Poster Development

Superior influence

Our main influence on the creation of our poster was the ‘role models’ poster. We were

influenced by the idea of the utilisation of the four characters. We wanted to create a model

of our poster which enabled us to utilise our four characters.

What we found most effective about the poster was the white background which adds

simplicity to the poster. The effective centre images of the four characters are utilised well

as it represents their unity. This made us develop the idea of having our main image of the

characters as one whole image.

Digital representations of Initial posters ideas

First design

We felt this digital representation of our initial design did not look user friendly or

appealing. The background colour was too strong and didn’t really adapt to our genre as we

felt simple primary colours complement the comedy genre. We wanted to utilise the ID

cards in this poster design but we felt it didn’t work effectively due to a number of factors.

One significant factor was the ID cards were all different sizes thus making the utilising

much more inconsistent and less appealing to the audience. However, the positives from

this digital representation were that we gained new ideas for fonts. An example of this is the

title ‘four’s a Crowd’ font was used for our chosen design. Also the font for the characters

name’s on the top of the poster was used in our main poster.

Second Design

We thought this digital representation was much more effective and appealing. Firstly, the

layout of a landscape image creates a more user friendly space which is vital in a comedy

poster. The centre image of all the characters creates a more professional and conventional

outlook towards the poster. Furthermore, the centre image allowed us to dictate other

conventional elements such as the tag line and external ratings.

Evidence of Poster Construction

This section will show how we constructed the poster from scratch and what techniques we

used to achieve our poster.

Cutting the character images

The screenshot shows how we used a cutting tool to utilise our photos and use them for our

poster. This screenshot shows the level of cutting out we had to use because the image

needs to be properly cut out or the final image will look jagged and unprofessional. Also we

zoomed in by 400% on Macromedia Fireworks to make sure our cutting was as clear and

fully completed.

Aligning each Character Image

The positives with using Fireworks were that we were able to move the images around

freely. This enabled us to find the best way to merge all the characters into a grouped

central image. We dictated each image of the characters and tried to work out which

formation worked effectively. As a group we spent a good deal of time trying different

combinations. This was time well spent because looking at our final product we feel the

combination we have chosen works effectively.

Background images and colours

We tried a variation of colours schemes and background colours to emphasise the comedy

of the centre image. The blue background we thought was reasonably successful and was

playful with the eye. However, we still wasn’t convinced blue was powerful enough to be

appealing.

Fonts and Colour schemes

We felt the need to explore different colours. We really liked the white title but and the

blue sub texts. We felt conventionally it adds the simplicity and comical element of the

poster. However, we disliked it because we wanted our poster to stand out in the

competitive media market.

Audience Feedback

We were given very positive and constructive feedback which we could use to better our

poster. Here is some of the feedback we were given;

• Organise the names in a better fashion

• Align main centre image more concisely

• Cut the characters more closely

• Add the date of the film

Final Poster Construction

Below is our final poster we feel very proud about the poster. The poster is very effective

the red, white and black theme enhances the poster makes it more powerful.

Standard

poster

convention

Main centre image ( all four

characters) stands out.

The colour

coordination

works

effectively and

combines with

the main title

Tag line

which we

feel is

indispensa

ble for our

poster.

Important

convention for

a film poster.

Utilised the

theme of red

and black

colours to

enhance the

ratings