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Postgraduate Study Fairs | Lead Capture | Marketing Conferences Photo credit: Lisa Gilligan-Lee, University of Nottingham

Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

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Page 1: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Postgraduate Study Fairs | Lead Capture | Marketing Conferences

Photo credit: Lisa Gilligan-Lee, University of Nottingham

Page 2: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

About us

Why exhibit at our study fairs?

PhD LIVE

Russell Group Universities Postgraduate Study Roadshow

Postgrad LIVE

Additional promotional opportunities

Event Magpie lead capture

Postgraduate Marketing Conference

New Practitioners Conference

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Contents

1Get in touch - [email protected]

Page 3: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

FindAUniversity are experts in postgraduate recruitment, running two of the world’s largest postgraduate study directories, and a diverse, high-quality portfolio of 13 specialist postgraduate study fairs.

These postgraduate study fairs - PhD LIVE, Russell Group Universities Postgraduate Study Roadshow and Postgrad LIVE - are cost-effective ways to meet in excess of 7,500* highly engaged prospective students during the 2019/20 season.

Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our lead capture app makes it easy for you and your exhibitors to record attendee information in real time, follow up leads and get the most out of your event.

Your professional development is also important to us. Our postgraduate marketing and recruitment conferences are valuable development and networking opportunities for you and your team – with events to suit those in senior, strategic roles, as well as those new to the sector. Whatever your level of experience, we provide inspiring talks, case studies and industry insight from experts in postgraduate education.

*Total attendees across all 2018/19 fairs

About us

2Get in touch - [email protected]

Page 4: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Get your brand seen Exhibiting at our postgraduate study fairs is a high impact way to get noticed by prospective students who are actively looking for postgraduate opportunities. Last year our postgraduate study fairs welcomed visitors from more than 100 different towns and cities, maximising your reach and exposure to a varied audience.

Make connections At our 2018/19 fairs, over 80% of attendees* said they were planning to start postgraduate study in the next academic year - our fairs are your chance to tell them why they should do it at your institution!

Identify the best candidatesRecruitment fairs are a two-way street. Not only are you selling your institution to prospective students, you also have the chance to identify the best and most engaged candidates to follow up with. Using our lead capture app, Event Magpie, it’s easier than ever to record interactions in real time and follow up with the strongest leads.

Why exhibit at our study fairs?

3Get in touch - [email protected]

*at PhD LIVE and Postgrad LIVE

Page 5: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Cost effective and flexible Exhibiting at our fairs can be more cost effective than putting on your own recruitment event – meaning they are accessible to a wider range of exhibitors. We welcome all UK and international universities and you can exhibit as a full institution, or as a department, faculty or school.

At PhD LIVE and Postgrad LIVE 2018/19 over 10% of exhibitors were departments, faculties or schools and 9% were international institutions.

Our events are advertised far and wide We work hard to make sure our fairs, and your presence at our fairs, are shouted from the rooftops (in fact, that might be the one thing we don’t do...). We advertise via a range of channels and mediums, including:

210,000+ followers across our social media channels

260,000+ globalemail subscribers

150 bus rears

150 passenger panels on buses, trains and trams

Flyers/posters

Digital & plasma screens in Students’ Unions

Our 13** partner universities on-campus & city-wide promotion

20+ bus stops

Solus emails

4Get in touch - [email protected]

**In 2018/19

Page 6: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

“The real benefit of recruitment fairs is the chance to talk to those students who aren’t entirely sure about their path. I see recruitment fairs as the

first step in that relationship – a way to make them aware of you and what you offer, and then you can move them to the next stage, whether that’s attending an Open Day or connecting them directly with relevant

academics.”

Varan Houghton, UK Postgraduate Recruitment Officer, University of Southampton

Page 7: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

6Get in touch - [email protected]

4,377 total UK registrants

1,116 UK registrants

535 attendees

31* connections per exhibitor

1,549 UK registrants

927 attendees

31* connections per exhibitor

1,712 UK registrants

900 attendees

59* connections per exhibitor

2,362 total attendees

40* average connections per exhibitor97 total exhibitors

PhD LIVE OXFORD

2018 in numbers

PhD LIVE EDINBURGH PhD LIVE LEEDS

PhD LIVE

Further information and attendee demographics available on request. *Based on exhibitors who used Event Magpie

Three specialist PhD study fairs that give you access to an engaged and high-quality audience that want to know more about your PhD opportunities.

Page 8: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

For fair dates and how to book, visit: FindAPhD.com/PhDLIVE

7Get in touch - [email protected]

PhD LIVE 2019 exhibition packagesMain exhibition

• Table top exhibition stand, two chairs, and space for two pull-up banners

• Promotion of the fair across a range of channels inc. social media, newsletters, out of home advertising & more

• WiFi access

• Refreshments & catering for two representatives

• Inclusion in our online exhibitor list, printed event floorplan & student on-the-day guide

• Use of our Event Magpie lead capture software

• Dedicated events team assistance before, during & after the event

Prices from £1,125 +VAT.

Doctoral Training Centre (New for 2019)

• Shared exhibition stand, chair & space for one pull-up banner

• Promotion of the fair across a range of channels inc. social media, newsletters, out of home advertising & more

• WiFi access

• Refreshments & catering for one representative

• Inclusion in our online exhibitor list, printed event floorplan & student on-the-day guide

• Use of our Event Magpie lead capture software

• Dedicated events team assistance before, during and after the event

Prices from £525 +VAT.

Page 9: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

“Really strong candidates from a range of subjects.”

“Good footfall of highly motivated and informed applicants.”

University of Edinburgh

University of Manchester

100% of exhibitors said attending was worthwhile and 95% rated student quality as ‘good’ or ‘excellent’.

2018 exhibitor feedback

Page 10: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Get in touch - [email protected]

4,684 total UK registrants 2,097 total attendees

41* average connections per exhibitor20+ total exhibitors

Russell Group UniversitiesPostgraduate Study Roadshow

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*Based on exhibitors who used Event Magpie

Contact us to find out more about our Russell Group Roadshow exhibitor package.

This prestigious week-long series of five events is only open to exhibitors from Russell Group universities and welcomes prospective students interested in Masters or PhD study.

2018 in numbers

Page 11: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

“The flow of students was fantastic! The students were clearly motivated, and it was good to reassure them about their finance options.”

“We spoke to a number of well qualified students interested in a variety of programmes.”

University of Liverpool

University College London

99% of exhibitors said attending was worthwhile and 99% rated student quality as ‘good’ or ‘excellent’.

2018 exhibitor feedback

Page 12: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Get in touch - [email protected]

6,237 total UK registrants 3,197 total attendees

27* average connections per exhibitor200+ total exhibitors

Postgrad LIVE

1,364 UK registrants

605 attendees

25* connections per exhibitor

1,346 UK registrants

656 attendees

30* connections per exhibitor

1,006 UK registrants

394 attendees

22* connections per exhibitor

979 UK registrants

433 attendees

25* connections per exhibitor

1,086 UK registrants

545 attendees

32* connections per exhibitor

1,212 UK registrants

564 attendees

30* connections per exhibitor

Postgrad LIVE BIRMINGHAM

Postgrad LIVE LIVERPOOL

Postgrad LIVE BRISTOL

Postgrad LIVE SHEFFIELD Postgrad LIVE SOUTHAMPTON

Postgrad LIVE EDINBURGH

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Further information and attendee demographics available on request. *Based on exhibitors who used Event Magpie

Promote your full-range of postgraduate opportunities to a large audience of prospective Masters and PhD students.

2019 in numbers

Page 13: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Main exhibition

• Table top exhibition stand, two chairs and space for two pull-up banners • Promotion of the fair across a range of channels inc. social media, newsletters, out of

home advertising & more

• WiFi access

• Refreshments & catering for two representatives

• Inclusion in our online exhibitor list, printed event floorplan & student on-the-day guide

• Use of our Event Magpie lead capture software

• Dedicated events team assistance before, during & after the event

Prices from £1,125 +VAT.

Get in touch - [email protected]

Postgrad LIVE 2020 exhibition packages

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For fair dates and how to book visit: FindAMasters.com/PostgradLIVE

Page 14: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

“The Postgrad LIVE events are always so well organised and the attendance and quality is very good.”

“We were able to meet a substantial number of prospective students who were engaged and enthusiastic about studying

with us across a broad range of subject areas.”

University College London

University of Nottingham

97% of exhibitors said attending was worthwhile and 97% rated student quality as ‘good’ or ‘excellent’.

2019 exhibitor feedback

Page 15: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Get in touch - [email protected]

Additional promotional opportunities Make the most of your attendance at our fairs, or at those fairs you are not able to attend, by taking advantage of the additional advertising opportunities we offer. Fair guide adverts Spread the word about your programmes, scholarships, open days and more with an advert in our student on-the-day fair guides, given to all attendees.

Giveaways Make sure yours is the name on everyone’s lips by providing branded giveaways to be handed out centrally to all attendees at an event.

Targeted emails Promote your attendance at our events, your own open day, a particular programme, or your scholarship opportunities with an email to up to 40,000 prospective postgraduate students based in the UK. Our emails can be targeted by location, level of study, age, nationality or discipline.

Sponsorship We welcome sponsors that support our commitment to promoting postgraduate education, research and teaching excellence. Contact us to discuss how we could work together.

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Page 16: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

Get in touch - [email protected]

Event MagpieWhat is it? Event Magpie is our fully GDPR compliant lead capture app. It can be used on any Android/Apple mobile device to easily and efficiently capture visitor information in real time. Lead data provided includes name, email, DOB, nationality, residence and subject areas of interest.

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Using Event Magpie at your own fairs We can support you in running your own recruitment and careers fairs using Event Magpie. A bespoke package can include:

• Bespoke GDPR compliant registration form, seamlessly integrated into your own website

• Registrant reminder emails in the lead-up to the event

• Regular registration number updates in the lead-up and on the day of your event

• Exhibitor communications including information about the use of the Event Magpie lead capture app and their unique exhibitor code, allowing them to set up their device(s) ahead of the event

• On the day staffing to register attendees and troubleshoot throughout the event

Page 17: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

“We’ve found Event Magpie really easy to use and a great enhancement to our events. We can see our visitor numbers going up daily, and on the event day, see ‘live’ attendee numbers which is really useful. Our

exhibitors have also found the app an added benefit for data capture on their stands. I’m really glad we moved to Event Magpie and will be using

it for the foreseeable future.”

Clare McSheaffrey, Head of Marketing & Events, CoSector, University of London– use of Event Magpie for postgraduate recruitment & careers fairs

Page 18: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

PostgraduateMarketing Conference

Our bi-annual Marketing Conference is an opportunity for managers and strategic thinkersin the sector to network, get the latest industry insight, and hear about inspirational campaignsfrom leaders in Higher Education.

Benefits for delegates• Insight from high-level keynote speakers from with Higher Education marketing

• Practical insights into best practice and innovation in postgraduate marketing

• Networking with fellow HE marketeers

• Inspirational ideas for your next postgraduate student recruitment campaign

• Attendee job titles typically include: Faculty Marketing Coordinator, Communications Officer, Marketing Officer, Marketing Manager, Head of PGT Student Recruitment, Digital Marketing Manager

Delegate rates£250 +VAT per delegate, or bring a colleague and take advantage of our two-together rate of £450 +VAT.

Get in touch - [email protected] 17

For conference dates and how to book visit: FindAMasters.com/conferences

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“It’s great to have a space where we can focus completely on PG marketing and recruitment with interesting speakers to challenge us.”

University of Portsmouth

“My favourite event of the calendar.”

University of Bristol

delegate feedback

97% of exhibitors said the conference was worthwhile.

Page 20: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

New Practitioners Conference

The New Practitioners Conference is the perfect training and development opportunity for those who are new to postgraduate marketing and recruitment, or who want to gain moreconfidence in their role.

Benefits for delegates• Practical insight into successful postgraduate marketing and recruitment tools

• Hands on workshops to build skills and confidence

• Networking with colleagues in similar roles accross HE

• Attendee job titles typically include: Postgraduate Recruitment Assistant, Marketing Assistant, Marketing & Student Recruitment Officer, Marketing Officer, PGT Recruitment Officer

Delegate rates£250 +VAT per delegate, or bring a colleague and take advantage of our two-together rate of £450 +VAT.

Get in touch - [email protected] 19

For conference dates and how to book visit: FindAMasters.com/conferences

Page 21: Postgraduate Study Fairs | Lead Capture | …...Event Magpie is available for you to use at all of our fairs, and can also help you optimise your own student recruitment events. Our

“The speakers were really relevant and well-prepared which made every session engaging, relevant, and useful.”

University of Birmingham

“Absolutely fantastic conference, really useful, and made some fantastic connections. I have definitely been able to take a lot away with me so that I

can adjust what we currently do to make it better and more efficient.”

Edinburgh Napier University

100% of delegates said it was worthwhile attending the New Practitioners Conference.

delegate feedback