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All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.
------ Arthur Schopenhauer
ScarcityAging
Infrastructure Rate
Pressure
The Four Horsemen of the (Water) Apocalypse
Environmental
Pressure
"The earth belongs to the living. No man may
by natural right oblige the lands he owns or
occupies to debts greater than those that
may be paid during his own lifetime. Because
if he could, then the world would belong to
the dead and not to the living."
Thomas Jefferson
Water Use by Type, Yale University
Consumptive Profile Validates Opportunity: 47% Non-potable Demand
Utility Water
Irrigation
Domestic/Sanitary
560 M GPY40,000,000
7%
222,500,000 40%
297,500,000 53%
Total Irrigation
Utility/Process Water
Domestict/Direct Uses
Includes: Main, Medical, & West
Irrigation
Water Use by Type, Johns Hopkins
Consumptive Profile Validates Opportunity: 64% Non-potable Demand
Utility/ Process Water
Domestic Use
36%30
Million
56%44.5
Million
8%6.4
Million
> 80 Million Gallons
Water Use by Type, SDSU
Consumptive Profile Validates Opportunity: 47% Non Potable Demand
Utilities
Irrigation
Domestic
CoGen
38,482,350 19%
15,146,500 8%40,709,800 ,
20%
108,184,230 53%
~200 M Gallons Annually
Water Use by Type, USC
Significant Non-potable Water Demand
Utilities
Irrigation
Domestic
46,856,015 ,
18%30,975,958
12%182,804,031
70%
FY 2013
~260 Million Gallons
Diverse Stakeholders Sr. Administration
Finance
Facilities/Operations
Faculty/Students
The Tyranny of the “Or”
WIIFM Menu
Reliability/Redundancy/Security
Economic Savings
Insulation From Accelerating Rate Increases
Furtherance of Sustainability Initiatives
Research Opportunities
Curriculum Enhancement
Obstacle/Strategies: Public Utility –
Partner, Collaborator, or
Adversary? Centralized vs Decentralized
Very Situational
Partner vs Adversary
Win – Win Necessary
You want to put WHAT on my campus?!?
Decentralization Creates New Dynamics: Safety, Aesthetics & Footprint
VS.
Obstacle/Strategies: Aesthetics Good neighbor in tight spaces
Natural Systems
Odor Control
Early involvement and attention
Hydroponics with Submerged Fixed Film Media
A Natural Habitat is Utilized to Break Down Waste
Plant Racks
Aeration Grid
Root Zone
Textile Media
MBBR
Obstacle/Strategies: Footprint Small Footprint Systems – MBBR, MBR,
IFAS
Flexibility to work in disjointed spaces
Flexibility to scale or network
Emory’s WaterHub™120M GPY Displaced35% of Total Campus Demand90% of Utility Water Demand3 Chiller Plants/1 Power Plant
Obstacle/Strategies: WQ Fear Same thing, only different
Early involvement of staff and 3rd parties
Eddy Currents vs Eddie Van Halen
(Attention/understanding of users)
Obstacle/Strategies: Capex/Funding Alternative Delivery – DBO, DBOO/WPA
Negotiated Turnover/Assumption
Obstacle/Strategies: Regulatory Early stage discussions
Flexibility in approach
Demonstration, closed loop, failover
strategies
The Lessons Opportunity Abounds
Perspective … its not recognized by
everyone
Nor viewed similarly by everyone
So Listen Now, or talk/convince/defend a
LOT more later
Stretch a lot, you’ll need flexibility
Pace yourself, it’s a marathon not a sprint
“It’s a little like wrestling a
gorilla. You don’t quit when you
get tired - you quit when the
gorilla gets tired.”
- Robert Strauss