AnalyseTrailers & posters

Media StudiesIn this I will look for: How much narrative is given:Length:How is genre signified: Pace of the editSynergy (How do they use social media(Facebook, twitter))Voiceovers / narrators implementedMusic, lighting, inter titlesSee how much of the trailer u pickup from the poster

By: Gabriel Veloso

Kick-Ass Trailer(Click Below)

http://www.youtube.com/watch?v=O5mxBaXHcFw

ActionComedy

Kick-Ass Trailer• First 2 seconds show the producers, ‘Universal’ and ‘Marv’, followed by an L cut with a shot of

another character then cuts to the character speaking, this comedic scene of a superhero lookalike dying immediately reveals that it’s a comedy action hybrid genre film.

• Pace of the edit is rather slow until he puts on his mask, then it starts speeding up and non dialectic music is introduced alongside occasional narration from the character within the film followed by an inter-title sequence halfway through which brings the ‘calm before the storm’ as it turns silent for few seconds for a characters line to add suspension, then cuts to fast pace editing and energetic music of action packed scenes of the film.

• A lot of the plot is introduced mainly through dialogue, as we’re introduced to all the characters and each individual in a way portrays their part in the film, for example we know the ‘baddie’ wants to kill the ‘goodies’ through dialogue, and the ‘goodies’ established they want to kill the ‘baddie’ via a scene of them fighting.

• Synergy occurs at the end of the trailer as there’s a 10 second sequence advertising the Facebook fan website for those interested in kickass.

Length: 2:35Voiceover: YesRating: 7.9

Kick-Ass Poster

Kick-Ass Poster

• In the poster we see the main protagonist as shown by his position in the frame, followed by three other main characters differentiated by height to symbolise their roles.

• His position between the ‘Red Mist’ and ‘Big daddy’ with ‘Hit girl’ indicates that the main character is on both the good and although unknowingly also bad side.

• The characters have comical outfits for superhero characters and the one on the left has clear resemblance and appears to pay homage to ‘Batman’. And the smallest girl wielding the most ‘kick-ass’ weaponry symbolizes her role as one of the most thrillingly exciting characters.

• With the background colour being red and there being that darker patch symbolizing blood , this poster manages to portray a sense of gore to it’s viewer which is quite a common theme throughout the film.

• Credits are all on the lower side of the poster, with the starred actors names above, and the production companies listed bellow,

• Both the framing and M/E/S of the poster represent its genre as a comedy action film, although in contrast to the trailer which revealed ‘the princess’ as Vladimir Propp’s theory would suggest, the poster only reveals the hero costumed characters.

Chronicle Trailer(Click Below)

http://www.youtube.com/watch?v=GkngycnIVBQ

DramaSci-fiThriller

• Opens with an approval for the audience. • There’s a black screen, which transcends into a shot of a fuzzy

screen onto the shot. • Smart use of camera work as it’s all from a POV of Andrews

camera. • Music comes with the visual, although dialogue is introduced

before. • Advertising campaign introduced in the end for Facebook and

Twitter. • There’s slow pace editing until Andrew is shown to hurt someone,

from then its fast pace montage editing.• The cuts have a fuzzy screen effect to them, establishing a theme of

the film as distortion.

Length: 2:14Voiceover: NoRating: 7.1 Chronicle Trailer

Chronicle Poster

• This poster clearly states the films genre as it only contains three faintly shown characters in an ominous environment, portraying a sense of danger, therefore implying it’s a thriller.

• The futuristic looking city on the lower half suggest that this is a sci-fi film, with some form of post modernism due to the way the shot is angled.

• The fact that there’s three characters each fainter than the other implies that there may be some conflict/differences in power, which could be a mild suggestion for drama.

Chronicle Poster

The Texas Chainsaw Massacre (Click Below)

http://www.youtube.com/watch?v=Mra_Z3cpGCM

HorrorThriller

Chainsaw Massacre Trailer

• Opens with an approval for the audience. • Has calm non-diegetic music playing with footage of people

traveling, showing the victims at a calm and peaceful state.• Inter titles showing date and location.• Fast pace editing with fades into black and cut into another

shot, fades into white and fades from shot to shot, this portrays a horrifying and disorientating theme to the film.

• Music stops and fast pace editing opens once an issue is introduced.

• Reveals most if not all the characters but keeps the plot reveal to a minimum since we don’t know who dies and who lives.

• Ends with credits.

Length: 2:21Voiceover: NoRating: 6.1

The Texas Chainsaw Massacre Poster

Chainsaw Massacre Poster

• This poster conforms most horror film posters conventions as it’s dark and only shows a single character.

• The typography being a stained white kind of colour connotes stained purity.

• The character has cuts all down his face, telling the audience that there may be gore or horrifying characters within the film. His eyes being black connotes he’s evil.

• The black background gives an even greater impression of evil as well as solitude since the character is surrounded by darkness.