Ben Kelleher

Potential Target Audience for ‘Small Bump’ Music Video

I feel the potential target audience are 16-25 year old female students. I feel they would be middle-class and fans of the singer/songwriter and pop genre’s. I also feel they would be fans of the narrative type of music video. The music video should be effective in making the audience feel emotionally sad after seeing it; considering the Users and Gratifications Theory, it should be a form of escapism with audience able to relate to it, and so I think my potential target audience would be accepting of this.