E N T E R E X P O R T M A R K E T SI N F O R M E D , S T R A T E G I C A L LYP O S I T I O N E D A N D R E A D YT O S E L L .

POSITIONING SERVICE

PERSONALIZED EXPORT GUIDANCE ROUTESWUSATA’s GPS provides a fast track to get your product into international markets. Find your route today!

WUSATA’s Global Positioning Services (GPS) is an optional strategic planning program that delivers turn-key recommendations to accelerate your product’s successful entry into target export markets. GPS complements WUSATA’s Global Connect, FundMatch, and Export Education programs with individualized and thoughtful data-driven guidance from global market experts.

GPS tracks work together or they add value separately. Receive a complementary customized route recommendation that best supports your unique market goals. Your route may not include every GPS track, and you can choose to pursue all or some recommended tracks.

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Market Approach

Trade Show Coordination

Market Exploration

To implement the GPS program, WUSATA is teaming with consultant companies who each have morethan 15 years of experience implementing strategies and services to facilitate market entry and growth forU.S. food and agriculture imports. These market experts have curated large databases and in-marketnetworks with relevant target groups including distributors, buyers, retailers, trade associations, media,and governmental agencies. They have in-depth experience working with WUSATA and the USDA’sMarket Access Program, and know the ins and outs of their market’s import regulations.

Western U.S. Agricultural Trade Association4601 NE 77th Avenue, Suite 240

Vancouver, WA 98662 USA(P) 360.693.3373(F) 360.693.3464

(E) gps@wusata.org

WUSATA® is one of four State Regional Trade Groups (SRTGs) that help develop, promote, and enhance export markets for food and agricultural products. The content presented in this brochure is an overview of WUSATA’s programs and services. For comprehensive rules and regulations, please refer to WUSATA’s website at www.wusata.org or contact a representative directly at 360-693-3373. WUSATA® does not discriminate in any of its programs and activities on the basis of race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or a part of an individual's income is derived from any public assistance program. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audio file, etc.) should contact the WUSATA® Executive Director at 360-693-3373.

©2015 WUSATA®. All rights reserved. GPS

MEXICO &CENTRAL AMERICA(Guadalajara,Mexico City (headquartered),Monterrey)

CANADA(Montreal,Toronto (headquartered),Vancouver)

ASEAN(Indonesia,Malaysia, Philippines,Singapore (headquartered),Thailand, Vietnam)

EUROPE(Austria, Belgium,Bulgaria, Croatia,Cyprus, Czech Republic,Denmark, Estonia, Finland,France, Germany, Greece,Hungary, Ireland, Italy,Latvia, Lithuania,Luxembourg, Malta,Netherlands, Poland,Portugal, Romania,Slovakia, Slovenia,Southern UK (south ofBirmingham - headquartered), Spain,Sweden, United Kingdom)

KOREA(Busan, Seoul (headquartered))

CHINABeijing (headquartered),Hong Kong (headquartered),Shanghai (headquartered), Second-tier market/(Inland China)

Products of the U.S.A.

Products of the U.S.A.

Market Approach

SERVICE DESCRIPTIONS

Market Intelligence

This 3-in-1 deep dive helps you define your export strategyand explores how your product would be distributed andpositioned. The Store Check and Distribution Analysis providesinsight into how your product would reach the store shelves. A Competitive Product Shopping programgives you a visual guide to see how your product compares in presentation and price with category competition. The Imports Evaluation sheds light on import requirements and how a specific product would pass the country’s import specifications. Because prices and country regulations vary, different markets have set various purchase limits. Most markets include up to $150 of products except for Europe ($30) and Canada ($50).Recommended for new-to-market companies that have approached a market informally or through basic tactics.

Market Exploration

Through this track you will gain understanding of your product’s strengths and weaknesses by having physical samples of your product, shipped at your own cost, evaluated by selected importers. Your contractor will complete an analysis for market feasibility and prepare a final report with information from the participating importers supported by additional market sources. Additional shipping costs may apply.Recommended for new-to-market companies or companies exploring new channels or sales formats.

Product Analysis

If you are planning to attend a trade show that does not already have a WUSATA pavilion or your company doesn't have an in-country partner, this service provides you with logistics, booth, and meeting coordination support, as well as on-site assistance. Gain a curated network of buyer contacts seeking products just like yours. Our goal is to facilitate quality buyer meetings; the number of buyer meetings depends upon the size of the show.The base cost for this track includes 2-3 hours for set up, a translated flyer, and booth registration coordination. It does not include booth fees, translated business cards, samples services, booth extras, and all travel expenses (airfare, lodging, transportation, meals, etc.). If a trade show is outside of a headquartered GPS country market, or headquartered city within the market, travel expenses for the consultant will apply. Deadlines are the responsibility of the exhibiting company and you will be asked to name one key contact person at your company. Any additional costs are outlined by the GPS consultant prior to committing to this track.Recommended for companies already in a market looking to expand their sales, additional distribution or new formats and channels or who have participated in inbound or outbound trade missions to a market.

Trade Show Coordination

The Market Intelligence Report is a general overview of a market’s economy, consumer behavior,business culture, retail formats, import channels, and import requirements. It provides a snapshot ofthe category market size and considerations, as well as main distribution channels. It also identifies key players in import, sales and distribution as well as a competitor’s analysis. This report is built from current and relevant data sources and strategic insight gained from decades of on-the-ground experience. The report conclusion includes clear action recommendations and final expectations. Recommended for new-to-market companies without any prior approach to the target market.

To help you pursue a defined market approach, your GPS consultant will coordinate and facilitate meetings with up to four targeted importers. Smaller markets or niche products may result in fewer meetings that are more impactful. You will receive an overview of the importers and a detailed itinerary. Your GPS consultant will arrange to have samples imported, shipped at your cost, for presentation during the meetings. Your GPS consultant will also coordinate logistics and, if appropriate, provide on-site assistance. After the meeting, you will receive feedback and a full activity report that includes recommended next steps. The base price for this track includes up to four meetings on one day. You may purchase more than one day if you choose and if your GPS consultant feels there are enough importers to fill additional meetings. Recommended for new-to-market companies that have previously attempted to export to this market, companies that have participated in inbound or outbound trade missions with a market, or companies looking for additional distribution as well as new formats and channels.

Mexico

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No on-site assistance

MarketIntelligence

MarketExploration

ProductAnalysis

MarketApproach

Trade ShowCoordination

$800 $1,400 $960 $1,280 $640 $960

$700 $1,225 $840 $1,120 $560 $840

$700 $1,225 $840 $1,120 $560 $840

$600 $1,050 $720 $960 $480 $720

$2,350 $4,000 $2,820 $3,200 $1,880 $2,820$1,150 $2,000 $1,380 $1,840 $920 $1,380

GPS PRICINGPrices noted for each track are for one market within a region and include up to three products (in one product family) in one delivery channel. Some GPS services require additional costs suchas transportation (for self or consultant), hotels, interpreters, samples, etc. Track-specific costs and exclusions are noted to the left.

Additional costs include: Transportation for you and your consultant (if needed), hotels, interpreters, samples and other required materials. Your GPS consultant will review any additional costs before proceeding.

See the GPS In-Depth Guide for a complete breakdown of deliverables by track.

GET STARTED1. Contact WUSATA at gps@wusata.org.2. Use your My WUSATA account to register for a no-cost initial discovery session with your GPS consultant to pinpoint your market goals.3. Review your personalized GPS recommendation.4. Confirm your track selection with WUSATA’s GPS specialist and your consultant and submit payment on WUSATA’s secure registration portal.

*Country markets available for GPS are noted on the back page.

On-site assistance