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8 July 2015

Jeremy Soo

Head of Consumer Banking Group (Singapore), DBS Bank

• A part of the DBS Group, POSB is the largest local bank in Singapore with 4.5 million customers.

• Having served generations of Singaporeans since 1877, it is known as the “People's Bank”,

and prides itself on being “neighbours first, bankers second”.

1877

1972

1974

1988

Set up in General Post

Office Building

First air-conditioned branch

Established Credit POSB

Merged with DBS Group

Largest branch and self service banking network

NOW

The POSB Story

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• Consistent growth in the children segment with over 350,000 POSBkids accounts

• On average, around 40,000 new POSBkids accounts opened annually, close to the number

of babies born in Singapore

The POSB Story

350,000 POSBkids!

And growing!

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SG 50 Stamp cards & Special Edition To promote the action of savings, special edition stamps were produced for students to purchase. It encourages savings as the full value and bonus 10% will be credited into their accounts

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Materials to promote Character and Citizenship Education (CCE) To help teachers to promote the importance of thrift, materials on the history of Singapore and the importance of savings to a nation was developed to support the CCE curriculum

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Smiley Town app Created to complement the Stamp Cards and enable students to keep track of the stamps they bought which is equivalent to the amount saved. Additionally, the app comes with a game play which promotes entrepreneurship

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1 Stamp Cards & Special Edition Stamps

Smiley Town mobile app

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2 Materials for primary schools

POSB National School Savings Campaign

In January 2015, the iconic “National School Savings Campaign” was brought back to

encourage primary school students to cultivate the habit of saving

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2013 Total Defence Day’s Amazing Race at POSB

POSB Total Defence partnership to drive the importance

of economic defence to children

2014 Developed game with ITE College Central

2014 Total Defence Dialogue with tertiary students

• Support Economic Defence pillar by organising initiatives at schools

to encourage the young to cultivate good savings habits

• Since the partnership in 2011, we have connected with over 20,000

primary school students

• In 2014, we held a Total Defence 2014 dialogue session for over 300

tertiary students to connect with personalities like Najib Ali, Joscelin

Yeo over the importance of Total Defence Day

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POSB PAssion Run for Kids: Raising funds to benefit

children

POSB PAssion Kids Fund has

benefitted over 15,000 children

• Project We Care Free Kicks with

Central CDC for kids with talent

in soccer to hone their skills

• North East CDC Young Savers

programme with North East

CDC to inculcate the virtue of

thrift

• KidzLearn with South West

CDC to prepare preschoolers

academically/socially for school

POSB PAssion Run for Kids

• Launched in 2009, the annual

charity run was introduced to

promote family bonding and

raise funds to benefit kids

• The run engages over 10,000

participants every year and

raises over SGD 1mil annually

for POSB PAssion Kids Fund

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POSB PAssion KidsWrite Campaign

• Launched in April 2015 for our future

generation to share their vision of Singapore

in the next 50 years

• Best entries will be compiled into a special

edition SG50 commemorative book to be

unveiled at the POSB PAssion Run for Kids

event on September 13

• DBS/POSB appointed as managing agent

• Launched Smiley CDA Baby Photo Contest

• Launched pre-registration with bonus 1% p.a.

on CDA for six months

• Special edition “POSB Smiley Gift Bag” for SG50 babies

• Over 20,000 gift bags have been distributed!

• Welcomed 1st SG50 baby, Chloe Tham!

• Offered 5 education grants worth SGD10k each

• Rolled out Smiley CDA video contest

• Garnered close to 2,000 entries from proud parents!

Sep’14

Oct’14

Dec’14

Jan’15

Jun’15

…over 12,000 parents

registered interest!

CDA : Best rate in town ! Cards : Exclusive benefits

at over 1,500 retailers

islandwide!

Special Edition

Smiley Gold Bar with take

up of Eduplan

POSBkids : Exclusive

play tent for every

POSBkids account

opened

POSB Kids Care : Gives

your child over SGD 100k

in personal protection

POSB. We are parents first, neighbours second.

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Thank you!

Any questions?