the professional florist | volume IV 2016

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Attention! Potential ExhibitorsReserve Prime Space Now for the 2017 Great Lakes Floral Expo

“Probably the largest, most exciting and best-run regional show in the industry, the GLFE is also the best opportunity for vendors to engage with florists face-to-face. Michigan florists are especially interested in and loyal to vendors they actually meet, and no event is more committed to taking care of their exhibitors and providing them with a great sales opportunity.” —Mark Anderson of FloristWare, Exhibitor for the past twelve years

“The MFA annual convention has worked for me for many years. It’s great being where my customers are, and getting to know potential new ones. This past convention was well attended and planned out. I was able to see a nice increase in sales.” —Jim Wilson of Norman Smith Enterprises, Exhibitor for the past 30 + years

Call MFA at (517) 575-0110 or Visit www.michiganfloral.org/greatlakesfloralexpo to Reserve Your Exhibitor’s Space Now!

March 3-5, 2017 Amway Grand Plaza Hotel/Devos Place Grand Rapids, MI

2016 Great Lakes Floral Expo FactsTotal 2016 registration: 375285 buyers/designers/employees representing 124 businesses62 representatives from 24 exhibiting companies46 students from 10 different schools

New For 2017New Floor Plan

• MFA raffle on show floor• Designated Design Kiosk Stage

on show floor

Saturday, March 4, 2017 Show Hours: 10:00 am - 6:45 pm (3 hours of uninterrupted shopping time)

Banquet Cocktail Party on the Trade Show Floor 5:30 pm - 6:30 pm Saturday

Sunday, March 5, 2017 Show Hours: 11:00 am - 2:30 pm (1 hour of uninterrupted shopping time)

Product Reviews/ Design Demos on Designated Design Kiosk Stage During Show Hours

2017GreatLakesFloralExpo“AWorldofFlowers”The“AWorldofFlowers”TradeShowisscheduledfortheweekendofMarch3-5,2017attheDeVosPlaceconventioncenterinGrandRapids,MI.2017willseethereturnoftheSaturdayeveningbanquetreceptiononthetradeshowfloorplus3hoursSaturdayand1hourSundayofuninterruptedtradeshowshoppingtime!MFAdependsonyoursupporttohelpbringeducationtotheindustry.Educationiskeyforoperatingasuccessfulbusiness.

Successfulbusinessesinturnbecomeimportantcustomers.Byexhibitingat“AWorldofFlowers”younotonlyreachpotentialcustomers,youadvanceourindustrybyprovidingeducation.

2017ExhibitorQuickFacts: BoothCost: $495member,$595non-member(10’x10’) BoothIncludes: 2weekendpasses,carpet,2chairs,&sign. BoothMovein/Set-Up: Friday,March3rdmovein8:00am-5:00pm.Allboothmustbesetupby10:00pmTradeShowHours: Saturday,March4th;10:00am-6:45pm (Includes3hrsTradeshowShoppingOnlyTime–NoOtherScheduledEvents)

Sunday,March5th;11:00am-2:30pm

(Includes1hrTradeshowShoppingOnlyTime–NoOtherScheduledEvents) ProductReviews: ThroughoutthetradeshowhoursintheDesignKiosk

Fun&Games: AWorldofFlowersScavengerHunt-DrivingAttendeestoyourbooth BestBoothAward: Winnerwillreceiveaplaque,boothphoto,andacknowledgementinProfessionalFlorists

AmwayGrandPlazaHotel: $137plustaxes/nightAdvertising: ProfessionalFloristmagazinecallRodat(517)575-0110Advertising: Programads$500fullpage,$300½page,$200¼pageProjectedAttendance: 400+(In2016wehad375included285buyers/designers/employeesrepresenting124 businesses,62representativesfrom24exhibitingcompanies,and46studentsfrom10 differentschools.)AirportCode: GRR

2017MFAEXHIBITORSPONSORSHIPPACKAGEOPPORTUNITIES!

GoldSponsorPackage$1299

($2005ValueSAVE$706)

• BusinessCard6issuesProfessionalFlorist$240

• Linkonmichiganfloral.orgGLFE&Partnerspage$600

• ConventionBooth$495• FullPageConventionProgramAd

$500• 2ExtraPasses$170(4total)

SilverSponsorPackage$1099

($1420ValueSAVE$321)

• BusinessCard6issuesProfessionalFlorist$240

• Linkonmichiganfloral.orgPartnersPage$300

• ConventionBooth$495• 1/2PageConventionProgramAd

$300• 1ExtraPass$85(3total)

BronzeSponsorPackage$899

($1180ValueSAVE$281)

• Linkonmichiganfloral.orgPartnerspage$300

• ConventionBooth$495• 1/2PageConventionProgramAd

$300• 1ExtraPasses$85(3total)

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ToregisterforaboothsimplyfilloutthecontractonthefollowingpagesandreturntotheMFAofficeviamailorfaxto(517)575-0115.

IfyouhavequestionscontactRodat(517)575-0110oremail:rod@michiganfloral.org

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2017GreatLakesFloralExpo“AWorldofFlowers”March3rd–5th,2017

DeVosPlace/SteelcaseBallroom,GrandRapids,MIEXHIBITORCONTRACT

TheMichiganFloralAssociation(MFA)herebyleasesto:

FirmName_______________________________________________________ContactName_____________________________________

Address__________________________________________________________________________________________________________

City____________________________________________________State______Zip________Phone#:_____________________________

Email______________________________________Website:_______________________________________________________________

BoothNumber(s):1stchoice_____________________2ndchoice_______________________3rdchoice_____________________________Forthepurposeofexhibitingandotherwiseadvertisingtheproductlineslistedonthiscontract.Whenchoiceisnotavailable,youwillbeassignedtoaboothlocation.Forandinconsiderationofthelease,(firmname)______________________herebyagreestopaytotheorderofMICHIGANFLORALASSOCIATION,thesumof$________________________whichcoverstheboothspacerentalfortheentireperiodoftheconvention.ThisincludesFullConventionweekendpassregistrationfortworepresentativesforeachbooth.Theabovefirmalsoagreestohaveboothfullysetupby10:00pmonFriday,March3,2017.Furthermore,thefirmwillNOTremove,package,prepackordoanyotherformofdismantlinginitsbooth(s)untilafter2:30pmonSunday,March5,2017.Ifboothisdismantledpriortothistime,thefirmwillloseboothselectionprivilegesforthenextyear.BOOTH/TABLETOPDISPLAYPRICES:$495MFAMEMBER(10’x10’)PremiumEndCapSpace:Additional$50perbooth$595NON-MEMBER(10’x10’)PremiumEndCapSpace:Additional$50perboothPurchaseofonebooth:fullpaymentduewithcontract.Twoormorebooths:50%depositrequiredtoholdspaces.BalanceduenolaterthanFriday,January6,2017.SPACERESERVATION&CANCELLATIONPOLICY:IfcancellationofMFATradeShowspace(s)isreceivedby:January6,2017-Advancepaymentswillberefundedlessa15%administrationfeebasedonthetotalreservedspace.AfterJanuary6,2017-NOREFUNDunlessMFAcanresellthespace(s).Ifresold,a50%refundwillbepaidontheresoldportion.SIGNS:Exhibitorswillreceiveaone-linesignwithcompanyname(asstatedabove)andboothnumber.PRODUCT/SERVICE:tobeshowninbooth.Listtheproductorservicethatyouwillfeatureinyourbooth(s).___________________________________________________________________________________________________________________NAMEBADGES:Listthenamesoftheindividualswhowillbeworkingintheexhibitarea.Twoweekendpassesincludedper10’x10’booth.Additionalpassesareavailableatpublishedprices.CalltheMFAofficeat(517)575-0110toregisterforextrapasses.Pleaseprintfirstandlastnamesastheyaretoappearonthebadge.PLEASEPRINT-Separatenamesusingacomma.NAMESFORBADGES:________________________________________________________________________________________________

___________________________________________________________________________________________________________________

READENTIRECONTRACTBEFORESIGNING:___________________________________________________________________________________________________________________AuthorizedFirmRepresentativeSignature ___________________________________________________________________________________________________________________PrintName Title DateCOMPLETEANDRETURNWITHPAYMENTTO:MICHIGANFLORALASSOCIATIONP.O.Box67,1152HaslettRd.Haslett,MI48840Phone(517)575-0110/Fax(517)575-0115 PAYMENTINFO:(circleone)Check#_______________ Visa MC Amex Discover___________________________________________________________________________________________________________________CreditCardnumber ExpirationDate SecurityCode StreetAddress ZipCode

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LIABILITY:TheMichiganFloralAssociation(MFA)shallnotberesponsibleforanyloss,damageorinjurythatmayoccurtotheExhibitorortheExhibitor’semployeesorpropertyfromanycausewhatsoever,priorto,during,orsubsequenttotheperiodcoveredbytheExhibitContract;andtheExhibitor,insigningtheContract,expresslyreleasestheMichiganFloralAssociationfrom,andagreestoindemnifysameagainstanyandallclaimsforsuchloss,damage,orinjury.AnydamagestothebuildingduetocarelessnessoftheExhibitormustbepaidforbytheExhibitorcausingit.Also,theMichiganFloralAssociationshallnotberesponsibleforanydamagetotheExhibitor’sbusinessforfailuretoholdmeetingsasscheduled.TheExhibitorassumestheentireresponsibilityandliabilityforlosses,damages,andclaimsarisingoutofinjurytopersonsordamagetoexhibitor’sdisplays,equipment,orotherpropertybroughtuponthepremisesoftheDeVosPlaceGrandRapids,MIandagreestoindemnify,defendandholdharmlesstheGroup,theDeVosPlaceGrandRapids,MIanditsowners,servants,agents,andemployeesagainstallclaimsorexpensesforsuchlosses,includingreasonableattorney’sfees,arisingoutoftheuseoftheDeVosPlacepremisesexcludinganyliabilitycausedbythenegligenceoftheGrouportheDeVosPlaceoritsowners,servants,agents,andemployees.TheExhibitorunderstandsthatneithertheGroupnortheDeVosPlacemaintainsinsurancecoveringtheExhibitor’spropertyorlostrevenueanditisthesoleresponsibilityoftheExhibitortoobtainsuchinsurance.ItistheGroup’sresponsibilitytoadheretolocalfirecodesandhavetheproposedfloorplanapprovedbythelocalfireMarshal.TheDeVosPlacerequiresreceiptoftheapprovedfloorplan60dayspriortotheShow.TheExhibitoragreestoabidebythefollowingrulesandregulationsfortheTradeShow.Anydeviation,withouttheexpresspermissionofMFA,mayresultinremovalfromtheshowandlossofanymoniespaid.RULESANDREGULATIONS:1.Boothswillbefullysetupandreadyforbusinessby10:00pmFriday,March3rd,2017.2.Nopartoftheboothwillbepackaged,pre-packed,removednorwillanyotherformofboothdismantlingbeallowedpriortoSunday,March5th,2017at2:30pm.IfthisruleisbrokentheExhibitorwillloseboothselectionprivilegesforthenextyear.3.Nomerchandisesoldmayberemovedfromtheboothpriorto2:30pSunday,March5th,2017.4.Behaviorinadisorderly,abusiveorothermannernotgenerallyacceptabletothegeneralpublicwon’tbepermitted.5.Thefirmorindividual’swhosenameappearsonthiscontracttakesresponsibilityforanyandallindividualsrepresentingthecompanyorhimselfwhileattheTradeShow.6.Boothdisplayswithsidesover3’inheightmaynotextendmorethan4’fromthebackdrape/wall.Specialarrangementscanbemadefordisplaysnotmeetingthesecriteria.7.SalesrepresentativesnotparticipatingintheTradeShowmaynotsolicitontheconventionpropertyorattendtheshow.8.UpondirectiveoftheFireMarshal,allfreestandingdisplayunitsmustbekeptexactlywithinspaceallowed.NOEXCEPTIONS.Theymustbemadeofsturdymaterialsthatwillnottipovereasily.Exhibitboothsposinganypotentialaccidenthazardstoourshowguestswillberemovedfromtheshowuponrequestofshowmanagement.9.Boothfloorspaceispremeasuredandmarkedwithtape.Pleasetakeintoconsiderationthewidthofyourshelvingunitsasthesecutdownonyoursellingfloorspace.Allmerchandiseanddisplayitemsmustbekeptwithinyourrentedspace.Itemsextendingintotheaislespacewillbemovedorremovedbytheshowmanagement.10.DonotshipmaterialstoMFA.Allpre-showshipmentsmustgothroughArtCraftDisplay.PRE-SHOWSHIPMENTS:ArtCraftDisplay,Inc-303MonroeAve.NWGrandRapids,MI49503CallArtCraftDisplayforaPreShowShipmentform.PH:(800)292-2033FX:(616)791-8154KaryDankenbring(DirectorofOperations)Visitwww.michiganfloral.org/greatlakesfloralexpotodownloadArtCraftDisplayExhibitorPacket,whichcontainstablerentalforms,etc.EXHIBITSET-UP:FridayMarch3,8:00amto5:00pmAllboothsmustbesetby10:00pmforcleaningoftheExhibitHall.EXHIBITTEARDOWN:Sunday,March5,2017from2:30pmto6:00pm.Teardownisprohibitedpriorto2:30pm.TRADESHOWHOURS: Saturday,March4th;10:00am-6:45pm(Includes3hrsTradeshowShoppingOnlyTime–NoOtherScheduledEvents) Sunday,March5th;11:00am-2:30pm(Includes1hrTradeshowShoppingOnlyTime–NoOtherScheduledEvents)BOOTHFURNISHINGS:Each10’x10’boothwillbecarpetedwithtwochairsandone-linestandardidentificationsign.EXHIBITREGULATIONS:Theheightofeachexhibitisnottoexceed8’atthepeak.Sidewallsover3’inheightmaynotextendfurtherthan4’fromthebackwalloftheexhibitspace.Specialarrangementscanbemadeforexhibitsexceedingthesedimensions.Allmerchandiseanddisplayitemsmustbekeptwithinyourrented10’x10’space.Itemsextendingintotheaislespacewillbemovedorremovedbytheshowmanagement.Eachexhibitormustagreetosetupadisplayinkeepingwiththestandardsofqualitywithotherexhibitors.AllexhibitsmustcomplywithregulationsoftheDeVosPlace,GrandRapids;MI.Fireexitsmustbekeptopen.Theindividualexhibitor,notMFA,willbeliableforviolationsofanyfireregulations.DIRECTSELLING:Exhibitorsareallowedtosellmerchandisefromtheirbooths.TheMichiganFloralAssociationwillnotberesponsibleforanymerchandiselostorstolenfromanyboothorexhibit.Exhibitorsareresponsibleforsecuringtheirmerchandiseandstaffingtheirboothatalltimes.HOTELRESERVATIONS:PleasecalltheAmwayGrandPlazaHoteldirectat616-774-2000,(800)253-3590forspecialguaranteedrateof$139++pernight.MentionyouarewithMFA.Reservepriorto2/6/17tobeinsuredthisrate.Onlinereservationlinkvisit:www.michiganfloral.org/greatlakesfloralexpoIfyouneedfurtherassistancepleasecalltheMFAofficeat(517)575-0110M-F8:30am-4:30pmESTorcheckourwebsiteatwww.michiganfloral.org