POSITIVE PARENTING CAMPAIGN - rrfss.calrussell/resources/datadictionaries/Positiv… · Web view[If “yes” to word of mouth] You mentioned you learned about [fill campaign name]

POSITIVE PARENTING CAMPAIGN

MODULE INFORMATION

PURPOSE OF THE MODULE:

To estimate public awareness of local positive parenting campaign.

MODULE HISTORY:

Date Module Added to CATI:June 2008 (Wave 90)

Date Module Revised:May 2013 (Cycle 14)January 2014 (Cycle 16)

Module Revision:May 2013, (Cycle 14) Question order was changed

Moved begreat_5 and begreat_6 to after begreat_3January 2014, (Cycle 16) Questions changed

“i Parent Campaign” added as a response option to begreat_2 begreat_3 to begreat_8 changed to [fill campaign name] format

DATA DICTIONARY HISTORY:

Date Created: October 1, 2008

Date Revised: December 19, 2017

Date of last data dictionary update: December 18, 2017

Rapid Risk Factor Surveillance System (RRFSS)


MODULE QUESTIONS

VARIABLE NAME: begreat_1

VARIABLE HISTORY: Wave 90 – June 2008, variable added

QUESTION: In the last year, have you seen or heard of any parenting campaigns? Interviewer: If required “parenting campaigns are designed to raise awareness and provide information and support to parents about a variety of parenting issues.”

Response Options 1 Yes 3 Qualified Yes (I think so, I guess so)5 No8 Don’t Know9 Refused

ANALYSIS ISSUES: Respondents who answer no, don’t know, or refused, skip to question 3

(begreat_3) Begreat_1=3 (“qualified yes”) should be grouped with begreat_1=8 (“don’t know”)

for analysis.

COMPARABILITY TO OTHER SURVEYS: None

VALIDITY/RELIABILITY TESTS : None

EVALUATION QUESTIONS: Wave 90-93



MODULE QUESTIONS


VARIABLE HISTORY: Wave 90 – June 2008, variable added

QUESTION: Can you tell me the name of the campaign?

Interviewer: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Response Options

Variable Name Response begreat_2_1 Be a Great Parentbegreat_2_2 Postpartum Mood Disorder Campaignbegreat_2_3 Breastfeeding Campaignbegreat_2_4 Attachment Campaignbegreat_2_6 Halton Parents Campaignbegreat_2_7 i Parent Campaignbegreat_2_5 Other, Specify

0 Not mentioned by respondent1 Mentioned98 Don’t know99 Refused

ANALYSIS ISSUES: i Parent Campaign added as a response option in January 2014 (Cycle 16) Asked of all respondents who answered begreat_1=1 or 3 (i.e. yes or qualified

yes) Respondents who answer no, dk, or refused, skip to question 3 (begreat_3)



EVALUATION QUESTIONS:



Wave 90-93MODULE QUESTIONS


VARIABLE HISTORY: Added: June 2008 (Wave 90)

QUESTION: Have you ever seen or heard of the [fill campaign name] campaign?

Interviewer Instruction: None

Response Options1 Yes3 Qualified Yes (I think so, I guess so)5 No8 Don’t Know9 Refused

ANALYSIS ISSUES: In 2014, question wording changed from asking about specific PHU campaigns

to [fill campaign name] style Respondents who answer no, dk, or refused, exit the module Begreat_3=3 (“qualified yes”) should be grouped with begreat_3=8 (“don’t know”)

for analysis. COMPARABILITY TO OTHER SURVEYS: None





MODULE QUESTIONS



QUESTION: Have you ever seen or heard of the [fill campaign name] website?

Interviewer Instruction: none

Response Options1 Yes3 Qualified Yes 5 No98 Don’t Know99 Refused


to [fill campaign name] style Asked of all respondents who answered begreat_3=1 or 3 Respondents who answered no, don’t know or refused skip to begreat_7 Begreat_5=3 (“qualified yes”) should be grouped with begreat_5=8 (“don’t know”)

for analysis. COMPARABILITY TO OTHER SURVEYS: None





MODULE QUESTIONS



QUESTION: Did you visit the [fill campaign name] website?


Response Options1 Yes5 No98 Don’t Know99 Refused


to [fill campaign name] style Asked of all respondents who answered BeGreat_5=1 or 3






MODULE QUESTIONS



QUESTION: How did you learn about the [fill campaign name] campaign?

Interviewer Instruction: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Variable Name ResponseBeGreat_4_1 PosterBeGreat_4_2 Workshop or PresentationBeGreat_4_3 Community OrganizationBeGreat_4_4 Word of mouthBeGreat_4_5 Internet/Website/OnlineBeGreat_4_6 NewspaperBeGreat_4_7 TelevisionBeGreat_4_8 RadioBeGreat_4_9 NewsletterBeGreat_4_10 Fact sheetsBeGreat_4_11 MagnetBeGreat_4_12 Parent talk information lineBeGreat_4_13 Other, Specify

Response Options0 Not mentioned by respondent1 Mentioned98 Don’t know99 Refused


to [fill campaign name] style Asked of all respondents who answered begreat_2=1 or begreat_3=1 or 3 If respondent answers yes to only begreat_4_2, begreat_4_5, begreat_4_6,

begreat_4_7, begreat_4_8, begreat_4_10, and/or begreat_4_12 go to begreat_7 If respondent answers don’t know or refused exit the module If begreat_4_1=1 go to begreat_4a If begreat_4_3=1 go to begreat_4b If begreat_4_4=1 go to begreat_4c If begreat_4_9=1 go to begreat_4d If begreat_4_11=1 go to begreat_4e If respondent answers other (specify) go to begreat_7








MODULE QUESTIONS

VARIABLE NAME: begreat_4a


QUESTION: [If “yes” to poster]You mentioned that a poster helped you learn about [fill campaign name]. Where did you see this poster?

Interviewer Instruction: DO NOT READ list

Response Options1 Physicians office2 Childcare Centre3 School4 Ontario Early Years Center98 Don’t Know99 Refused0 Other (specify)


to [fill campaign name] style Asked if begreat_4_1=1






MODULE QUESTIONS

VARIABLE NAME: begreat_4b


QUESTION: [If “yes” to community organization]You mentioned that a community organization helped you learn about [fill campaign name]. Which community agency did you visit?










MODULE QUESTIONS

VARIABLE NAME: begreat_4c


QUESTION: [If “yes” to word of mouth]You mentioned you learned about [fill campaign name] by word of mouth. Who was the person?


Response Options1 Physician2 Nurse3 Childcare staff5 Teacher6 Friend7 Relative98 Don’t Know99 Refused0 Other (specify)








MODULE QUESTIONS

VARIABLE NAME: begreat_4d


QUESTION: [If “yes” to newsletter]You mentioned that a newsletter helped you learn about [fill campaign name]. Which newsletter was it?


Response Options1 Daily Apple2 Ontario Early Years Center3 HealthBytes4 Physician’s98 Don’t Know99 Refused0 Other (specify)








MODULE QUESTIONS

VARIABLE NAME: begreat_4e


QUESTION: [If “yes” to magnet]You mentioned that a magnet helped you learn about [fill campaign name]. Where did you receive the magnet?










MODULE QUESTIONS



QUESTION: Can you tell me about any of the messages of the [fill campaign name] Campaign?

Interviewer Instruction: DO NOT READ options. If respondent says something like how to “Be a Great Parent”, ask if they remember any other details. Enter 1 to all that apply, probe once with: “are there any others?”

Variable Name Responsebegreat_7_1 Positive parenting leads to healthy, happy, confident

childrenbegreat_7_2 Having good communication, guidance, and supportive

relationships with your child is importantbegreat_7_3 Parenting is challengingbegreat_7_4 Parenting impacts how a child grows upbegreat_7_5 Just how to be a great parentbegreat_7_6 Other, Specify

Response Options0 Not mentioned by respondent1 Mentioned98 Don’t Know99 Refused


to [fill campaign name] style Asked if begreat_2=1 or begreat_3=1 or 3






MODULE QUESTIONS



QUESTION: Did you seek out any additional information on parenting after you saw this campaign?


Response Options1 Yes5 No98 Don’t Know99 Refused

ANALYSIS ISSUES: Asked if begreat_2=1 or begreat_3=1 or 3 Respondents who answered begreat_8=1 go to begreat_8a If respondents answered No, Don’t Know or Refused, exit module






MODULE QUESTIONS

VARIABLE NAME:begreat_8a


QUESTION: Where did you go to get this parenting information?


Response Options1 Physicians office2 Childcare Centre3 School5 Ontario Early Years Center6 Library7 Be a Great Parent Website8 Other website (specify)98 Don’t Know99 Refused0 Other (specify)

ANALYSIS ISSUES:None






MODULE INDICATORS

AWARENESS OF POSITIVE PARENT CAMPAIGNS OR PROGRAMS

INDICATOR DESCRIPTION: % of adults (18+) who are aware of any positive parenting campaigns.

INDICATOR OBJECTIVES:To estimate the proportion of adults who are aware of positive parenting campaigns.

ANALYSIS CHECK LIST: Denominator is all adults 18+ Apply household weights Begreat_1=3 (“qualified yes”) should be grouped with begreat_1=8 (“don’t know”). If the

combined proportion is <5%, response should be excluded from the denominator. If the proportion is ≥5% response should be included in the denominator.

o Note that prior to December 2017, begreat_1=3 was included in the numerator of the indicator calculation.

METHOD OF CALCULATION:

# adults (18+) who are aware of any positive parenting campaigns (begreat_1=1)all adults (18+)



MODULE INDICATORS

AWARENESS OF [FILL CAMPAIGN NAME] CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who are aware of the [fill campaign name] Campaign.

INDICATOR OBJECTIVES:To estimate the proportion of adults who are aware of the [fill campaign name] Campaign.

ANALYSIS CHECK LIST: Denominator is all adults 18+ Apply household weights Begreat_3=3 (“qualified yes”) should be grouped with begreat_3=8 (“don’t know”). If the

combined proportion is <5%, response should be excluded from the denominator. If the proportion is ≥5% response should be included in the denominator.

o Note that prior to December 2017, begreat_3=3 was included in the numerator of the indicator calculation.


# adults (18+) who are aware of [fill campaign name] (begreat_3=1)all adults (18+)



MODULE INDICATORS

PROMOTIONAL METHOD SOURCES FOR AWARENESS OF [FILL CAMPAIGN NAME] CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who are aware of the [fill campaign name] Campaign and who learned about the [fill campaign name] Campaign by specific promotional methods.

INDICATOR OBJECTIVES:To identify the most successful promotional method(s) used in the [fill campaign name] Campaign.

ANALYSIS CHECK LIST: Denominator is all adults 18+ who were aware of [fill campaign name] campaign

(begreat_3=1)o Note that prior to December 2017, begreat_3=3 was included in the denominator

of the indicator calculation. Variable names for the begreat_4 multiple response options follow the format of

begreat_4_#, where # matches the number associated with the response options listed below.


# adults (18+) who indicate a specific promotional method (begreat_4_#=1); # - choose from list below

# all adults (18+) who were aware of [fill campaign name] Campaign (begreat_3=1)

Multiple Response Options (#)1 Poster2 Workshop or Presentation3 Community Organization4 Word of Mouth5 Internet/Website/Online6 Newspaper7 Television8 Radio9 Newsletter10 Fact Sheets11 Magnet12 Parent Talk Information Line13 Other (specific)



MODULE INDICATORS

AWARENESS OF MAIN MESSAGES OF [FILL CAMPAIGN NAME] CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who are aware of the [fill campaign name] Campaign and who could identify [fill campaign name] Campaign specific main messages.

INDICATOR OBJECTIVES:To determine if the main messages in the [fill campaign name] Campaign were retained by adults who were aware of the campaign.

ANALYSIS CHECK LIST: Denominator is all adults 18+ who were aware of [fill campaign name] Campaign

(begreat_3=1)o Note that prior to December 2017, begreat_3=3 was included in the denominator

of the indicator calculation. Variable names for the begreat_7 multiple response options follow the format of

begreat_7_#, where # matches the number associated with the response options listed below.


# adults (18+) who indicate a specific promotional method (begreat_7_#=1); # - choose from list below

# all adults (18+) who were aware of [fill campaign name] Campaign (begreat_3=1)

Multiple Response Options (#)1 Positive parenting leads to healthy, happy, confident children2 Having good communication, guidance and support relationships with your child is

important3 Parenting is challenging4 Parenting impacts how a child grows up5 Other (specify)


Documents

POSITIVE PARENTING CAMPAIGN - rrfss.calrussell/resources/datadictionaries/Positiv… · Web view[If “yes” to word of mouth] You mentioned you learned about [fill campaign name]