POST SHOW REPORT

www.sbexpo.ae

Strategic Partner

CONTENT

Fact Sheet 03

Supporters, Sponsors & Media Partners 04

Exhibitors 05

Visitors 09

Conference 12

About The Exhibition 13

Marketing and Promotional Campaign 15

2

GROSS SPACE:

1450 sqm

NUMBER OF EXHIBITING COMPANIES:

53

TOTAL ATTENDEES:

2500

EDITION: 1st

DATE: 25-26 October, 2017

LOCATION: Abu Dhabi National Exhibition Centre | Hall 6

OPENING HOURS: 25th October, 10am – 5pm 26th October, 10am – 4pm

FREQUENCY: Annual

WEBSITE: www.sbexpo.ae

FACT SHEETEVENT:

3

25-26 OctOber 2017 - Smart BuSineSS expo and india trade expo - SHOwguide2

Organised by

PART OF THE

COMMUNICATIONS &MARKETING GROUP

ONECMG.COM

SUPPORTERS, SPONSORS & MEDIA PARTNERSWe would like to thank all our supporters, media partners and sponsors

Organized by

Strategic Partner

Strategic SMB Partner

Research Partner

Networking Lounge Sponsor

Media Partners

Supporter

Ecosystem Partner Lanyard Sponsor

SME Booster Partner Official Association Partner

4

EXHIBITORS

EXHIBITOR PROFILE:

1. Bank, Finance and Insurance

2. Business Setup and Business Centres

3. Consultancies

4. Consultancy and Training

5. Free zones and business setup

6. Government Services

7. Legal Services, Accountants and Finance

8. Marketing and Communications Services

9. Merchant Processing

10. Office furniture

11. Technology and Internet

5

EXHIBITOR FIGURES & GRAPHS:

Exhibitor breakdown by sector

Primary reasons for exhibiting (%)

30%

30%

25%

25%

20%

20%

15%

15%

10%

10%

5%

5%

0%

0%

Primary reasons for exhibiting (%)

Technology & Internet

Technology & Internet

Consutancy & Training

Bank, Finance & Insurance

Legal Services,

Accountants & Finance

Marketing & Communication

Services

Business Setup & Business Centre

Others

20%

Consutancy & Training25%

Bank, Finance & Insurance6.67%

Legal Services, Accountants & Finance6.67%

Marketing & Communication Services10%

Business Setup & Business Centre25%

Others6.67%

20%

25%

6.67% 6.67%10%

25%

6.67%

70%

100%

90%

80%

60%

50%

40%

30%

20%

10%

0%

Meet new clients Promote product / service / business

Meet buyers face to face

Raise your company profile in the existing

market

89.66%

3.45%3.45%3.45%

EXHIBITORS CONTINUED

6

77% of exhibitors

are satisfied with overall performance

of the event

70% of exhibitors are satisfied with the

quantity of visitors

76% of exhibitors were

successful in meeting their objectives

70% of exhibitors rated attendee quality

Excellent or Good

87% of the exhibitors are

planning to participate next year

SBE exhibitors were satisfied:

EXHIBITORS CONTINUED

7

Hear about the success from our exhibitors (testimonials and stats based on the surveys)

The Smart Business Expo was billed as the definitive event to introduce companies and individuals to the wealth of smart solutions available in the UAE. As an organization we were afforded the opportunity to connect with new partners and potential stakeholders, strengthening relationships and cementing our brand in the capital at ADNEC. We found the show to be a very helpful forum to discuss our mobile application VoucherSkout and through it we befitted from a number of strong trade leads which we are continuing to follow up post event. We will definitely be seeking to participate in the show again next year.

David Tobias, CEO, VoucherSkout

It was a good opportunity to meet new clients and develop business relationship for the future.

Shehinsha KP, Director, BMS Autiding

An excellent platform to promote the brand and good networking opportunities.

Mridul Malhotra, B.D Specialist, Star Services

EXHIBITORS CONTINUED

8

VISITORS

VISITOR PROFILE:

1. Business owners

2. Services and products

3. Investors

4. Corporate & Enterprises

5. Micro Businesses

6. Start-up & Entrepreneurs

7. SMEs

8. Business professionals from across the business spectrum

9

VISITORSVISITOR FIGURES & GRAPHS:

Visitor’s Job function

Days attended by visitors

40%2 Days

60%1 Day

CONTINUED

30%

35%

40%

25%

20%

15%

10%

5%

0%

Bo

ard

M

emb

er

Ed

ito

r/

Jour

nalis

t

Exe

cuti

ve

Man

agem

ent

Gov

erm

ent

O�

cial

s

Inve

sto

rs

Mar

keti

ng

Man

ager

/ D

irec

tor

Op

erat

ions

M

anag

er/

Dir

ecto

r

Pro

ject

M

anag

er

PR

Man

ager

/ D

irec

tor

Pro

fess

or/

Te

ache

r

Sale

s M

anag

er/

Dir

ecto

r

Stud

ent

0.17%1.72%

35.74%

4.47% 4.47%

11.58%

15.29%

3.09%1.37% 1.03%

10.65%10.31%

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VISITORSVISITOR SUCCESS

Attendee’s stats

NO. OF VISITORS PER DAY TO EXHIBITIONTYPE DAY 1 DAY 2 TOTALNo. of Visitors 1040 1000 2040No. of VIPs 54 20 74No. of Media 22 0 22No. of Protocol 35 15 50No. of Exhibitors 284 284 284No. of Organisers 15 15 15No. of Speakers 15 15 15TOTAL RECORDED VISITORS 1465 1349 2500

70% of visitors plan on attending the next

edition of the Smart Business Expo

60% of visitors attended

both days of the show

CONTINUED

11

CONFERENCERegional speakers shared their thoughts about trending topics and issues affecting the SMEs in the UAE. Visitors had the chance to mingle with highly targeted audience including business owners, investors, entrepreneurs, start-ups, SMBs and business professionals.

Hans Henrik Christensen Director of Dubai

Technology Entreprenuer Centre

John Lincoln Senior Vice President-

Small & Medium Business (SMB), Etisalat

Alexander Collins Strategy Director and

Leader, EY Growth Solutions MENA

Christopher Abraham Sr. Vice President,

S P Jain

Renuka Gunjahalli Principal Consultant,

Centurion Consulting LLC

Scott Cairns Managing Director,

Synergy Group

Lina Al Hashmi Assistant Manager – Takamul Program,

Department of Economic Development

Porus Dara Founder & CEO, Logoss

Management

Rajeev Mehta Partner, KPMG in the

Lower Gulf

1. Empowering SMBs

2. Taxes and beyond

3. SME innovation, opportunities and challenges

4. Identify risks and opportunities

5. The path to successful entrepreneurship

6. Entrepreneurship and enterprise development

7. The ABCs of cash flow

8. Helping SMBs to prepare for the next level

9. Identifying market needs and adopting a successful model

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ABOUT THE EXHIBITIONFew of Our Exhibitors

PANTONE®

294 C

C100 M86 Y29 K22R0 G46 B109

PANTONE®

1245 C

C21 M42 Y100 K2R201 G148 B43

Call / +971 2 6398985

تأسيس شركات و خدمات رجال األعمالBUSINESS SETUP AND BUSINESS CENTRES

13

ABOUT THE EXHIBITIONCONTINUED

Exhibitor ListCOMPANY NAMEABDUL MAJED AL MARZOUQI AUDITING OFFICEACT PRO GROUPAL MASRAFAL NAWRAS DIGITAL SOLUTIONSAL RIYAMI ADVOCATESAURIGA CONSULTANTSBAFCOBMS AUDITINGCAFFEINE / SME DISTRICTCANADIAN BUSINESS COUNCILCENTURION CONSULTING LLCCEO CLUBS NETWORKCHOICE PEERS INTERNATIONALCITY STAR GROUPCOGNIZANTCOVERAGE MARKETING AND MEDIA SERVICESDUBAI FIRSTENTREPRENEURS BUSINESS SERVICESETON INSTITUTEEVERGREEN BUSINESSMEN SERVICESEXCEED IT SERVICESEZWARE TECHNOLOGIESGLOBAL BUSINESS SERVICESGULF ADVANCE GENERAL TRADINGHLB HAMTHOTLINE BUSINESS CENTERIDEAL B INTERNATIONAL FZEIDEAL LEGAL TRANSLATION & BUSINESSMEN SERVICESIFURNITUREJAFZAKADEN BORISS AL JASHANI ADVOCATESMY UAE GUIDENATHAN & NATHANNEXUS BUSINESS SERVICESNTS NETSOFT LTDONE DIGITALONE PROXFORD BUSINESS GROUPPARAMOUNT COMPUTER SYSTEMS FZ LLCRATIONALYZ LLCSALUKI MEDIASTAR SERVICES LLCSYNERGY DWC LLCTELR INNOVATIVE PAYMENTSTIMEX INFORMATION TECHNOLOGYTMHUTOPIA FURNITURE

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MARKETING AND PROMOTIONAL CAMPAIGNA comprehensive marketing campaign was conducted to ensure maximum exposure before, during and after event.

Intensive E-mailer campaign with more

than 15 Emailer sent to 500,000 contacts

10 spots of Radio campaign throughout Abu

Dhabi

2 SMS campaigns inviting visitors to

come and visit

12 magazine adverts

in leading magazines

Active on social media

More than 500 called to pre-register

33 emails sent by third party to 600,000+

contacts

Digital advertising in

ADNEC

Outdoor Advertisment Outdoor advertising included a two-week campaign comprising megacoms and SBE artworks on ADNOC doors.

Print Campaign• Dedicated newspaper and magazine

adverts were placed in leading publications across UAE

• 1 full page advert in Entrepreneur ME English magazine

• 1 full page advert in Entrepreneur ME Arabic magazine

• 4 full page adverts in Abu Dhabi World Arabic magazine

• 5 half page adverts in Abu Dhabi World English

• 1 spread page in Smart Business Magazine

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MARKETING AND PROMOTIONAL CAMPAIGNRadioAdvertising comprised 2 campaigns of 10 spots on Emarat FM and Radio 2 one week before the event.

Student CampaignThe Deans and/or Professors of Business programmes were targeted in 109 institutions and universities across the UAE inviting students to attend the workshops of SBE. An initial introduction was done by phone then follow-ups with an information pack via email inviting students to attend.

Email Campaigns A total of 15 email campaigns were sent to a database of more than 500,000 contacts. These HTMLS covered the following titles:

1. Sell your products/solutions to thousands of SME’s and business owners at Smart Business Expo.

2. Meet thousands of business owners, SMEs and investors at SBE

3. Hurry up and book your stand

4. Are you looking to meet new partners and suppliers that will help expand your business?

5. Don’t miss out Business Week’s great events in Abu Dhabi. Register your free visit today!

6. VAT, all you need to know - Register today

7. Come and listen to the top speakers at the Smart Business Expo

8. 2 weeks to go until Smart business Expo!

9. Business week opens in 1 week. Have you registered yet?

10. Last chance to pre-register!

11. Your visitor badge is ready

12. Don’t miss out Business Week’s great events in Abu Dhabi. Register your free visit today!

13. Business Week Abu Dhabi opens tomorrow!

14. Day 1 at Business Week was great!

15. Invitation HTMLs sent to the exhibitors to invite their own customers and prospects

CONTINUED

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The following media partners helped in sending the HTMLS to their database too:

MARKETING AND PROMOTIONAL CAMPAIGN

CONTINUED

Etisalat: 2 E-mailers to their database

Zawdeh: 2 E-mailers to their database

Bedaya SME: 4 E-mailers to their database

Business World: 2 E-mailers to their database

Middle East Business: 3 E-mailers to their database

Canadian Business Council: 2 E-mailers to their database

My UAE Guide: 2 E-mailers to their database

OIC Today: 4 E-mailers to their database

Wealth Monitor: 2 E-mailers to their database

ADNEC: 1 E-mailer to their database

CEO Clubs Network: 3 E-mailers to their database

Oxford Business Group: 1 E-mailer to their database

Russian Business Council: 2 E-mailers to their database

Abu Dhabi Chamber: 3 E-mailers to their database

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E-Shots

MARKETING AND PROMOTIONAL CAMPAIGN

CONTINUED

18

Online Banners

MARKETING AND PROMOTIONAL CAMPAIGN

CONTINUED

Bedaya SME

Listing On Third Party Websites

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Digital Signage SBE artworks were displayed across all ADNEC digital signage.

Other Marketing Collaterals

SHOW GUIDEThe 50 pages show guide was distributed at the registration area to all those who attended the event.

SALES BROCHURESales brochure has been designed and distributed to all our potential exhibitors

Badges All badges were colour coordinated for Visitors, Media, VIPs, Exhibitors, speakers and organizers

MARKETING AND PROMOTIONAL CAMPAIGN

CONTINUED

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HOPE TO SEE YOU NEXT YEAR AT SMART BUSINESS EXPO 2018

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