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    David A. Rosenberg May 19, 2010Chief Economist & Strategist Economic [email protected]+ 1 416 681 8919

    MARKET MUSINGS & DATA DECIPHERING

    Potluck with DaveDO YOU LONG (OR SHORT?) YESTERDAY?

    The U.S. is inching closerto deflation: CPI down0.1% on the month and

    the year-over-year paceslowed to 2.2%

    Where is the housingrebound in the U.S.?

    Train wreck coming in theU.S. housing market

    Good as goldAnd you thought we were

    bearish!

    IN THIS ISSUE

    Do you long (or short?)yesterday? Yesterdaysmarket action was a realexclamation mark, in

    terms of representing theend of the bear marketrally

    Yesterday, all my troubles seemed so far away

    Now it looks as though theyre here to stay

    Oh, I believe in yesterday.

    Yesterday was a real exclamation mark in terms of representing the end of the

    bear market rally:

    Dow down 115 points to 10,510.95 S&P 500 down 1.4% to 1,120.8 TSX off 48.5 points (-0.4%) to 11,764.51 U.S. 10 year Treasury note yield rallied 9bps to 3.36% U.S. 2-year note yield rallied 5bps to 0.76% Canadian 10-year note yield rallied 10bps to 3.40% Canadian dollar sold off a bit yesterday, to 1.035 versus the U.S. dollar (from

    1.0325). In U.S. cents, the loonie went from 96.85 to 96.39 cents. And so far

    today, the CAD is down further, to 1.05 (or 95 U.S. cents) now below its

    200-day moving average.

    Euro hit a four-year low of 1.2211 from 1.2395 yesterday and the Euro/Yencross is near eight-year lows; 50% of Fibonacci retracement on the Euro is at1.2134 (from the October 2000 level of 0.8230 to the July 2008 level of

    1.6038)

    Crude oil price down 42 cents to $69.66/bbl, to October 2009 levels.Indeed, the S&P 500 has now sliced below the 50-day moving average and is

    within 15 points of doing so with respect to the 200-day m.a., which would mean

    a real rupture. The yield on the 10-year T-note has already dropped below

    moving averages, and ditto for the oil price. There is a rally all right in risk

    aversion trades.

    Oh yes how can we forget? If you dont see deflation then you are obviously

    not looking at lumber futures it seems that the market responded more to the

    U.S. building permits data than the headline housing start number yesterdaybecause lumber prices were cut down a further 8.6% and have now plunged for

    four straight sessions and is down 26% from the nearby April 21 high.

    Please see important disclosures at the end of this document.

    Gluskin Sheff + Associates Inc. is one of Canadas pre-eminent wealth management firms. Founded in 1984 and focused primarily on high networth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highest

    level of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports,

    visitwww.gluskinsheff.com

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    May 19, 2010 POTLUCK WITH DAVE

    The pressures are continuing to build into the wee hours of today and it seems

    as though Angela Merkels move to ban naked short selling on equities,

    government bonds and CDS have done little more than cause investors to

    become that much more panicky. A Bloomberg interview with Ken Rogoff who

    said that the ballyhooed $1 trillion financial rescue plan will do little to prevent

    an ultimate debt restructuring among Club Med sovereigns has not helped

    matters at all at least for the bulls. As a result, government bond markets

    retain a bid for the most part: Greece is up 8bps today across the yield

    curve. Libor-OIS spreads widened a basis point to 25bps and CDS spreads for

    Asian investment grade corporate bonds moved out 10bps to 132bps.

    According to Ken Rogoff, the

    $1 trillion financial rescueplan will do little to preventan ultimate debtrestructuring among ClubMed sovereigns has nothelped matters at all

    No sooner did we print anegative U.S. PPI for Aprilthen we get a minus sign infront of the CPI figure down 0.1% sequentially

    We also have global equities down 1.3% today (emerging markets lost 2.5% and

    we have Asian markets down to three-month lows) and commodities sinking

    across the board (copper -2.9%, nickel -5.5%, zinc -5.1% and platinum and

    palladium down to seven week lows). Gold is off 0.7% but the overall long-run

    picture for bullion is bright even if overbought technically right now.

    Commodities and equities are now riding a five-day losing streak, which is not

    something the green-shooty, rose-coloured glasses crowd were accustomed to

    seeing for most of the past 14 months. For a sign of how quickly the global

    investor base is shedding cyclical exposure, the Aussie dollar has dropped to

    eight-month lows; and the kiwi down to three-month lows (aided and abetted by

    dovish comments out of the Reserve Bank of New Zealand).

    There was no data to speak of except for the news out of China that new home

    sales in Shanghai have declined to a five-year low. It looks like some helium is

    coming out of the balloon.

    INCHING CLOSER TO DEFLATION

    No sooner did we print a negative U.S. PPI for April then we get a minus sign in

    front of the CPI figure down 0.1% sequentially, pulling the year-over-year trend

    down to 2.2% from 2.3% in March and the base effects from a year ago are so

    high from June to November that we are going to see the YoY pace melt away

    before the year is out. As an aside, seeing both the CPI and PPI decline in the

    same month is literally more than a 1-in-10 event. Remember, we have not

    come close to seeing the effects of the commodity price falloff and U.S. dollar

    strength hit the data yet.

    Looking at the components of the CPI report, the deceleration in pricing in the

    retail sector was fairly broad based. Rents were flat so this was only part of the

    story. Auto prices fell 0.2% MoM, prices for personal care products deflated0.5% and communications and restaurants were basically unchanged. If there

    was a big story, and this also showed through in the retail sales number, it was

    in apparel where pricing slumped 0.7% MoM (the steepest decline since the

    onset of recession back in February 2008) and the fourth decline in a row (on a

    seasonally adjusted basis).

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    What investors should focus on for cyclical pressures is the core consumer

    goods CPI component, which fell 0.3% MoM in April and is now down three

    months in a row. That has not happened since the depths of despair as 2008

    drew to a close. The critical difference is that back then, the core services CPI

    index was running close to a 3% annual rate and today the trend is sub-1%. This

    is why deflation risks are so high we are on the precipice.

    And, core CPI came in flat

    and the YoY rate has slowedto 0.9% from 1.1% in Marchand 1.9% from a year ago

    The core CPI (which excludes food and energy) came in flat and the YoY rate is

    now down to 0.9% from 1.1% in March and 1.9% a year ago the last time

    when the core inflation rate was this low was back in March 1961 when, like

    today, the yield on the 10-year Treasury note was locked below the 4% threshold

    (the six-month core CPI trend is all the way down to a 0.28% annual rate last

    there in December 1960). As for the equity market and the view that low

    inflation rates deserve higher-than-normal multiples, well just point out that the

    P/E ratio on the S&P 500 is at least three points higher today than it was the

    last time core rates of inflation were where they are today.

    CHART 1: CORE INFLATION INCHING CLOSER TO DEFLATION TERRITORY

    United States: CPI less Food and Energy(six-month percent change at an annual rate)

    0505050505

    16

    12

    8

    4

    0

    Shaded region represent periods of U.S. recession.

    Source: Haver Analytics, Gluskin Sheff

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    CHART 2: CORE INFLATION NOW RUNNING AT 0.9% YOY SLOWEST PACE SINCE MARCH 1961

    United States: CPI less Food and Energy

    (year-over-year percent change)

    0505050505

    15.0

    12.5

    10.0

    7.5

    5.0

    2.5

    0.0

    Shaded region represent periods of U.S. recession.

    Source: Haver Analytics, Gluskin Sheff

    As an aside, this relentless deceleration in the price data is not a statistical

    illusion nor a government concoction just related to rents (CPI excluding rent

    also fell 0.1% last month). The downdraft is far too widespread to pin it solely on

    the treatment of housing costs. This is the by-product of what we left the

    recession with: near-record excess capacity in real estate, labour and

    manufacturing in conjunction with an ongoing debt deleveraging cycle. That is a

    deflationary brew, especially since the peak of the inventory cycle and

    government stimulus is now behind us.

    The relentless decelerationin the U.S. price data is not astatistical illusion nor agovernment concoction justrelated to rents

    As for the direction of bond yields in the U.S., remember this: the trend in core

    inflation is statistically more than twice as important as fiscal deficits (or

    surpluses for that matter) in determining the trend in market interest rates.

    WHERE IS THE HOUSING REBOUND?

    Not only was the NAHB index completely at odds with the UofM homebuying

    intentions index and the sharp falloff in building permits, but look at what the

    mortgage application data showed us this morning for the week of May 14: a

    27% plunge in the new purchase index to the lowest level since May 1997. (At

    that time we were worrying about Thailand, not Greece, which still had its own

    currency!) This slide in the purchase index followed on the heels of the 9.5%

    slide the week before.

    All the homebuyer tax credit did (like cash for clunkers before it) was to distort

    spending patterns and bring forward demand. Mortgage purchase applications

    surged 13% in the final week of April but thats history. The U.S. homebuilders

    are vulnerable as are the housing-sensitive retailers.

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    MORE DEFLATIONARY ANECDOTES

    This one is a response from one of our faithful subscribers (priceless in

    Seattle?): We often receive commentsfrom our readers about thecurrent economic landscapeand sometimes theseinformal anecdotes are morerevealing than the officialpress releases

    This is a great story on signs of global deflation. These informal anecdotes are

    often more revealing than official releases.

    In Seattle, we have two tales. The cruise ships to Alaska ports from

    here (after the mandatory Jones Act stop in Vancouver, Canada.). We

    handle reservations for the ships at the piers (port of Seattle). The

    most recent report is that cruise sales are lagging last year (which

    was down 20-30% from prior years) and the number of ships this

    year will be about 70% of last year. This in spite of significant

    discounts for the 7 day trips on some of the newer, most elegant

    ships in the cruise fleet. Bigger discounts could be on the way for last

    minute sales.

    Then, Boeing says landing the new DOD tanker contract is

    important, then we learn its 737-800 (bread and butter ship) is

    being back ordered by airlines in China and Europe. This is a tale on

    the overseas markets and U.S. exports. Either caution or real slack,

    no one seems to want to say what is happening, and Boeing lets the

    airlines slide orders for a fee. But the bottom line is clear,

    aircraft deliveries will be down this year, 2010, and maybe 2011.

    TRAIN WRECK COMING?

    Sometimes one email correspondence with one reader goes a long way. This

    contact of ours has a slightly less ebullient view of the housing market thanMessrs Paulsen and Paulson.

    His firm had a meeting with the entire management team of a leading mortgage

    REIT. Apparently, a very impressive presentation the one thing that caught my

    friends attention was that a second shoe was seen as likely dropping in the

    housing market starting in September/October. The reason apparently is resets

    for option ARMS created in large numbers by the likes of Golden West

    Financial/Wachovia. The senior managers of this REIT indicated that they spend

    a great deal of time with the folks at Fannie and Freddie, as well as the

    Congressional oversight people. As our contact poignantly said, open ended

    disaster with no end in sight!

    GOOD AS GOLDYet another letter in a day of anecdotes this one from a long-term friend. Im

    not in the inflation camp but if hes right, just another reason to ensure that

    precious metals comprise a core part of anyones portfolio. To wit:

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    You might be interested in this. A client points out that over a 5-

    year period ALL currencies are down by about the same amount

    (165-190%) versus gold. Its not like one is underperforming

    another. Did you read Cochranes op-ed? While we face a

    deflationary near-term future, the temptation will be to go through a

    door which, somewhat inevitably, will lead to inflation. While it was

    hard for me to imagine how developments in the housing market in

    2007 would not be ruinous to the brokers (with MER trading at $78)

    it is equally hard to see how the western hemisphere can withstand

    the temptation to inflate their way out of this mess.

    AND YOU THOUGHT WE WERE BEARISH!

    Here is one of the most insightful if frightening emails we have received in

    some time. We still maintain that portfolios should have a concentration in

    securities that spin off an income stream. But again, a barbell approach with

    hard assets such as commodities will act as an effective hedge if government

    policies produce inflation. Have a read of this zinger below:

    I dont know if you remember but we worked together at Merrill. I

    ran emerging markets from 1985 to 1996. Ive always been a loyal

    fan and kept up with your writings.

    As you know, I used to specialize in what we called then toxic waste

    countries. Reality has obviously taken a turn and what was toxic now

    is golden and the prime is now toxic. Our best countries are being

    run like banana republics and the famed moral hazard issues are

    now at the individual level with the strategic mortgage defaults. Keep

    in mind that in Mexico, it moved to wholesale credit card defaults atthe last stage of the correction.

    It is interesting to note that back then (the 80s) without currency

    zones but a fixed dollar, the order was devaluation, default,

    restructuring and budget balance with exports beginning the process

    of recovery. It was not until Summers bailout of Mexico that we

    entered this ridiculous world of constant bailouts, raising the size of

    them at every turn and lowering the bar to what constitutes risk.

    Now, its worst than ever. The developed economies have huge fiscal

    deficits with no state assets to sell. The balance sheets of the

    developed nations are over leveraged. The deficits have taken a

    permanence to them. In the case of Europe with no individualdevaluation alternative and their new massive debt load, the EU must

    now make huge fiscal cuts to get credibility. This is very reminiscent

    of the pre-depression year. If the EU follows through it will push a

    weak world into a severe double dip and bring the question of

    capacity to repay to the forefront anyways.

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    Monetization or printing may end up being the only end alternative. I

    know, and agree with you, that to have inflation you need demand.

    Where I disagree is that you cant have inflation with such a

    significant slack in the economy. For those of us that lived or worked

    in the hyperinflationary South American zone of the seventies and

    eighties, inflation comes when people lose faith in the currency and

    see material goods as a store of value. Because commodities rise

    and the goods can no longer be expected to be made at the same

    cost structure, people assume that they will be worth more in the

    future creating a self fulfilling upward spiraling effect. You can

    anticipate that these state governments will introduce price controls

    as well as potentially fixing exchange rates worsening the situation.

    My biggest fear is that these politicians and advisors have little

    experience in this area and are more concerned about controlling the

    political short term without regard to the longer term implications. I

    see this like an attempt at covering holes in a cracking dam with your

    fingers while the cracks are spreading. Bonds in the thirties were not

    a safe haven because they were restructured into 30 to 40 year

    bonds at 1.0-2.0% interest. Ultimately spending habits must decline,

    debt must be restructured, and growth must be promoted through

    the private sector.

    Political interests must be aligned with long term economic objectives

    and I dont see that any time soon. Obviously, Im very negative right

    now. What am I missing?

    ON A LIGHTER NOTE...

    Or should I say heavier note? The only putting on weight is ... me. This is from

    another reader.

    Blintzes!

    I love these titles. Youve still got babkas, hamentashen, knishes, latkas, matzah balls,

    bagels, mandelbread, komish bread, (my family had a Jewish bakery

    in Philadelphia).

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    Gluskin Sheffat a Glance

    Gluskin Sheff+ Associates Inc. is one of Canadas pre-eminent wealth management firms.Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to theprudent stewardship of our clients wealth through the delivery of strong, risk-adjustedinvestment returns together with the highest level of personalized client service.OVERVIEW

    As of March31, 2010, the Firm managedassets of$5.6 billion.

    Gluskin Sheff became a publicly tradedcorporation on the Toronto StockExchange (symbol: GS) in May2006 andremains54% owned by its senior

    management and employees. We havepublic company accountability andgovernance with a private companycommitment to innovation and service.

    Our investment interests are directlyaligned with those of our clients, asGluskin Sheffs management andemployees are collectively the largestclient of the Firms investment portfolios.

    We offer a diverse platform of investmentstrategies (Canadian and U.S. equities,Alternative and Fixed Income) andinvestment styles (Value, Growth and

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    PERFORMANCE

    $1 million invested in our Canadian ValuePortfolio in 1991 (its inception date)

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    onMarch31, 2010 versus $5.7million for theS&P/TSX Total Return Index over the

    same period.$1 million usd invested in our U.S.Equity Portfolio in 1986 (its inceptiondate) would have grown to $8.7millionusd

    2on March 31, 2010 versus $6.9

    million usd for the S&P500TotalReturn Index over the same period.

    INVESTMENT STRATEGY & TEAM

    We have strong and stable portfoliomanagement, research and client serviceteams. Aside from recent additions, ourPortfolio Managers have been with theFirm for a minimum of ten years and wehave attracted best in class talent at all

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    Our investmentinterests are directlyaligned with those ofour clients, as Gluskin

    Sheffs management andemployees arecollectively the largestclient of the Firmsinvestment portfolios.

    $1 million invested in our

    Canadian Value Portfolio

    in 1991 (its inception

    date) would have grown to

    $11.7 million2 on March

    31, 2010 versus $5.7

    million for the S&P/TSX

    Total Return Index over

    the same period.

    We have a strong history of insightfulbottom-up security selection based onfundamental analysis.

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    Notes:

    Page 8 of 9

    Unless otherwise noted, all values are in Canadian dollars.1. Not all investment strategies are available to non-Canadian investors. Please contact Gluskin Sheff for information specific to your situation.2. Returns are based on the composite of segregated Value and U.S. Equity portfolios, as applicable, and are presented net of fees and expenses.

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