POST EVENT REPORT - Conferenz · Bay Power Engineering Development Advisory Services Holmes Farsight Martin Jenkins & Associates PHD New Zealand Stephenson & Turner Waikato Diocesan

The Office & PA Show 2017

POST EVENT REPORT

Headline Sponsor

Copyright Conferenz 2017The Office & PA Show is a Conferenz Ltd event

Key show metrics01total number of attendees

attendees at keynote presentations

seminar attendances

average number of seminars attended

attendee average stay time (hours)

exhibitors

Seminars

Keynotes

MC’s

668

617

2,432

6.5

7.5

58

34

4

2


Organisations represented02Adecco Personnel Changing Minds Certus Solutions Kristin School Ngati Tama ki Te Waipounamu Trust Rosehill Intermediate School Thompson Blackie BiddlesAiredale Property Trust Chapman Tripp Fuso New Zealand Ltd Landcorp Farming NIB New Zealand Russell McVeagh Tier4AJ Park & Son Chow Hill Architects Gasoline Alley Services Leaderkit North Port Events Safe Roads Alliance C/- Beca Tikipunga KindergartenAlexander Park Function Centre Citibank New Zealand Gee & Co Leather & Shoe Research Association Northern Regional Alliance Safety Knives Tom Dick and HarryAll Good Organics CKL Planning, Surveying & Engineering Geographic Business Solutions Les Mills International NZ Airline Pilots' Association Sanitarium Health Food Company Tonkin & TaylorAltus NZ Cleanly Ginger Thinking Lifewise NZ Bus Securecom Transdev AucklandAnco Properties Development Clearview Primary Global Dairy Trade Lifewise Family Services NZ China Trade Association Seeds of Energy Tuaropaki Trust - OfficeArcadia Health Store Coca-Cola Amatil GNS Science Liggins Institute NZ Institute of Highway Technology Servcorp Unilever NZ Ltd Corporate OfficeArc-Rite Electrical Services Commerce Commission GNS Wairakei Research Centre Lincoln Heights School NZ Police - Auckland Central Sitehost Unitec Institute of TechnologyAroha Leadership Community & Public Health Go Healthy Lincoln High School NZ Red Cross SkyCity Entertainment Group University of CanterburyASB Securities COMWG Green Cross Health Lincoln University NZ Super Fund Snowplanet University of OtagoAsureQuality NZ Construction Marketing Services Haines Planning Little Giant NZLC - Auckland Language Centre Sole to Heal Reflexology UpcycleATEED Conveyancing Shop Lawyers Halo Consulting Livestock Improvement Corporation NZ-PHIL SCOT Charitable Trust Solnet Solutions Urban DogsAuckland Council Counties Manukau DHB Hancocks Limited Long Bay College OCS New Zealand Southern Cross Campus USL MedicalAuckland Rose Park Hotel Crombie Lockwood Harbourside Church M.i.H Consulting Odyssey House Sovereign Veehof Dairy ServicesAuckland Zoological Park CSC Buying Group Harvey Norman Major Oak Safety Training Oh La La Chocolate SPCA Vet Nurse PlusAustralian Paper Custom Fleet NZ Hawkes Bay Regional Council Make-A-Wish Foundation of NZ Orakei School Spyglass Group Videos ProductionsAUT University Custom Printed Bags & Boxes Healthshare Manukau Institute of Technology Otago Polytechnic St John - Northern Region Village Accomodation GroupAvenues Event Management Cystic Fibrosis New Zealand Heimsath Alexander Manurewa High School Panama Road School St Pauls College Vitaco Health NZBailey Road School Delegat's Wine Estate HelmsBriscoe Marcellin College Panuku Development Auckland Stand Children's Services Vodafone NZBarfoot & Thompson Department of Corrections High Performance Sport NZ Markezing Papakura High School Staples Rodway Voyager New Zealand Maritime MuseumBathrooms & Kitchens North Shore Dept of Prime Minister & Cabinet HMSHost Marlborough Lines Parkinsonism Society of NZ Statistics NZ Waikato DHB/Waikato HospitalBay Power Engineering Development Advisory Services Holmes Farsight Martin Jenkins & Associates PHD New Zealand Stephenson & Turner Waikato Diocesan School for GirlsBCD Carpentry Ltd Downer New Zealand Howick Primary School Masport Picnic Box Structex Harvard Waikato Institute of TechnologyBeach Haven Primary School Dual New Zealand Human Rights Commission Massey University Potential Unleashed Sylvia Park Primary School Waimahia Intermediate SchoolBell Gully Dulux New Zealand Hyundai ImageQuest NZ Massey University Albany Campus PPG Industries T&G Global Webb HendersonBelton IT Nexus Electrix Idesign Media Mayne Wetherell PR Engineering Consultants Tax Management New Zealand Well FoundationBlerter Elm Park School Immigration Advisors Authority MBS Insurance Progressive Enterprises Te Hotu Manawa Maori Wellington Regional Economic Development AgencyBlessed Foods Enterprise IT Institute of Management NZ McKay Knarston Prospect School Te Kauwhata Retirement Trust Board Wellington Regional Stadium TrustboardPro ETEL Transformers Intermed Mercury Prostate Cancer Foundation - NZ Te Piki Oranga Westpac Banking CorpBrian Perry Civil Extension Marketing Invita NZ Meredith Connell Provoke Solutions Ltd Te Putahitanga o Te Waipounamu Wolters KluwerBSH Home Appliances Extrutec Irrigo Centre Metspray NZ Pullman Hotel Te Reo o Taranaki Woodhill SchoolBunnings Building Supplies Ernst & Young Jacobsen Holdings Minter Ellison Rudd Watts Pure SEO Technology Holdings Write LimitedButland Management Services Fairway Resolution Jasmax Mitre 10 Quanton Techtorium NZIIT Y Lee Law OfficeC4 Group Ferguson Intermediate School Jeremy Sutton Barrister MMC Radiant Health The Building Intelligence Group YWCA AucklandCallaghan Innovation Financial Markets Authority Jet Cleaning Services Multiple Sclerosis Society Auckland Inc RaveBuild The Events Group YWon Chartered AccountantCanam Construction First Management Group Jet Park Airport Hotel Murrays Bay School Regional Facilities Auckland The Fred Hollows Foundation Zymus InternationalCantabria Home & Hospital Fisher & Paykel Healthcare Jucy Group My To Do List Responsive Consulting The North and South TrustCanterbury District Health Board Fletcher Construction Juken NAI Harcourts North Shore RNZAF Base Auckland The NZ King Salmon CompanyCareer Break Fonterra Co-operative Group KidsCan Charitable Trust New Zealand Automobile Association Rockit Trading Company The Salvation ArmyCBD Office Foodstuffs North Island KiwiRail Network New Zealand Management Academies Roscommon School The University of AucklandCBRE Frontier Construction Kordia New Zealand Post Rosebank School The Warehouse Support Office


Attendees by job function03

44%

32%

7%

5%

5%

2%

1%4%

EA /PA

Office Manager / Administration

Marketing/Sales

MD / Owner

Business Support/Operations Management

Finance & Accounts

HR

Other


Attendees by organisation type0415%

10%

8%

8%

7%11%

6%

6%

5%

4%

4%

4%

3%2%2%2%2%

3%

Education

Engineering / Construction

IT / Technology

Professional Services

Manufactuting

Central & Local Government

Charities

Health

Property / Real Estate

Transport / Distribition

Tourism

Retail

Utilities

Finance / Insurance

Agriculture / Primary Industries

Recruitment

Defence Force

Other


Event feedback05

“Such a great event as got to meet so many people in

different industries plus network with external businesses

which may be of interest to my company.”

“The whole event definitely exceeded expectations.”

78%Of attendees at The Office & PA Show were

influencers or decision makers in purchase

decisions for their organisations

81%Of attendees rated the network opportunities at

The Office & PA Show Good, Very Good, or Excellent

93% Of attendees rated The Office & PA Show

Good, Very Good, or Excellent

“A great first show, I can’t wait to see how this grows and

develops in years to come.”

“Just loved it!”

“We thoroughly enjoyed being a part of the launch of The Office and PA show and we

cannot wait to do it all again next year!”

“Thanks for a fantastic few days. You guys really know how to

put on a conference/show! So well organised.”

“We really enjoyed the expo and feel that we got a great

response from our target market there from our stand.”


Event marketing06Direct Marketing Details QuantityDirect Mail Targeted mailings to Conferenz & Brightstar database 21,500e-dms Targeted emails to Conferenz & Brightstar opt in database 7,095PO Box drop (Reach Media) A4 flier, to central Auckland PO boxes 5,862

Hand delivery To targeted businesses within walking distance of Viaduct Events Centre 300

Insert in Warehouse Stationery mailing A4 flier inserted into Warehouse Stationery monthly mailing 60,000

External advertising Details Circulation/ SubscriptionsMeeting News On the page ad in magazine - July /August issue. 5000 (magazine circulation)

Meeting News Masthead banners in August e newsletters (8th & 15th) 5000 (magazine circulation)

Executive PA Promotion in August and September e newsletter and social media activity 15,000 subscribers (NZ circulation = 2,000)

CIM magazine Banner ad in CIM newsletter . 24 July 2017. Pus 3 weeks in events listings TBC

AAPANZ Monthly emails to membership, banner ad in newsletter and on webs site TBC

Seek Online advertising (skyscraper ad) targeted in relevant job categories - 12/6 - 26/6 44,870 impressions

Trade Me jobs Online advertising (skyscraper ad) targeted in relevant job categories - 19/6 - 9/7 325,000 impressions

BIZ Hamilton On the page ad (1/2 page) plus article in July issue 6000 business addresses

Waikato Buisness News Digital ad, July newsletter 3121 subscribers

Digital advertising / Social Media Details StatsGoogle Adwords campaign Targeted display network advertising, banners and text ads. 26/6/2017 - 18/9/2017 197,000 impressions, 1,280 clicks

Facebook advertising April – September 2017 10,495 impressions, 84 clicks

Linkedin posts Organic posts and sponsored posts 55,531 impressions, 371 clicks


Event marketing – web traffic07

0 2000 4000 6000 8000 10000 12000 14000

April

May

June

July

August

September

Unique Page Views Page Views


Marketing gallery - print08


Marketing gallery – social media09


Event gallery10


Sponsors11


Exhibitors12


Exhibitors & Supporting Organisations13Supporting Organisations

Documents

POST EVENT REPORT - Conferenz · Bay Power Engineering Development Advisory Services Holmes Farsight Martin Jenkins & Associates PHD New Zealand Stephenson & Turner Waikato Diocesan