Assignment & Project POM for MBA Spring 2010

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POSITIONING STATEMENT OF PONDS 7 DAYS “For 30+ women belonging to the upper-class segments of the society

(Target customer)

Who are conscious of the signs of ageing that appear on the face and are willing to try age management products to avoid the signs of ageing

(Statement of need or opportunity)

The Age Miracle Range is an Age Management line of products for the face

(Product name) (Product category)

That contains Retinol, Retinol Boosters, CLA and AHA

(Core benefit proposition)

“Unlike other age management products

(Primary competitive alternative)

Our product guarantees younger looking skin in 7 days

(Primary point of difference)

1:- Post given product in this positioning format as per the sample given to you ..can earn up to 5 marks

2:-Write detail note on each step shown in this format in terms of repositioning of this product .. can earn up to 15 marks