Poster PresentationBasic skills to create a poster

Dana Karem

Visual demonstration An artistic work Relatively large Printed sheet or card Illustrated and

colourful Purposeful

Definition

Clearly define the aim of the poster

What are you wanting people to know, understand and/ or do?

What type of message are you wanting to deliver for e.g. is it to challenge mindsets and ways, is it purely to inform & give facts and/ or does it provoke the reader to act upon the message etc

What are the desired effects of this poster?

Purpose

Decide who your target audience is

Does your message suit your target audience?

Is the message relevant to their lives and age group?

Is the message appropriate to the age group and culture of your chosen audience?

Target Audience

Use language that is appropriate & relevant

Is the language you’re using suited to the target audience?

Is the wording precise, to the point and easily understood?

Is the wording visible and clearly seen from a distance?

Language

Visuals must support the message and reflect the section of society it is aimed at

Do your visuals reflect the message? Are the visuals appropriately used in the

poster? Do the visuals/ pictures suit your target

audience for e.g. age, gender, culture? Do your visuals support & enhance the

poster?

Good use of visuals

It’s important to design & arrange your poster

Is there appropriate spacing between words/ pictures etc?

Is the content clearly seen from a distance? Are the items set out in a way to direct your

focus to a specific place or item on the poster?

Layout

Choose display spots that your target audience regularly visit

Choose a range of places to display your posters

Seek permission to display your posters Place your posters where people are able to

view them clearly

Poster placement

Have desired outcomes in mind What types of responses are you wanting

from people? Would you like people to contact you for

more information or support? Do you want people to feel a certain way?

Expected Response

Have an idea as to what the end product will look like

Is it pleasing to the eye? Is the message clear and to the point? Do the visuals complement the message? Does the poster appeal to its target

audience?

Overall appearance