Post-Newsweek Training: WebScan

March 2010

Training Agenda

Order Entry• Best practices

• New Features

• Upcoming Features

WebScan

WebScan – Campaign & Package Info Tab

Best Practices• Be detailed

• What you enter in the Advertiser and Campaign Name carries all the way through to the Double-Click Ad server

• Campaign Flight dates• Sets your default line item start and end dates• If you go back and adjust – they will not reset all line items• Locked in the Change Order

• ‘Shopping Cart’• When possible select a preexisting package as it takes the guess work

out of product, section, cost and flight type • If you need a new package added or would like to remove packages

from your rate card contact your campaign specialist

• Use Save and Continue in the change order• Using Save and Continue will combat bug in pre-November 17th order

Upcoming Feature • Ability to change entire Campaign Flight Dates

WebScan – Campaign & Package Info Tab

WebScan – Targeting Info Tab – The Where and When

Best Practices• Be mindful of impressions and cost if a package was ordered

• WebScan prorates based on 30 days in a month

• Products dictate sections available• If you would like to limit the sections displayed - contact your

campaign specialist

• Use the duplicate button whenever possible• Write down which product is which for use on the Creative

Direction tab• i.e. Leaderboard 1 = March• Upcoming feature to address this functionality

• Save as you go • Points will be displayed

• Cancel line item (change order only)• Choose it for each line item if you need to cancel your entire order

WebScan – Targeting Info Tab – The Where and When

New Features• Expand All

• Opens all line item details to review all fields (product, sections, flight type, etc.)

• Select/Deselect All• The ability to "Select All" sections while ordering a product. 

• The ability to uncheck individual sections you would like to exclude.   

• Activating “Alert” messages (the red exclamation points): • Alert messages automatically open the line item/product’s “Edit

Details” information to indicate cause for alert.

• Date Validation• User not able to enter a start date in the past.

• If user edits an order that has been previously started, WebScan will alert you that it has updated the start date to today

WebScan – Targeting Info Tab – The Where and When

Upcoming features• Custom naming of line items:

• Providing the ability to name line items on the “Targeting Info” tab, rather than using WebScan’s automatic naming convention of “<product name> + <sections>”.

• Mass changes• Ability to change multiple fields on multiple line items at once

– I.E. change all dates, cost or impressions

WebScan – Targeting Info Tab – The Where and When

WebScan – Creative Direction Tab – The What

Best Practices• What you select in the “Will you be providing ALL creative items

for this campaign?” will dictate options available at the line item level

• Make sure you are selecting “No. I want to request AT LEAST ONE creative production for this campaign” if you are having IB create ANY element including flash video or pre-roll

• Use ‘Same As’ option when applicable• Be sure you are choosing ‘Same As’ the element you have provided

direction/creative on

• To reference past creative or the client will be providing at a later date

• Choose “Creative Provided” – Enter Client URL– Reference Past Campaign or “Client providing on such and such date date” in

Description Field

• Be sure not to type in the File Upload ‘Browse’ box• Save as you go

• Points will be displayed

WebScan – Creative Direction Tab – The What

Upcoming features• More intuitive Creative Direction tab including:

• Re-working of “same as” option (multiple ad sets, versioning)

• Option to name creative ad requests and creative provided ads

• Overall campaign creative direction changes

• Tie creative direction questions to products

• Ability to indicate Flash at the line item level

WebScan – Creative Direction Tab – The What

Upcoming features• Ability to utilize Change Order for:

• Creative swaps

• Additional creative

• Flighting creative

• Linking URL swaps

• Creative revisions

WebScan – Creative Direction Tab – The What

WebScan – Review Order Tab

Best Practices• During Change Order

• Will note what line items have changed

• Green will denote what has changed

Upcoming Features• Comment Box

• Used as a way to communicate overall campaign information. • This field will not be required to be filled out.

WebScan – Review Order Tab

Questions?

Questions on anything we have reviewed today?

As with any of our processes and tools, we welcome your feedback and ideas on how we can further improve the resources available to you. We strive to make things as easily accessible and user-friendly as possible, so please feel free to voice any questions, concerns or suggestions you may have at any time.

Thank you!