Postgraduate Research Colloquium - University of South ... · Postgraduate Research Colloquium ... i.e. no jeans or thongs! ... 5 –02:15 Mirfath Shafeeq The impact of project management

Program of EventsProgram of EventsProgram of Events

121212ththth Postgraduate Research ColloquiumPostgraduate Research ColloquiumPostgraduate Research Colloquium

Friday 27 September 2013Friday 27 September 2013Friday 27 September 2013

Congratula ons to all presenters!Congratula ons to all presenters!Congratula ons to all presenters! Our thanks go to allOur thanks go to allOur thanks go to all

academic and professional staffacademic and professional staffacademic and professional staff for volunteering their support and for volunteering their support and for volunteering their support and

contribu ng to the success of contribu ng to the success of contribu ng to the success of the 12th Postgraduate Research Colloquiumthe 12th Postgraduate Research Colloquiumthe 12th Postgraduate Research Colloquium

UniSA Business School Research Office [email protected] unisa.edu.au/Business/School/Research/

Informa on correct at me of prin ng (September 2013) CRICOS provider number 00121B

Business School

Welcome

Professor Martin Shanahan Dean: Research

Dr Marguerite Kolar

Director: Research Education

It is with great pleasure that we welcome both academic staff and

research degree students to the University of South Australia

Business School’s twelfth Postgraduate Research Colloquium.

The annual Colloquium is an excellent opportunity for students to

present their work, hear each other’s presentations, develop their

own presentation skills, and set goals for their research and its

completion. There are challenges and difficulties in research

studies but also overwhelming benefits in engaging in and

completing research at this level.

The Colloquium provides students with an opportunity to learn the

skills of presenting their research, focus on what their research

objectives and results are, and to develop new ideas to progress

their research. By presenting your work to others, you come to

understand it better yourself. Supervisors also benefit from

exposure to refreshing insights made by other researchers.

Importantly, the Colloquium is a time to renew acquaintances and

meet new researchers. The journey is often a little easier when we

can share experiences with others travelling the same road.

The Colloquium is a forum where researchers give and receive

constructive feedback, so please provide clear and incisive

comments to others in the spirit of building, rather than

demolishing, others’ work. Please consider what you can add to

another’s work, for example, by suggesting any relevant literature

you know, suggestions for sharpening the method, measures to

use and for gathering data, suggestions for analysing the data, and

by expanding the analysis and discussion. Feedback sheets will also

be provided to support this process.

We look forward to speaking with many of you, and trust we will

have a profitable day of sharing our research.

“Importantly, the

Colloquium is a

time to renew

acquaintances and

meet new

researchers. The

journey is often a

little easier when

we can share

experiences with

others travelling

the same road”

University of South Australia Business School Postgraduate Research Colloquium 2013

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Program

8:15am – 2:00pm

Registration Open Bradley Forum Foyer

8:15am – 8:45am

Arrival refreshments Bradley Forum Foyer

8:45am – 9:15am

Welcome and Opening Professor Martin Shanahan, Dean: Research

Professor Marie Wilson, Pro Vice Chancellor (Business & Law)

Keynote Speaker

Professor Richard Head Deputy Vice Chancellor & Vice President: Research & Innovation

Bradley Forum

9:15am – 10:45am Presentation Session 1

H6-03 H6-09 H6-11 RR5-09 Council Room Bradley Forum

10:45am – 11:15am

Morning Tea Bradley Forum Foyer

11:15am – 12:45pm Presentation Session 2

H6-03 H6-09 H6-11 H6-12 Council Room

12:45pm – 1:45pm

Lunch Bradley Forum Foyer

1:45pm – 3:15pm Presentation Session 3


3:15pm – 3:45pm

Afternoon Tea 3 Minute Thesis Presentations (3:30pm)

Bradley Forum Foyer Bradley Forum

3:45pm – 4:45pm Presentation Session 4


4:45pm – 6:00pm

Networking Drinks & Nibbles Bradley Forum Foyer


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City West Campus Map

The Colloquium will be held in the Bradley Forum, Hawke Building (H) and the Rowland Rees

Building (RR) at City West Campus

Building Legend

SM 27 - 29 North Terrace

M 100 North Terrace

BE 189 Hindley Street

BH Barbara Hanrahan Building

CS Catherine Helen Spence

Building

G Child Care Centre

H Hawke Building

EM Elton Mayo Building

AM Fenn Place North Building

LS Liverpool Street Studios

RR Rowland Rees Building

GK Sir George Kingston Building

HH Sir Hans Heysen Building

WL Way Lee Building

Y Yungondi Building


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Notes to Speakers

Please speak for approximately 15 – 20 minutes. Each session will be chaired. The Chair will be

instructed to warn you when you have 5 minutes left to speak.

There is a maximum of 25 minutes allowed per speaker which includes time for questions and the

completion of feedback sheets by the audience.

Notes to Participants

There is a great variation in the experience of the speakers. Some are Doctoral students who have

almost completed their thesis. Some presenters may be Masters students, while others have been

engaged in postgraduate research work for only a few months. Therefore, comments and

constructive criticism should be rigorous but fair. Questioners should be mindful of the experience

of the presenter. Comments and questions should be directed at removing misunderstandings,

increasing the clarity of ideas, and advancing understanding. Suggestions and ideas should also be

aimed at assisting the student improve his or her piece of work. Questions or comments that are

not aimed at advancing academic discourse will be disallowed by the Chair.

Please complete a feedback sheet for each presentation to enable the research student to gain

constructive feedback on their presentation. You can return your completed feedback sheets to

the Chair of each presentation room.

Chairs/Commentators

Many sessions will have two academics assigned to attend. One will chair the session which

includes introducing the speaker, time keeping, and calling for questions. The other will provide

feedback to the speaker on their presentation. It is likely that at least one person will not be from

the same research area as the speaker.

Engage with others!

One of the important aspects of the Colloquium is meeting other students. Please make an effort

to meet with students, colleagues and staff members you may not have met previously. Please try

and go to at least one session that is ‘outside’ your area of expertise or experience, as this will not

only broaden your exposure to other academic approaches, it may also prove beneficial to your

own work. Please wear your name badge throughout the day.

Please note, the dress code for the day is smart/casual, i.e. no jeans or thongs!


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Presentation Session One 09:15am – 10:45am

COMMUNICATION

H6-03

09:15 – 09:45 Lyn Daff Accountants and communication in the not-for-profit sector.

09:45 – 10:15 Michael Vogelpoel Understanding natural resource management amongst land managers for improved social marketing programs.

10:15 – 10:45 Barbara Ryan

Information seeking in a disaster.

Chaired by: Dr Adam Loch & AsProf Claudine Soosay

ISSUES AFFECTING AUSTRALIA

H6-09

09:15 – 09:45 Stacey Bradley Crossing the line: Constructions of employee theft in South Australia.

09:45 – 10:15 Maria Jimenez Inter-dependence in successful procurement relationships: A qualitative study into the acquisition of Australian military equipment.

10:15 – 10:45 Sairah Hussain The performance effects of IP appropriation strategy on innovation in Australian organisations.

Chaired by: AsProf Wendy Lacey & Prof Milé Terziovski

HUMAN RESOURCE MANAGEMENT

H6-11

09:15 – 09:45 Sarah Chua Follower perceptions of leader effectiveness: The role of leadership style, gender, culture and attractiveness.

09:45 – 10:15 Jo McInnes

Exploring the relationship between work engagement, job demands and organisational resources.

10:15 – 10:45 Jill Gould

Take it from the top: The impact of female directors on female executive representation.

Chaired by: Dr Yoshio Yanadori & Dr Michael Gross

FINANCE

RR5-09

09:15 – 09:45 April Wang The dynamic relationship between greenhouse gas emission and company financial performance – evidence from European Union public companies.

09:45 – 10:15 Yang Hou

The impact of the CSI300 stock index futures: Positive feedback trading and autocorrelation of stock returns.

10:15 – 10:45 Mohd Haniff Zainuldin

Earnings quality in financial institutions: A comparative study of Islamic banks and conventional banks in Malaysia.

Chaired by: Dr Hussain Rammal & Prof Petko Kalev

FOOD BEHAVIOURAL STUDIES

Council Room H5-26

09:15 – 09:45 Sandra Davison Psychology and household food behaviours: Selecting, tailoring and evaluating a psychology based informational intervention for reducing food waste in households.

09:45 – 10:15 Ahmad Esa Abdul Rahman

A sociological study of Malaysian Culinary Culture.

10:15 – 10:45 Sumi Ingerson

Determinants influencing Australian diners’ return dining behaviour towards ethnic Asian restaurants.

Chaired by: AsProf Howard Harris & Dr Sunny Lee

BUYING BEHAVIOURS

Bradley Forum H5-02

09:15 – 09:45 Gosia Ludwichowska-Alluigi

Who is the culprit? Errors in self-reported buying frequencies.

09:45 – 10:15 Ana Mocanu The effect of prototypicality in packaging design on consumer choice.

10:15 – 10:45 Jess Booth Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art.

Chaired by: AsProf Stephen Boyle & Dr Colette Langos


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Presentation Session Two 11:15am – 12:45pm

WATER INVESTIGATIONS

H6-03

11:15 – 11:45 Juliane Haensch Combining survey and spatial data to explain irrigator trade behaviour.

11:45 – 12:15 Katherine Christ Environmental management accounting as a medium for improved water management in the Australian wine industry.

12:15 – 12:45 Chunfang (Janet) Xu

A compromise of industries, environment and communities’ expectation: Forestry water policy and its stakeholder engagement processes in South Australia.

Chaired by: Dr Brianne Hastie & Dr Don Clifton

SHOPPING BEHAVIOURS

H6-09

11:15 – 11:45 Zachary Anesbury The behaviour of online supermarket shoppers.

11:45 – 12:15 Julian Major Drawing the spotlight: Investigating the attention grabbing potential of distinctive assets.

12:15 – 12:45 Bill Page Shopping….with children.

Chaired by: Dr Anne Sharp & Dr Carmen Joham

HUMAN RESOURCE MANAGEMENT

H6-11

11:15 – 11:45 Ying (Joy) Guo Western expatriates’ relationship building in China based on the perspectives of social network and guanxi.

11:45 – 12:15 Ani Suryani Where are all the accounting graduates?

12:15 – 12:45 Min Min

Bottom-up approach towards strategic HRM amongst Chinese indigenous companies.

Chaired by: Dr Sanjee Perera & Dr Colette Langos

PRICING

H6-12

11:15 – 11:45 Marietta Szabo How do retailers and manufacturers make decisions about price promotions? Common beliefs.

11:45 – 12:15 Damien Wallace

International exchange traded funds: US market effects, premiums and price dynamics.

12:15 – 12:45 Therese Sjostrom

Do consumers perceive luxury and premium attributes to belong exclusively to higher-price points?

Chaired by: AsProf Rachel Kennedy & AsProf Stephen Boyle

ACCOUNTABILITY AND CORPORATE GOVERNANCE

Council Room H5-26

11:15 – 11:45 Yanyan Kong The impact of corporate governance, cross-listing and delisting on firm performance. Empirical evidence from Chinese cross-listed firms.

11:45 – 12:15 Philip Palmer Exploring the perception of accountability in the Not-for-Profit sector.

12:15 – 12:45 Sanjaya Kuruppu

Accountability and governance: The adaptation of an NGO in a changing Sri Lankan context.

Chaired by: Dr Elvia Sunityo-Shauki & AsProf Sumit Lodhia


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Presentation Session Three 01:45pm – 03:15pm

CULTURAL STUDIES

H6-03

01:45 – 02:15 Ashokkumar Manoharan

Two sides of the same coin: Benefits and challenges of employing an ethnically diverse workforce in Australian hotels.

02:15 – 02:45 Hazreel Hasmi Does leisure participation help or hurt migrants?

02:45 – 03:15 Huda Khan

Does ethnic based cues improve advertising effectiveness for ethnic consumers?

Chaired by: Dr Michael Burrow & Dr Don Clifton

ORGANISATIONS

H6-09

01:45 – 02:15 Mirfath Shafeeq The impact of project management practices on the success of international development projects.

02:15 – 02:45 Malik Muhammad Sheheryar Khan

The longevity of large enterprises: A study of the factors that sustain enterprises over an extended period of time.

02:45 – 03:15 Gavin Artz Mad scientists, failed artists and tinkerers: Creating disruptive innovation by integrating idiosyncratic creativity into organizational innovation.

Chaired by: Dr Sukhbir Sandhu & Dr Hussain Rammal

TOURISM

H6-11

01:45 – 02:15 Skye Akbar Marketing remote Aboriginal tourism to Australian tourists.

02:15 – 02:45 Craig Lee Innovation as a driver of performance in small tourism businesses.

02:45 – 03:15 Xianrong Luo

Local stereotypes and evaluation of backpackers: The effect of host-tourist contact.

Chaired by: Prof Ying Zhu & Dr Svetlana Bogomolova

INVESTMENT

H6-12

01:45 – 02:15 Vandana Arya Role of interactions in determining the composition of capital flows in emerging markets.

02:15 – 02:45 Amirul Afif Muhamat

Takaful (Islamic Insurance) operators’ investment performance.

02:45 – 03:15 Priyantha Mudalige

Trading volume around firm-specific announcements.

Chaired by: Prof Petko Kalev & Prof Graham Brown

BRANDS

Council Room H5-26

01:45 – 02:15 Steven Dunn Brand price elasticities: An examination of contextual effects.

02:15 – 02:45 Cathy Nguyen When are two brands better than one? Exploring the advertising effectiveness of single versus dual-branded ads.

02:45 – 03:15 Kellie Newstead

Understanding acceptable branding changes: A practitioner and consumer examination.

Chaired by: AsProf Jenni Romaniuk & Dr Duncan Murray

3 Minute Thesis Competition Presentations 3:30pm

Zachary Anesbury and Julian Major, winner and runner-up respectively of the 2013 UniSA Business

School 3 Minute Thesis Competition, will present their 3MT speeches during the afternoon tea

break. Please visit the Bradley Forum at 3:30pm to learn more about this exciting and rewarding

competition.


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Presentation Session Four 03:45pm – 04:45pm

MARKETING & PERFORMANCE

H6-03

03:45 – 04:15 Nicole Hartnett Advertising content that sells more.

04:15 – 04:45 Yasmin Kamall Khan The effects of intellectual capital on Firms performance: The mediating role of organizational innovation.

Chaired by: Dr Svetlana Bogomolova & Dr Michael Burrow

TOURISM

H6-09

03:45 – 04:15 Hailian Gao It’s all about making a wise decision: An exploratory study on gift purchase behaviour in tourism.

04:15 – 04:45 Upekha Andrahannadi Examining tourism potential in post-conflict region: A study of the Northern Province in Sri Lanka.

Chaired by: Prof Graham Brown & Dr Elvia Sunityo-Shauki

HEALTH

H6-11

03:45 – 04:15 Mamun Ul Ala Towards an optimal TRIPS-compliant industrial policy for the pharmaceutical industry in Bangladesh – The role of government in promoting collaborative R&D.

04:15 – 04:45 Kate Harris Innovation, collaboration and private Physiotherapy Clinics. A cross-sectional survey of private physiotherapy principals in the Greater Adelaide Region.

Chaired by: Dr Saras Sastrowardoyo & Dr Zakaria Siddiqui

RELIGION STUDIES

H6-12

03:45 – 04:15 Abou Bakar Muslim consumer responses to symbols on product packaging: The role of religiosity.

04:15 – 04:45 Bincy Kaluvilla Ethical investment decision making: A proposal for a decision making model in religious organisations in India.

Chaired by: Prof Mervyn Lewis & AsProf Sumit Lodhia

BRANDS

Council Room H5-26

03:45 – 04:15 Arry Tanusondjaja Is bigger always better? Assessing brand portfolio size and its relationship with penetration and sales in category management.

04:15 – 04:45 Oanh Truong Do small brands suffer twice in emerging markets? An examination of consumer loyalty behaviour in packaged good product categories.

Chaired by: AsProf Jenni Romaniuk & Dr Brianne Hastie


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Colloquium Presenters A sociological study of Malaysian culinary culture. Ahmad Esa Abdul Rahman, PhD Scholar, School of Management

Fusing of cuisines in the commercial kitchen may be viewed as innovation. However, in the context of culinary heritage management, such deeds in the domestic kitchen is threatening the sacred bond between cuisine and identity. This research argues that the proliferation of foreign ethnic food consumption (FEFC) is promoting further changes in the dominant’s culture cuisine. Focusing on Malaysian cuisine, a triangulation mixed methods design was employed to generate rich understanding and interpretation of the phenomenon. Online survey and semi-structured interviews were conducted with local

foreign ethnic food consumers in Klang Valley, Malaysia. The quantitative investigation traces positive associations between FEFC and the alteration of the dominant culture’s cuisine. The proliferation of FEFC is altering the consumption rules, basic ingredients and cooking technique of the dominant culture’s cuisine. Meanwhile, qualitative results reveal that foreign cuisine elements are being incorporated mainly into the production of simple and light traditional dishes. Nevertheless, these dishes are the everyday dishes; the heart of the dominant culture’s cuisine. Evidently FEFC has led to the localisation of foreign culinary culture and also the waning of the dominant culture’s cuisine identity. Ahmad Esa was formally trained as a chef and has taught culinary arts for more than seven years. He has a Master of International Hotel and Tourism Management from the University of Queensland. His interest in food and culture led him to investigate the topic. His research interests include restaurant management, history of culinary arts and gastronomic tourism. Marketing remote Aboriginal tourism to Australian tourists. Skye Akbar, PhD Scholar, School of Marketing

Skye’s work; ‘Marketing remote Aboriginal tourism to Australian tourists’ is part of a larger research project titled ‘The Aboriginal and Torres Strait Islander Tourism Product Project’. We aim to conduct research to support Aboriginal tourism operators and the Aboriginal tourism industry in upholding a sustainable livelihood for themselves and their families and communities through their work. Through this PhD Skye aims to develop an understanding of the marketing of remote Aboriginal tourism to domestic consumers; that is how do we get more Australians to participate in remote Aboriginal tourism?, specifically: • How Aboriginal tourism is currently marketed to Australian tourists, • Australian peoples’ perceptions of Aboriginal tourism; and • How to improve marketing your industry to increase participation of Australian

tourists. Skye has a strong focus on applying her skills and experience to help improve outcomes for disadvantaged people. Skye is researching the marketing of remote Aboriginal tourism as a PhD candidate at the School of Marketing, University of South Australia and the CRC for Remote Economic Participation, Ninti One. Her honours thesis ‘Key success factors for Indigenous Australian businesses: A marketing perspective’ was awarded First Class. Skye has experience in marketing, communications, market research, university tutoring and lecturing, and government. She is a member of the Golden Key International Honour Society and the Australian Marketing Institute.


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Towards an optimal TRIPS-compliant industrial policy for the pharmaceutical industry in Bangladesh – The role of government in promoting collaborative R&D. Mamun Ul Ala, PhD Scholar, School of Commerce

Since 1982, under a protective regulatory regime, Bangladesh has made considerable progress in the pharmaceutical industry. However, all less developed countries including Bangladesh will implement the Agreement on Trade Related Intellectual Property Rights (TRIPS) in 2016, which warrants an enhanced technology and R&D adoption to improve firms’ domestic and international competitiveness. Using survey data obtained from 94 pharmaceutical firms, this study creates indices for major dimensions of firm-level TRIPS-related vulnerability (the gap between the perceived

impact and adaptive capacity), especially related to raw materials, technology, quality, R&D, domestic competitiveness and international competitiveness. We find R&D-related and international competitiveness related vulnerabilities are the most important factors. Cluster analysis reveals that firms in the less vulnerable cluster have generally more involvement in independent and collaborative R&D activities; additionally, they possess a higher level of regulation handling capability required for internationalization. These firms, however, also have the minimum access to venture capital/debt finance/government support for R&D, and their level of inter-firm and firm-academia/institution collaboration/networking is significantly low. This study underlines the importance of an industrial policy to support Bangladeshi pharmaceutical firms’ dynamic capability through developing programmes and practices that ensure sustained institutional support for R&D and which create incentives for multidimensional collaboration including public-private partnerships. Mamun Ul Ala has explored several academic disciplines at different universities. He was awarded with a M. Phil degree in Management from the National University (NU) of Bangladesh for his research on the international competitiveness of Bangladeshi pharmaceutical firms. Also, he holds an MBA degree from Dhaka University, M.A. (English Literature) and M.S.S. (Economics) from the NU, and M.Ed. from Bangladesh Open University. Mamun has been a tutor for Economics at UniSA since 2011. He also worked in the Bangladesh Air Force for two years and has experience of solo flights. Mamun enjoys watching documentaries on great philosophers and explorers. Examining tourism potential in a post-conflict region: A study of the Northern Province in Sri Lanka. Upekha Andrahannadi, PhD Scholar, School of Management

The causes of war and its direct and indirect outcomes, artefacts, nostalgia, reunions and actual sites, stimulate tourism in war-torn regions, but this is not always welcomed by the local communities. Much depends upon the management of the sites and how the local community is represented within them. Most of the current literature implicitly assumes that tourists who visit post-conflict sites are attracted by death and atrocity. The story of war and destruction can eclipse the richness and diversity of the local culture, history, landscape and people. More recently the importance of viewing post-conflict sites

through the lens of heritage has been raised, thereby ensuring that tourists depart with a full experience of the culture of the region. Few studies consider the impact of tourism in war-torn areas on the local community. In order to understand tourism potential in a post-conflict region this study empirically investigates the interpretations of tourists, local residents and tourism officials about tourism potential in the Northern Province in Sri Lanka via in-depth interviews. Tourism is an interaction with three sets of actors: tourists; locals; and the intermediaries. These different actors’ experiences can lead to different interpretations based on their attitudes, perceptions, motivations, rendering multiple interpretations of the same place.


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Upekha Andrahannadi is a PhD candidate in the School of Management. She obtained her first degree in Business Administration from the University of Colombo, Sri Lanka. She is also an Associate member of the Charted Institute of Marketing and a Passed Finalist of the Charted Institute of Management Accountants. Before commencing her PhD, Upekha worked as a lecturer for nearly 3 years in Sri Lanka. She is an Endeavour Postgraduate Award holder sponsored by the Government of Australia.

The behaviour of online supermarket shoppers.

Zachary Anesbury, Masters by Research Scholar, School of Marketing

When buying an item from a supermarket, do you take your time to stand there in the aisle gazing at the shelves trying to find the best product? Brand? Pack size? Flavour? For decades researchers have stood in the aisles of our supermarkets, disguised as employees observing our behaviour. The results have shown that shoppers spend on average 8-25 seconds in an aisle before making a selection, not so long after all. This masters thesis is looking at the same thing, just in an online context. Last year in Australia alone online retail sales reached an estimated $19 to $24 billion, for which groceries accounted for 11%. In 2009 the retiring editors of the Journal of Retailing noted that the next decade of research

will be important for both academics and practitioners and will focus on online retailing. Yet despite this, previous literature has focused on just two areas; who is most likely to shop online and why. This masters thesis addresses how shoppers behave online once they decide to shop. If we discover that shoppers take the same amount of time selecting from a category online as in store, then we can begin exploring other similarities as well.

Zac Anesbury is studying a Masters by Research which is due for submission in February 2014. Previously Zac has completed a Bachelor of Management (Marketing) and a Bachelor of Honours (Business) for which he received a First Class. Zac has been awarded a number of scholarships including Ehrenberg-Bass Institute Honours Research Scholarship, Mars Laboratory Top-Up Scholarship and the Australian Postgraduate Award Industry Scholarship. Zac's research interests include analysing the competitive structures of markets and shopper behaviour.

Mad scientists, failed artists and tinkerers: Creating disruptive innovation by integrating idiosyncratic creativity into organizational innovation.

Gavin Artz, PhD Scholar, School of Management

Currently there appears to be a lack of understanding of how a community oriented, open innovation process, based on culturally responsive, radical researchers that develop idiosyncratic creativity, can be integrated into current innovation activities centered in processes suited to research institutions, government and corporations. This presentation defines this problem in the context of creativity, motivation theory and network theory. It then outlines a research approach that aims to explore a framework that links idiosyncratic creativity and the communities that generate it, into more

traditional innovation processes, while reporting on findings to date.

Gavin Artz has over a decade of business management experience, with roles in education, health, electronics and the creative industries, spanning multinational companies and small business, through to local community organisations, government and national not for profits. He currently is the Principle Project Officer, Innovation for DMITRE and is a member of the MEGA digital entrepreneurship working group. In the past he has been CEO of ANAT, where he developed STEAM cross-disciplinary research partnerships both locally and internationally. Gavin holds an MBA, a BA in Politics and he is currently a PhD candidate at the UniSA School of Management.


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Role of interactions in determining the composition of capital flows in emerging markets. Vandana Arya, PhD Scholar, School of Commerce

Capital flows are regarded an important source of investment, however, it has been observed that during crises some capital flows are stable (FDI) while some are fickle (Portfolio, debt and bank flows), increasing the vulnerability of an economy. It can be noted that institutional quality (IQ) has significant effect on the composition of capital flows. It also plays an important role in determining the effect of crises on financially liberalised economies. Based on this background, the main objective of this study is to understand the role of interactions between capital account liberalisation and IQ and

their influence on composition of capital flows in emerging markets during crisis and non-crisis period. Understanding the interrelationship between capital flows, good IQ and capital account liberalisation has significance for policy makers who aim to design policies to channel these flows for optimal economic development and development of sound financial structure that will assist in sustained economic growth. This study focuses on a panel data of 32 emerging economies from 1990 to 2010. The preliminary results indicate that the interaction between institutional quality and capital account liberalisation has significant effect on the composition of capital flows during crises as well as during non-crises period. Vandana Arya is a PhD candidate in the Centre for Regulation and Marketing Analysis. She has completed her masters and bachelor degree in Economics from University of Bombay, India. Currently she is working as a tutor for Principles of Economics, Macroeconomics and Competitive strategy in the School of Commerce. Vandana’s research interests are in understanding the behaviour of international capital flows in terms of direction, volume and magnitude in emerging markets during crises and non-crises period. Muslim consumer responses to symbols on product packaging: The role of religiosity. Abou Bakar, PhD Scholar, School of Marketing

Past research has recognised the influence of religion on marketing, particularly the role of religious cues in marketing communications. Drawing on symbolic interactionism theory, this empirical study identifies symbols that possess symbolic value with Muslims, and how these symbols on product packaging may influence the response of Muslim consumers. Furthermore, we examine how this influence may vary between products of low versus high symbolic values, and across consumers of varying levels of religiosity. An elicitation survey identified five symbols, five high symbolic-

value products, and five low symbolic value products. Afterwards, a quasi-type experiment examined the influence of a symbol on product purchase intentions. The presence of the symbol significantly increased purchase intentions, but only for low symbolic-value products. Also, the presence of symbol affected those with high religiosity more than those with low religiosity. This study is the first to investigate the role of religious symbols on product packaging. An implication is for marketers to recognise the importance of such symbols for Muslim consumers. Abou Bakar has the pleasure of working as a research associate at the Ehrenberg-Bass Institute for Marketing Science at University of South Australia. Prior to coming to Australia in 2010, he has been a lecturer in a university in Pakistan. Being a pioneer faculty member and in-charge campus there, he initiated and successfully implemented new undergraduate and postgraduate business study programs. His goal is to discover and disseminate marketing knowledge. His research interests include consumer behaviour, international marketing, marketing to emerging markets and marketing communications. His PhD is mainly about buyer behaviour and consumer responses to symbols on packaging.


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Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art.

Jess Booth, Masters by Research Scholar, School of Marketing

This research seeks to document the profiles and purchase characteristics of a subset of consumers of Aboriginal and Torres Strait Islander art; to analyse the criteria used by those consumers to make purchase choices and to measure their awareness levels and perceptions of artwork provenance, consumer information and industry regulation. In doing so, it aims to understand the confluence of factors that characterise consumption within this market. It also provides an evidence-based contribution to future policy reform discussions and to academic literature in the

fields of consumer behaviour and arts development. Findings thus far – unsurprisingly given the hedonic consumption context – suggest that aesthetics is the primary purchase criterion for most buyers, but that trade-offs can be necessary to make purchase choices. In such cases, consumers vary in their allegiances. This interplay between aesthetics and other purchase criteria – such as the moral and ethical dimensions to buying Indigenous art felt by some – provides the basis for the nuances this thesis addresses. This research forms part of a wider research project, ‘The Aboriginal and Torres Strait Islander Art Economies Project’, conducted through the Cooperative Research Centre for Remote Economic Participation, Alice Springs.

Prior to commencing her Masters by Research at the University of South Australia, Jess worked as a project manager, editor, writer and researcher, specialising in Australian Indigenous art. Within this context she held positions with World Vision Australia, the Association of Northern, Kimberley and Arnhem Aboriginal Artists (ANKAAA) and the University of Melbourne. Jess has worked with commercial galleries in Melbourne and Sydney and remote community art centres in Arnhem Land. She holds a Masters in Art Curatorship (University of Melbourne) and a Bachelor of Fine Art (RMIT University).

Crossing the line: Constructions of employee petty theft in South Australia.

Stacey Bradley, PhD Scholar, School of Management

Petty theft, as a line of enquiry is not highly developed in the literature. References to it tend to be subsumed within publications regarding employee theft, a topic, broader in scope that has attracted considerably more attention. Given evidence suggesting that petty theft represents a substantial amount of all employee theft, and exceeds a billion dollars’ worth of loss to Australian organisations annually, it is curious that the topic has not received more focussed attention. This study seeks to address this gap by exploring how people construct and experience petty theft in their working lives and

what the causes, consequences and management of this behaviour are. The research is underpinned by a constructivist grounded theory approach; emphasizing interaction between the researched, the researcher and the data throughout the data collection and analytic process. Purposive and snowball sampling are the sampling techniques being employed. Data collection will occur through intensive one-on-one interviewing, memo-writing, reflective journaling and publicly available legal proceedings. Data analysis will be performed using the constant comparative method which generates successively more abstract concepts and theories through inductive processes. The study will result in a contextual theory of the complex and dynamic nature of petty theft in the workplace.

Whilst studying an undergraduate degree Stacey worked in professional roles with UniSA and Curtin University. Exposure to tertiary education spawned Stacey’s passion for research and teaching and led Stacey to pursue a career in Academia. Stacey undertook an honours degree in Management whilst employed as an Academic Advisor at UniSA’s Centre for Regional Engagement. Currently a doctoral student in her second year, Stacey’s research interests lie in the field of organisational behaviour; specifically employee behaviour. Upon completion of her doctorate, Stacey plans to fulfil her passions of research and teaching by returning to a career in academia.


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Environmental management accounting as a medium for improved water management in the Australian wine industry.

Katherine Christ, PhD Scholar, School of Commerce Despite being one of the most important resources required for wine grape cultivation and the production of wine, empirical evidence suggests water management in wine organisations is often inefficient with most decisions based on ad hoc information and informal estimates. Confronted with increasing demand for water in the face of an ever dwindling supply, as well as an assortment of increasingly tight environmental regulations, there is a need for organisations in the Australian wine industry to adopt

more effective methods for managing this precious resource. This research aims to address the aforesaid issue by investigating whether there is a role for the use of water-related Environmental Management Accounting (EMA) information in the Australian wine industry. Through implementation of a questionnaire-survey, and informed by contingency theory and new institutional sociology, the research will investigate whether Australian wineries are using water specific EMA information, and whether such information has potential to promote efficient, effective and economic water-related outcomes for Australian wine organisations.

Katherine Christ is a PhD scholar with the Centre for Accounting, Governance and Sustainability. She commenced her PhD study in 2012 upon completion of a first class Honours degree in Commerce at the University of South Australia. Katherine’s research interests include environmental management accounting, water accounting, and environmental management and sustainability in the global wine industry. She has had two articles on these topics published in the Journal of Cleaner Production, and is a current Grape and Wine Research and Development Corporation PhD Scholarship recipient.

Follower perceptions of leader effectiveness: The role of leadership style, gender, culture and attractiveness.

Sarah Chua, PhD Scholar, School of Management

How factors such as a leader’s attractiveness and both a leader and followers culture and gender may influence one’s leadership styles and subsequently follower perceptions of a leader’s trustworthiness and effectiveness have not been extensively examined. Many cultural differences may well be couched in the gender of the follower and leader. Cultural distinctions in the roles and values of women in the workplace for example, have been well documented. However, whilst the glass ceiling is established as an issue within well-developed western economies, the rise of the female workforce and female leaders in developing economies has been less well considered. Evidently what is needed is greater understanding of how cross-cultural interactions influence how we perceive leaders when tied to gender. Given that both gender and culture are criteria that are couched in beliefs often triggered by visual cues it stands to reason that an assessment of the leader’s attractiveness is also pertinent to consider. It could be argued that the effectiveness of a leader may be contextual – influenced by a confluence among leadership styles (transformational and transactional) as well as the gender and appearance of the leader. Furthermore, it is suggested that these perceptions are couched within national culture, and that the culture of the follower may then influence how effective and trustworthy the leader is, and how loyal the follower may then be to that leader.

Sarah completed her Bachelor degree in Public Relations in 2011 and continued her studies, completing a Bachelor of Honours in Business and Management in 2012. She was first drawn to research when she had an interesting, if somewhat negative, experience with a new manager who ended up changing the organisational culture of her workplace dramatically. Sarah wanted to know why and how this could happen. Was it because of us - the employees, or her as a manager? This is why she was interested in studying management and leadership, behaviour and employee perceptions. What influences these perceptions and why.


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Accountants and communication in the not-for-profit sector.

Lyn Daff, PhD Scholar, School of Commerce Accountants communicate within organisations in a myriad of ways including through the preparation and production of reports, discussions arising out of reports, meetings, advising and supervising staff. When accountants fail to communicate well, financial information may not meet the needs of users which in turn affects decision-making. Research to date on accountants’ communications has focused on reporting. This study goes beyond reporting to consider the typical discussions that accountants are involved in within their organisations. Thirty accountants working in Australian not-for-profit (NFP)

organisations were interviewed. While for-profit organisations have a clear focus on improving shareholder wealth, NFPs focus is on mission. Accounting involves technical concepts and has an economic focus. Accountants working in NFPs face not only the challenge of translating technical information in to ways that are understandable to lay people they also face the distinct challenges of the NFP sector. Giddens’ structuration theory guided the study and assisted in interpreting the thematic findings. This study adds to understanding accountants’ every day communication within their organisations. The study considers the communication challenges accountants working in NFP organisations face and also suggest strategies that accountants may adopt to address these challenges.

Lyn’s career in academia has spanned 17 years. She spent five years as an accountant in public practice prior to joining Monash University as an accounting lecturer. More recently she has been a senior lecturer at Avondale College of Higher Education. She has published in the area of accounting education. This has included enhancing accounting students’ emotional intelligence and improving their communication skills. Lyn also enjoys poetry and she has six published poems on accounting and research related themes.

Psychology and household food behaviours: Selecting, tailoring and evaluating a psychology based informational intervention for reducing food waste in households.

Sandra Davison, PhD Scholar, School of Marketing Australian householders waste billions of dollars' worth of good food every year. Much of that food ends up as landfill, creating a serious environmental problem and depleting natural resources, particularly energy and water. This harm and waste could be greatly reduced if people adopted better household food management behaviours. The current research is a mixed-methods design consisting of two phases. Phase one is designed to expand knowledge around food behaviours and comprises 25 face-to-face interviews with rural and urban residents of South Australia. Phase two, an experimental design, consists

of an on-line food survey with 900 Australian householders; delivery of an intervention; and a follow-up survey. A 2013-2014 'food calendar' and psychological theory-based messages to encourage behaviour change, form the basis of the intervention. The research was designed to test the hypothesis: There will be a significant difference in the amount of positive changes in behaviours relating to household food waste reduction, for people who receive a psychological theory-based informational intervention, when compared to people who receive no information, or general household information. Sandra Davison is a psychologist and a past lecturer and course co-ordinator with the University of South Australia and the South Australian Institute of Business Technology, Adelaide. She holds a Masters degree in Clinical Psychology and is a current PhD scholar. Clinically, much of Sandra’s past work has been in health and rehabilitation areas, assisting people to adapt and change health and lifestyle behaviours. Sandra also has a strong interest in the environment and pro-environmental behaviours. Her current research focuses on utilising psychological behaviour change theory to encourage Australian householders to use more and waste less of their household food.


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Brand price elasticities: An examination of contextual effects. Steven Dunn, Masters by Research Scholar, School of Marketing

Extensive research has attempted to determine factors that consistently influence consumers’ responses to brand price changes (as measured through brand price elasticity). Scriven and Ehrenberg (2004) identified one such factor as being whether the price change passes a competitor brand’s price. This research examines the robustness of this finding through choice experiments across brands from six frequently purchased consumer goods categories (beer, pasta sauce, toilet paper, bread, laundry detergent, and shampoo). The results indicate that brand price elasticities are consistently larger (i.e. more negative) for

price changes that do pass a competitor brand’s price. This effect is most pronounced (1) for price decreases, (2) in contexts with high-priced competitors, (3) among light/non-users of the brand, and (4) among heavy users of the brand being passed. Steven is a Research Associate at the Ehrenberg-Bass Institute for Marketing Science, where he has worked in various roles for the last five years. He graduated from Management (Marketing) and Arts (International Studies) double degree in 2011 and is currently completing a Masters by Research degree. His main academic interest is understanding consumer choice processes, with a particular focus on the role of price. It’s all about making a wise decision: An exploratory study on gift purchase behaviour in tourism. Hailian Gao, PhD Scholar, School of Management

Gift giving is a tradition in China and is embedded in Chinese culture. People like to buy gifts during holidays and for special events to maintain interpersonal relationships in daily life. Previous research associated with gift purchase has focused on special occasions and mainly in the western context. Little has been done to examine gift purchase behaviour in Asian countries and in the tourism setting. As tourism is perceived to be a special moment happening outside one’s normal life, people behave differently when traveling. Given the scarcity of research in this area, this study aims to investigate gift purchase behaviour of

Chinese tourists in the context of tourism. Using in-depth interviews with 20 Chinese tourists, this study discovered that tourists perceived gift purchase on a trip to be an essential part of the traveling itself. They exerted considerable effort in gift selection and some tourists spent more than half of the total shopping expenditure on gifts for others. While paying regard to brands was an important factor in buying for oneself, it didn’t play an equal role in buying for others in tourism. Implications for destination retailing and marketing are discussed at the end of the paper. Hailian is currently a PhD candidate in the School of Management. She obtained her Bachelor and Masters degrees in tourism management in China before coming to Adelaide. During her masters study, Hailian carried out several projects with her supervisor regarding geo-tourism and geoparks in China. For her PhD study, she will focus on Chinese outbound tourists to Australia and investigate the influence of Chinese cultural value of face on tourists’ gift purchase behaviours. Her research is believed to offer valuable implications for the Australian tourism industry.


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Take it from the top: The impact of female directors on female executive representation. Jill Gould, PhD Scholar, School of Management

Organisational strategies to achieve gender diversity have focussed on bottom-up approaches such as mentoring or leadership training. However, women’s representation at senior organisational levels remains well below men’s. This study investigates the trickle-down effect where an increase in female representation at a senior level is expected to result in an increase in female representation at a lower level of management. Data for 1,356 organisations listed on the Australian Securities Exchange were collected for the period 2001-2011. Higher levels of female

representation at board level had a positive impact on subsequent female representation at executive level. Results provide support for the trickle-down effect suggesting that organisations should consider top-down strategies for increasing women’s representation in senior roles. Jill Gould is a research student within the Centre for Human Resource Management. She has a management accounting background, with experience in both the private and public sectors. She has completed a Master of Business Administration, winning the Adelaide Bank Award for Managerial Economics and a Master of Public Administration. Her area of interest is organisational gender diversity, especially at executive and board levels. Jill is pursuing her interests in gender diversity by co-authoring a handbook chapter, collaborating on a project investigating gender pay gaps and working as a research assistant for an ARC funded project on implications of new Australian Securities Exchange gender diversity governance rules. Western expatriates’ relationship building in China based on the perspectives of social network and guanxi. Ying (Joy) Guo, PhD Scholar, School of Management

Relationship building is considered to be important for expatriates’ adjustment and this study aims to research the issue of expatriates’ relationship building in the workplace in China. Extant studies on expatriate relational ability in China are primarily based on social network theory and limited to organizational-assigned expatriates (OE). Moreover, few studies explore guanxi from outsiders’ perspective such as the expatriates from the Western society. Hence, this study addresses the research gap and contributes to the expatriate management literature by exploring and examining the dimensions,

antecedents, and outcomes of expatriates’ relationship building in China from the perspectives of social network and guanxi. This study employs mixed methodology, where qualitative interviews were first conducted with both organizational-assigned expatriates (OE) and self-initiated expatriates (SIE) in China, followed by a quantitative survey of a representative sample of expatriates in China. A framework is proposed by incorporating elements of both social network theory and guanxi, which are rooted in and developed in the West and China respectively. The findings of this study will have implications for organization-assigned and self-initiated expatriates’ career development as well as MNCs’ management in China. Joy commenced her PhD study in 2011. Prior to studying in UniSA, she received a Bachelor and Master of Management degrees in China. Her research interest lies in the area of international human resource management, especially the expatriate management process in China. Joy’s PhD study focuses on expatriates’ interpersonal relationship building at work in China.


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Combining survey and spatial data to explain irrigator trade behaviour.

Juliane Haensch, Masters by Research Scholar, School of Commerce The depletion of water resources worldwide has concerned policy makers and researchers since the late 20th century, and it has been of particular concern in Australia's Murray-Darling Basin (MDB). Water reforms that establish and improve water markets as a response to the decline of water availability for environmental and consumptive purposes have significantly altered water resource and irrigation/farm management in the MDB. This research aims to contribute to the understanding of irrigator water trading behaviour, specifically focussing on water entitlement trading, to provide ongoing information for

relevant water programs/reforms and future research. Beyond the traditional factors explaining water entitlement trading this research hypothesises that participation in the water market is also influenced by spatial characteristics. The literature has only recently studied the various economic processes that are characterised by spatial aspects. Spatial analysis in agricultural economics typically is used in land use models, the methodology of which to some extent can apply to modelling water entitlement trading decisions. Using a Geographic Information System (GIS) irrigator locations were spatially referenced and spatial characteristics are linked to recent irrigator survey data. One aim is to test whether potentially explanatory power of modelling water trade decisions is increased from models without spatial features.

Juliane obtained a Master’s degree in Transport Economics & Management from the Dresden University of Technology, Germany in 2008 where she also worked as a research assistant and tutor. She received a European Union student exchange scholarship to undertake parts of her studies at the University of Alicante, Spain. Her thesis examined the nexus between transport policy and tourism policy with regard to regional/urban mobility concept development. After over 2 years industry experience in the public transport sector, Juliane joined the water economics group of the CRMA as a research assistant in 2011 and started her studies in 2012.

Innovation, collaboration and private Physiotherapy Clinics. A cross sectional survey of private physiotherapy principals in the Greater Adelaide Region.

Kate Harris, PhD Scholar, School of Management

The physiotherapy clinic industry is comprised of numerous very small medical businesses. The clinic principals are passionate medical professionals struggling to provide evidence based services in a competitive wellness market. Despite completing an intense and competitive undergraduate program, many leave the practice within 5 years of graduation. Numerous national reports have found that their strong focus on patient outcomes under the scrutiny of funders leaves little opportunity for innovative practices. This research uses the collaboration theory of innovation to explore whether collaboration is likely to deliver greater innovation. A cross sectional survey of private physiotherapy clinic principals in the Greater Adelaide Region was undertaken. Likert scale responses, categorical data as well as qualitative comments were collected and collated. A 54% response rate captured 74% of the industry for collaborative (network) mapping. For the quantitative analysis clinic network metrics, correlations and Chi2 were calculated. For the qualitative analysis, QCA, concept maps and consequence maps were used. Preliminary results show the collaborative clinics to be more innovative and report higher incomes. The innovative reported greater intent to remain in the industry and greater levels of business growth. Greater cross industry collaboration as a means of improved innovative output should be explored. The qualitative data revealed the attitudes and paradoxes of attempting to be innovative in this industry.

Kate obtained her Bachelor in Physiotherapy from UniSA in 2005. She has completed 6 years of undergraduate study in the field of health, worked for 5 years as a private clinician after graduation and continues to work as a health care consultant. Kate is currently undertaking her PhD part time analysing the physiotherapy industry from a management rather than clinical perspective. She recently returned from maternity leave to complete her research and lives in Adelaide with her husband and 2 young sons.


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Advertising content that sells more. Nicole Hartnett, PhD Scholar, School of Marketing

The objective of my doctoral research is to investigate the creative factors in advertising related to in-market sales. That is, can we codify creativity to know what "works", i.e. to increase consumers' propensity to buy the advertised brand. This presentation will discuss the benefits of a single-source methodology, over more traditional measurements of advertising effects, and some preliminary thesis findings. Nicole is a Senior Research Associate at the Ehrenberg-Bass Institute for Marketing

Science and half-way through her doctoral candidacy. She has worked extensively with industry clients in the areas of brand health tracking and advertising measurement. Does leisure participation help or hurt migrants? Hazreel Hasmi, PhD Scholar, School of Management

Migrants commonly suffer from difficulties when settling into their new country and culture known as ‘acculturative stress’. Previous literature has reported that participation in leisure activities can help alleviate migrants’ stress levels. This presentation reports the findings of a qualitative study in the South Australian context. Interviews were conducted with 10 representatives from the migration and leisure industries in South Australia to explore their perceptions of the trends and challenges in migrants’ leisure participation in the first 10 years of settlement. Thematic analysis of

the interview transcripts produced five substantial themes. As expected, a major theme that emerged was migrants’ need for leisure activities as a coping strategy to escape from the pressures of adjusting to their new environment. However, the other emerging themes reveal that there is a dark side to migrant leisure participation: new settlers face multiple leisure constraints to engaging in these beneficial activities. One important constraint is perceived discrimination, a known deterrent to migrants’ leisure participation. The remaining three leisure constraints have rarely been exclusively discussed in the migration and leisure literature: i) financial issues, ii) family obligations, and iii) employment challenges. These constraints act as a double blow to migrants’ well-being: each issue contributes to migrants’ acculturative stress, while simultaneously obstructing their opportunity to participate in leisure activities that could help alleviate that stress. This study confirms that migrants’ participation in leisure assists in reducing acculturative stress, and extends the literature by identifying that leisure access is an important issue: migrants can experience multiple leisure constraints that seem to aggravate stress. This new finding raises the alarm on equity concerns about migrants’ ability to participate in leisure activities. Hazreel Hasmi is a PhD candidate in the School of Management. He comes from a background in Tourism and Hospitality management. Hazreel has a Diploma of Hotel Management, a Bachelor of Tourism Management and a Master of Technical and Vocational Education, all completed in his home country, Malaysia. His previous role has been as a lecturer in a Community College in Malaysia since 2004 teaching Tourism and hospitality subjects. His core research interests are how migrants’ leisure participation helps them to survive in their new home country and develop their attachment to the place as well as the community.


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The impact of the CSI300 stock index futures: Positive feedback trading and autocorrelation of stock returns. Yang Hou, PhD Scholar, International Graduate School of Business This study examines the impact of the introduction of the China Security Index (CSI) 300 stock index futures on the underlying stock market based on a feedback trading model. We focus on examining the interaction between time-varying autocorrelation and conditional volatility in the returns of both spot index and index futures markets. An extended exponential AR (EAR)-GJR-GARCH model is employed for the analysis by using high-frequency data. Our research reveals a few interesting findings. The introduction of the CSI 300 stock index futures plays a significant role in reducing the volatility of the underlying CSI 300 stock index market; it intensifies positive feedback trading in the underlying stock market and thus reduces the informational efficiency in the stock index market. Furthermore, it is found that the CSI 300 stock index futures market attracts positive feedback trading itself, which may destabilise asset prices of the underlying spot index through the index arbitrage. We also find that trading volume is inversely related to autocorrelation of intraday returns and positive feedback trading is more intense in the event of a market downturn than a market upturn in both the spot and futures markets. Yang is a PhD student in the International Graduate School of Business (IGSB) and started the program in February 2011. He finished a Bachelor degree of E-Business at Nanjing Agricultural University in China in 2006 and obtained a Master of Accounting and Finance at the University of Adelaide in 2009. His PhD thesis focuses on functionality and information efficiency of the Chinese stock index futures. Yang’s research incudes price discovery of the Chinese stock index futures, volatility spillover between index futures and the underlying stock markets, return behaviour of stock index and index futures, and hedging performance of index futures etc.

The performance effects of IP appropriation strategy on innovation in Australian organisations.

Sairah Hussain, PhD Scholar, International Graduate School of Business

This study aims to examine the question of how intellectual property (IP) can be managed so as to protect it, yet at the same time, be appropriated to gain value for the firm. The general hypothesis proposed is that the key determinants of IP appropriability, namely technology strategy, IP management strategy and organisational learning strategy, have a positive impact on innovation performance. The study will apply triangulation methodology, whereby quantitative data will be generated via a survey to test the hypotheses and qualitative data, that is, case studies from interviews, will be used in order to provide explanations for the tested hypotheses. The survey instrument has been administered to Australian biotechnology, pharmaceutical and ICT companies, while a set of 7 case study interviews have been conducted. Preliminary analysis of the quantitative and qualitative data revealed that the implementation of IP rights for IP which is readily codifiable, the implementation of informal protection mechanisms for IP which is not readily codifiable, the implementation of an open innovation regime, the implementation of a technology strategy that allows a firm to acquire, manage and exploit technology, the implementation of an organizational learning culture positively impact the firm’s innovation performance. Sairah is currently undertaking the PhD in Business & Management under the supervision of Professor Terziovski at the UniSA Business School. After completing her Masters by Research in Business at the National University of Singapore, Sairah took on a two-year position with the Singapore government’s Ministry of Trade & Industry in Saudi Arabia. She now hopes to complete her PhD and work in Australia in the future.


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Determinants influencing Australian diners’ return dining behaviour towards ethnic Asian restaurants. Sumi Ingerson, PhD Scholar, School of Management

Ethnicity has become an important factor in the eating patterns of consumers today. As a number of ethnic restaurants in Western countries such as Australia are facing increasingly more diversified and sophisticated consumer markets, considerable attention has been paid to improving proactive responsiveness to the current market changes. Recent research addresses the need for gaining a better understanding of what role the psychological factors play in influencing consumers’ consumption behaviour in ethnic restaurants in order to develop suitable marketing and segmentation strategies for a

successful ethnic restaurant industry. This study aims to examine the effects of psychological determinants and satisfaction with ethnic food and dining on behavioural intentions to revisit ethnic restaurants in the future; and to examine if diners’ neophobia and neophilia personality traits moderates the relationships between the psychological determinants, satisfaction with ethnic food and dining and behavioural intentions to revisit ethnic restaurants in the future. A patron survey will be carried out with 1500 Australian consumers at Korean and Thai restaurants in Adelaide, Australia. It is expected that the results of the survey will be a valuable indicator for developing new products and marketing strategies, which appeal to different market segments distinctive food preferences. Sumi Ingerson has been a UniSA Business School PhD Scholar since February 2012 where she has been also working as a tutor and a marker since 2010. Sumi currently holds an Australian Postgraduate Award. She completed her undergraduate degree in Tourism and Event Management and Honours in Business Management at UniSA. Sumi serves on the Postgraduate Scholars Association as the PSA Chairperson for 2013. Her research interests lie in the area of hospitality and tourism, including consumer behaviour, ethnic food consumption and restaurant consumption to event management.

Inter-dependence in successful procurement relationships: A qualitative study into the acquisition of Australian military equipment.

Maria Jimenez, PhD Scholar, School of Management The Defence Materiel Organisation (DMO) which is the procurement agency for the Australian Department of Defence manages approximately 100 projects, to an approximate total value of $150 billion (spread over a 10 year period). DMO has a history of delivering Defence acquisition projects over budget and over time, which impacts significantly on the taxpayer and Defence industry. Studies have shown that there is conflict between buyers and sellers due to power asymmetry which impacts on how Defence contracts are established and managed. This study will contrast two theories to identify which factors are essential in successful procurement relationships. The research will consist of semi-

structured interviews of military personnel involved in the acquisition of military products and procurement personnel from Defence industry. While previous studies have focussed on commercial procurement relationships, this study will focus on buyer-supplier relationships in a public procurement context. It is anticipated that this research will identify that successful relationships require symmetry between contractual arrangements and inter-dependence factors. Before engaging into full time study, Maria was a full time Officer in the Royal Australian Air Force. She separated from the forces in early 2012 as a Squadron Leader. Her area of expertise is logistics and has extensive experience in military logistics and Defence procurement, having spent over 20 years of her military career in this area. Maria’s interest in military acquisition has been the impetus for her research and she is particularly interested in the complexities of contractual relationships between the government and Defence industry. Aside from her research Maria enjoys sailing, playing golf and long-distance running.


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Ethical investment decision making: A proposal for a decision making model in religious organisations in India. Bincy Kaluvilla, PhD Scholar, School of Management

Recent accounting and ethical scandals, such as Satyam computers and WorldCom, have brought the issue of the connection between ethics and investment decisions to the forefront of media interest. Non-profit organisations are also facing the same hazards as scandals continue to affect that sector, although this has received less attention in literature and research. Many investment decisions, whether for business or non-profit organisations, involve competing values. It is clear that the value systems of those designing and making investments within organisations are highly relevant to how those

systems operate. Organisations can assign value to different aspects of financial performance, to the environment and to the social impacts of their activity. The outcome of decisions about competing values is often recorded in the books of account and annual reports of the organisation. The requirement to account can itself influence the decision making. Further understanding of how these competing values are handled is needed. This can be aided by the in-depth study of organisations where the interplay of values is clear. Religious organisations fulfil this criterion well, and indeed there has been a growing body of literature describing their financial management. However there has been relatively little literature which looks at the interaction between the internal value system of the organisation and the effect of wider culture in which the organisation works. Bincy is from India and is in her second year of PhD in the School of Management. She has more than 7 years of experience of working with Not-for-Profit organisations in India as well as in the UK. Bincy’s research interest lies on the ethical investment activities and accounting practices among the Not-for-Profit organisations particularly among the religious organisations. Bincy obtained a Bachelor of Commerce from Calicut University, India, Master of Commerce from M.S University, India and Masters by Research in Accounting and Finance from the University of Glasgow, Scotland, U.K. The longevity of large enterprises: A study of the factors that sustain enterprises over an extended period of time. Malik Muhammad Sheheryar Khan, PhD Scholar, School of Management

The high mortality of companies has been a common trend especially following major economic events such as the 2008 global finance crisis. Many companies such as Lehman Brothers, Chrysler and Enron were seemingly performing companies until their abrupt collapse which left the business world shocked following the crumble of companies which once symbolized power and stability. Many organisations currently are strategizing towards sustainability and ultimately longevity. However, not many companies have managed to survive for at least a century and remain relevant in the current market. A few

such as Nokia and IBM have over the years survived the dynamic business climates in their specific industries and diversified in order to avoid being obsolete or collapsing. An array of factors may be attributed to the success of such companies in attaining that long life span and still remaining top companies globally. The study therefore focuses on creating a framework which illustrates the main factors that are an imperative for any company to survive for a long period of time. The study utilizes a secondary research methodology in qualitative format in the bid to acquire relevant information to meet the study objectives.


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As a management professional Sheheryar has acquired 14 years of experience of working in different organisations like 3M Pakistan, Asian Institute of Fashion Design (AIFD), Iqra University (IU) and Dawn News. Sheheryar served as Director-Academics and Planning at AIFD. At IU he was the Head of Department - Business Administration. Sheheryar also did over a 100 television shows as a Cricket Analyst for Dawn News English Channel. He has also worked at 3M in the capacity of Manager Finance & I.T. Sheheryar holds Masters Degrees in Finance, International Business and International Relations. Sheheryar’s expertise during these years has developed in the areas of Human Resources, Management, Finance and Broadcasting.

Does ethnic based cues improve advertising effectiveness for ethnic consumers?

Huda Khan, PhD Scholar, School of Marketing This research conceptualizes propositions for the effectiveness of advertising for ethnic consumers in presence and absence of ethnic cues. Although past researchers have investigated advertising effectiveness using ethnic cues (particularly race as a cue), none have discussed the effectiveness across different types of ethnic cues. Yet, consumers may process imagery and non-imagery cues differently. Drawing on elaboration likelihood model, we argue that the use of ethnic symbols (imagery) and language (non-imagery) in ethnic advertising may engender different outcomes. Furthermore, previous studies on ethnic

media primarily focus on social marketing. We draw on social distinctiveness theory to posit that the effects of ethnic advertisements differ across mass versus ethnic media. Keywords: ethnic cues, ethnic media, advertising effectiveness.

Huda Khan has done her Masters by research in Marketing from one of the prestigious institutes of Pakistan and served as a Lecturer for 2 years in Marketing. Currently, Huda is working as a research associate for the Ehrenberg-Bass Institute for Marketing Science and studying PhD in Marketing at UniSA.

The impact of corporate governance, cross-listing and delisting on firm performance. Empirical evidence from Chinese cross-listed firms.

Yanyan Kong, PhD Scholar, School of Commerce Corporate governance has been a mainstream concern for researchers, practitioners and regulators around the globe. Good corporate governance could enhance firm performance and how to improve corporate governance has been discussed after several worldwide corporate governance failure events, especially after the global financial crisis. Companies whose stocks are cross-listed on overseas exchange are inevitably subject to corporate governance regulation in one or more foreign countries. As a popular financing strategy, the rationale behind cross-listing has stimulated a great deal of academic debate. Also, a recent phenomenon of delisting from foreign markets has attracted growing attention in

the academic and policy communities. It is important to examine that whether cross-listing can serve as a bonding mechanism (bonding hypothesis) for companies to improve corporate governance and firm performance with stricter corporate governance regulation in overseas markets. This study aims to examine the interrelationship between corporate governance, cross-listing, delisting and firm performance. The sample contains Chinese companies that cross-listed or delisted in the US, HK and Singapore from 2002 to 2013. By developing linear panel regression models, this study will present empirical evidence to support bonding hypothesis that corporate governance and firm performance can be improved by cross-listing.

Yanyan has a Bachelor in Economics from Capital University of Economics and Business, China, an Honours in Commerce and a Masters in Accounting and Finance from the University of Adelaide. She moved to Australia in 2008 and since 2010 has tutored in accounting and finance courses at the University of Adelaide. Yanyan is very passionate about research and feels that doing a PhD will give her the opportunity to further expand her research and communication skills, while enabling her to pursue an academic career.


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Accountability and governance: The adaptation of an NGO in a changing Sri Lankan context. Sanjaya Kuruppu, PhD Scholar, School of Commerce

The purpose of this research is to explore how the notions of accountability and governance, as understood by the internal and external stakeholders of a Non-Governmental Organisation (NGO), influence or are influenced by a changing social, political and financial context in Sri Lanka. This research responds to increasing calls for more research into NGO accountability (Unerman and O’Dwyer, 2010; Aras and Crowther, 2010) and a theoretical framework will be drawn from conceptual understandings of accountability, governance and stakeholder relationships within the Social and

Environmental Accounting (SEA) literature. An in-depth single case study consisting of interviews, observation, and documentary analysis was conducted together with interviews with external stakeholders including other NGOs, development consultants and academics. The case NGO is currently undergoing a substantial transformation of its operating model – moving away from direct implementation of projects to working in collaboration with or through other partner organisations on long term development issues. This change raises implications about how or if understandings of accountability, governance and related processes are shifting. The contribution of the present research will lie in exploring the evolution of ‘logics’ of accountability and governance, how these do or do not relate to the ‘processes’ of accountability and governance, and finally, how these influence, or are influenced by an NGO’s stakeholder relationships. Sanjaya has worked as a full-time Assistant Lecturer at the University of Canterbury, New Zealand, mainly teaching in Management Accounting. Sanjaya’s M.Com in Social and Environmental Accounting explores the sustainability management/reporting practices of a multi-national company. His PhD sets out to extend on this work by looking at how complex stakeholder relationships affect social accountability in a dynamic NGO context. Innovation as a driver of performance in small tourism businesses. Craig Lee, PhD Scholar, School of Management

This presentation reports the findings of Stage 1 of a larger study that investigates entrepreneurship and innovation as antecedents of business performance in small tourism firms. In Stage 1 a qualitative thematic analysis was conducted on 10 semi-structured interviews with owners of independent restaurants. The aim of Stage 1 was to understand the concept of innovation and to inform the development of a suitable scale to measure innovation in the Australian restaurant industry before a national survey was conducted. The results indicated that practitioners in the restaurant industry had similar

conceptualisations of innovation to the literature, in that innovations are 'new' ideas which are 'implemented' in the business. Innovative ideas are predominantly sourced from customers and competitors of the restaurants. Also, restaurant owners implement 5 types of innovations, which are product, service, process, management and marketing innovations. Finally, the majority of restaurant owners believe innovation is an important antecedent of business performance.

Craig is currently pursuing a PhD at the School of Management. After spending some time working in the hospitality industry, he decided to undertake the PhD program to begin a career in academia. An elusive creature, the Craig can sometimes be found scurrying between the EM and RR buildings. Craig’s current research interests lie in the field of innovation, entrepreneurship and restaurant management.


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Who is the culprit? Errors in self-reported buying frequencies.

Gosia Ludwichowska-Alluigi, Masters By Research Scholar, School of Marketing Despite the reliance on surveys in the industry and academia, concerns are often raised about the accuracy of the data obtained from this source. Survey questions about how often someone buys from a category are a common way to capture key buying metrics. The accuracy of these metrics relies on the respondents’ memory to accurately recall past buying episodes within a reference period. However, the recall strategies that respondents use to formulate such a frequency response can result in specific response errors and give inaccurate data. This research examines the accuracy levels of low and

high frequency buyers by validating survey data with matched recorded panel data in an analysis time frame of six months. Results across four product categories reveal that the low-frequency buyers are the most inaccurate respondents. They introduce the highest level of error into the survey results. The error increases in-line with the category’s purchase frequency. The lower the purchase frequency the greater the overall error.

Gosia has recently finished her masters by research studies at the School of Marketing. Her research, published in the Journal of Business Research and presented at various marketing conferences, focuses on how to improve the accuracy of self-reported brand usage data. Gosia is a research associate at the Ehrenberg-Bass Institute for Marketing Science. She has moved from Belgium to Adelaide with her family in 2011. In Belgium, after her graduation from the University of Antwerp, Gosia gained business experience while working in a marketing executive position.

Local stereotypes and evaluation of backpackers: The effect of host-tourist contact.

Xianrong Luo, PhD Scholar, School of Management Scholars have contended that backpacker tourism, as an alternative to mass tourism is beneficial to the development of the local community. However, in places where backpackers closely encountered local residents, disliked or even hatred perceptions and attitudes towards backpackers were observed. Such change seems to challenge the well-known intergroup contact theory which proposes that contact between groups improves intergroup relations. This research examines the effect of intergroup contact in backpacker tourism. The research involved four constructs: quantity of contact, quality of

contact, stereotype, and evaluation. Both quantity and quality of intergroup contact were assumed to impact stereotypes and attitudes towards out-groups. Stereotypes are the most important part of intergroup perceptions, influencing intergroup attitudes more directly and guiding intergroup behaviours. Holding a cognitive approach, evaluation as the cognitive component of attitude was selected. The research conducted both interviews and surveys. Interviews helped with developing and validating the measures of stereotype and evaluation. Surveys collected information of all the four constructs. Statistical analyses of survey data were found to support the intergroup contact theory. Based on the findings, implications of this research are discussed. Xianrong started her PhD study at UniSA in mid of October 2010. She is now in the finishing stage. Before coming to UniSA, she obtained both Bachelor and Master degrees in Tourism from Northeast Normal University in China. She is especially interested in backpacker tourism and the sustainability of tourism development. Such interests thus exactly shaped her PhD project. Apart from these, she is also interested in tourist’s travel behaviour and experience in general, research methods in tourism, and emerging tourism markets. Through doing research in tourism, she is hoping to improve the life quality of both tourists and locals.


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Drawing the spotlight: Investigating the attention grabbing potential of distinctive assets.

Julian Major, Masters by Research Scholar, School of Marketing Brands can utilise a wide range of brand elements in their advertising and on pack, such as colours, slogans, characters, symbols, jingles, shape, taste, smell and celebrities. When these brand elements are known by the majority of the public, and uniquely linked to one brand, they can be called distinctive assets. Distinctive assets are often used as brand identification devices, to help consumers figure out who it is that is advertising. However, literature often suggests that there may be other potential benefits to using distinctive assets. Attention is a vital advertising concept, and advertising cannot have an effect

without it. This research examines whether distinctive assets receive more attention, over the brand name alone. This was tested via an experimental design, with an online panel of 600 respondents. Each respondent was shown a series of online news articles, and was tested for recognition of advertisements post the experiment. Advertisements with distinctive assets received higher, or similar levels of attention to the brand name. This has key implications for how brand managers consider the role of branding in their marketing communications.

Julian Major is currently in the last year of his Masters by Research at the Ehrenberg-Bass Institute for Marketing Science. Previously, Julian completed his Bachelor of Marketing and Communication in 2009. Since then, Julian has been published in the Australian and New Zealand Marketing Conference, and has written for marketing magazine B&T on multiple occasions. His research interests include distinctive assets, the role of music in advertising and market research methodologies.

Two sides of the same coin: Benefits and challenges of employing an ethnically diverse workforce in Australian hotels.

Ashokkumar Manoharan, PhD Scholar, School of Management Reflecting the diversity in the Australian population, hotels often recruit and select ethnically diverse migrants. Although scholars have repeatedly discussed the importance of ethnic diversity in organisations, little research has addressed the role of ethnic diversity in Australian hotels. In this study, we explored the benefits and challenges of employing ethnically diverse employees in Australian medium-sized hotels. In-depth interviews were conducted with hotel general managers at a national level and thematic analysis was used to analyse the data. Results show that there are significantly more benefits than challenges

to employing ethnically diverse employees in Australian hotels.

Ashokkumar (Ashok) Manoharan is a recipient of the Australia Postgraduate Award (APA) Scholarship pursuing his PhD supervised by Dr Michael Gross and Dr Shruti Sardeshmukh since 2011. His research interest is in the workforce diversity, diversity management and organisational culture in the hospitality industry. Prior to undertaking his doctoral studies, Ashok was actively involved in teaching, training and consultancy for a period of 10 years.


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Exploring the relationship between work engagement, job demands and organisational resources. Jo McInnes, PhD Scholar, International Graduate School of Business What influences your engagement in your job and your workplace, or, as Schaufeli, Bakker & others put it in their concept of work engagement, is your state of mind at work characterised by vigour, dedication and absorption? What influences how you feel about these aspects? For instance, do you get adequate support from your supervisor/manager and co-workers? Does your work or work environment impact upon your personal life? Do you feel secure in your job? What might be the consequences of your engagement at work? Do you want to stay? Alternatively, do you want to leave for a better environment and/or a better job? This presentation offers perspectives from a PhD research project that looks at how work engagement might change across time. This will include data analysis concerning the results so far of the first of four waves of data collection exploring the relationship between work engagement and some of the important job demands and organisational resources that might influence it; namely, supervisor support, co-worker incivility, job insecurity, and work-life/life-work conflict. Reference: Schaufeli, Wilmar B., & Bakker, Arnold B. (2003). UWES Utrecht Work Engagement Scale: Preliminary manual (pp. 1-58). Utrecht, Netherlands: Utrecht University. Jo McInnes is interested in workforce issues and the health and wellbeing of individuals and their influence to organisations. Her work career includes roles in occupational therapy, occupational health, management, policy & planning, and education. A registered Occupational Therapist in Australia, she teaches occupational therapy students in the School of Health Sciences. A lifelong learner, she has two Masters degrees, an undergraduate degree in OT, and a Graduate Certificate in Education. Her PhD research project in the School of Business is upon ‘How Might Work Engagement Change across Time?’ with Professor Peter Chen and Dr Sharron King. Bottom-up approach towards strategic HRM among Chinese indigenous companies. Min Min, PhD Scholar, International Graduate School of Business

People are identified as a source of competitive advantage, and strategic HRM provides an efficient way for enterprises to make use of such advantage, keeping the lead in their industry. However, the definition of Strategic HRM itself is ambiguous and is often taken as an American idea. It is even more restrictively defined as ‘best practices’ among large or successful firms. In non-western context, what relevance is this to enterprises? In this research project, we select Chinese indigenous companies, namely state-owned enterprises (SOEs) and domestic private enterprises (DPEs) to investigate the factors that

influence the adoption and implementation of strategic HRM. Min Min is a PhD student with the International Graduate School of Business, University of South Australia. She holds BComm and MComm degrees from Macquarie University. Her current research area is strategic human resource management.


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The effect of prototypicality in packaging design on consumer choice. Ana Mocanu, PhD Scholar, School of Marketing

Most packaged goods purchases are significantly affected by the in-store environment such as shelf display, packaging design, and on-site promotions. While about a third of salience on the shelf is due to out-of-store marketing activities, about two-thirds are due to in-store marketing. The fact that these are both major factors underlines the importance of integrating advertising activities with packaging design strategies. In the context of designing packages, manufacturers and designers must question how far they can go with innovative designs without disturbing consumers’ perception of the category.

Designs that deviate from what is perceived as representative of a category can lead to cognitive overload; consumers loose the ability to classify the package as part of the targeted category and do not include it in their consideration sets. The degree to which an object is perceived as representative of a category has been referred to as prototypicality. The prototypicality of a package design is determined by the number of visual attributes that it shares with the other members of the category. Such packages are learned faster as category members, and are classified more quickly and more accurately. The current study will determine which factors affect consumer perception of prototypicality in packaging design; and whether packages that are perceived as prototypical are more likely to be chosen in a purchasing situation than non-prototypical ones. Ana Mocanu is a PhD candidate in the School of Marketing. She has a Master’s in Marketing from Aarhus School of Business in Denmark, and her main research interests are packaging design and in-store consumer behaviour. She has been engaged in various market research projects, and developed skills in conducting interviews and focus groups, designing questionnaires, analysing and reporting on both qualitative and quantitative data. Trading volume around firm-specific announcements. Priyantha Mudalige, Masters by Research, School of Commerce

This study investigates the impact of timing of the release of firm-specific announcements on trading volume of individual and institutional investors. We use trading data in five-minute intervals to capture the immediate impact of announcements on the trading volume. We find that individual investors exhibit positive and significant abnormal volume prior to, issued capital announcements and after earnings announcements. However, institutions exhibit significant and positive abnormal volume prior to, and after earnings, periodic and issued capital announcements. Notably, both individual and institutional

investors do not exhibit significant abnormal volume prior to, and after dividend announcements. Furthermore, individual (institutional) investors’ buy (sell) volume is significantly higher than sell (buy) volume prior to, and after scheduled and unscheduled announcements. Our results suggest that timing of the release of firm-specific announcements influences investor trading volume. Priyantha Mudalige is enrolled in the Masters by Research degree at the University of South Australia. Currently, he is working on a research paper that investigates trading volume behaviour of individual and institutional investors around firm-specific announcements. Furthermore, he has a Master of Business Administration degree and B.Sc. Accounting & Financial Management (special) degree from The University of Sri Jayewardenepura in Sri Lanka. Also, Priyantha is involved in research activities on capital markets as a Research Assistant. His research interest is in market microstructure. He intends to apply for upgrading to the PhD program in 2014.


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Takaful (Islamic insurance) operators’ investment performance. Amirul Afif Muhamat, PhD Scholar, School of Commerce

This study is interested to measure the importance of investment performance with regards to the requirements of takaful business, on both general and family takaful. In addition, the study wants to examine the influence of in-house investment (fund) managers on takaful operators’ investment performance and also to study the ability of takaful operators to serve for the benefit of the community, and generally to fulfil expectations as an Islamic financial institution in line with the principles of Islamic finance. The study will use questionnaires in order to gather feedback from the fund managers of

all takaful companies in Malaysia-12 companies. The findings are expected to bring some recommendations in terms of investment policy and practice for the industry. Amirul Afif Muhamat is supervised by Professor Mervyn Lewis and Mr Ron McIver. He is attached with Universiti Teknologi MARA in Malaysia. His interest is on Islamic finance particularly on takaful, Islamic REITs and waqf (endowment). Understanding acceptable branding changes: A practitioner and consumer examination. Kellie Newstead, Masters by Research Scholar, School of Marketing

Marketers often make changes to their branding elements (i.e. colours, logos, fonts) and attempt to balance the desire for ‘refreshment’ or novelty with the desire for consistency. They aim to increase noticing and do not want their advertising to be mistaken for competitors. Little is known about how these decisions are made. Presumably the decision regarding what is an acceptable change, depends heavily on what aspects brand the advertisement, i.e. what would be risky to change, what cannot be changed, and which elements do not contribute to branding so may be changed without risk. This research set

out to firstly understand typical industry practice (i.e. why branding elements are, or are not changed, any decision making processes and measurement systems used) by interviewing 22 Australian advertisers and advertising agency practitioners responsible for these decisions. During the interviews, respondents were presented with branding changes (to colours and logos) for six brands to codify what is considered acceptable. These ‘acceptable’ branding variations were then tested on consumers in an online experiment using multiple advertising contexts to determine (any) potential effects on correct recognition and response latency. This presentation discusses the qualitative findings, preliminary consumer quantitative results and the expected implications of this research. Kellie completed her undergraduate Bachelor of Management (Mktg) and Bachelor of Management (HR) at the University of South Australia. She started her Masters in 2011 and works as a Research Associate with the Ehrenberg-Bass Institute for Marketing Science. She is experienced in qualitative and quantitative research construction, data collection and analysis and has conducted research for the profit and not-for-profit sectors. Kellie’s main research interests are in advertising and media.


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When are two brands better than one? Exploring the advertising effectiveness of single versus dual-branded ads. Cathy Nguyen, PhD Scholar, School of Marketing

When two brands are presented in a marketing context, be it advertisements, packaging, product placements or distribution outlets, this is known as co-branding (Grossman, 1997). Co-branding is regarded a strategy of brand alliance, whereby the participating entities have a relationship that has potential to be commercially beneficial to both parties. However, not all advertisements whereby two brands exist are based on brand alliance. For example, advertisers may feature a competitor brand within an ad to persuade audiences that their brand is better. Cathy's PhD examines the effects of different types of brand-

combinations featured within advertisements, including charity partnerships, sponsorship of events, celebrity endorsements and showing competitive brands. In this presentation, Cathy will share some initial results from an experiment investigating the effectiveness of ads with two brands versus one. Cathy Nguyen is a PhD candidate in the School of Marketing, and a Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science. Cathy's research interests are in co-branding, cause-related marketing and word of mouth. Cathy's research has been published in the Australasian Marketing Journal and International Journal of Market Research. She also regularly presents to international (industry and academic) audiences. Shopping….with children. Bill Page, PhD Scholar, School of Marketing

Children are thought to influence over $16b worth of supermarket purchases in Australia alone. Very little research exists in the last three decades: the most rigorous study dates from the late 1970s. Studies are now beginning to emerge, but are either focused on pedagogical content, or troubled by extremely low sample sizes. Research in the area has focused on surveying parents and children, with little emphasis on observational work, even as the issues of projection and social desirability bias are documented by these same studies. This research uses observational techniques to investigate the in-store influence of

the presence of children on the shopping trip itself: is the mere presence of children enough to materially change the outcomes of a visit to the supermarket? The central question is: should retailers and manufacturers concern themselves with pester power? Preliminary findings suggest that the presence of children on a shopping trip has little influence on number of items purchased, duration in store, or dollars spent, but that if shoppers have children at all, regardless of their presence in-store, shoppers speed through their trip. This has implications for retailers and manufacturers in store design and product promotion techniques. Once a mild-mannered primary school teacher, Bill’s current research interests lie at the intersection of marketing and childhood. As part of his research into retail environments, he has undertaken and presented research for retailers including Woolworths, Foodland, and Optus. He has an interest in developing observational research methods for use in retail environments.


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Exploring the perception of accountability in the Not-for-Profit sector. Philip Palmer, PhD Scholar, International Graduate School of Business

Much research into accountability in the Not-for-Profit sector takes a view from the outside; that of academics and external observers. This paper turns to the inside, using content analysis of submissions to a Parliamentary enquiry to explore attitudes to accountability of organisations in the sector. Leximancer and NVivo software packages are used to perform content analysis of submissions to the inquiry of the 2008 Australian Senate Standing Committee on Economics into the disclosure regimes for charities and not-for-profit organizations. Current models of accountability appear inadequate in that

they do not put enough focus on the role of the Clients and Community stakeholder group. The research suggests that there is a problem in putting too much emphasis on upwards accountability through mechanisms such as financial reporting to the detriment of downwards accountability. Philip Palmer is a part-time PhD student in UniSA’s International Graduate School of Business. His PhD topic considers issues of accountability and financial reporting in the not-for-profit sector. Philip has a Bachelor of Commerce degree, majoring in Accounting and Finance from Flinders University. Philip’s honours thesis considered the impact of the adoption of International Financial Reporting Standards. Information seeking in a disaster. Barbara Ryan, PhD Scholar, School of Management

The purpose of my research is to address the gaps in knowledge about how people get information in a disaster and what they want to know. Interviews were undertaken of 51 people from four disaster-affected communities, followed by online and hard copy survey with 348 responses. Human behaviour is to learn about the disaster and confirm what they have learned. Rural people turn to radio and each other to do this and urban people go to television, while all use mobiles and landlines extensively. Until now, the web and social media has not been important as an information source, and few studies have been done

on information-seeking post-smart phone. Disaster type affects information-seeking. My findings indicated that there were differences between disaster types and community types in information-seeking behaviour. In bushfire (rural), the smoke and other people were key ongoing sources with radio an important secondary source, while in cyclone (regional), it was BOM and other websites, then radio once the cyclone hit. In both slow and flash flood, other people were key, and in the flash flood (urban), people used mostly television. In slow flood (rural), people turned to radio. Social media was an emerging source in the flash flood. Barbara Ryan has just returned from research at the Natural Hazards Center at the University of Colorado and the Center for Disaster and Risk Analysis at Colorado State University, enabled by the UniSA Student Mobility Grant. She was also a winner of the 2013 Mary Fran Myers Scholarship offered by the Natural Hazards Centre. She became interested in disaster communication when she was seconded from her council communication job to a local disaster management group to manage communication with the community during major bushfires in 2002-2003. She is undertaking her PhD with Dr Scott-Young and Ass. Prof Heath of the School of Management and will complete in 2014.


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The impact of project management practices on the success of international development projects. Mirfath Shafeeq, PhD Scholar, School of Management

The study explores the impact of current project management practices in achieving success for projects that are conducted with international funds in less developed countries such as Maldives, Tuvalu and Vanuatu. Based on the findings a model would be developed that would improve project management in the international aid industry. These referred to as International Development Projects are implemented by borrowing or ‘recipient’ countries following certain rules and procedures to guarantee that the money reaches its intended target. These projects and programs financed by a ‘donor’ such as; World

Bank, Asian Development Bank, AusAID, USAID; are designed specifically for economic and social needs of the recipient countries which focus on: improving the living standards, alleviating poverty, providing environmental benefits, protecting human rights, assisting victims in natural or people caused disasters, building capacity and developing basic physical and social infrastructure. Mirfath Shafeeq, prior to commencing her PhD, has worked as the Assistant Director in the State Electric Company of Maldives for about eight years where most of the energy projects are donor funded projects. She obtained her Master of Public Administration at the National University of Singapore in 2009, BA (Hons) Business Information Systems and Business at the University of Northumbria, UK and Diploma in Management at the University of Wollongong, Australia. She is a Tutor for Leadership and Communication and AIME mentor (Australian Indigenous Mentoring Experience). Mirfath is a member of the Project Management Institute (PMI) and Australian Institute of Project Management (AIPM). Do consumers perceive luxury and premium attributes to belong exclusively to higher-price points? Therese Sjostrom, Masters by Research Scholar, School of Marketing

The classification of luxury and premium products is subject to different interpretations. Price is one of the most frequently mentioned attributes in relation to luxury and premium products, and it is often considered a watershed for a brand to be considered as such. Yet, we don’t know the price point(s) at which consumers start to consider a product to be luxurious or premium. This research fills this gap by including twenty-one attributes the literature classified as luxury/premium in a pick-any questionnaire. The survey (n=509) was representative of the Australian population

consuming one of the following four product categories: wine, spirits, watches and perfume. The results show that the attributes perceived to be luxury and premium consistently cluster around the price points chosen as the highest for each of the four product categories under investigation. Therese is a Research Associate at the Ehrenberg-Bass Institute for Marketing Science. Originally from Sweden, Therese holds a Bachelor of Management (Marketing), a Bachelor of Arts (International Studies), and a Research Honours degree (First Class). She is currently undertaking a Masters by Research (Marketing) investigating the variance of consumers associations, perceptions and behaviour towards luxury and premium products. Therese has been engaged in various market research projects, and developed skills in conducting in-depth interviews and focus groups, designing questionnaires, analysing and reporting.


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Where are all the accounting graduates? Ani Suryani, PhD Scholar, School of Commerce

Recruitment and retention have become problems for public accounting firms around the world. In Indonesia, thousands of accounting students are graduated each year, yet, public accounting firms face difficulties in recruiting staff from these graduates. Studies in this area explore internal and external factors as well as the influence of other people in career choice; however, the literature is bereft of studies that investigate students’ perceptions about the abilities and skills required to work in public accounting firms. Moreover, most studies use ad hoc surveys which are analysed using quantitative methods. Utilising a

reasoned action approach and mixed methods (survey and interviews) my research investigates the career intentions of Indonesian accounting students and the driving factors that influence their choice. Ani is a PhD candidate in the School of Commerce. After obtaining a Bachelor Degree in 2005 at the Brawijaya University, Indonesia, she was accepted as accounting lecturer in the State University of Malang and has been a lecturer since 2006. She continued her education at the University of Adelaide graduating in 2011 with a Masters of Accounting and Finance. Ani’s research interests are in accounting education and financial literacy. Her thesis focuses on the career intention of Indonesia accounting students. How do retailers and manufacturers make decisions about price promotions? - Common beliefs. Marietta Szabo, Masters by Research Scholar, School of Marketing

Retailers and manufacturers think about sales promotions as a compulsory element of marketing strategy, and give priority to promotions over advertising. Numerous studies have investigated why manufacturers and retailers spend considerable amounts of their budget and time on promotions, especially on price promotions. As a potential rationale, the focus has been primarily on the effects of temporary price reductions on sales and consumers. Despite prior research, a rare academic attention has been paid to price promotion setting practices. Therefore, the underlying beliefs that marketers hold about

price promotion decisions and use as the basis for their actions are still unknown. This thesis seeks to explore the beliefs of practitioners who drive frequent implementation of price promotions from both the retailers’ and manufacturers’ sides. To do so, a qualitative approach has been taken as the main method of this research. The preliminary results suggest that the practitioners’ key justifications for employing price promotions are based on assumptions and past experiences rather than on hard evidence. Furthermore, the uncovered beliefs show discrepancy between the actual in-market and academic knowledge. To fully understand how managers actually make price promotion decisions, as a complement to the interviews, a quantitative approach will be also taken. Marietta joined the Ehrenberg-Bass Institute for Marketing Science as a Research Associate in 2012, and she is at the middle stage of her Masters by Research degree in the School of Marketing. Her research interest is in understanding manufacturers and retailers’ price promotion decisions. Marietta has worked with an international advertising agency for more than 10 years, where she was responsible for building global brands in more than 20 categories. Her proven ability to develop award-winning communication strategies resulted in 17 creative and effectiveness awards. Marietta has a Bachelor of International Business Administration, a Postgraduate Certificate of Marketing Communication, and a Master of Communications.


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Is bigger always better? Assessing brand portfolio size and its relationship with penetration and sales in category management.

Arry Tanusondjaja, PhD Scholar, School of Marketing The research investigates the relationship between Category Management (CM), i.e. a brand's product variant range (SKUs) and their contribution to the overall penetration and sales, as well as the impact of product variant introductions and discontinuations on the portfolio. Product range proliferation in the market has created polarised opinions: between those believing that consumers typically need few alternatives and that too many options cause paralysis (Iyengar and Lepper 2000); and those thinking that greater range will cater wider preferences and guard the brand's position on the shelves (e.g. Bergen,

Dutta & Shugan 1996; Tan and Cadeaux 2011). Further studies in this area are important for both academics and practitioners. The research would provide further empirical evidence on the science of retailing and its relationship with category management and consumer behaviour. It would also contribute further information to manufacturers and retailers on the science of product variant managements and equip them with the knowledge to evaluate and question the decisions and results from their category management optimisation tools. The research predominantly uses time-series panel data to address the research questions, such as how brand penetrations and sales grow over time in relation to the number of product variants within the portfolio.

Arry finished his Masters of Business by research in Marketing at the Ehrenberg-Bass Institute for Marketing Science last year. Ever a curious mind, along with his Honours degree in Computer and Information Science and a Graduate Diploma in Applied Economics, Arry is now embarking on a PhD in Marketing. He also built his career for more than a decade in the financial sector in Indonesia and Singapore in several multinational companies, as well as in Adelaide, Australia where he also worked in the banking sector managing the research and market intelligence unit.

Do small brands suffer twice in emerging markets? An examination of consumer loyalty behaviour in packaged good product categories.

Oanh Truong, Masters by Research Scholar, School of Marketing Smaller brands often suffer in two ways: (1) they have fewer consumers and (2) these customers buy from them slightly less often; thus with less loyalty. In marketing, this is an empirical generalisation and is called the Double Jeopardy effect. This generalisation has been discovered in more than 50 product categories across many Western markets including the US, the UK, France and Australia. Using purchase frequency and share of category purchases as measures of consumer loyalty behaviour, the Double Jeopardy pattern implies that brand loyalty is dependent on brand size. This research, as a result,

explores whether this pattern exists in different contexts of emerging markets. The study utilises panel data of 11 packaged good product categories across five countries: China, Brasil, Indonesia, Malaysia, and Philippines in a six-year period (2007-2012). Findings reveal that the Double Jeopardy effect holds in these markets. That means, brand loyalty is an after-effect of a larger brand customer base; with very few exceptions of smaller brands have greater loyalty. For marketing practitioners in emerging markets, the occurrence of this pattern helps them understand brand growth comes from acquisition rather than retention.

Oanh is doing her Masters by Research degree in Marketing. Her key areas of research are marketing laws on consumer behaviour, brand equity tracking and brand rejection. In addition, Oanh has a strong interest in marketing in emerging markets particularly in Asia. She is experienced in quantitative research especially working with multiple sets of data. Oanh has been involved in a variety of brand health tracking projects for packaged good industries with the Ehrenberg-Bass Institute Corporate Sponsors.


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Understanding natural resource management amongst land managers for improved social marketing programs. Michael Vogelpoel, PhD Scholar, School of Marketing In South Australia, the rangelands account for 41 per cent of the state, with 71 per cent of this held under pastoral lease. Approximately 200 companies or individuals hold these leases. This relatively small group, therefore can have a significant influence over a large portion of land. How land managers understand and seek to promote natural resource management in their decision-making is not well understood. Yet these land managers are critical gatekeepers - responsible for managing vast tracks of land in Australia that make up our natural resource and biodiversity surroundings. This presentation covers research that measures how land managers of vast tracks of land in Australia understand natural resource management issues and how the weight they give to these issues in their decision-making for land use. The results of this research are critical for policy makers and non-government organisations who are charged with preserving and improving natural resource management and who work with these land managers to do so. Michael is a PhD student, and Research Associate in the Ehrenberg-Bass Institute for Marketing Science. His research has focussed on topics including service quality, satisfaction measurement, and now rural research. During his candidature, Michael has worked with several government departments, to develop the questionnaire used for his research, and in the data collection stage. International exchange traded funds: US market effects, premiums and price dynamics. Damien Wallace, PhD Scholar, School of Commerce

Exchange Traded Funds (ETFs) have increasingly become an important member of managed funds around the world with global ETF assets exceeding US$1 Trillion in 2011 (Blackrock Investments, 2012). It is, therefore, important to understand how the market prices these instruments hence this study investigates the pricing movements and behaviour of ETFs with a focus on those that are cross-listed into other markets and where these markets are geographically cross-listed. Levy and Lieberman (2012) investigate the effect of the US market on ETFs which track an index of a foreign country but are traded in

the US. Their findings indicate that the S&P 500 index has a dominant effect on the price of the ETF when the foreign markets are closed. This study extends the current research to incorporate the effects of the price of the ETF in all markets where it is traded. It also aims to answer questions relating to price volatility and volumes traded when there are deviations of the price of the ETF compared to its expected value based on its Intraday Net Asset Value (iNAV). In addition, this study investigates the factors that may induce these deviations in price. This study will contribute to the ETF literature and is expected to have implications for academia and practitioners alike. Damien is a PhD candidate in the Centre for Applied Financial Studies, School of Commerce which he started in March 2012. Damien has a Bachelor of Applied Finance and was awarded First Class Honours for his thesis on Australian companies’ use of financial securities to reduce the extent of exposure to exchange rate changes. His main research interests include market microstructure and financial economics.


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The dynamic relationship between greenhouse gas emission and company financial performance - evidence from European Union public companies.

April Wang, PhD Scholar, International Graduate School of Business This study examines whether greenhouse gas emissions correlate with financial performance of businesses. The approach used is to test the relation between company financial performances (measured as the market valuation of company asset utilization efficiency) and greenhouse gas (GHG) emissions efficiency in the European Union (EU). The objective is to explore whether a firm’s efforts to manage GHG emissions translates into improvements in a firm’s financial performances, or alternatively, may be a counterpoint. With hierarchical testing techniques, this study shows the industry impact of the

correlation between GHG emissions efficiency and company financial performance. It is found that GHG emissions efficiency is only value-relevant for high-emission utilities industry and the low-emission health care industry. The finding, when a methodology accounting for industry factor is applied, indicate that there are possible correlations between GHG emission efficiencies and financial performances for two particular industries; the utility industry and the health care industry. However, the nature of the correlation differs. We did not find significant evidence that GHG emission management efforts translate into financial performance improvements.

April Wang is a PhD student in the International Graduate School of Business. Her main research interest is in the area of carbon finance (the financial implication of living in a carbon constrained world) and its impact on businesses. April is passionate about exploring the dynamics between business GHG emissions and its financial performances in order to find out where we are on the road towards a carbon constrained economy. To further investigate the commonalities of companies who are strong in both GHG emissions performance and financial performance is her next interested topic.

A compromise of industries, environment and communities’ expectation: Forestry water policy and its stakeholder engagement processes in South Australia.

Chunfang (Janet) Xu, PhD Scholar, School of Commerce There are many studies demonstrating that plantation forestry significantly influences the sustainability of the water resources. However, given the existing incentives to push forestry expansion, little consideration has been given to plantation forestry’s impact upon water provision. South Australia is the first state to include plantation forestry as a water affecting activity into the water allocation plan. It is heralding that management of water resource impacts of plantation forestry currently in operation in South Australia, and much institution innovation on forest water use will not only in South Australia, but in other

states, thus the research can offer empirical evidence for future policies. Stakeholder engagement is important on balancing community, industry and environment’s expectation during water resources management. The objective of this research is to explore how well stakeholder engagements were conducted during forestry water policy change process. The study plan has been conducted in three stages with content analysis as an ongoing exercise. All data collection and analysis have been finished. Some preliminary research findings will be presented at this Research Colloquium.

Chunfang (Janet) Xu is a PhD candidate in the Centre for Comparative Water Policies and Laws (CCWPL) in the School of Commerce. She has an MBA from Sun Yat-Sen University (China, 2008) and her bachelor degree majored in Economics (Taxation). She has worked for ten years on international business on supply-chain management with a particular emphasis on supplier management, social responsibility and environmental protection. Janet joined UniSA in September 2010. Her current research concentrates on stakeholder engagement during a policy change in South Australia with regards to incorporating plantation forestry as a Water Affecting Activity into the Water Allocation Plan.


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Earnings quality in financial institutions: A comparative study of Islamic banks and conventional banks in Malaysia. Mohd Haniff Zainuldin, PhD Scholar, School of Commerce

This study contributes to our understanding of earnings quality of both conventional and Islamic banking in the context of Malaysian Financial Institutions. The existence of sound and stable financial institutions is crucial to prevent financial institution collapses; the stability of the whole economy is at stake. To ensure financial stability of the economy, the Central Bank has imposed a set of ratios, such as the capital adequacy ratio, loan to deposit ratio and liquidity asset ratio which banks must maintain. The need to comply with these ratios could, however, lead managers of the banks to manipulate their financial results. This

type of earnings management practice can lead to lower earnings as investors are unable to forecast a bank’s future cash flow accurately as a result of poor financial information. This study explores two proxies of earnings quality, (1) abnormal loan loss provisions; and (2) managing earnings to just-meet-or-beat prior year’s earnings. This study employs a panel data analysis of Malaysian Islamic and Conventional Banks for the period of 2006 – 2011. Next it will examine the impact of board, audit committee and SSB characteristics on the two earnings quality measures. Mohd Haniff Zainuldin is in the third year of PhD candidature. Haniff is a tutor at the University of Tun Hussein Onn Malaysia (UTHM). Prior to joining UTHM in 2008, he has worked as a Senior Executive at Central Bank of Malaysia for about a year. He holds Masters of Accountancy from University of Technology MARA Malaysia (UiTM) and Bachelor of Commerce (Accounting) from the University of Adelaide. His passion towards Islamic religion leads him to study the influence of Islam on accounting. His research interests include financial reporting and accounting issues, Islamic banking as well as Islamic accounting. The effects of intellectual capital on Firms performance: The mediating role of organizational innovation. Yasmin Kamall Khan, PhD Scholar, International Graduate School of Business

Previous research proposes a possible association between intellectual capital (human, relation and structural capital) and innovation in achieving performance. However, there are limited set of studies that investigated this situation in SMEs. This study examines 2154 SMEs, of various industries, in Australia from 2009-2011 by using Business Longitudinal Database (BLD) from Australian Bureau of Statistics (ABS). Interestingly, the results show that human capital (HC) and relation capital (RC) connection on firm performance is completely mediated by organizational innovation (OI). Structural capital

(SC) on firm performance is only partially mediated by OI. These results suggest that managers should fully utilize their inadequate resources in creating better human capital, strong network relations and investment in ICT in implementing an innovation orientation in order to improve firm performance. Keywords: SMEs, Intellectual Capital, Organizational Innovation, Firm Performance. Yasmin Kamall Khan is a PhD candidate in the International Graduate School of Business. She holds a degree in Business Management and Master’s degree in Business Administration, both completed in her home country, Malaysia. Before commencing her PhD, Yasmin worked as a lecturer in Malaysia for eight years. Her research interests involve innovation in Small and Medium Enterprises.


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Colloquium Chairs/Commentators

Dr Svetlana Bogomolova Senior Lecturer School of Marketing

AsProf Stephen Boyle Academic Director/Deputy Head UniSA College Lecturer School of Management

Prof Graham Brown Professor of Tourism Management Director: Centre for Tourism and Leisure Management School of Management

Dr Michael Burrow Senior Lecturer School of Commerce

Dr Don Clifton Program Director Lecturer International Graduate School of Business

Dr Michael Gross Lecturer: Hospitality School of Management

AsProf Howard Harris Acting Head of School School of Management

Dr Brianne Hastie Senior Lecturer: Research Design and Data Analysis UniSA Business School

Dr Carmen Joham Lecturer School of Management

Prof Petko Kalev Professor in Finance Director: Centre for Applied Financial Studies School of Commerce

AsProf Rachel Kennedy Associate Professor Marketing Associate Director (Special Projects): Ehrenberg-Bass Institute for Marketing Science

School of Marketing

AsProf Wendy Lacey Associate Professor of Law School of Law

Dr Colette Langos Research Assistant School of Commerce

Prof Mervyn Lewis Professor of Banking and Finance School of Commerce

Dr Adam Loch Early Career Development Fellow School of Commerce

AsProf Sumit Lodhia Associate Professor School of Commerce

Dr Duncan Murray Senior Lecturer: Sport and Leisure School of Management

Dr Sanjee Perera Research Fellow School of Management


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Colloquium Chairs/Commentators

Dr Hussain Rammal Senior Lecturer Associate Director: Australian Centre for Asian Business School of Commerce

AsProf Jenni Romaniuk Associate Research Professor Associate Director (International): Ehrenberg-Bass Institute for

Marketing Science School of Marketing

Dr Sukhbir Sandhu Lecturer School of Management

Prof Rick Sarre Professor of Law School of Law

Dr Saras Sastrowardoyo Program Director School of Management Lecturer International Graduate School of Business

Dr Anne Sharp Senior Research Fellow: Marketing Science School of Marketing

Dr Zakaria Siddiqui Research Fellow School of Commerce

Dr Elvia Sunityo-Shauki Lecturer: Financial Accounting School of Commerce

AsProf Claudine Soosay Associate Head of School: Research School of Management

Prof Milé Terziovski Head of School International Graduate School of Business

Dr Yoshio Yanadori Program Director: HDR School of Management

Prof Ying Zhu Director: Australian Centre for Asian Business International Graduate School of Business


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UniSA Business School Research Office

Dr Brianne Hastie Senior Lecturer: Research Design and Data Analysis Email: [email protected] Dr Brianne Hastie is the UniSA Business School’s Senior Lecturer: Research Design and Data Analysis. In this role, she provides advice and training on research design, data analysis, and computing skills to research degree students and academic staff within the Business School. She has expertise in a wide range of research design and data analysis techniques. Brianne is available for consultations with staff and research students to discuss their specific research design and data analysis issues. She also runs a series of workshops offering training in specific data analysis software packages. Brianne teaches Research Methods in Business and Management for Honours and Masters students.

Dr Natasha Caulfield Research Coordinator Email: [email protected] Natasha is responsible for managing the administration and coordination of research and research education processes and policies in the UniSA Business School. Natasha assists the Dean: Research in the development of research and research education within the Business School.

Ms Michelle Trimboli Administrative Officer: Research Email: [email protected] Michelle provides support for the UniSA Business School’s research staff and students. Her role is to ensure the smooth operation of research administration and other associated activities. Specific responsibilities include research degree administration, support to research students and administrative support to the Dean: Research and Research Coordinator.

mailto:[email protected]



Documents

Postgraduate Research Colloquium - University of South ... · Postgraduate Research Colloquium ... i.e. no jeans or thongs! ... 5 –02:15 Mirfath Shafeeq The impact of project management