POST-SHOWREPORT 2016

Top tech companies gathered their solutions to empower the change within all industries and public sector at Digital Enterprise Show in a 3-day event. More than 18.000 attendees from 49 countries around the globe came to meet, compare and experience the most cutting edge technology. Powerful content concentrated at over 150 hours of conferences. 470 international speakers inspired our top management attendees with strategies and new business models approaches to boost the digital transformation of their businesses. Israelshared their recipe in IT know-how as Guest Country Partner 2016. Multiple demos performed live at our exhibition. DES2016 became the place to be for any business leader ready to face the challenges of the digital economy.

DIGITAL ENTERPRISE SHOW 2016

GLOBAL DATA

+400INNOVATIONS PRESENTED

18.134ATTENDEES

2

47 MEDIA PARTNERS

4.680 SMEs

+70 EVENT SUPPORTERS

+130 INVESTORS

11 COUNTRY DELEGATIONS

57PUBLIC & GOVERNMENT INSTITUTIONS

190.232 USERS ONLINE

2%ASIA

ATTENDEES MAP

92%EUROPE

5%AMERICA

1%REST OF THE

WORLD

200EXHIBITORS

FROM 49COUNTRIES

BANKING & INSURANCE

CITIES & PUBLIC SECTOR

UTILITIES

MANUFACTURING & AUTOMOTIVE

€ MEDIA & COMMUNICATION

PHARMA & HEALTH

RETAIL & FMCG

TOURISM & HOSPITALITY

8 VERTICAL FORUMS

64%

EUROPEANSPEAKERS

36%

REST OF THE WORLDSPEAKERS

470SPEAKERS

+150 HOURSOF CONFERENCES

7 INDUSTRYPROGRAMS

10 STAGES/AUDITORIUMS

230 CALLFOR SPEAKERSAPPLICATIONS

CONGRESS DATAMEDIA/SOCIAL MEDIA DATA 43

344 Live streamson Periscope

450JOURNALISTSFROM 13 COUNTRIES

2,402Twitter followers

132,938,715Impacts on TW

22.300Tweets in 10 days#DES2016

+1000 ARTICLES

684 LinkedinNetwork members

582 FacebookFollowers

CYBERSECURITYFORUM

VERTICALFORUMS

WOMENLEADERSHIP

ON DIGITALTRANSFORMATION

HR SUMMIT

DIGITALMARKETING

PLANET

TOP CONGRESS5

6 DIGITAL TITAN KEYNOTES:The cognitive era. A new era in technology, a new era in business by Jesús Mantas

Superbosses: how exceptional leaders master the flow of talent by Sydney Finkelstein

Digital predator or digital prey by Nigel Fenwick

Taming complexity: controlling networks by Albert László Barabási

Digital developments that will disrupt organizations and society by Erik Ziegler

X: the experience when business meets design by Brian Solis

6 SUPERSESSIONS:The cio opportunity

Economic outlook and digital agenda

Iot connecting industries

Data-driven new business models

The profitability and digital transformation equation

Innovation and competitiveness

66 POWERFUL CONFERENCESInnovation in Tourism & Hospitality.Public Sector Transformation.Factories of the future.Next generation banking.Game Changers: Fintech.Social Services & Employment Transformation in Public Sector.Smart City Vision: an opportunity for urban transformation.

MASTERMINDS CONGRESS

Digital Marketing Basics.Transforming the marketing organitzation in the digital era.Digital Marketing Trends.How Marketing Aligns with Sales in a transforming organization.10 Business Factors: The digital transformation method.A new kind of organization is born: Marketing & Customers as the brain.Programmatic advertisement.David Bowie was right.Reaching Content Marketing.Excellence Through Tech.Branded Content: is not a trend, is a real customer centric strategy.Mobile Marketing to reach customers in the right moment.How to speak Google — Algorithm Secrets and Google Insights.Search optimization applied.Clinic SEO: Desarrollo y puesta en marcha de un plan de marketing digital.Data and Analytics are the ultimate glue for each CMO in this digital world.Customer experience and Al: a perfect tandem.The whisperer: the importance of listening.Digital Marketing Success StoriesMarketing interaction in the cross channel world.The Age of the Customer: What does it mean for Marketing in 2016?What’s next?About cathedrals and craftsmen.

DIGITAL MKT PLANET

Cybersecurity challenges at the Digital age.New risks and threats of connected world.Security in the cognitive era.Digital Trust: from a mess to a must.Security: The key to empower digital transformation.Safeguarding the Internet of Things.Bringing cybersecurity to the Boardroom.Privacy Management.Industrial Cyber Landscapes.Cyber Resilience: What does it mean and what Does it Take?Challenges and opportunities driven by compliance and EU Regulations.

CYBERSECURITY FORUM

Digital Transformation: Let’s start in the workplace by Sapenta.The augmented—virtual reality solution by Visuartech.Lebanon: Launchpad to the Arab Market by UK Lebanon Tech Hub.Mucho, poco y lo que te queda: ¿Cómo medir la transformación digital dentro de tu empresa? By PiperLab.Digital retail for digital consumers. Creating unique experiences by Seidor.GAZPACHO — how to Mobilize Your Business in a few Minutes by Netalizer Ltd.Using Customer Identity Management to turn unknown users into known, loyal customers by Quality Objects.Social Messaging overtaking Enterprise Communication by TeleMessage.Presentación Internacional del think tank Fundación para la Innovación Financiera y la Economía Digital by Foro Ecofin.The world’s first catalog sharing network: EasyCat by EasyCat.

DIGITAL DEMOS

Diversity and inclusion.Culture, diversity and change management.The 7 transformers: consequences for consumers and organizations.Digital transformation: the Spanish angle.Consumer brand engagement and purchase recurrence.Fostering diversity’s balance.Diversity to make an impact.Diversity and inclusion corporate programmes.Creating a successful diversity & inclusionprogramme.

WOMEN LEADERSHIP

The HR role in the Digital Transformation.How to transform the whole organization.The new Digital Professional Framework.Culture Shift… and strategic game.Innovation in HR: empowerment, recruitment,gamification, employee brand ambassadors. Presentation of the 1st report on Digital Transformation and HR.Employer branding in Digital Environments.Corporate Social networks success stories.Moneyball or how big data is changing the game in Workforce planning and talent acquisitation. Collaboration and technology.The talent war.Linkedin: an HR ally.How to support the strategic decision process.Knowmads, los trabajadores del futuro.Personal branding for Managers.eRecruitment and job platforms.

HR SUMMIT

CIO leadership & path to relevance: Born to be digital.CxOTalk with Banco Sabadell.The inner reality: applying the provider’s medicine in house.Beyond techonology.

CIO’S SUMMIT

Israel’s recipe.Master the Flow of Talent.New Banking Models.Tourism & Hospitality: Mobile first.Industry 4.0.Driving digital Transformation.Journey to the Digital Enterprise.How did we create the Internet? Join a future that is already present.Digital Mindset.Digital Fashion.Co-creation.Digital Transformation is real.Customer Experience.Future Retail.Transforming the Enterprise through The Power of Mobile.The digital innovation playbook for Media.The Impact of Digital Transformation on Science.Digital banking experiences: Situation and perspectives.Digital Transformation in the Spanish Public Sector.Digital Transformation: Preparing the company to achieve the international success.Working together in the digital Transformation.Impact of digital Transformation in the Insurance. Sector Challenges and opportunities.The impact of Big Data in Digital Transformation.A solid fundation for Digital Transformation: MetaArc and hybrid IT.What do we mean when we talk on D. T.? Retail: Omnichannel, selfservices and digital transformation. Customer testimonial.Keep it safe: types of threat — security in the digital era.

Cybersecurity.Microsoft Windows 10 and Security.The digital transformation of the documentRetail engagement analytics. (In-store wifi analytics)Agility Levers.The incremental opportunity for SMEs.Sales Transformation.Open Innovation.Omnichannel Customer Insights.Customer Engagement and productivity Tools.Embracing and de-risking Digital Transformation.Insurance value chain disruptors — Changing today to survive tomorrow.High dynamic range — What it really is and how to get more impact for your money.Building Dragons: How disruption, culture and technology are powering digital transformation.Transformation Context.The Digital Insurer.Connected Car.The road to digital success in Pharma & Health.Global Trends: securing the digital world.Does digital transformation start with technology or people?Crowd economy.The Digital Utility.Patient experience.Delivery for success in ecommerce: Just in time?Innovation and competitiveness.#DES2017 topics jam session.Technology and Disability.Innovation spurring.10 years from now. The future of healthcare.Internet Anthropology.

The most disruptive conferences about tech, strategy & leadership.

· Big Data· Analytics· IoT· Cloub· Mobile· Strategy· Innovation· Data center· Customer experience· Operational processes· Business Models· Leadership· Social Business· Cybersecurity· CRM· BI· ERP

MIDDLE MANAGEMENT

SENIOR MANAGEMENT

TECHNICIANS

ACADEMIC

56%

PRESIDENTC-LEVEL

DIRECTORS

3%

41%

12%

25%

17%

2%

JOBFUNCTION

COMPANYSIZE

28%WOMEN

72%MEN

>10.000

1001 - 10.000

501 - 1.000

251 - 500101 - 250

41 - 100

11 - 50

1 - 10

9%

15%

17%

12%11%

10%

11%

15%

19%GENERAL

MANAGEMENT

21%IT

19%MARKETING/ADVERTISING

15%SALES/BUSINESSDEVELOPMENT

9%OPERATIONS

5%HUMAN

RESOURCES

3%FINANCE

9%OTHERS

VISITOR PROFILE6 COMPANY AREAS REPRESENTED 7

IT/TELECOM 15%

8%

9%

7%

8%

2%

6%

5%

4%

6%

11%

7%

12%

CONSULTANCY

BANKING/INSURANCE

MEDIA/COMM

MANUFACTURING

EDUCATION/RESEARCH

CONSUMER GOODS

PHARMA/HEALTH

TRANSPORT/LOGISTICS

CITIES/PUBLIC SECTOR

TOURISM/HOSPITALITY

RETAIL

OTHERS

SECTORS REPRESENTED8 SOME OF THE COMPANIESTHAT VISITED #DES2016

9

3 CLAVELES

ABG

AC HOTELS BY MARRIOTT

ACCIONA S.A

ACENTIA

AECOC

AEROPAQ

AGENCIA PARA LA ADMINISTRACIÓN

DIGITAL DE LA COMUNIDAD DE MADRID

AGROCAVA SL

AIR LIQUIDE S.A

AIRBUS

ALLIANZ SEGUROS

ALMIRALL

ALSA

AMADEUS SPAIN

AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL

AMV HISPANIA

ANGULAS AGUINAGA

ANOVO

AORA HEALTH

ASPRO PARKS

ASTRAZENECA

ATRESMEDIA

AUTORIDAD PORTUARIA DE LA BAHÍA DE ALGECIRAS

AUTOSCOUT24

AXA

AXESOR

AYUNTAMIENTO DE SANTANDER

AYUNTAMIENTO SEVILLA-GERENCIA URBANISMO

BANCO BILBAO VIZCAYA ARGENTARIA

BANCO POPULAR ESPAÑOL

BARCELO HOTELS

BAT

BCP BANK PERÚ

BEIERSDORF S.A. (NIVEA)

BIMBA Y LOLA

BIOTHERM

BITDEFENDER ESPAÑA SLU

BNP PARIBAS

BODEGAS TORRES

BOEHRINGER-INGELHEIM

BOMBARDIER

BOSCH

BOYACÁ

BRITISH AMERICAN TOBACCO

CADAGUA S.A.

CAF

CALIDAD PASCUAL S.A.U.

CARLSONREGIDOR

CARREFOUR

CARREFOUR PROPERTY

CASER

CATERPILLAR ENERGY SOLUTIONS S.A.

CECE

CELGENE

CENTRO INFORMÁTICO MUNICIPAL DE BILBAO S.A. - CIMUBISA -

CENTUM

CEREALTO / SIRO

CESVIMAP

CHEMO

CHOVI SLU

CI3 - CENTRO DE INNOVACIÓN DE INFRAESTRUCTURAS INTELIGENTES

CIGNA LIFE INSURANCE

CINESA

CINTRA

CITI

CLÍNICA BAVIERA

COCA-COLA

CODERE

COMPASS GROUP

CONSUM

CORREOS Y TELÉGRAFOS S.A.

COVILESA

DAEMON QUEST

DAIMLER

DALLANT S.A.

DAMM

DAMYDRA ASESORES

DANONE

DAORJE SLU

DB SCHENKER

D-BEAUTYGROUP

DECATHLON

DELTA CAFÉS - SOCIEDADE GESTORA DE PARTICIPAÇÕES SOCIAIS S.A.

DEOLEO

DEUTSCHE BANK

DIAGEO

DISA CORPORACIÓN PETROLÍFERA

DRAGADOS

DS SMITH

EDP ESPAÑA

EL CORTE INGLES

ELEKTA MEDICAL

EMBAJADA BRITANICA

EMT MADRID

ENAGAS

ENDESA ENERGIA

ENEL IBEROAMERICA

ENTERPRISE HOLDINGS

EROSKI

ERTRANSIT

ESPACIORACK

ESPRINET IBÉRICA

ESTABLIMENTS VIENA S. A.

ESTABLIMENTS VIENA SA

ESTEE LAUDER COMPANIES

ESTEVE

ESTRELLA GALICIA

EUROFRAGANCE S.L.

FAURECIA

FCC AQUALIA

FENIN

FERRER

FEVER

FINANCIERA MADERERA S.A.

FINANZAUTO SA

FIT FOOD SPAIN

FON

GARCIA CARRIÓN

GAS NATURAL FENOSA

GATEGOURMET

GD PLATINUM TOUR OPERADOR

GEDETH NETWORK SLU

GERDAU ACEROS ESPECIALES EUROPA

GERENCIA DE INFORMÁTICA DE LA SEGURIDAD SOCIAL

GERMAN BANK

GOLDCAR

GRIFOLS

GRUPO AMMA

GRUPO AVANZA

GRUPO BEL

GRUPO CATALANA OCCIDENTE

GRUPO CORTEFIEL

GRUPO DIA

GRUPO ORTIZ

GRUPO RUIZ

GRUPO VIPS

GRUPO VIPS (SIGLA)

GT MOTIVE

HALCOURIER

HAVAIANAS

HAVI LOGISTICS

HERBEX IBERIA S.L.

HERTZ

HISPASAT

HITACHI AIR CONDITIONING EUROPE SAS

HOMEAWAY

HONDA

HONEYWELL BUILDING SOLUTIONS

HOSPITAL DE LA RIBERA

HOSPITAL DEL TAJO

HUMAN DATA RESEARCH

IATA

IBERDROLA

IBERICAR

IBERPAY

IBM GSE

IDEA INGENIERIA

IFC INDUSTRIAL FARMACEUTICA CANTABRIA

IKEA

IMS HEALTH

ING

INIBSA

INITEC

INSTITUT MUNICIPAL D’INFORMÀTICA

/AJUNTAMENT DE BARCELONA

ISOLUX

J. GARCIA CARRION

JUGUETTOS

JUMBOTOURS

KNIGHT FRANK

KYOCERA DOCUMENT SOLUTIONS

LA NEVERA ROJA

LABORATORIO LILLY

LACTALIS

LAFARGEHOLCIM

LAUSAN

LIBERTY SEGUROS

LÍNEA DIRECTA

LOEWE

LOPESAN

LORÉAL

LUCKIA GAMING GROUP S.A.

MAHOU SAN MIGUEL

MAPFRE

MARANU S.L.

MAXXIUM

MC MUTUAL

MEAD JOHNSON NUTRITION

MELIA HOTELS INTERNATIONAL

MEMORA

MERCADONA S.A.

MILLWARD BROWN

MINUBE

MONSANTO

MUNICH RE

MUNRECO

MUTUA MADRILEÑA

MUTUA UNIVERSAL

NEEDS-NEAR EAST ENGINEERING & DEVELOPMENT SERVICES

NUEVO HOSPITAL DE BURGOS

OCASO

OREY FINANCIAL

ORMAZABAL

OSBORNE DISTRIBUIDORA S.A.

PAPELMATIC

PARC SANITARI PERE VIRGILI

PARQUES REUNIDOS

PELAYO MUTUA DE SEGUROS

PERNOD RICARD

PETRONOR

PFIZER

PHILIP MORRIS INTERNATIONAL

PORCELANOSA GRUPO

PRAXAIR

PRAXIS PHARMACEUTICAL S.A.

PRIVALIA

PUIG

PUNTO FA

PYRENEES

QUARK

QUIRÓNSALUD

RACC

REAL CLUB CELTA DE VIGO

REAL MADRID

RECKITT BENCKISER

RECREATIVOS FRANCO

RENFE-OPERADORA

RENTALIA

REPSOL

ROCHE FARMA S.A.

ROYAL CANIN

SABA

SAGITRON

SAINT GOBAIN GLASSDRIVE ESPAÑA

SALESLAND

SALTO SYSTEMS S.L.

SALVESEN LOGISTICA

SANITAS - BUPA

SANITAS DENTAL

SANOFI PASTEUR MSD

SANTALUCIA

SANTANDER GROUP

SANTANDER TOTTA

SEAT

SEGURCAIXA ADESLAS

SEGUROS PELAYO

SELECTA

SENADO DE ESPAÑA

SERI JAKALA

SERUNION

SEUR

SHELL ESPAÑA S.A.

SODEXO

SOLUNION

SONAE

SPB (SUAVIZANTES Y PLASTIFICANTES BITUMINOSOS S.L.)

STARLOOP STUDIOS

SUEZ SPAIN

SUPERMERCADOS DIA

SYNGENTA

TALENT CLUE

TAVEX

TECNICAS REUNIDAS

TELECOMPUTER

TELEFONICA INTERNATIONAL WHOLESALE SERVICES

TELEPIENSOS

TELEPIZZA

TEXTILES VALEA

TEXTILES VALEA 2007 SL

THE WATER COMPANY

THYSSENKRUPP

TRAGSA

TURNSTYLE

UNIBAIL RODAMCO

UNICAJA BANCO

VIAJES CARREFOUR

VIAJES EL CORTE INGLES

VOLKSWAGEN AUDI SPAIN

VOLKSWAGEN FINANCE

VOLKSWAGEN FINANCIAL SERVICES

WERFEN

WESTINGHOUSE TECHNOLOGY SERVICES

WILLIS TOWERS WATSON

WOO GLOBAL MARKETS S.L.

YAWATA 2000 S.L.

YVES ROCHER

ZEELANDIA

ZINC SHOWER

ZURICH INSURANCE

C301

C303

C305

C307

C313

C315 C317

D417

D419

C316

C318

C302

C304B203

B202

B208

B204

B210

B218

B220

B222B222

B224

C309

B230

B234

B238

F603

F605

F607

F609

F611

F613

F615

F617

F619

F621

F623

F625

F627

F629

F630

F631

F633

F635

F637

F639

C308B207

C306B205

C312B211

C310B209

C314A

C314B

B215

D401

E504D403

E506D405

E508D407

E510D409

E512D411

D413

E516D415

C320B225

C322

E513

E515

F610

F612

E517

E519

F614

F616

F618

F620

E521

E501

E500

E531

D421

R-EVOLUTIONTHEATRE

BROADCAST MEDIA SET

& BROADCAST

STAGE

ENTRANCE

DIGITAL MKT

PLANET

TALENTTHEATRE

OPEN INNOVATION MARKETPLACE

& STAGE

MASTERMINDS CONGRESS

MAIN AUDITORIUM

PROTOCOLROOM

SPEAKERSLOUNGE

VIPLOUNGE

ROOM 1ROOM 2

ROOM 3ROOM 4

B

B

C

C

D

D

E

E

F

F

B C D E F

LOUNGEAREA

LOUNGEAREA

LOUNGEAREA

CASTELLANA

SUSHITRUCK

PLAZA MAYOR

WINE BAR

DES2016 EXHIBITION MAP10 TOP COMPANIESON DIGITAL TRANSFORMATION

11

APIWATCHER - F637 KONOZCA CONSULTING - F635 MI LEGADO DIGITAL - F633

PRISA RADIO - C309

8/10LEVEL OF

SATISFACTIONOF ATTENDEES

92%LIKELY

TO COME BACKIN 2017

ARTIFICIAL INTELLIGENCE

VIRTUAL REALITY

DIGITAL MINDSET

OTHER DATA12 DIGITAL TRANSFORMATIONDRIVERS

13

BEST JOURNALISTIC WORK ON DIGITAL TRANSFORMATION

Fernando Almaraz of the University of Salamanca

BEST DIGITAL CAMPAIGNImproove Search

BEST DIGITAL DISRUPTOR START-UPSpotcap

BEST DIGITAL LEADER EXECUTIVE OF 2016

Federico Flórez, CIO of Ferrovial

BEST DIGITAL TRANSFORMATION ENTERPRISE

Meliá Hotels International

EUROPEAN DIGITAL MINDSET AWARDS 2016

14 OPEN INNOVATION MARKET PLACENEW BUSINESS MODELS

15

SPONSORED BY

SPONSORED BY

SPONSORED BY

120START-UPS

from 12 different industriesPresented their disruptive proposal in an elevator pitch mise en scène.

Retail Consumer GoodsTourismHospitalityTransportLogistics

BankingCitiesPharmaHealthFood IndustryManufacturing

1. 2. 3. 4. 5. 6.

7. 8. 9.

10. 11. 12.

CREAMOS SOL UCIONE S DE ÉXITOLOGOTIPO Y VERSIONES

www.expomark.es

C: 72,88%M: 0%Y: 100%K: 0%

PANTONE 361 C#50AE32

R: 80G: 174B: 50

C: 0%M: 0%Y: 0%K: 100%

PANTONE Black C#000000

R: 0G: 0B: 0

LA

FEDEFEDERACIÓNDE EMPRESASDE PUBLICIDADY COMUNICACIÓN

Tipogragía LOGO: Helvetica 85 HeavyE/D en Rojo Pantone 485 EC / CMYK 0 96 100 0 Economía Digital en Negro al 50%

ASOCIACION NACIONALDE GRANDES EMPRESAS DE

DISTRIBUCION

CLUB FINANCIERO GÉNOVA

INTERNATIONAL MEDIA PARTNER

BUSINESS MEDIA PARTNER

TECH MEDIA PARTNER

INDUSTRY MEDIA PARTNER

abranetAssociação Brasileira de Internet

MADRID 95.1

EVENT SUPPORTERS16 MEDIA PARTNERS 17

Israel has been long known for being on the cutting edge of research and development in advanced technologies. History and geography have made Israelis experts at identifying market needs, finding creative solutions, and shortening the development process to turn them into commercial products. Thousands of start-ups have been created in Israel over the years, making it second only to the US in this sector.

The Israeli entrepreneurship spirit combines original thinking, excellence in science and technology education, strong business drive and the ability to dare. All these factors join to create the “start-up nation”: a deep and buzzing eco-system of strong networks between industry, government, academia, private investors and young companies.Accordingly, over 50% of Israel’s industrial exports stem from high-tech and life science industries, and almost 4.1% of GDP is spent on R&D – the highest rate among OECD countries.

For all that reasons and for their leadership in technology recognized worldwide, Israel was chosen the Digital Enterprise Show Guest Country 2016. Israeli Top Tech companies showcased their innovations on Digital Transformation to help organizations grow in their industry.

ISRAEL COUNTRY PARTNER 201618 A SPECIAL MENTION AND A BIG THANK YOU TO OUR FOUNDER

MEMBERS:

19

DIGITAL ENTERPRISE SHOW IS AN EVENT OF:

Opened to innovative and digital companies

www.des-madrid.com