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Orientation for freshmen in Communication Management major, in Faculty of Communication Science Universitas Padjadjaran Dec 2012
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@outstandjingtalks about
GIGS IN SOCIAL MEDIA
Social Media in Indonesia: Enthusiasm
Penetration growth of internet in Indonesia is one of the highest in
world in the last 3 years
Source: TNS Indonesia Net Index 2012
Internet Penetration in Indonesia
Mobile device is the key driver in expanding internet penetration in
Indonesia
Source: Frost & Sullivan 2012
Indonesian Social Media Among The World
Facebook largest countries Twitter largest countries
With its extensive user’s data, Facebook can inform a lot about
demography
With its swift and rapid stream, twitter can inform a lot about activity
43 million of Facebook users in Indonesia, equals to about 18% of the population
19 million Twitter account in Indonesia, generates 2 millions of tweets per day
Source: CheckFacebook, Salingsilang.com, Semiocast
Indonesian Facebook Demography
Source: Admax Network
Indonesian Twitter Activity
Indonesia has the fifth most active users in the world
Indonesian tweets almost all day long, peaking in the evening
Ubertwitter and Twitter for Blackberry, are the most used twitter client - indicating mobile usage as well as prominence of Blackberry devices
Source: Sociocast, Salingsilang.com
*accounts with at least one post within two months
Similar enthusiasm from advertiser
Rp 34 bio Rp 100 bio
2011 2012
Undisclosed company’s spending in Digital Media
But the internet is not made for ads
Hey, the internet could have been made for
p0rn
JUST BECAUSE PEOPLEARE PARTICIPATING WITH
EACH OTHERDOESN’T MEAN
THEY WILL PARTICIPATE
WITH BRANDS
0.34%of sales traffic
http://ibm.co/TVvWP8
current structure
Content
Strategy Buying
Social media usage between MBTI segments
http://on.mash.to/MYmUyL
Let’s go back to basic
First..
Your first day in Jatinangor
Tell the person next to you about
The color of the sky
Tell the person next to you about
http://slidesha.re/Z4soRc
Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“ (Russell Davies)
15
Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“(Russell Davies)
1. Ideas that are open for interpretation and thought provoking
Saturday, June 2, 12
Second..
Social Media for Good
• Because it’s free and open
• Because it links and connects
• Because it’s nature is resourceful
Start with these questions
• Why should people care?
• Who are you talking to?
• What is the realistic reaction can you expect?
• How does it relates to real life challenge?
http://bit.ly/SBhfEQ
• be active
• be curious
• be connected