Pot Pie Rebrand Phase 2

8/4/2019 Pot Pie Rebrand Phase 2

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As a refresher Id just like to remind everyone that I am rebranding Kansas Citys Best KeptSecret, Pot Pie.


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Mission Statement

Pot Pie is out to serve quality food, space

and entertainment by creating an

environment that is comfortable yet elegant.

Pot Pies Mission statement is out to serve quality food, space and entertainment by creatinenvironment that is comfortable yet elegant.


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Through branding Pot Pie, I would like to appeal to an audience

who values the comfort food atmosphere through a rustic,

nostalgic and elegant aesthetic/concept.

For my rebrand of Pot Pie the new brand objective is to appeal to an audience who values thcomfort food atmosphere through a rustic notalgic and elegant aesthetic/concept.


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Easy living and comfort dining

The Brand Essense of Pot Pie is Easy Living and Comfort Dining


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Branding Idea #1

Proposal one


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Pot Pie is supposed to be fun, but have some sophistication to it. I felt that this monogramshowed both, by having playful serifs, and a very elegant stroke.


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Type families that will be included within this branding are Century and Trade gothic. Centuhas a very elegant flow to it, while trade gothic is strong and can back up a lot of diversecontent.


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I wanted the color palette to exude a very soft, and rustic feel.

By having light pinks with a dark brown and mustard yellow made the pinks look less femin


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Keeping the logo type static with fluid ITC Century Std shows that Pot Pie is sophisticated ynostalgic.


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Looking at image references I wanted to refer to pies, due to that being the main thing on tmenu. Showing the cross hatch pattern as the branding core graphic element felt appropriafor this direction.


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Image style

When dealing with imagery in this direction, I wanted to show a very clean masked image ofood and objects part of the Pot Pie experience. The oval shape references old photo framegive it that nostalgic feel.


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Dealing with the essence, brand mark and brand logo type here is the final signature of thisproposal.


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Branding Idea #2

Proposal #2


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Pot Pie is supposed to be comfortable and fun. This brand mark is dealing with how playful can be, to see if its recognizable to a large group is key.


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ITC Franklin Gothic

ITC Franklin Gothic will be applied to the entire brand. Dealing with the entire family will shhow diverse one element can be, just like Pot Pie.


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this cool color palette is relaxing, yet rustic at the same time. Applying the blues to certainphotography and type treatments will then help the brand be more cohesive.


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Setting the type in bold condensed Franklin Gothic shows the practicality of the brand. Havthe thin outline around the type helps it stand out and gives it more versatility to use more

just one color when applied.


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Core Graphics will include a pattern of the little pie air holes.


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Image style

When dealing with photography and image making in this brand direction. Duo toned imagwill be applied within the color palette provided. Then, the core graphic pattern would appeon images as well.


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Here is the brand signature With an added element of a banner saying that Pot Pie is exclusto KC, MO.


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Branding Idea #3

Now here is my final proposal that I think would best Suit pot pie through and through.


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This brandmark shows the interconnection of two hand drawn Ps. This is referencing the phole shapes in the middle of the pie, but also the hand rendering of the type is very personand shows that the food is made from scratch and has the hand involved.


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Using Clarendon for logo type and body type throughout shows how friendly and comfortabPot Pie is. The slab serif attitude of it as well is very nostalgic and homey.


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The tall san serif typeface is smooth and elegant feel to it.


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The color palette is based ofof food and natural elements that you would find around cookand being at home.


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This is what the logo type will look like when standing on its own. The slight shadow isreferencing a retro and nostaligic feeling.


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The core graphics would again, be the pie air holes. AS well as using pattern on various itemacross the brand.


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Imagery is a big deal within this proposal. The images compositionally are planned aroundstraight on shots, as well adding some warmth to the tones.


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Here is the signature. All elements joined together. It will be one toned at all times dependon what is lying on in the background. The circular shape with the tagline and essence isreferencing the shape of a pie.


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applications

Here is the first application of the Pot Pie brand. The business Card for the actual restauranKeeping it simple with a lot of white space, so everyone knowns where to go.


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applications

While the back is full of color and the core graphic pattern.


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applications

Cups and plates would be apart of the brand elements as well. Having a small elegant brandmark on the cup makes everyone see it, and recognize that mark even more.


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applications

A delivery truck doesnt have to be over whelming. Especially when dealing with such a smarestaurant. Putting the signature on the van is straight forward and recognizable.


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applications

Due to it being a place that serves food, people will be ordering out, as well as taking left ohome. So giving them something to take that home is imperative. I also wanted to keep in mthe scale of the restaurant. Pot Pie is local, so having extravagent items probably wont berealistic, so ust included a one tone mark on a ba seems to be the most lo ical.


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applications

When promoting Pot Pie, imagery will be the high light. Large graphic images will be placedaround with the one toned signature on time to show the cohesiveness within the brand.


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Pot Pies brand refresh is all about comfort and elegance mixing. Here is an example of whethey are, and where they could be.


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As well as an example of them competing equally on the level they should be competing at


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Thank you.

Documents

Pot Pie Rebrand Phase 2