2016 POST-EVENT

REPORT

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I am pleased to share with you the results of the Aviation Festival Asia 2016. Our 2016’s edition is the largest and most successful among the series of annual aviation events we are running worldwide to date. We were delighted to welcome more than 1,400 attendees to our 8 co-located events under the festival banners. Aviation Festival Asia 2016 provided attendees the opportunity to build knowledge, gain insights and share best practices. Rich content was generated from 16 panels, 24 roundtable discussions, and 69 individual talks – covering topics including outlook and business strategies, in-flight and on-the-ground experience, revenue management, payment technologies, distribution, talent management, digital marketing, loyalty and IT solutions in big data, cloud computing as well as automation. This shook up the industry with first-hand updates and innovations in every aspect of the air travel business. The two-day event attracted executives from the industry’s largest and most influential airlines, airports, equipment companies, service providers, consultants as well as government delegations. Many of these executives arranged a number of meetings with one another around the festival, confirming its reputation as not just an industry forum, but also a must-go event where real business gets done. Aviation Festival Asia 2016 also provided new opportunities for attendees to meet, network and do business in the expanded exhibition. Attendees had the opportunity to visit more than 60 stands in the exhibition, with demonstrations of the latest offerings in revenue management, in-flight entertainment and adjacent industry sectors, creating a vibrant atmosphere. In addition, this year’s show floor included a start-zone showcasing travel start-ups, iPad giveaways and drone and paper airplane competitions held alongside two full days of free seminar sessions. We are proud of the success that we have achieved at the Aviation Festival Asia 2016, alongside our sponsors, partners, exhibitors and speakers. We thank you for your participation and support and look forward to welcoming you back in Singapore in 2017. Warm regards, Sharon Roessen Managing Director Terrapinn Asia

DEAR COLLEAGUES

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HEADLINE STATISTICS

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conference attendees

550

conference speakers

130 exhibitors and

sponsors

60 Attendees visited from

countries/regions

unique airlines 75 1,408

TOTAL ATTENDEES

airline & airport attendees

465 unique airports 16

52

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(7%) (28%)

(5%)

(15%)

(9%)

(4%)

(7%)

(9%)

(2%)

(3%)

(3%)

(1%)

(8%)

Aircraft OEM & MRO

Airline

Airport

Ancillary Revenue & IFE

Consultation/Training/Legal/Insurance

GDS & OTA

Inflight Sales

IT (Big Data, Cloud, Revenue Mgt, etc.)

Leasing/Financing/Banks/Payments

Press/Publisher

Regulators/Authorities/Associations

Seating

Others

Attendee Profile

Seniority

(8%)

(6%)

(37%)

(3%)

(33%)

(13%)

Others

Executives, Associates

Managers

Consultants, Analysts

VPs, Directors, Heads, GMs

Chairman, CXOs, MDs, Advisors

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Attendee by geographical region

Australia and Pacific Islands

North America

Middle East and Africa

Europe

Southeast Asia

India and South Asia

East Asia

Attending airlines and airports Air Astana

Air France

Air France - KLM

Air India

Air Juan

Air Macau

Air Mauritius

Air New Zealand

Air Niugini

AirAsia

AirAsia Indonesia

AirAsia X

All Nippon Airways

American Airlines

Bangkok Airways

Cathay Pacific Airways

Cebu Pacific Air

Chengdu Airlines

China Eastern Airlines

China Southern Airlines

Citilink Indonesia

Delta Air Lines

Eastar Jet

El Al Airlines

Emirates

Ethiopian Airlines

Etihad Airways

EVA Airways

Fiji Airways

Finnair

FireFly

Fly Mojo

Garuda Indonesia

Hawaiian Airlines

HK Express

Hong Kong Airlines

Icelandair

Japan Airlines

Jetstar

Jetstar Asia Airways

LAN Airlines

Lao Airlines

Lucky Air

Lufthansa

Malaysia Airlines

MEGA Maldives Airlines

Myanmar National Airlines

Nok Air

Oman Air

Pakistan Int’l Airlines

PAL Express

Peach Aviation

Pegasus Airlines

Philippines Airlines

Qatar Airways

Royal Brunei Airlines

Royal Jordanian Airlines

Saudi Arabian Airlines

Scoot

SilkAir

Singapore Airlines

Small Planet Airlines

South African Airways

South African Airways

SpiceJet

Spring Airlines

SriLankan Airlines

Swiss International Air Lines

Thai Airways

Thomson Airways

Tigerair Singapore

Tigerair Taiwan

V Air

VietJet Air

West Air

Airport Authority Hong Kong

Auckland International Airport

Bangalore International Airport

Cairns Airport

CAM-Macau International Airport

Changi International Airport

Clark International Airport

Delhi International Airport

Hyderabad International Airport

Los Angeles World Airports

Miami International Airport

Narita International Airport

New Kansai International Airport

Perth Airport

PT Angkasa Pura II

Winnipeg Airports Authority

AIR

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12%

4%

2% 68%

8%

3%

3%

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An exciting lineup of speakers from full-service airlines, low-cost carriers, airports, solution providers and adjacent industry sectors across the world presented in the Aviation Festival Asia 2016 conference. This year, our conference format was refreshed to include more focused sessions to make it a one-stop-shop for the entire aviation industry. Each day the conference started with visionary keynotes and then split into focused tracks with panels, individual case studies, and interactive roundtable discussions covering:

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Aviation Leaders Panel: Looking to 2016 and beyond Our Aviation Leaders Panel returned in 2016, following the amazing reception at the 2015 event. Some of the industry’s best and brightest came to debate the biggest challenges facing the air travel industry in Asia and beyond.

Vinay Dube SVP – Asia Pacific Delta Air Lines

Panellists

Juha Järvinen CCO Finnair

Cam Wallace Chief Sales & Commercial Officer Air New Zealand

Robert Carey Principal McKinsey & Company

Shakeel Adam Managing Director Aviado Partners

Moderator

LCC Leaders Panel: Where do we go from here? Low-cost carriers are a major part of Asia's booming airline industry. That’s why we brought together some of the LCC industry’s best and brightest minds. They came and shared first-hand updates, debating the biggest challenges to further drive growth in the low-cost travel in APAC.

Panellists Moderator

Conrad Clifford Regional VP – APAC IATA

James Rhee CEO – North Asia AirAsia

Albert Burhan President & CEO Citilink Indonesia

Campbell Wilson CEO Scoot

Stephen Wang President Spring Airlines

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Evolving partnerships: Staying relevant and competitive Partnerships, either alliances or cooperative arrangements with other entities, have become powerful tools for airlines to expand networks, enhance revenue, and reduce costs. At Aviation Outlook Asia track, we brought together carriers from the east and the west in a panel discussion on how partnership strategies have evolved to prepare airlines for new markets, new traffic, and new cost challenges.

Panellists Moderator

North Asia: New players, new routes, new opportunities With an extremely low LCC penetration, North Asia represents the biggest opportunity for the APAC aviation industry.

Panellists Moderator

Patrick Murphy Executive Advisor Peach Aviation

Kim JungShik CEO Eastar Jet

Andrew Cowen CEO HK Express

Tadashi Shimura Managing Director New Kansai Int’l Airport

Shakeel Adam Managing Director Aviado Partners

Dermot Mannion Deputy Chairman Royal Brunei Airlines

Michael Chock Senior Director of Alliances & Airline Partnerships Hawaiian Airlines

Michael Burke Assistant Director, Commercial Hong Kong Airlines

Aditya Khullar Director & Head, SEA & Pacific SWISS

Stephen Wang President Spring Airlines

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Talent gap alert: How are we going to cope with exploding passenger numbers? It seems odd. In the world's most populous region like Asia, the biggest problem facing airline employers is a shortage of people. Airline HR leaders gathered at our Aviation Human Capital track to discuss just how quickly we would be able to grow, because we cannot find enough people with the skills we need.

Manish Uppal Director of Training and Standards AirAsia India

Panellists

Rhea Villanueva VP - Human Resources Cebu Pacific Air

Heriyanto A. Putra Director of Human Capital & Corporate Affairs Garuda Indonesia

Robert Carey Principal McKinsey & Company

Moderator

Myo Min Thu Deputy CCO Myanmar National Airlines

Next gen merchandising: What we need to know to set out on growth We brought together in this panel some of the outstanding players to discuss what is changing the air merchandising landscape and how airlines can effectively approach merchandising.

Matthias Koch VP, Business Development & Commercial Partnerships Air France

Panellists

William Cavendish VP, Distribution Strategy - Global Sales Emirates

Patrick F. Poetzsch Head of Automated Sales, Product & Programs Lufthansa

Yanik Hoyles Director NDC Program IATA

Moderator

Eric Dumas CEO Vayant Travel Technologies

INTERACTIVE ROUNDTABLE DISCUSSIONS

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RICH CONTENT

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WORLD-CLASS SPEAKERS Yevgeniya Ni, Vice President, HR and Administration, Air Astana Mark Kramer, Director Customer Relations and Interactions, Air France-KLM Guido van Til, Director Digital Strategy, Air France-KLM Tina Di Cicco, Chief Marketing Officer, Air Juan Vivi Xu, General Manager, HR, Air Macau Bombi Bomantara, Group Head of Ground Operations, AirAsia Saravanan Ramasamy, Group Head, Distribution & Ancillary Commercial, AirAsia Chris Au Young, AGM, Passenger Systems & Process Improvement, Terminal 1, Airport Authority Hong Kong Sammy Aramaki, Vice President – Innovation & IT Strategy, All Nippon Airways Javed Malik, Senior Vice President Operations, Bangalore International Airport Jirapon Hirunrat, Vice President, Network Management, Bangkok Airways Rick Howell, Executive Adviser, Cebu Pacific Air Nik Laming, General Manager – Loyalty Division, Cebu Pacific Air Lim Ching Kiat, Senior Vice President of Market Development, Changi Airport Joanna Patterson, Head of Global Corporate Sales, China Eastern Airlines Guoxiang Wu, Senior Vice President, Marketing Division, China Southern Airlines Achmad Royhan, Vice President Information Technology, Citilink Indonesia Atty. Emigdio P. Tanjuatco, III, President & Chief Executive Officer, Clark International Airport Davesh Shukla, Chief Information Officer, Delhi International Airport Iya Magen, Head of UP, EL AL Airlines Elliott Black, Director, Office Of Airport Planning and Programming, Federal Aviation Administration (FAA) Edwin Aisake, General Manager Inflight Service Delivery, Fiji Airways Eija Hakakari, Senior Vice President, Human Resources, Finnar Ismail Fahmi Abdul Rahman, First Vice President of Human Resources, FireFly Manish Sinha, Chief Operating Officer, Hyderabad International Airport Gudmundur Oskarsson, Director, Marketing and Business Development, Icelandair Akira Mitsumasu, Vice President, Marketing & Strategy, Asia & Oceania Region, Japan Airlines Dominic Nessi, Deputy Director & Chief Information Officer, Los Angeles World Airports Khairul Nisa Ismail, Head, Enrich & Loyalty, Malaysia Airlines George Weinmann, Chief Executive Officer, Mega Maldives Airlines Joseph Napoli, Chief of Staff & Senior Policy Advisor, Miami-Dade Aviation Department, Miami Int’l Airport Sirinun Jiradilok, Managing Director, Information Technology, and Payment Solutions, Nok Air Rashid Al-Ghailani, Chief Officer HR, Oman Air Raheel Ahmed, Former Senior General Manager, Human Resources, Pakistan International Airlines Noriyuki Shimizu, Chief Resources Officer, Culture & Resources, Peach Aviation Adam Levin, General Manager Marketing, Perth Airport Gautsil Madani, Vice President, Marketing and Business Development, PT Angkasa Pura II Steven Greenway, Head of Commercial, Scoot Vytautas Kaikaris, Chief Executive Officer, Small Planet Airlines Kamal Hingorani, Senior Vice President & Head of Inflight Services and Customer Experience, SpiceJet Jonathan Hutt, Social Marketing Director, Spring Airlines Pradeepa Kekulawala, Head of Human Resources, SriLankan Airlines Fiona Blakey, Head of Product and Service Development, Thomson Airways Kwan Yue, Chief Executive Officer, Tigerair Taiwan Teh Yik Chuan, Director, Sales and Marketing, Tigerair Harry Teng, Chief Information Officer, V Air Nguyen Thi Thuy Binh. Vice President, VietJet Air Pascal Bélanger, Vice President & Chief Commercial Officer, Winnipeg Airports Authority

(For a full list of 2016’s speakers, contact Phu Nguyen, Aviation Conference Manager at phu.nguyen@terrapinn.com)

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E VIETNAMESE-THEMED (Hosted by DFASS and VietJet Air) NETWORKING RECEPTION

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2016 SPONSORS, EXHIBITORS & PARTNERS

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Don’t just take our word for it, hear what senior airline executives have to say about Aviation Festival Asia 2016. “There are a lot of interesting topics.”

Albert Burhan, President & CEO, Citilink Indonesia “Best industry event for the Asia Pacific region currently.”

Nicholas Key, CEO & Co-Founder, 15below “Happy to be at the Leadership conference and the Festival event.”

Kwan Yue, CEO, Tigerair Taiwan “Good event with lots of attendees.”

Andrew Cowen, CEO, HK Express “It was a good opportunity to share and learn and generate new ideas. Absolutely worth the while attending.”

Akira Mitsumasu, VP, Marketing & Strategy, Asia & Oceania Region, Japan Airlines

“It was very fruitful and delighting event, perfectly organized and very much in place.”

Iya Magen, Head of UP, EL AL Airlines “Look forward to working with you again in the future.”

William Cavendish, VP, Distribution Strategy - Global Sales, Emirates “I really enjoyed it, presentations were good and networking was even better, Thanks again for the opportunity!”

Laurent Recoura, Head of Sales, Malaysia Airlines “Thank you for opportunity to present our company at the Aviation Festival Asia. Your team had done a wonderful job.”

Gautsil Madani, VP, Marketing and Business Development, PT Angkasa Pura II

“It was a good event again.” Pascal Bélanger, Vice President & CCO, Winnipeg Airports Authority

“The conference was a beneficial event and we look forward to participating in the future.”

Joseph F. Napoli, Chief of Staff, Miami-Dade Aviation Department, Miami Int’l Airport

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Don’t just take our word for it, hear what senior airline executives have to say about Aviation Festival Asia 2016. “It was a good mix of aviation learning. A lot offered and the participants had the freedom to choose the events they wish to attend. The vendors were varied enough for the attendees to get info on products and services that are out there. The table discussions, panel discussions and talks were very interesting and made it easy for the attendees to gain knowledge without being pressured into discussions themselves.”

Maria Asuncion Raphaela R. Uy, Assistant Vice President – Training & Development Sub-department, Philippine Airlines

Thank you for your inviting me to be one of the panelist at Aviation Festival Asia, I do appreciate to the event. The program was very good.”

Heriyanto (Herry) Agung Putra, Director of Human Capital & Corporate Affairs, Garuda Indonesia

“Indeed, it was a pleasure to be there. The event was covered in a splendid manner. Thanks to the whole team of Terrapinn.”

Raheel Ahmed, Senior GM, Human Resources, Pakistan Int’l Airlines “It was a pleasure to work with you and your team and honor to take part in Aviation Festival Asia 2016.”

Yevgeniya Ni, VP, HR and Administration, Air Astana “I enjoyed to be there and see other leaders’ presentations.”

Noriyuki Shimizu, Chief Resources Officer, Culture & Resources, Peach Aviation

“It was a great event.” Manish Uppal, Director of Training and Standards, AirAsia India

“Thanks for the opportunity and platform to participate in this conference. Well done to you and your management. It was well received by everyone."

Khairul Nisa Ismail, Head, Enrich & Loyalty, Malaysia Airlines “Thank you for giving me the opportunity to share with the Asian Aviation partners some of the things a wonderful airline like Fiji Airways is doing to catch up with the trend but taking into consideration what is unique to airline operations in the South Pacific region.”

Edwin Aisake, GM, Inflight Service Delivery, Fiji Airways

“Thank you very much for your kind arrangement! It is a so great festival in aviation.” Pacino Qin, Head of Ancillary Revenue and Head of Hong Kong Airlines Holidays,

Hong Kong Airlines

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Don’t just take our word for it, hear what senior airline executives have to say about Aviation Festival Asia 2016. “As usual, it was an excellent forum bringing together real industry pros, numerous engaging keynote speakers and a good mix of vendors.”

Patrick Fennell, Head of Operations Integration, Oman Air “Good event for networking and meeting with business partners.”

Natalie Ng, Head of Product Development, Hong Kong Airlines “It’s a very useful event and good to see so many suppliers.”

Nigel Fanning, Group Head of Product & Ancillary Revenue, Jetstar “It was very well attended. Some lively discussions and lots of learning for the attendees.”

Suresh Nair, GM – India, Sri Lanka & Bangladesh, AirAsia Berhad “Sharing of knowledge and experience within the industries through this event makes airlines gauge how much they need to improve to stay with the competition”

Ronald Diche, Head, Programme Management, Air Philippines Corporation “I wanted to thank you again for the invitation. We had a lot of connections during the event and it will definitely be useful for Nok Air.”

Jerome Seidita, Mobile Commerce Director, Nok Air “You made a lots of subjects and gathered plenty of specialists and vendors in the industry. This makes this event full of opportunities to see different industry leaders.”

Ted Hou, Senior Vice President of Computer Division, EVA Airways “Informative.”

Ninuk Noviati Sachlin, Head, IT Project Management Office, Malaysia Airlines “Thank you for a great event! It was a pleasure to exchange ideas with fellow industry leaders on different issues that we are facing.”

Harry Teng, CIO, V Air “Thank you for opportunity to participate in the event.”

Achmad Royhan, VP, Information Technology, Citilink Indonesia “Your conferences are always so well organized and the information provided to the attendees is outstanding. It is an honor to participate.”

Dominic Nessi, CIO, Los Angeles World Airports

HEAR WHAT THEY SAY…

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NETWORKING APP

600 meetings were made across 34 timeslots via our networking app.

That’s equivalent to 17 meetings per timeslot.

6,321 visits and 5,874 profile views were made through the app in 3 weeks

leading up to the event.

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MARKETING CAMPAIGN

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The Aviation Festival Asia conference and exhibition, together with its co-located events

took on a more integrated and extensive marketing campaign spanning close to 50

weeks! Next to traditional marketing channels, we also incorporated a series of

innovative ideas, capitalising on multiple channels to reach our global target audiences.

The promotion undertaken included a mix of different channels such as digital

marketing, third party media channels, social media and press relations.

Marketing plan overview:

A total of 1,400 brochures were downloaded online by targeted audience

members as a result of email campaigns, social media campaigns and 3rd party

partnerships.

Via social media including Twitter and Facebook, we reached over 530,000

people, generating over 30,000 new visitors to our event website

Over 950,000 emails were sent as part of our internal email marketing campaign

commencing at 45 weeks

We also sent 3rd party electronic mail blasts via partnerships with trade media

partners. These EDMs promoted the conference and exhibition and was sent to

over 200,000 contacts

The event was also marketed by our community channel Total Blue Sky via blog

posts, white papers, case studies and event content

We placed a total of 10 print ads about the event in aviation related trade

publications to publicise the event

The event was listed on over 24 carefully selected event and trade related portals

A dedicated search re-marketing campaign was carried out via Google Display

Networks, Youtube, Facebook and Linkedin

The website attracted a total of 100,000 sessions with over 146,000 page views

Conference brochure collaterals

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Email marketing collaterals

Print ads & dedicated remarketing campaigns

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Social media campaigns

TO SPONSOR / EXHIBIT / ADVERTISE:

carmen.leong@terrapinn.com

+65 6322 2726

TO SPEAK:

phu.nguyen@terrapinn.com

+65 6322 2338

JOIN US

21 – 22 February 2017 Suntec Convention & Exhibition Centre, Singapore