Post ProductionWhat skills did you develop at the

stage of post production?

G325: Section A: Theoretical Perspectives in Media

Question 1(a)

Production and Post Production

• Production at AS consisted of filming

the prelims and title sequence. • Post Production at AS consisted of

editing the timelines and putting all the text and graphics and sound together in FCE.

TASK• You have 5 minutes to brainstorm

everything you did for your main product at AS at the stage of post-production.

• This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses.

Production and Post Production

• Production at A2 consisted of filming

the music video. It also consisted of things like taking photos and designing your ancillary products.

Post Production at A2 consisted of editing the footage in Final Cut Express. It also included manipulating the photographs and putting all the text and graphics together on Photoshop.

TASK• You have 5 minutes to brainstorm

everything you did for your main product at A2 at the stage of post-production. This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses.

• You should also detail your progression of editing and Photoshop skills at stage of post production between AS and your A2.

• You also have to remember that you produced and post produced work for your both your evaluations.

• You must be able to evaluate these skills and think about everything that you have learned for your entire four pieces of coursework.

Evaluations??

TASK• You have 5 minutes to detail the

progression specifically from:

• Final Cut Express in general. • Use of Photoshop at A2.• Further advanced use of Final cut

Express at A2 to construct your evaluation and create meaning.

• Try to think about how you have become more technically competent in terms of your use of digital technology to present work creatively at the stage of post-production.

•All of your work should make reference to your knowledge of the KEY MEDIA CONCEPTS.

• MEDIA LANGUAGE• REPRESENTATION• AUDIENCES• INSTITUTIONS

So if you were to state that you used FCE solarize tool as a transition you need to explain why you did this in terms of communication/meaning/mode of address for the audience.

E.g. “At the stage of post-production there were more advanced transitions effects in the video effects bin on FCE. I used the solarize tool as a transition that would signify a new character in the narrative for the audience. This connotes that this character is important, giving more information about X, enhancing their representation of X. It is also a convention of the genre to highlight character.”

TASK

• You have 5 minutes to link 6 post production choices you made to one or more of the key media concepts.

Links between the areas?

• It is vital that you understand that for Q1(a) of this exam that you will be required to answer an evaluation of skills between AS and A2 on either one or two areas.

1.Digital Technology2.Creativity3.Research and Planning4.Post Production5.Using Real Media Conventions

TASK• We need to start recognising links between

these at the different stages of production and there is a choice of 3 essay questions.

• You therefore have 10 minutes to identify how each area might fit with the others in terms of SKILLS development.

• e.g. start with DIGITAL TECHNOLOGY in the middle and write the other three areas around it, make notes on how they fit. e.g Research and Planning – technology of blogger.com

Choice of 3 questions...remember they start with a statement as below for you to ultimately answer as part of your evaluation.

“A media product is primarily created at the stage of editing”. In your own experience detail how far the meaning of your product was constructed at the stage of post production.

“Creativity is something that is inherent and cannot be learned”. In your experience detail how the post production of your media products developed your creative skills.

“Consumers are now media producers”. In your experience detail how far the post production of your work was enabled by the digital technology available to you.