environmental sustainability.
The organic fertiliser produced fromthe Biomax Rapid Thermophilic Digestionsystem carries the Singapore Government‘Green Label’ 100% Organic Fertiliser.
Biomax scientist Dr Puah Chum Mokis the brains behind the BM1 enzyme andhas established expertise in bacterial andfungal fermentation, the production of bacterial cultures and enzymes for turningagricultural wastes and food wastes intoorganic fertilisers with high NPK values,also delivering harmless wastewater andsolids from the same source.
Dr Puah has also been involved withthe production of probiotics with agricul-tural industry applications and has co-invented products and methodology inthese waste management and probiotic disciplines resulting in numerous patents.
v
1. Lawrence Lim with paw paw crop grown using end product. 2. Agitator drivebearing housings – serious engineering! 3. Biomax 22000 litre unit produces 10 tonneof feriliser in just 24 hours. 4. Adding BM1 enzyme at the start of the process – 1kgper tonne of waste. 5. One tonne baskets of fertiliser ready for sale. 6. At the end ofthe process fertiliser is stacked and ready for bagging.w
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14 POULTRY DIGEST, October/November 2011
For more information please contact: Potters Poultry, Willey Fields Farm, Willey,Rugby, Warwickshire CV23 0SQ UK Telephone: +44 (0)1455 553234 Fax: +44 (0)1455 [email protected]
Australian Agents:
Ray Beazleigh, Jabiru
Mobile: 0418 201 629
Email: [email protected]
Victorian enquiries:
Mal Mottram
Mobile: 0407 366 118
Having watched the start of the processwe returned to the Chew Farm site to seethe end result – what started as 15 tonnesof layer farm waste was now around 10tonnes of hot, odourless, safe brown organ-ic fertiliser with a market value way waybeyond its costs of production.
The skid steer operator who had filledthe Biomax digester unit the day beforewas now piling up the end result to let itcool so his assistant could start the job ofmanually filing the 25 kg bags of Biomax123 Premium Organic Fertiliser.
For larger farming operations the fer-tiliser is also sold in one tonne ‘baskets’.There are ready takers for both productsand shortly after the unloading process fin-ished a local retailer arrived to take anotherdelivery of the Biomax 123 bags.
Lawrence took the opportunity toshow off some of the crops grown by theBiomax workers right next to the shedwhere the digester unit was located – veryhealthy paw paw!
He also explained that there is theopportunity for owners of the BiomaxRapid Thermophilic Digestion Systems totailor the end fertiliser product to specificuses and stated that this had been achievedby Biomax in response to orchid growingas well as for food crops.
There are three models in the Biomaxrange, with 4000, 22000 and 80,000 litrecapacities – they have inputs of 3, 13/15and 48/52 tonnes and produce 2, 9/10 and38/42 tonnes of end fertiliser productrespectively.
Shed space required is 200,300, and400 square metres.
Having seen the whole process com-plete the production cycle on site it wasback to the office to discuss more of thescience behind the Biomax waste manage-ment system with Mr Sim.
He and Lawrence showed PoultryDigest reports from the Agri Food andVeterinary Authority of Singapore (AVA),internationally a highly regarded and verydiligent organisation.
A laboratory report conducted by theAVA on the Biomax Organic Fertiliser
reveals a detailed chemical and physicalanalysis, nitrogen, phosphorous and potas-sium content, for example, and a furtherbacteriological report confirming negativeisolation for Salmonella.
Analytical Laboratories (Singapore) PteLtd was engaged to determine source emis-sion monitoring of carbon dioxide, nitro-gen oxides, ammonia and hydrogen sul-phide for the Biomax 22000L RapidThermophilic Digestion machine.
The purpose of the study was to assessthe source emission quality in compliancewith the Environmental Protection andManagement Act 2008 (Singapore) andManagement (Air Impurities) Regulations2008.
This report was completed as recentlyas August 2011.
The thoroughness with which Biomaxhas gone about not only designing thedigester and its vital BM1 enzyme, but theend fertiliser product should be of reassur-ance to potential buyers of this system inAustralia as emission and waste disposalregulation becomes ever more onerous.
Ray Beazleigh of Jabiru AgribusinessPty Ltd has been appointed as theAustralian distributor for the BiomaxRapid Thermophilic Digestion system andits BM1 enzyme.
Ray, a man of great enthusiasm, is posi-tively ecstatic about the prospects inAustralia for the Biomax system.
“Do the maths!” he challenges, a layerbird produces 25 grams of manure a day, soon a typical 200,000 bird layer farm that’s5000 kg in manure alone without evenconsidering mortalities and other shedwaste material.
An inquiry by Poultry Digest at thetime of writing revealed that typical fertilis-er prices are well over $500 a tonne – aproven organic soil conditioner productlike that produced by a Biomax systemusing poultry waste as raw material couldreasonably expect to do a lot better thanthat.
Further, if the product is bagged anddesigned to suit high value markets likethose serviced by Biomax in Singapore andMalaysia, then the Biomax ‘waste to wealth’proposition seems more than reasonable!
Along with oil and water the world isquite literally running out of basic fertiliserstocks. When this dawned on the moneymovers and shakers a few years back theend result in Australia was fertiliser costs ofmore than $1000 a tonne – there is littledoubt that we could find ourselves in thesame position in the near future.
Ray has already sold his first unit – thesame as the 22,000-litre model featured inthis article and it will be installed on JeffIronside’s 200,000 bird layer farm nearTownsville in early 2012.
CONTINUED ON PAGE 50 w
1. Top: Optional thermal oil bioler unitto maintain waste temperaturebetween 70-80o C. Centre: Ventilationto top of digestor unit – vital in anaerobic process. Above: Giantmarine grade stainless steel agitiator in digestor.
PDOctNov2011:PDFEBMAR09 28/11/11 11:24 AM Page 14
For more information please contact: Potters Poultry, Willey Fields Farm, Willey,Rugby, Warwickshire CV23 0SQ UK Telephone: +44 (0)1455 553234 Fax: +44 (0)1455 [email protected]@potterspoultrFax: +44 (0)1455 550593elephone: +44 (0)1455 553234 T
wickshire CV23 0SQ UK ar, WRugbyRugby, W,illeyilley,illey Fields Farm, W, Wyy, WPotters Poultr
For more information please contact: For more information please contact:
PDOctNov2011:PDFEBMAR09 28/11/11 11:24 AM Page 15
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18 POULTRY DIGEST, October/November 2011
Call for a quote: Etienne Misfud on Mob: 0428 481 811 or 0417 481 811 Office: (02) 4774 8764
Fax: (02) 4774 8415 Email: [email protected]
Smart use ofresources builds abooming free-rangelayer business
By PETER BEDWELL
Paul and Julie Kos, assisted by theirson Jason, are running a very successfulfree-range layer farm at Stonehaven on theoutskirts of Geelong in Victoria.
Paul had worked at Ford for more than
25 years as a toolmaker and his wife Juliewas in catering when they decided on achange in lifestyle and acquired their 36acre property in 2005.
With limited resources and a smallfarm Paul said that their decision to open afree-range layer farm was dictated by necessity rather than philosophy – KossiesFree Range Eggs was the result.
“We had a limited area of land and afriend happened to have some mobile layersheds he had constructed that were for saleat a reasonable price, so we grabbed themand it just grew from there,” Paulexplained.
“We liked the idea of operating a freerange farm but in reality if we wanted tomake a living out of our farm, the set upwe have now was the only real option,” hesaid.
“Today we house about 6000 hens in12 sheds that we rotate through the
paddocks to maintain quality of range forthe birds,” Julie explained.
Christine Clark, Southern Region SalesManager for Auspac, first met Paul andJulie when she called on the farm to look atways of improving the water quality for theHy-Line Brown hens.
The river that threads through theproperty is both picturesque and the watersource for the farm, but to improve waterhygiene and reduce biofilm in the sheddrinker systems, the proven combination ofSelko Ph administered through a SelectDoser unit was found to be the answer.
Christine is now a regular visitor andsometimes helps with the morning egg collecting task – a labour intensive operation on a free range farm with mobilesheds.
Kossies wouldn’t be the first layer business to struggle selling pullet eggs.
“We tried selling the 42-49 gram eggsfrom our birds in the 19-26 week agegroup but people just couldn’t get theirhead around the idea of a pullet egg andeven the ‘free range’ concept that workswell for our larger hen eggs didn’t help withthe pullet eggs,” Julie explained.
A bit of smart marketing solved theproblem.
“We thought that a smaller egg mightappeal to children and indeed their parents,trying to get the kids to try a healthy foodproduct, so we came up with the idea ofBubba Eggs,” Julie explained.
“Apart from the size, the pullet egg hasa different texture and flavour and this w
Interesting but effective egg drier setup and lots of Kossies free range eggsready for delivery.
PDOctNov2011:PDFEBMAR09 28/11/11 11:24 AM Page 18
Call for a quote: Etienne Misfud on Mob: 0428 481 811 or 0417 481 811 Office: (02) 4774 8764
Fax: (02) 4774 8415 Email: [email protected]
R & E SHEDSBuilt to Last
• Over 20 years experience in building poultry and machinery sheds• All styles of sheds – conventional, free range and tunnel sheds• Well known reputation for fast and efficient erection time without compromising good quality workmanship
• As the owner of R&E Sheds, Etienne Misfud oversees the whole job fromstart to finish
• Repairs, extensions, insurance work to any existing sheds• All sheds can be customised to suit any clients’ needs• All structural steel work manufactured at R&E Sheds, so no delays on completion of the project
• No project too small or large• We travel to all areas of Australia and New Zealand• Fully licenced to build interstate or overseas
R & E SHEDS
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20 POULTRY DIGEST, October/November 2011
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combined with packaging to suit the product designed by our son Jason, BubbaEggs have taken off both locally and morerecently, further afield,” she said.
Having both a full size free range product as well as a novel pullet egg line(the ‘Bubba Eggs’ brand is now a trade-marked product) with kid appeal has certainly attracted the attention of bothretailers and the restaurant industry in aregion with a large population and touristappeal.
When Poultry Digest visited the farm,the morning routine of letting the hens outof their sheds and then collecting eggs wasin full swing. Julie, Christine and MargaretRead picked up the eggs and loaded themonto the farm’s quad bike for transporta-tion back to the farms packing shed wherea typical daily tally of 4000 eggs arewashed, dried and graded.
The water supply to the mobile 500bird capacity sheds is a simple hose con-nected to the drinker line, accessible to thehens from both inside and outside the unit.
Christine disconnected one and a pelletof biofilm residue came out of the pipedemonstrating that Selko Ph helps in keep-ing lines clean, she pointed out.
Back at the packing shed the egg washer is a Kuhl unit, the drier is a testa-ment to DIY (but it does work), and thegrader is a UK made Ben Nevis item.
It’s all pretty labour intensive but thereward is there as by midday fresh eggs areready for transport to retailers and restau-rants in the region.
At day’s end there’s the task of fillingthe suspended pan feeders, checking thehens and completing all the endless choreson a well spread out free range farm.
While the Kos family is now reapingthe rewards of its innovation, the labourinput is daunting – small scale free-rangelayer farming is not for the faint hearted!
The simple sheds, all constructed to asimilar design, are ideal for the purpose.
With level paddocks, the farm tractorcan easily move them on their steel skids tonew locations and perches, feeders, drinkersand layer nests all work well and are easy tomaintain.
Julie states that one of the challenges ofrunning the farm is maintaining rangequality and Paul is constantly trying newstrategies to do just that: their relatively lowstocking densities help in that regard.
Julie and Paul are particularly pleasedwith the performance of their Hy-LineBrown birds whose wide age based layingrange stretches from around 20 weeks forthe ‘Bubba Eggs’ to around 80 weeks –they achieve over 90% at 24/26 weekswhich they regard as a great achievement ina free range environment.
“Recently, to keep pace with growing
v
1. Paul Kos works hard to keep pad-docks in good shape. 2. LtoR: Paul andJulie Kos and Margie Read. 3. Simplebut effective shed interior. 4. Selko Phand Select Doser helps sanitise waterfrom nearby river. 5. Selko Ph assists inremoval of biofilm in drinker supply line.
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PDOctNov2011:PDFEBMAR09 28/11/11 11:24 AM Page 20
22 POULTRY DIGEST, October/November 2011
demand we have kept our hens for as longas two years and still had an acceptableresult.
“The birds adapt well to a life in thepaddock as well as in sheds and are docileas well as productive,” Julie said.
“We also get excellent service from Hy-Line Area Representative and ServiceManager, Mathew Forster, and he has beencritical to the success of the farm,” she said.
Even then Kossies’ hens continue tohave a useful life.
“Usually, at around the18 months period we vaccinate, worm, treat for licethen sell hens to the large number of willing new owners in our region,” Julieexplained.
Apart from consumer awareness andgrowth by word of mouth, the local mediahave run numerous articles on the farmand the next plan for Kossies Free Range isto further promote ‘Bubba Eggs’ with aninteractive website.
Margie Read who works with Paul andJulie Kos on the farm, markets eggs underher own Brodis Lodge Fresh eggs label.
She supplies the Geelong Cats footballteam with up to 180 eggs a week.
What did the Cats have for breakfastbefore their 2011 premiership victory? Youguessed it – eggs from the farm.
It would be drawing a long bow anddeeply unscientific to suggest that thebreakfast eggs swung the match, but itobviously didn’t hinder the Cats in dealingwith the Maggies either!
While the industry, not always assistedby the views of some politicians, retailersand regulators, debate what a free rangelayer operation is, or should be, Paul and
Top: Quad bike egg pick up. Centre:Hy-Line Brown hens are placid andperform well in free range environ-ment. Above right: Smart marketingsolved the problem of how to sell pullet eggs – now they are ‘BubbaEggs’. Above: Christine Clarke fromAuspac is a regular visitor to the farm.
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24 POULTRY DIGEST, October/November 2011
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the Game Changers – 23rd alltech asia Pacific lecture tour 2011
The Game Changers, Alltech’s 23rd AsiaPacific lecture Tour, 2011 was held atvenues in Brisbane, Sydney and Melbourne.
The Sydney event, held at theStamford Hotel, Mascot on September 28was specific to the poultry sector.
Though the group was select, it repre-sented about 80% of Australian broilerproduction with delegates attending fromInghams, Baiada and Red Lea among others.
After the presentations, delegatesattended a dinner where lively discussionfollowed.
Missing, in person however on this, the23rd ALPT was Alltech’s President andfounder, Dr Pearse Lyons.
The very energy that drives Dr Lyonscontributed to an incident while earlymorning jogging in Beijing: this resulted ina head wound that prevented his travelingto Australia.
Audiences in both Sydney andMelbourne were however able to see andhear the ‘virtual’ bandaged but otherwiseebullient Dr Lyons.
Adam Naylor, Australian Manager forAlltech welcomed delegates to the ‘GameChangers’ events.
“Consider,” he suggested, “that theworld’s population this year would reachseven billion and nine billion by 2050 andthis would present many challenges to bothfeed and food producers.
“Our industry needs ‘Game Changers’like algae for both feed and fuel produc-tion, programed nutrition – a completerethink of how we actually farm,” MrNaylor said.
“Locally, Australia has gone fromdrought to floods, and grain quality hassuffered while the fluctuating value of ourdollar has affected imports and exports.
“Further, welfare groups are increasinglydictating trading terms and how we growour animals: on top of this supermarketprice wars further threaten grower returns.
“The food versus fuel debate affectsAustralia farmers while valuable farmingland is threatened by coal mining and coalseam gas production,” he said.
Then Dr Lyons ‘beamed in’ fromChina and spoke of the need to break mental barriers as great athletes like RogerBannister did in breaking the four minutemile back in 1954.
“The gene chip has come of age for allanimals and we can grasp the benefits of
programed nutrition with the ability toswitch on or off certain genes,” Dr Lyonssaid.
“An example of the application of thistechnology are the Ellsworth turkey farmsin Iowa US where bigger birds are beingraised with lower mortality, and the meat istastier. Programed nutrition has come ofage,” he said.
Alltech’s expansion into algae-basedproduction offers the opportunity not onlyto produce OMEGA 3 but also to captureCO2.
Dr Lyons spoke of the opportunity presented by the growth of China whereone fifth of the world’s population live.
“Our sales target in the next five to sixyears is expected to exceed $4 billion – $1billion of this target will come from China
“As our sales jump so will your oppor-tunity of a lifetime: grasp it in the lifetimeof the opportunity,” Dr Lyons concluded.
Next Matthew Smith, Asia-PacificDirector, Alltech, spoke on the topic of‘Game changing strategies for performanceand profitability’.
Mr Smith joined Alltech in 1996 andhas worked extensively throughout Asia-Pacific, Europe and North America.
Previously he was the General Managerfor Alltech New Zealand
“The challenge,” he stated, “is toreduce costs, increase profitability whileminimising risk to farming generally,” MrSmith said.
“China is generating significant oppor-tunities. We have recently opened a newfacility in Tianjin, two hours South ofBeijing.
“After a $12 million investment, thefirst phase of the plant can now producefour kinds of animal nutrition products,including Bioplex and Optigen, with anannual output capacity of 30,000 tonnesand this will grow significantly with furtherinvestment over the next two years,” herevealed.
“The size and potential of the Chinesemarket is enormous: feed productionexceeds 140 million tones a year and wehave minimised ‘the hidden killer’ withMycosorb.
“Programed nutrition would assist inthe challenge to generate a higher return oninvestment,” he concluded.
Dr Alison Leary is well known inCONTINUED ON PAGE 28 w
1. Adam Naylor, Australian Manager forAlltech. 2. The ‘Virtual’ Dr Pearse Lyonswas beamed in from Beijing. 3. Matthew Smith, Asia Pacific Director,Alltech.
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28 POULTRY DIGEST, October/November 2011
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Australia as a nutritionist but she steppedaway from her usual role in her paper‘Game Changers – how it’s done’.
“How would organisations face thechallenge of serving consumers in Asia,where 60% of the world’s population live,as they become richer?” she asked.
“In the next 15 years the number ofmiddle class consumers will double to threebillion.”
She spoke about five very successfulcompanies whose basic philosophies haddriven them to international success.
“Companies often grow but thenplateau and eventually decline – luck canonly get you so far,” she said.
These companies, Nestle, Zespri KiwiFruit, JBS-Brazil, KFC – China, LiuheFeed and Livestock, have each survived andthrived by sticking to 1 of 5 basic guidingprinciples.
Nestle – no fads, no fashion, justchange; Zespri – don’t be first, don’t bebest, be different; JBS – know wheregrowth comes from an get to where it is;KFC China – its all about you, and every-thing you do; and finally Liuhe – don’t actnow. These were the take home messagesdelegates should consider,” Dr Leary said.
‘Programed nutrition, strategic shiftsfrom conventional feeding’ was the topicpresented by Dr James Pierce, Director ofResearch at Alltech.
“Programed nutrition was the gamechanger for nutritionists, and our goals inthis talk are to describe nutrition at a different level and explain new tools to perform nutritional tasks.
“There is a distinction betweengenomics and genetics: in 2003 we reachedthe end of an era with the human genomeproject.
“Genetics is not destiny but nutritioncan determine destiny – it is possible tocondition offspring,” Dr Pierce said.
“Programed nutrition delivers, consis-tency, the possibility of antibiotic freenutrition, longer shelf life and improvedmoisture content as well as better tastingmeat.
“We now have a lot of tools to help usunderstand what doesn’t fall within therealm of classic nutrition,” Dr Pierce concluded.
‘An industry without antibiotic growthpromoters’ was Dr Andy Kocher’s topic.
Dr Kocher is currently employed as theAsia Pacific Regulatory Affairs Manager forAlltech Biotechnology.
He opened his talk by drawing atten-
tion to the recent food contamination crisisin Germany where 45 people died as aresult of E. coli.
“Spanish cucumbers, tomatoes andbean sprouts were identified as the potential culprits but in the end, suspicionwas directed at he feed industry,” DrKocher said.
“In recent research 60% of E. Coli isolates were found to be resistant to sevenor more antimicrobials,” he added.
Dr Kocher pointed to research thatindicated up to 9% of livestock diet can beused to fuel immune response.
“We have the tools to move away fromantibiotic dependence and we have achance to change before government forcesthe issue, as they have in some countries.
In concluding Dr Kocher stated that,“resistance is real and resistance affects thewhole feed and food chain.
“Intestinal disorders cost money so thechallenge is to reduce wasting energy, maximise protection and reduce the pool ofresistance genes.
“We have credible replacements and
strategies to move away from dependenceon antibiotic growth promoters,” he said.
Alltech’s ‘Young Scientist Award’ program started in 2005 and now in 2011has received more than 5500 entries fromaround the world.
Roland Matyasi, Alltech Asia PacificMarketing Manager, described the aims ofthe initiative, which were, “to promoteresearch and develop scientific talent.
“It is a global, multi lingual scientificcompetition with no language barriers andbenefits include scholarships and theopportunity to develop skills for careerdevelopment: Entrants also receive feed-back on their submissions,” Mr Matyasiexplained.
“Go to the website to find out moreabout how to enter the program,” he said –www.alltechyoungscientist.com/en/Pages/Introduction.aspx
Though recent Alltech expansion plansin China have attracted much attention theOceania region is also in for more invest-ment in both Australian and the NewZealand-based operations.
v CONTINUED FROM PAGE 24
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1. Dr Alison Leary, well knownAustralian nutritionist who spoke about‘Game Changers – How it’s done.’. 2. Dr James Pierce, Director ofResearch, Alltech spoke on programednutrition. 3. Dr Andy Kocher, AsiaPacific Regulatory Affairs Manager,Alltech Biotechnology.
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30 POULTRY DIGEST, October/November 2011
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New in ovo machine set to revolutionise hatchery practice
The benefits of in ovo vaccination are now within the reach ofmany more hatcheries worldwide, thanks to the development of anew compact device.
Embrex Inovoject m is a semi-automated in ovo vaccination system from Pfizer Animal Health Global Poultry designed forthose hatcheries that do not have a large enough footprint orthroughput to justify the installation of a full-size EmbrexInovoject.
The new device allows these hatcheries to benefit from theimproved accuracy, reliability and efficiency of in ovo vaccination,but in a more compact form.
Full technical details for the new Inovoject m will be unveiledat the International Poultry Expo in Atlanta, Georgia in January2012.
According to Melinda Freson, Senior Manager, BioDeviceMarketing, Pfizer Animal Health Global Poultry, the new devicewill include the same core features of the larger Inovoject in a morecondensed package.
“There has been a need for a smaller Inovoject for some time,”said Melinda Freson.
“For smaller hatcheries, or those in developing countries whichhave traditionally relied on manual labor to vaccinate each birdindividually after hatch, the availability of a semi-automated in ovovaccination system that is the right size for their hatchery, will be areal breakthrough.”
“Embrex Inovoject has been at the forefront of in ovo technolo-gy for over 20 years,” she said.
“In the US, more hatcheries use Embrex Inovoject than anyother in ovo vaccination system. The full-size Inovoject can vaccinate up to 70,000 eggs per hour (configuration dependent),whereas Inovoject m is designed for a throughput of between12,000 and 20,000 eggs per hour.
“A more modest device in a compact size means that morehatcheries will be able to switch from manual subcutaneous vaccination and thus improve flock health by protecting birds priorto hatch.
“The Inovoject m has a number of operational advantages forthe producer who currently vaccinates chicks on day of hatch,” saidMs Freson.
“Not least is thefact that chicks can betransferred out of thehatchery and into thegrow-out environmentsooner.”
“As with allEmbrex Inovojectdevices, Inovoject mwill be supported bythe Pfizer GlobalPoultry technical service and supportteam. The new devicewill be unveiled to thepublic for the firsttime at a special invita-tion-only event at IPE. Contact Imexco Australia Pty Ltd
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32 POULTRY DIGEST, October/November 2011
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the rsPCa’s 2011 ‘Good egg’ awards
The RSPCA’s 2011Good Egg Awards wereannounced at the Canberra Business EventCentre, Regatta Point on the night ofNovember 23.
“The RSPCA Good Egg Awardsacknowledge major companies who makethe switch to cage free eggs,” said HeatherNeil CEO of RSPCA Australia.
“These companies have shown greatleadership in their industry and we’d like torecognise them for their commitment toanimal welfare,” she said.
“Combined they use more than 8.2million free range and barn laid eggs eachyear, so that’s tens of thousands of hensthat are living a life free from confinement,out of a cage as a direct result of thesecompanies.
“Consumers are becoming increasinglyinterested in how their food is produced,with two thirds of shoppers concernedabout hens in cages.
“Making the switch to cage free eggs issimply giving customers what they want,”she pointed out.
“The Good Egg Award scheme beganin the UK as an initiative of ‘Compassionin World Farming’ and previous interna-tional award winners have includedMacDonalds UK, Subway UK andSainsburys supermarkets.
“International winners tell us thatreceiving a Good Egg Award has madegood business sense.
“It has boosted staff moral as well asimproving brand image, reputation andbenefiting their bottom line.
“We are looking forward to moreAustralian-based organisations making theswitch to cage free egg supply,” Ms Neilconcluded.
First of the Good Egg Award 2011winners in the Food Service Categoryannounced by RSPCA President LynneBradshaw was Grill’d, a company that sinceopening in 2004 made the commitment toonly use free range whole eggs on theirburgers.
“As their business has grown the number of eggs that they use has increasedto more than one million each year,” MsBradshaw said.
“Here at Grill’d Healthy Burgers we arealways looking to evolve and improve ourproducts, and we have had great feedbackon our eggs,” said Grill’d Supply ChainQuality Manager Shane Pigdon.
“The Coffee Club uses more than 5.2million whole barn-laid eggs each year infood made on site at more than 200 restaurants Australia-wide.
“Sourcing cage free eggs has formedpart of their efforts of being a sociallyresponsible business,” Ms Bradshaw said.
“We made the decision to swithbecause we recognized the benefits of usingcage free eggs in our cafes. We wanted toput our hand up and say that we areresponsible in the way we source our eggs,”said The Coffee Club’s Executive Chef,Dan Forrest.
The final winner in the Food ServiceCategory was ‘The Pancake Parlour’, acompany established in 1965 that now uses1.1 million whole free range eggs a year inits twelve restaurants.
The eggs are used in their salads as wellas their well regarded savoury crepe andpancake mixes.
Serge Meiers, Senior Manager and foodand beverage executive said that the GoodEgg Award was “a fantastic acknowledge-ment of what the company has been tryingto achieve for the past 45 years.”
“We only serve food in the restaurantsthat we would eat at home, and the successof our business has a lot to do with thequality of food we serve and we continueto receive positive feedback from our customers about the use of free range eggs,”he said.
In the Manufacturing Category thefirst winner was Doodles CreekMayonnaise, a company that made theswitch to free range eggs in 2009 and nowuses 140,000 annually.
“Supporting the free range egg industryis important to Doodles Creek.
“We were the first Australian mayon-naise manufacturer to use free range eggs inJanuary 2009 and to our knowledge arestill the only nationally retailed Australiamayonnaisse company to use them,” saidSarah Ross, Doodles Creek director.
“Despite costing more to manufacture,our philosophy has always been to use thebest ingredients available,” she added.
Pasta manufacturer Da Vinci Foodsmoved in March this year to using 100%free range eggs in its business whichincludes pasta.
Manufactured under their own brandand on behalf of retailer’s private label pastaproducts: the company uses 840,000 free w
Top: LtoR: Heather Neil, CEO RSPCAAustralia; Dr Bidda Jones, ChiefScientist RSPCA Australia; Elkie Stuart,Communications Officer RSPCAAustralia. Centre: Ben Wells, CordinaChicken and Lynne Bradshaw,President RSPCA Australia. Above:Sarah Jennett and Kelly Woodlandfrom The Coffee Club.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 32
POULTRY DIGEST, October/November 2011 33
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34 POULTRY DIGEST, October/November 2011
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range eggs a year.“The introduction of free range eggs
within our products has given us a majorpoint of difference within the pasta industry, as we are the first to move to100% of production,” said Tony DiSebastiano, Da Vinci Foods Group GeneralManager.
“Although the cost of free range eggs ishigher, in the end that cost impact is negligible, but the benefits are huge bothmorally and from a business perspective,”he added.
The final award of the evening was inthe Public Procurement Category and wentto the Canberra Hospital – Food ServicesDivision.
The Canberra Hospital uses more than43000 barn laid eggs each year in meals forboth staff and patients.
The Food Services Division also usesbarn laid eggs in for the meals they supply
Top: L to R: Lynne Bradshaw,President RSPCA; DavidPatsiner, The Coffee Club;Serge Meiers, The PancakeParlour; Sarah Ross, DoodlesCreek Mayonnaise; JustinAngus, Grill'd; Tony DiSebastiano, Da Vinci Foods;Gary Wright and Tom Walsh,The Canberra Hospital. Left: John Hazeldene,Hazeldene’s and MelinaTensen, RSPCA Australia.
to ‘Meals on Wheels’ in Canberra. “In a time when Food Services
Departments and operations are constantlylooking at costs we have been able to support our decision to stick with cage-freeeggs.
“We have been forthright in not succumbing to these pressures by takingcheaper options because we believe that
government departments have to lead byexample and be good corporate citizenswith a strong moral compass,” said TomWalsh, Canberra Hospital Food ServicesDivision Operations Manager.
Apart from the Good Egg Award winners there were plenty of both retailand poultry industry identities in attendence.
v
Paul evans joins B&M slots
Paul Evans enjoyed a long and successfulcareer in the UK poultry industry beforemaking the decision to emigrate toAustralia.
He was recently appointed as the NSWSales and Technical Support specialist forB&M Slots, the Melbourne-based distributor for Lubing, Jansen, Valli,Hotraco and VDL chain feeding systems.
In the UK Paul ran the family 156,000broiler farm before moving to the VionFood Group (formerly Grampian PoultryFeeds) where he was firstly a farm managerfor two company farms before progressingto Area Manager responsible for contractgrower farms.
One of his key responsibilities duringhis time with Vion was the facilitating ofauditing procedures and responsibity forcompany higher welfare ‘Freedom Foods’farms.
Finally he moved to the breeding andhatching side of business as National Chickand Feed Sales Manager where his responsi-bilities were selling 600,000 day old chicksper week and feed to external customers.
Now based in Sydney he is a keengolfer and follower of the English Premier(Soccer) League.
Paul first came into contact with B&M Slots at the NSW Poultry Field Dayheld on September 14, 2011.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 34
POULTRY DIGEST, October/November 2011 35
That’s right - yet again, Fanquip have startled the Poultry industry with breakthrough technology, giving all Poultry Growers fi rst world ventilation at extremely competitive rates, along with signifi cant reductions in both energy and maintenance costs throughout the peak season.
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PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 35
36 POULTRY DIGEST, October/November 2011
aCMf organises a ‘chicken meat’ day out for the media
NEWS
By the time this edition of Poultry Digestreaches our readers total annual consump-tion of chicken meat will have reached44kg per head per annum making it by farthe most popular choice of meat forAustralians.
As part of the industry’s policy of opening up its doors to the wider media,the Australian Chicken Meat Federation(ACMF) hosted a day out for journalistswho visited a contract broiler farm, thentoured Inghams Hoxton Park NSW processing facility.
Dr Andreas Dubs, Executive Directorof ACMF and Dr Vivien Kite, ResearchManager of the RIRDC Chicken MeatProgram were on hand to answer journalistsquestions about the industry.
Shane Reeves, Farming Manager NSWfor Inghams Enterprises Pty Limited andJames Edwards, Product DevelopmentCentre Manager for Inghams, covered allaspects of their organisation’s activities from‘farm to fork’.
First the group was taken to the contract broiler farm of Andrew Clark,who with his son Michael run a 130,000bird capacity broiler farm situated nearMangrove Mountain in NSW.
There, journalists were shown how amodern tunnel ventilated sheds operatesand how the birds are grown and cared for.
Then the group traveled to theInghams Hoxton park facility to see howthe birds were processed and turned into
the products delivered to the major retailorganisations that Inghams supplies.
Mr Edwards took the group throughspecific chicken product manufacture andshowed how his company could efficientlyproduce the ever extending range of chicken based products including kebabspacked in a bewildering variety of saucesthat suit specific market tastes.
The day was highly informative andsparked lively discussion within the group.
For those concerned with the food thatconsumers prefer, the tour demonstratedthe incredible versatility of chicken meat.
Sophie Winton and Cheryl Pettinaufrom Publicis Life Brands Australia werethe efficient organisers of the event.
Top: Andrew and Michael Clark. Above: The journalists on the chicken meat tour.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 36
POULTRY DIGEST, October/November 2011 37
NeWs
New appointmentsto the Biominaustralia team
Biomin, the international natural feedadditive company, has reinforced its commitment to the Australian market withthe appointment of two new members toits Australian team.
Dr Neil Gannon has been appointed asTechnical Manager with responsibilitynationally for the technical, sales and marketing activities of Biomin.
Denis M’Gee has also joined the teamas Technical Sales Manager for NorthernAustralia.
Both Neil and Denis have had a longassociation with the feed and animal science industries in Australia and overseas,and are well known to many readers.
Regional Director and Chief OperatingOfficer for Australia, Mark Olley, said theappointments are an exciting developmentfor Biomin and together with SamCustodio, Technical Sales Manager forSouthern Australia, the Biomin technicaland sales team is now at full strength toassist Biomin’s partners to achieve their performance and sustainability objectives.
Bernard Chuah, Supply Chain andAdministration Manager, remains the primary contact for all orders and RobWilliams will continue to support Biominin the areas of business development andmarketing.
Neil can be contacted on 0458 634555 and Denis on 0400 722 260.
All of the above mentioned can be contacted by email in the format: [email protected]
If you would like to
advertise in
Poultry Digest Magazine,
please contact Peter Bedwell
on 02 9798 3078
or 0419 235 288.
Go to our website for rates
and sizes and to view
our magazine on-line.
www.primarymedia.com.au
Dr Neil Gannon,TechnicalManager andDenis M’Gee,TechnicalSalesManager, the two newmembers ofthe BiominAustraliateam.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 37
38 POULTRY DIGEST, October/November 2011
report provide the historical backdrop andthe outlook that will allow policy makers togive the industry a fair hearing.
“It is important that this broader context is readily available to all stakeholdersto ensure that decisions are not taken inisolation. The Report also provides interest-ing information for the general public.”
The Executive Director of theAustralian Farm Institute, Mick Keogh
agrees, stating that the foundation of allgood policy is a solid information baseand a good understanding of the waythe sector works.
“This report makes a valuable contribution to this process,” he said.
Unlike many other livestock indus-tries, the chicken meat industry (includ-ing the processors) remains almostexclusively family owned.
The Report conservatively estimatesthat Australian consumers currentlyspend approximately $5.6 billion perannum on chicken meat. Based on themost recent ABS statistics on meat production, the ACMF estimates consumption of chicken meat in 2010-2011 to have reached 43.9kg per person, easily outstripping beef consumption.
A lesser known fact is that thechicken meat industry is one of thelargest customers of the Australiangrains industry, purchasing more than5% of all grains produced in Australia.
“With global food markets experi-encing rapid change, and a heightenedsense of importance surrounding foodsecurity, Australians should be reassuredto know that the chicken meat industryis well placed to deal with associatedenvironmental and economic challengesto keep chicken, an Australian staple,on the table,” said Dr Dubs.Visit www.chicken.org.au/indus-
tryprofile to download a free copy ofthe report.
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A new report published by the AustralianChicken Meat Federation, titled TheAustralian Chicken Meat Industry: AnIndustry in Profile was released recently.
Launched at the AgricultureRoundtable Conference 2011 hosted bythe Australian Farm Institute, the report isthe first of its kind, bringing together themost pertinent data in a single dossier.
According to Dr Andreas Dubs,Executive Director of the AustralianChicken Meat Federation, “The Reportprovides an up-to-date description of anindustry that had its commercial begin-nings in the early 1960s and has nowgrown to be the most important source ofmeat protein for Australians.
“The facts and figures contained in the
If you would like to
subscribe to
Poultry Digest Magazine,
please contact Rosemary
Embery on 02 9798 3078
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 38
POULTRY DIGEST, October/November 2011 39
Global animal health and nutrition compa-ny, Alltech, recently earned an ISO22000:2005 certification for its plant inDong Nai, Vietnam.
“The ISO certificate is consistent withAlltech’s continued commitment to provideexcellence in quality assurance,” saidMatthew Smith, Alltech’s Asia-Pacific Director.
“Alltech is dedicated to having everyfacility certified to the highest standards,”said Mr Smith.
“Consumers demand total traceabilityand total transparency from their suppliers.Alltech is leading this trend and in doing so,will achieve our goal of exceeding our customers’ expectations.”
“A higher national target for livestockpopulation growth and increasing demandfor better meat quality, presents huge oppor-tunities and challenges for the feed industryin the coming years,” he said.
“Operating under our strict AQS quality control system, which exceeds globalstandards and regulations, we can ensure
NeWs
that we are at the forefront to provide thetechnologies and quality assured solutionsour customers need in order to address thesefuture challenges,” added Steve Bourne,Alltech Vice-President.
“The facility will provide added flexibilityallowing a greater tailored customerapproach in what is one of Alltech’s fastestgrowing countries globally.”
Alltech began operating in Vietnam in
1994 and officially opened a representativeoffice in Ho Chi Minh City in 2000.
After steady development, AlltechVietnam moved to Dong Nai in 2006,where it expanded its operations and builtthe production plant, which includes a state-of-the-art solid-state fermentation facility.
The region is now supported by fourfull-time operation technicians who provideon-site quality control.
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uK supermarketchain to sourcemore poultry, eggslocally
UK supermarket chain Sainsbury’s hascommitted to doubling its sourcing ofBritish food.
Launched as part of the retailer’s newSustainability Plan, the targets set alsoinclude a commitment to ensuring allmeat, poultry, eggs, game and dairy produce will be sourced from suppliers whoadhere to higher welfare standards.
“The commitment from Sainsbury’s todouble its sourcing of British food shouldbe commended,” said Tom Hind, Directorof Corporate Affairs with the farmingindustry body NFU.
“It recognises the high quality andstandards of production and environmentalprotection that British farmers meet everyday, those same standards that consumersincreasingly expect in the food they buy.”
Hind said it is important that the NFUscrutinises the detail of the plan to ensurethat the commitments have integrity anddeliver sustainability for UK agriculture.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 39
40 POULTRY DIGEST, October/November 2011
NeWs
The Biomin Asia Nutrition Forum, heldonce every two years in Asia is a multi-destination forum program tailored for theAsian audience.
It provides a common platform for theteam of leading agri-business and industryspecialists to communicate and interactwith the local stakeholders.
‘Sustainability: Defining the basics,addressing the essentials; introducingNutriEconomics” was the theme of theBiomin Asia Nutrition Forum.
A panel of renowned industry expertscommenced the tour in Cebu, Philippines,on October 11, and then visited cities inThailand, India and China before conclud-ing the tour in Tokyo, Japan, on October21. More than 1100 top industry profes-sionals attended the forum.
Presentations dealt with hot topics thathave a significant impact on the currentand future of the industry and aimed toanticipate future challenges, predict globalindustry trends and unveil innovations thatwill shape the industry scene.
“NutriEconomics is a programdesigned by Biomin to increase efficiencyin animal nutrition, which is guided by thethree pillars – nutrition, economics andenvironment, and measured by specificindicators,” said Dr Jan Vanbrabant, CEOof Biomin Asia.
“By optimising feed use and improvinganimal performance, it is possible to reduceCO2 emissions from livestock productions.For example, usage of Biomin PEP MGE150, a phytogenics product in broiler production has been proven to reduce CO2
emissions. “Biomin is pleased to play an active
role in contributing to environmental sustainability and we will continue to doour part in conserving the ecological system. Recently, Biominwas awarded theinternationally recognised ISO 14040 certificate for our success and commit-ments to ecological sustainability.”
Professor David Farrell of theUniversity of Queensland, Australia, is aworld-leading poultry expert with a specialinterest in the complex issue of the ‘Futureof food’.
In his talk, he proposed measures tocontrol the world population growth andpointed out that the livestock industryneeds to start looking at alternative feedingredients for production.
Livestock production should not beincreased at the expense of providing adequate food supply for humans.
“Reducing carbon emissions, food andfeed wastage; conservation of depletingwater supply and arable land, will all helpto lessen the burden of mother earth andcontribute to the improvement in its bio-capacity to provide for mankind,” saidDavid Farrell.
“The industry should manage andadapt to these changes in order to ensurethat our future generation will continue tohave food on their table.”
Dr Robert Van Barneveld fromBarneveld Nutrition is a consultant andresearch scientist, well-known for his contributions and expertise in monogastricnutrition and research. He suggested usingalternative nutrient sources to feed the live-stock in order to cope with the increasingdemand for meat.
“Livestock production makes a valuablecontribution to human food supply if wefeed only non-competitive nutrient sourcesto livestock. We need to start assessing thealternative nutrient sources. Controlled useof waste-streams, co-products from live-stock and self-generated algae and bacteriamay return the net food source derivedfrom livestock production,” Dr Barneveld
proposed.John Baize, is one of the leading global
specialists on the implications of commoditytrade on the animal production industry.He presented an overview of the globalcommodity markets and explained the factors affecting global demand for feedingredients.
He also provided a detailed analysis onthe export, import and consumption trendsof corn and soybean of the major import-ing and exporting countries like US, Brazil,Argentina, China and India.
John Baize predicted that China willincrease its corn imports by six millionmetric tons in 2011/12 and it will be look-ing at other major exporters, Argentina andBrazil for supply, to lessen its dependenceon US.
Professor Maximillian Schuh,University of Veterinary Medicine, Vienna,Austria, reviewed the EU situation after theAGP ban in Europe and highlighted thestrategies that EU producers have taken toensure viability and sustainability of theirbusinesses in a post-AGP era.
His lecture focused on the key issuesassociated with effective on-farm manage-ment, biosecurity enforcement and nutritional strategies that have to be inplace in order to improve animal health in
Biomin asia Nutrition forum 2011 held in the Philippines
Mark Olley from Biomin Australia welcomes delegates at the Asian Nutrition forum dinner in the Philippines.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 40
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POULTRY DIGEST, October/November 2011 41
the absence of AGPs. “There is a global tendency to reduce
the use of AGPs in animal diets. Naturalalternatives to AGPs like probiotics, prebiotics, organic acids and phytogenicshave proven their efficacy in decreasing orimproving some swine and poultry diseases,” commented Maximilian Schuh.
“These natural ingredients have provento be effective in decreasing the risk oftransferring possible pathogens that harborin the gastrointestinal system of livestock tothe food chain.”
Adding to what Professor MaximilianSchuh mentioned in his talk, ProfessorDavid Farrell elaborated on the use of probiotic and prebiotic applications asalternatives to AGPs in poultry production.He explained their role in improving gastro-intestinal microflora balance in poultry and the practical aspects to considerin application.
”In many Asian countries, there is evidence to show that poultry performanceis at a suboptimal level. Probiotics are morelikely to give a significant response underunfavorable conditions,” commented
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David Farrell. Ursula Hofstetter, Director
Competence Center Mycotoxins of BiominHoldings in Austria and Dr Guan Shu,Technical Manager MycotoxinManagement of Biomin Asia, presented onthe impact of the changing global environ-ment on mycotoxin occurrences in Asia.
“Climate change affects the fungal profile and increases the occurrence ofmycotoxins,” reported Ursula Hofstetter.“An example is Australia, which has suffered from a series of floods inDecember 2010. The mycotoxin surveyresults gathered for Australia show thatcontamination levels, especially in terms ofZearalenone (ZON) and Deoxynivalenol(DON), generally regarded as field mycotoxins, have already drasticallyincreased in the first trimester of 2011.
“Even when mycotoxins are not presentat high levels, animals often undergoextreme performance losses in the field,even at low contamination levels, due tothe co-occurrence of more than one mycotoxin in the feed,” explained MrGuan Shu.
“The combined effects of two mycotoxins are much greater than the individual effects of each toxin.”
Wolfgang Markert, Director ofDevelopment of Biomin Holdings fromAustria, introduced the array of innovativesolutions from Biomin, drawing attentionto advancements in organic acid applica-tions, phytogenic solutions and an excitingfuture development in mycotoxin biotrans-formation strategies.
“We believe in investing in researchand development for the benefit of our customers. An increasing proportion of thecompany’s annual expenditure goes intoR&D every year,” said Mr Market.
Basic and applied scientific researchtakes place at Biomin’s in-house researchfacilities located at the Biomin ResearchCenter in Austria and Biomin ResearchSatellite in Brazil.
In addition, the Center of AppliedNutrition in Austria, and AquacultureCenter of Applied Nutrition in Thailandconducts feeding trial to validate scientificfindings before new innovations are rolledout to market.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 41
42 POULTRY DIGEST, October/November 2011
NEWSIn 2012 we celebrate the Australian Year of the Farmer
It is well known that a knowledge gap hasdeveloped between most Australian con-sumers and the farmers who produce theirfood fibre and key lifestyle products.
To reverse this trend and celebrate thevalue of our farmers and what they produce, ‘Australian Year of the Farmer’(AYOF) has been set up with support fromwell known individuals and commercial organisations.
Australian Farmer of the Year 2012 hasas its patron Her Excellency Ms QuentinBryce AC, Governor General of theCommonwealth of Australia.
Objectives for the Australian Year ofthe Farmer 2012 include the establishmentof closer ties between Australia’s rural andurban communities and to celebrate thebroad range and fine quality of the produce our farmers grow and harvest.
There is a clear need to share howAustralia is leading the world in farmingtechniques and innovation and to highlightthe essential role of Australian agriculturein the maintainence of national and globalfood security.
The organisation wants to promote therole our farmers play as environmentalmanagers, creating and delivering sustain-ability through best practice managementand to recognise our farmers for feedingthe nation and sustaining our vitalagribusinesses.
Communicating to all Australians theimportance of farming and rural commu-nities to our national economy and social
fabric, and encouraging Australians toreflect on the origins of the food they con-sume and the fibre they use every day andperpetuate the call to buy Australian produce will be a vital role for the AYOF2012 initiative.
AYOF has support from within manyof the agricultural industry organisations;however some organisations are more inter-ested in the project than others.
AYOF is looking to engage as manyorganisations as possible while maintainingan objective view and delivering a compre-
AYOF patron the Governor General of Australia with school children at the launch.
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hensive program for the benefit of all farm-ers, regardless of industry.
AYOF aims to achieve the followingobjectives without exhausting all of itsresources. • Engage as many not-for-profit, industryand agricultural organisations to raiseawareness and support for AYOF• Collaborate to achieve optimum community engagement • Encourage participation and supportfrom industry stakeholders• Identify shared goals between individual
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 42
POULTRY DIGEST, October/November 2011 43
New International Sales Managerand Breeder Specialist at Roxell
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industries and AYOF• Identify where additional partnerships or funding may be possible
AYOF is underpinned by a range of key messages which are:• Australian Year of the Farmer 2012 is about sustaining the Australian wayof life• It’s about emphasising the role farmers play in our daily lives – feeding,clothing and housing all Australians• Our families, our jobs and our economy are guaranteed by the efforts ofAustralian farmers. • Australian farmers are working everyday to keep your family clothed andfed• Agriculture will play a major part in Australia’s future, which createsexciting career opportunities for our young people• Agriculture represents opportunities that can only be realised when ruraland urban communities work together
Target audiences have been identified as being indicative of the organi-sations outlined below. Targets include but are not limited to:• Research and Development Corporations• Not-for-profit agricultural sector• Industry stakeholders• Not-for-profit from related sectors• Agricultural educational facilities• State and Federal Departments related to agriculture• Local farmers and farm workers• Industry event organisers
AYOF will use written briefing packs, newsletters and updates to estab-lish and maintain interest in the Year from the agricultural sectors. Face toface meetings will be hosted with interested high priority stakeholders.
Other stakeholders will be invited to a briefing session thatmay be one on one, or may be attended by multiple organi-sations.
AYOF will make use of the industries’ existing communi-cations channels to reach farmers within their local areas andupdate them on events and activities. Through these chan-nels AYOF will encourage participation from members andstakeholders from across the sector, in AYOF events andactivities.
Industry bodies will be encouraged to show their supportthrough the year by hosting and theming a wide range ofactivities during the Year.
Regular updates will be sent to those involved to high-light the success of the program, encourage further engage-ment and maintain interest.
For more information go to www.yearofthefarmer.com.au
Bart Roels has assumed responsibility as International Sales Manager ofRoxell. Mr Roels joined Roxell five years ago as Area Sales Manager forAfrica, Australia and New Zealand.
Later he broadened his experience in France and southern Europe. In2010 he was promoted to Sales Manager for Europe and Africa. He willsucceed Hugo De Ruyck who decided to give his career a new turn.
“Bart possesses an in-depth knowledge of the different markets andmarket segments we serve, as well as a profound technical expertise of oursystems. Both assets enable him to grow into an appreciated advisor in thedevelopment and realisation of projects and a valued coach for the Roxell-distributors,” says Gino Van Landuyt, Managing Director.
As head of the sales and service department Mr Roels will bear respon-sibility for the formulation and the implementation of Roxell’s commercialstrategy worldwide. He will guide an international team of experiencedsales and service people in achieving the set goals. As a member of Roxell’smanagement team Bart will also actively participate in the further develop-ment and execution of the company’s growth strategy.
Yousef Daoud, 36, from Amman, Jordan, has also joined Roxell asProduct Manager Breeder Systems. Yousef has a Bachelor of Science andspecialised in agriculture. He acquired vast experience in breeder manage-ment, first as a farm manager and more recently as a site manager forrenowned poultry companies in Jordan.
“Listening to the users of our breeder systems and to distributors andsharing his know-how will be an important aspect of Yousef ’s function. Thefeedback will automatically lead to further optimisation of our concept forbroiler breeders,” said Frank Hartmann, Marketing Manager.
Mr Daoud, who moved to Belgium with his family, is now followingan intensive training at Roxell headquarters in Maldegem.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 43
44 POULTRY DIGEST, October/November 2011
NEWSAn overview of the Chinese chicken meat industry
The Chinese broiler industry is charac-terised by two distinct markets – one forthe yellow-feathered chicken and other forthe white-feathered (modern) broiler.
The yellow-feathered chicken, in general,is slow growing bird, reaching 1.5 to 2kg in80-100 days. There are a number of sub-types for the yellow-feathered chicken,depending on the region of origin, withboth growth rate and mature body sizevarying widely.
Over years of selecting breeding, how-ever, the reproductive performance of theyellow-feathered chicken has improved agreat deal, with a breeder hen producingover 150 chicks by 68 weeks of age. Themarket for white broilers is dominated byfast food outlets, such as KFC.
In 2010 Chinese national production,importation and exportation of chickenmeat were 13 million tonnes, 518 thou-sand tonnes, and 212 thousand tonnes,
respectively. This translated to an approximate per
capita consumption of 9.5kg chicken peryear, according to the Chinese AnimalAgriculture Association.
This is well below Australia’s yearly percapita consumption of 36kg chicken butChina’s increase in chicken meat consump-tion has been dramatic over the pastdecade, with a total increase of 64.5% during the period and an annual increaseaveraging 5.1%.
It is predicted that the total number ofchicks placed will reach 9.6 billion in2011, of which 4.5 billion will be whitebroilers, 4.0 billion yellow-feathered chick-ens, and 1.1 billion ‘miscellaneous’ birds.
These miscellaneous birds refer tochickens arising from crossing broilerbreeder (AA, Ross, Cobb etc.) males withfemales from commercial layer breeds. Thislowers the day old chick cost and caters for
a rotisserie market (mainly in theShandong Province) for slow growing birdsthat reach 900g at day 42 with an FCR of1.85.
The largest producer of yellow-feath-ered chickens is the Wens Group based inGuangdong Province, which producesmore than 800 million birds per annum.
The white broiler segment, on theother hand, is dominated by a few largeplayers, such as the Dayong Group basedin Henan Province, producing approxi-mately 200 million birds per year, theLiuhe Group based in Shandong Province,producing around 150 million broilers ayear, the Deda Group based in JilinProvince, producing around 100 millionbirds each year, and the Sunner Group inFujian Province, producing about 96 mil-lion birds per annum.
These companies are highly profession-al in their approach to husbandry, veteri-nary care, nutrition and environmentalmanagement.
The Chinese broiler industry faces a
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Steggles launches turkey mince at Costco
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number of key challenges. Firstly, there is a heavier disease
challenge because of the disease-load in theenvironment, which makes some diseasesmore difficult to control due largely to ahistory of heavy use of medications and thecomplexity of human-animal, and species-to-species interactions.
This presents a particular challenge formeeting the increasing demand for chickenproduced in a ‘clean and green’, drug-freeenvironment.
Secondly, feed prices have been increas-ing over the past ten years and there is nosign of it abating. The corn price, forinstance, has reached over 2400 yuan pertonne (Au$393 on 6 October, 2011).
This has created a situation wherewheat is more economical to use in feedthan corn.
Thirdly, with an increasing wealthymiddle class, the public is becoming morediscerning as is case in Australia. Thus, thepopular myths about chicken productionthat the West has suffered from are startingto plague China.
For example, the media is full of storiesabout hormones in chicken, the ‘six-winged
birds’, the eight-legged ‘spider-chicken’,and so on.
Therefore catering for efficient produc-tion alone will no longer be enough toadvance the broiler industry in China. Theindustry will need to tackle social, foodsafety, environmental and animal welfareissues head on in order to expand in thefuture. Added to their woes are the hundreds of years of eating tradition toprefer pork over other meats in China.
Despite all these constraints, there is
still a lot of potential for growth in chickenmeat production in China in the future.
If, as is expected, chicken consumptiondoubles, i.e., reaches 19kg per capita peryear in ten years, China will require another 10 billion birds!Professor Mingan Choct is the CEO ofPoultry CRC based at the University of NewEngland, Armidale, NSW 2351, Australia;Dr Zhigang Ao is the Senior R&D Managerof Alltech East Asian Regions, based inBeijing, China.
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Steggles has launched turkey mince inretailer Costco, offering an alternate optionfor consumers seeking a mince that’s bothnutritious and versatile.
Turkey is one of the leanest meat protein sources and it is rich in nutrientsniacin, selenium, vitamins B6 and B12,and zinc, which are known to promote ahealthy heart and strong immune system.
Steggles turkey mince can be substitutedin any mince recipe from burger patties,rissoles and meatballs to tacos, bolognese
and lasagna. “We know Australians want to eat
healthy and easy to prepare meals that tastegood. Steggles turkey mince brings varietyto the dinner table without the complica-tion of long cooking times,” said StegglesBrand Manager Celeste Moroney.
Steggles turkey mince is sold acrossCostco stores in Australia. Grown in theHunter Valley, all Steggles turkeys are grainfed, raised in large barns, and are 100%free of any added hormones.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 45
46 POULTRY DIGEST, October/November 2011
NEWSNew look for Santrev
Pfizer aims to be Number One in poultry
Santrev, Australia’s home grown shed build-ing innovator, is capping off a remarkableyear with a doubling in sheds built, newcorporate look, new staff and a list of completed projects that reads like a who’swho of the poultry industry.
“Yes, we will look back on 2011 as apivotal year for our business” said LukeTrevanion, Director of the Australianbuilding company.
“We started the year in the positionwhere we were unable to accept all the jobsour customers were asking of us. We takeour commitment to our customers veryseriously and if we say we can build for youthat is our promise to meet your birds-indate. We will not muck customers aroundand make promises that we know up frontwe can’t meet.”
“Santrev is highly regarded within theAustralian industry as the shed builder thatgets the job done on-time with consistentheavy duty quality, innovative tailoredshedding solutions, attention to detail allwith very competitive pricing,” said MrTrevanion.
“We are well supported by ourAustralian customers” said Geoff Fisherwho has joined Santrev as a Director aspart of the company’s response to thedemand for its sheds.
“We set about taking the steps requiredto ramp up production so that we couldbring forward our build dates. We havemore than doubled our construction crews
and now employ more than 100 people.“More machinery, more equipment,
more build sites around Australia. “We want to ensure that Santrev main-
tains the highest standards and sets the barfor professionalism and customer service inthe industry.”
Luke went on to say “with Geoff andthe other key people in our business wenow have the team to continue our growthand to ensure we kick goals for our customers.
“We are very proud that we havebecome the go-to team for the Australianpoultry industry.
“The projects we are building are verydiverse from turn-key breeder facilities, ahost of large broiler farms, specialist freerange layers as well as rearer farms.
“In addition, we have purchased abroiler farm which we intend to use to trial
some innovative ideas and materials wehave been developing.
“Our customers will be able to visit ourown farm and see our developments. Webelieve it is important to have this level ofinvolvement in our industry and be growers,just like them.
“Internationally, the Santrev team isgaining wide recognition for its state-of-the-art shed, the ability to tailor the shed-ding to meet local conditions and for itsskills in large scale project management,”said Luke.
“Richard Sanday, one of our foundingdirectors, is currently in Europe workingon opportunities. He is also taking time torelay project developments with our keyequipment manufacturers partnering withus on our large sites,” said Geoff.
“It is very good that this Australiangrown and family run business is rising tothe fore internationally. It helps placeAustralian innovation, ingenuity and quality right at the leading edge around theworld,” he said.
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Pfizer Animal Health Global Poultry isdetermined to continue its expansion andbecome the leading provider of poultryhealth solutions worldwide, according toVice President Dr Paco Ortiz.
Dr Ortiz was speaking at a recentmedia briefing at the headquarters of PfizerGlobal Poultry in Raleigh, Durham, NorthCarolina.
“We can now offer more customer service, more technology and more exper-tise than ever before,” he said. “Our aim isto use this considerable resource to createand deliver revenue-generating services forour customers.”
“Pfizer Global Poultry is currently thesecond largest provider of poultry healthsolutions, accounting for around 21% ofthe global market.
“A series of strategic acquisitions overrecent years has given the company animpressive and diverse portfolio of productsincluding biologicals, MFAs (medicatedfeed additives), diagnostics andBioDevices.” However, Dr Ortiz was quickto point out that the size of the companywas not the ultimate measure of success.
“We don’t just want to be the biggest:more important to us, is to be the mostvalued. We want to add value to our customers’ businesses, so they see us as anindispensible partner.
“Both poultry meat and egg produc-tion is predicted to increase globally overthe next five years, with much of theincrease being driven by growing marketsin the Asia Pacific region,” said Dr Ortiz.“This increase in production means thatquality health solutions will be neededmore than ever to protect against diseaseand to improve production efficiency andflock performance.”
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 46
AB Vista one of sponsors for APSS
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POULTRY DIGEST, October/November 2011 47
NEWS
Jean-Loup Rault who recently joinedthe AWSC, University of Melbourne.
Skuse concluded.Jean-Loup is enthusiastic about the
prospect of working with pig and poultryindustries and helping them to gain true sci-entific credibility when dealing with regula-tors and pressure groups.
“Regulation of standards in intensivelivestock industries in Australia appear to bebased on too little real scientific basis,” hesaid.
He also pointed out that in Europe themajor retailers, though powerful, do notseem to have the influence that they do inAustralia and also the US, in dictatingindustry standards and practice.
While he acknowledged consumer con-cerns in animal welfare issues he stated that“profits deriving from these consumers con-cerns meant that retailers could hardly beseen to be neutral in any debate,” he said.
Jean-Loup Rault has recently joined theAnimal Welfare Science Centre (AWSC) atThe University of Melbourne as a pig and poultry research fellow.
“This new and critical position atAWSC has been funded with the assistanceof Australian Pork Limited (APL), theAustralian Egg Corporation Limited(AECL) and the Rural Industries ResearchCorporation (RIRDC) – Chicken Meat,”announced Jeremy Skuse, Executive Officerof the AWSC.
“Jean-Loup has recently completed hisPhD at Purdue University, Indiana USunder the supervision of Dr Don Lay andhas previously worked with Dr XavierBoivin and Dr Alain Boissy at INRA, Francewhere he received his MSc in ethology fromthe University of Paris,” Mr Skuse said.
“His research interests focus on thepotential for positive social interactions toenhance animal well being, with an empha-sis on social support.
“His PhD research aimed to elucidatethe involvement of oxytocin in social behaviour and he was recently assigned aplenary presentation at the InternationalSociety for Applied Ethology (ISAE) conference in Indianapolis.
“Jean-Loup has considerable knowledgeof behaviour, endocrinology, neurophysiology,immunology and has worked with a broadrange of animal species, including pigs.
This is a significant initiative by bothAWSC and the key industry organisationsthat are funding Jean-Loup’s position andwill greatly enhance research capability inpig and poultry animal welfare issues,” Mr
scientist with specialist knowledge of animal behaviour joins the aWsC team at Melbourne university
AB Vista, a leading global supplier of newgeneration micro-ingredients for the animalfeed industry, is lending its name and itsvoice to the 23rd Australian PoultryScience Symposium (APSS).
As well as being one of the main spon-sors of APSS, the company has been invitedto share its expertise in the field of avianscience – with a speech by ResearchDirector Mike Bedford.
Mike has a PhD in poultry nutritionand biochemistry, and has published morethan 200 papers on related topics. At ABVista he oversees the research and develop-
ment of enzyme and yeast products for usein ruminant and non-ruminant feeds.
Hosted and organised by the PoultryResearch Foundation and the Australianbranch of the World’s Poultry ScienceAssociation, APSS 2012 promises to attractdelegates and speakers from around theworld. Themes and topics under discussionwill include a ‘myth-busting’ approach tofeed additives and recent research intonutrition for laying hens.
Mike Bedford said: “AB Vista isdelighted to be sponsoring and attendingAustralia’s top avian science conference”.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 47
48 POULTRY DIGEST, October/November 2011
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PRODUCT NEWSAustralia’s first fowl cholera vaccine inchickens registered and ready for sale
Australia’s first live vaccine for fowl cholerain chickens, recently registered andapproved for sale, is the result of a break-through in bacterial modification byMonash University researchers.
Highly contagious fowl cholera is aproblem in all poultry-producing countries,particularly where the birds are intensivelyreared, and also due to organic and free-range practices.
Treatment is very difficult due to thefast progression of the disease and so vaccination of layers and breeders, is considered a better option.
Professor Ben Adler, Director of theARC Centre of Excellence in Structuraland Functional Microbial Genomics ledthe research team which developed the bacteria forming the basis of the vaccine inthe mid-1990s.
Bioproperties Pty Ltd then extensivelytested and commercialised the vaccine
which is being marketed as Vaxsafe PM.“It was fantastic to have the vaccine
developed by an Australian company,”Professor Adler said.
“This vaccine is likely to be safer andmore effective than the live fowl choleravaccines which are used overseas.
“It’s a live vaccine, so it stimulates abetter immune response than a vaccinebased on killed, or inactivated bacteria.
“It’s effective against a number ofstrains of fowl cholera, providing broad-based protection, rather than being effective against just one strain, like killedvaccines,” Professor Adler said.
Live vaccines are derived from themicrobe against which they ultimately protect.
Vaxsafe PM simulates an infection, butthe bacteria have been attenuated in thelaboratory, meaning they are unable to proliferate to the point of causing illness.
However, the body’s immune system stillresponds and produces antibodies againstthe infection.
“This live vaccine is safer than othersused overseas because we understand thebasis on which it is attenuated.
“Previously, scientists were able toattenuate the bacteria, but the technologydidn’t exist to identify the exact mecha-nism.
“As a result, they couldn’t entirely predict how the vaccine strain would workin the field and sometimes vaccine-associateddisease outbreaks actually occurred,”Professor Adler said.
“With Vaxsafe PM, we know the precise mechanism by which the bacteriahave been attenuated, thus overcoming thisproblem.”
Professor Adler and his team continueto research fowl cholera, investigating howthe bacteria cause disease at the molecularlevel.
A project lead by Dr John Boyce andDr Marina Harper within the ARC Centreis also working with the Australian PoultryCooperative Research Centre to develop abetter diagnostic test for the disease.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 48
POULTRY DIGEST, October/November 2011 49
Feed Extenderfor poultry feeding systems
Reduce waste and increase performance with the feed panextender (patent pending).Fits most popular feed pan designsEasy to installSaves a minimum of 10gm of feed per bird per day,improving performance in layer sheds 100% return on cost in 42 days (typical shed conditions)
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PRODUCT NEWSZinc complexes improve feed conversion
Zinc is an essential trace element in all living systems from bacteria, plants andanimals to humans. Its biological functionwas not understood until 1934.
It took another 20 years before naturallyoccurring zinc deficiency was recognized asthe cause of parakeratotic (hardening andcracking) lesions of the skin of pigs, andslow growth, poor feathering and abnormalskeletal development in poultry.
Recent poultry literature suggests zincdeficiency in poultry is associated withfootpad lesions and poor carcass qualitydue to scratches and skin damage. Thismade poultry producers and nutritionistsrealise that adequate dietary zinc supple-mentation is critical in poultry production.
Bioavailability of zincZinc is primarily absorbed in the small
intestine. However, it is known that bind-ing form and other dietary ingredients caninfluence the bioavailability of zinc. Inmonogastric animals, phytate, for example,decreases zinc absorption. Dietary calcium,magnesium, phosphorus, nickel, copperand iron also affect zinc bioavailability.
There are differences in bioavailabilitybetween various zinc sources. Most of themare quite low, for example: the absolutebioavailability for zinc oxide is 22%, forzinc sulphate 23% and for zinc acetate19%. It is also true that the relative biolog-ical value of zinc sources varies.
Growth promotion effectsBecause of the low zinc content in
some feed ingredients with varying levels ofbioavailabily, it is necessary to add zinc topoultry diets. In the European Union, zincdiet contents are allowed up to 150 mg/kgfeed. These levels cover largely the recom-mended requirements for most animals,especially when highly bioavailable zinccomplexes are supplemented.
When feeding zinc complexes withinthese legal limits, it helps decrease theseverity of footpad and skin lesions, as wellas improve feathering condition and
skeletal development. Since zinc also stimulates the develop-
ment of the immune system, providing sufficient bioavailable zinc results in healthier birds.
Trials conducted in various parts of theworld clearly indicate that zinc complexeshave a positive effect on body weight andfeed conversion in broilers, as well as eggproduction and shell quality in laying hens.These effects are more notable during heatstress.
Improved performanceRecently, researchers at Auburn
University, Alabama, USA, investigated theinfluence of zinc complexes on live perfor-mance and carcass grade of broilers.
They reported that feed conversion wasimproved for female broilers fed Zn com-plexes at 25 and 42 days of age and malebroilers at 21 days of age .
In a follow up study, the same group
showed (in a trial with 1440 male Rossbroilers over 49 days) a feed:gain of 1.701versus 1.736 for broilers fed zinc complexesand ordinary sulphate, respectively.
A summary of 22 trials from ZinproCorporation showed that feeding broilerszinc complexes improved the feed efficien-cy by 3.9 points (0.039 or a 2% improve-ment) when weights were equalized tothose of the sulphate control.
This feed efficiency advantage contin-ued to persists even when broilers werereared to heavier weights (>3.4 kg). Theseresults show that providing sufficient zinccomplexes helps to improve bird perfor-mance.
Dietary zinc stimulates immunity and supports skeletal develop-ment, feathering and skin strength, etc. In addition, feeding highly bioavailable sources of zinc, such as zinc complexes, tobroilers also shows improvements in gain and feed conversion.
By WIEBE van der SLUIS, Rooster 45, Doetinchem, The Netherlands
Some zinc facts• Zinc is needed for immunity,cell division, cell growth,wound healing, and carbohydrate metabolism.• Zinc is also needed for thesenses of smell and taste.• Zinc from plant sources isnot as available for use by thebody as the zinc from animalsources. Therefore, low-pro-tein and vegetarian diets tendto be low in zinc.
PDOctNov2011:PDFEBMAR09 28/11/11 11:25 AM Page 49
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50 POULTRY DIGEST, October/November 2011
Jeff, who is also chairman of AECL, isvery enthusiastic about the opportunitiesoffered by operating a Biomax RapidThermophilic Digestion system. In fact thereaction of local farmers to the prospect ofhaving a regular source of high valueorganic fertiliser has prompted Jeff to ordera second 22000 unit for installation later in2012.
For Jeff the proposition is not justabout turning his waste products into fer-tilizer, it’s just as important to him to havea better method of waste disposal than out-door composting.
“In the high rainfall climate of NorthQueensland the handling of waste is justbecoming too much of a problem and theBiomax system should go a long way to fix-ing that,” he stated.
Ray, in his discussions with PoultryDigest, points out that local councils inmany areas where poultry farms are estab-lished are becoming ever more vigilantwhen it comes to outdoor on-farm com-posting.
“Apart from their demands to controlodour and potential land contamination,levies of up to and exceeding $100 a tonneare being charged by councils to dispose ofpoultry shed waste material,” he revealed.
The Biomax Rapid Thermophilic system is not inexpensive but even if you
consider the revenue potential from theorganic fertiliser alone, the ROI potential isphenomenal – and then there’s the fact thatit solves the problem of dealing with other-wise intractable waste.
Apart from the cost of the equipment,there is the enzyme cost and power sourcedemand but when the prospect of beingable to produce around 14 tonnes oforganic fertiliser every 24 hours is consid-ered, the numbers stack up. In fact theybeat the hell out of most investmentpropositions in the current gloomy marketconditions.
Speaking of market conditions, Biomaxplans to float its company on the Singaporestock exchange in 2014.
Biomax CEO Mr Sim Eng Tong plansto lead his installation team when installingJeff Ironside’s system in early 2012.
It’s good for potential customers inAustralia to know that a company CEOgets out of the office and involved in thedelivery of the product itself.
Poultry Digest plans to visit JeffIronside’s farm when his first BiomaxRapid Thermophilic Digestion plant is upand running – we look forward to it.
this is a very exciting development for readers
and advertisers. read the magazine on yourcomputer and have instantaccess to all previous digitalversions. for advertisers, if
your website or emailaddress is in your ad,
readers can go there bydirect link on the page!Call Pete Bedwell on
9798 3078 for more details.
We’ve gone digital! Now subscribers can get a copy of the
magazine by email for no extra cost.Just send your email address and
we’ll provide the link!
Fax this completed form to (02) 8787 2105 or post it to:Poultry Digest, GPO Box 1846, Sydney NSW 2001 Please send me the next six issues of POULTRY DIGESTEnclosed is my cheque for: A$55.00 (inc GST) or A$80.00
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v CONINTUED FROM PAGE 14
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