PORTLAND SACRAMENTO LONG BEACH NEW YORK MIAMI DALLAS OHIO MINNEAPOLIS CHICAGO PHOENIX OCT 31-NOV 1 NOV 6-8 NOV 20-22 DEC 11-13 JAN 8-10 JAN 22-24 JAN 29-31 FEB 5-8 FEB 12-14 FEB 20-21 POST SHOW REPORT SHOW SUMMARY The 7th stop on 2015/2016 Progressive International Motorcycle Shows tour was in Cleveland, Ohio, January 29 - 31, 2016 at the I-X Center. We saw a 4% increase in attendance over last year with nearly 50,000 consumers. The average spend of buyers at the show also increased, compared to 2015, to $170. The Ohio market welcomed the largest attendee segment of Oﬀroad, ATV/UTV and SxS vehicle owners that we have seen thus far on the tour. ATTENDEE SNAPSHOT MEDIA HIGHLIGHTS SHOW HIGHLIGHTS ATTENDANCE 49,358 74% RETURNING | 26% NEW MONEY SPENT $170 AVG. SPENT BY 45% OF PPL 90% ACTIVELY RIDE 28% ARE NEW RIDERS, HAVE BEEN RIDERS FOR 5 YEARS OR LESS 72% HAVE BEEN RIDING 6 OR MORE YEARS. MORE THAN 35 REGIONAL AND NATIONAL PRESS ATTENDED THE OHIO SHOW. KEY PRESS IN ATTENDANCE: FOX8 TV, WKCY3 TV, MOTORCYCLE AND POWERSPORTS NEWS, THE SET MAGAZINE, 2 WHEEL POWER HOUR MOTORCYCLE SHOW, RIDIN’ ON MOTORYCLE MAGAZINE, EL SOL DE CLEVELAND, THUNDER ROADS, AMONG OTHERS. FOX8 FILMED A LIVE MORNING NEWS SEGMENT FROM THE SHOW ON FRIDAY, AS WELL AS AN IN-STUDIO INTERVIEW ON NEW DAY CLEVELAND WITH A PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOW® SPOKESPERSON. WKCY3 NEWS AIRED A SEGMENT ON THE SHOW ON SATURDAY. 53% ARE IN THE MARKET TO PURCHASE A VEHICLE WITHIN THE NEXT 12 MONTHS 45% BOUGHT PRODUCTS OR PLACED ORDERS AT THE SHOW 78% SAID THE SHOW WILL INFLUENCE THEIR FUTURE PURCHASES IMS PARTNERED WITH WHISKEY GRADE, A LOCAL CLOTHING AND GEAR SHOP, TO PUT ON A SHOW PRE-PARTY ON THURSDAY. ATTENDEES WERE TREATED TO A HELMET RAFFLE, TICKET GIVEAWAYS AND MORE. CLICK THE BELOW IMAGE TO VIEW THE FOX8 LIVE NEWS SEGMENT THAT AIRED ON FRIDAY, JANUARY 29TH. OVER 49,000 PEOPLE PACKED THE SHOW FLOOR, A 4% INCREASE OVER LAST YEAR AND THE THIRD LARGEST ATTENDANCE THUS FAR ON THE 2015/2016 TOUR. CRUISER 46% OFFROAD/ATV/UTV/SxS 22% SPORTBIKE 20% TOURING 25% ADVENTURE/ DUAL SPORT 11% VEHICLE OWNERSHIP: *ATTENDEE DATA TAKEN FROM EXIT SURVEY

POST SHOW REPORT - International Motorcycle …...OCT 31-NOV 1 NOV 6-8 NOV 20-22 DEC 11-13 JAN 8-10 JAN 22-24 JAN 29-31 FEB 5-8 FEB 12-14 FEB 20-21 POST SHOW REPORT SHOW SUMMARY The

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PORTLAND SACRAMENTO LONG BEACH NEW YORK MIAMI DALLAS OHIO MINNEAPOLIS CHICAGO PHOENIX OCT 31-NOV 1 NOV 6-8 NOV 20-22 DEC 11-13 JAN 8-10 JAN 22-24 JAN 29-31 FEB 5-8 FEB 12-14 FEB 20-21

POST SHOW REPORT

SHOW SUMMARYThe 7th stop on 2015/2016 Progressive International Motorcycle Shows tour was in Cleveland, Ohio, January 29 - 31, 2016 at the I-X Center. We saw a 4% increase in attendance over last year with nearly 50,000 consumers. The average spend of buyers at the show also increased, compared to 2015, to $170. The Ohio market welcomed the largest attendee segment of Offroad, ATV/UTV and SxS vehicle owners that we have seen thus far on the tour.

ATTENDEE SNAPSHOT

MEDIA HIGHLIGHTS

SHOW HIGHLIGHTS

ATTENDANCE

49,35874% RETURNING | 26% NEW

MONEY SPENT

$170AVG. SPENT BY 45% OF PPL

90% ACTIVELY RIDE 28% ARE NEW RIDERS, HAVE BEEN RIDERS FOR 5 YEARS OR LESS 72% HAVE BEEN RIDING 6 OR MORE YEARS.

MORE THAN 35 REGIONAL AND NATIONAL PRESS ATTENDED THE OHIO SHOW. KEY PRESS IN ATTENDANCE: FOX8 TV, WKCY3 TV, MOTORCYCLE AND POWERSPORTS NEWS, THE SET MAGAZINE, 2 WHEEL POWER HOUR MOTORCYCLE SHOW, RIDIN’ ON MOTORYCLE MAGAZINE, EL SOL DE CLEVELAND, THUNDER ROADS, AMONG OTHERS.

FOX8 FILMED A LIVE MORNING NEWS SEGMENT FROM THE SHOW ON FRIDAY, AS WELL AS AN IN-STUDIO INTERVIEW ON NEW DAY CLEVELAND WITH A PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOW® SPOKESPERSON. WKCY3 NEWS AIRED A SEGMENT ON THE SHOW ON SATURDAY.

53% ARE IN THE MARKET TO PURCHASE A VEHICLE WITHIN THE NEXT 12 MONTHS

45% BOUGHT PRODUCTS OR PLACED ORDERS AT THE SHOW 78% SAID THE SHOW WILL INFLUENCE THEIR FUTURE PURCHASES

IMS PARTNERED WITH WHISKEY GRADE, A LOCAL CLOTHING AND GEAR SHOP, TO PUT ON A SHOW PRE-PARTY ON THURSDAY. ATTENDEES WERE TREATED TO A HELMET RAFFLE, TICKET GIVEAWAYS AND MORE.

CLICK THE BELOW IMAGE TO VIEW THE FOX8 LIVE NEWS SEGMENT THAT AIRED ON FRIDAY, JANUARY 29TH.

OVER 49,000 PEOPLE PACKED THE SHOW FLOOR, A 4% INCREASE OVER LAST YEAR AND THE THIRD LARGEST ATTENDANCE THUS FAR ON THE 2015/2016 TOUR.

CRUISER46%

OFFROAD/ATV/UTV/SxS22%

SPORTBIKE20%

TOURING25%

ADVENTURE/DUAL SPORT

11%

VEHICLE OWNERSHIP:

*ATTENDEE DATA TAKEN FROM EXIT SURVEY

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