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Presentation given at UKMW12, the Museums Computer Group's Museums on the Web 'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
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Positives and Negatives of Digital R&D
R&D and the Holy Grail
Then
Reality
Too hard and too fast ?
Moderation
Co-production
Advocacy inside and out
Funding
Takeaways: Social Interpretation
• Content, Content, Content• Post moderation works • Deeper engagements happen online• QR Codes ain’t all that
Takeaways: R&D
• Communication and advocacy• Be prepared to compromise• Resourcing• Raising Awareness• Build in evaluation• Incremental institutional change, baby steps• It’s not about the technology it’s about the
experience• Is R&D right for your museum? – robust,
stakeholders
Jane Audaswww.janeaudas.com@Shelfappeal
Claire [email protected]@clairey_ross