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Post Trade Show Report. By: Chinmay Chhatiawala & Emeka Louis Ichoku. Who we are:. Sony Corporation Headquartered at 1-7-1 Konan, Minato- ku , Tokyo , Japan Senior Manager, Sony, Camera Division: Chinulouis Sasanabe - PowerPoint PPT Presentation
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Post Trade Show Report
By:Chinmay
Chhatiawala & Emeka Louis Ichoku
Who we are:
O Sony Corporation O Headquartered at 1-7-1 Konan, Minato-ku,
Tokyo , JapanO Senior Manager, Sony, Camera Division:
Chinulouis SasanabeO Major products: Audio, Video, Televisions,
Information and communications, Semiconductors, Electronic components
digital camera product
line:
SonyCybersh
ot
General Trade Show Information:
Heart of the digital world 2012
An acronym for "Center for Office Automation, Information Technology and Telecommunication"The world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments with an estimate of 512 Exhibitors and 334, 000 business visitors, more than 4,200 companies from over 70 countries
Venue: 30521 Hannover, Germany
Date: September 4 to 7, 2012
Organizer: the Deutsche Messe AG
Reasons For Attending Trade Show:
1. Gain customer feedback2. Evaluate the competition3. Generate leads4. Increase industry knowledge5. Make connection for joint venture and licencing
agreement6. Introduce our product to new market7. Improve our distribution chain8. Open doors for future sales call9. Build up professional network10. Develop new marketing techniques
Reasons For Layout Choice:
O To clearly and impressively communicate our company’s identity and the benefit we deliver
O To effectively meet our target customers’ needs
O To attract the attention of prospects during the show
Trade Show Activities
I. Senior Manager, Sony, Camera Division: Chinulouis Sasanabe
O • Ensure the management team are aligned with and support the vision, etc.
O • Provide oversight, support and act as role model
O • Identify any changes that are necessary
O • Overall – lead by example
II. Project Manager: Noam Tanaka
O • Managing co-ordination of the partners and working groups engaged in project work.
O • Managing project deliverables in line with the project plan.
O • Monitoring project progress and performance.
III. Sales Head: Tom Satou
O • Manage the right things - Time and
People
O • Sales ethics
O • Motivating sales people
O • Team building
IV. Technical Head: Tsun-Yan Suzuki
O • Work with set designer on technical
construction and implementation aspects of scenery.
O • Develops lighting design based on booth design.
O • Coordinate deployment and use of
company owned and/or rented sound reinforcement equipment.
V. Sales Manager: Bruce Nakamura
O • Manage the right things - Time and People
O • Apply basics of sales approaches
O • Sales ethics
VI. Customer Relations Manager: Kenichiro Yamamoto
O • ListeningO • Conflict ResolutionO • Positive ImageO • Follow-through
Achievement:O Leads (28)O 1 licensing prospectO 5 distributors (deal with 2 already
sealed)
