Posters – Research

The aim of the Presentation

• Research what posters which we think are effective

• What makes a poster effective

• Analyse posters which we are inspired by

• Posters which we think appeal to the audience

What we recognised from our research

• General trends of posters I have researched are as follow:• There is always a large image depicting the main characters• There is generally a quote from a movie critic generally working for a

newspaper, for example “Explosively funny…” – then the name of the magazine or newspaper

• Slogans for the films are often used below or over the top of the large image

• Bold fonts are used for the name which is usually in capital letters, often bright colours are used that jump out from the background

• Main actors names printed somewhere on the page • There is usually mention of other films that have the same style and have

been produced by the same company. Depending on the films genre it can be phrased in different ways, for example for films of a comedic nature it seen to be quite informal e.g. “From the ‘guys’ who brought you…”

•

Knocked Up

Basic large image which works as background

Simple photo which grabs audience attention

Green background emphasises the simplcity of the character.

Tagline sets the tone of the what the film could be about

The bold title works effectively with green back ground which adds depth to the title.

The due date isnthighlighted much but is reasonably clear

American Knocked Up Poster The different facial expressions underline of Serious and more easy going characters slight context of the film.

Again, one image used as background image.

Quote gives good recommendation of film.

Large title in slanted way emphasises the “knocked up” as the title has been knocked.

More information about actors, directors and main staff

Role Models

Again, large background image

The two characters contradict the name. which adds the comical effect.

Title effectively highlighted continuously through internal poster.

The posters in the background not taken seriously by two characters as they are doing bad/funny things.

Snap shots of other characters from film. Selling point of film shows reputable actors.

Slogan effective as it introduces the context of the film

Small title-could be larger.

Shaun of the Dead

Lighting works effectively as the main character stands out

The dark red background –depicts danger

Has comical effect with a sense of an scary tone.

Again large image which is used as background

Effective tagline which adds comical tone

Bold title which portrays danger because of symbolic hand

Binary oppositions The flowers contrast with the people in the doorway

Uses harder red which quickly is recognisable. The word ‘shuffling’ lightens the intimidating colour